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Back in May 2018, I participated in a virtual conference session on co-creation. It was called SURGE Spring 2018, and the organizers just posted a blog summary of some of the points I made in the session. You can read that post here , but I thought I would also re-publish it on my blog. + + + Before You Begin: 5 Co-Creation Tips Co-creation happens when an association and its members work together to create something that is valuable for both the association and the members.
You’re shopping online. You put something in your cart, leave the website, and then a few minutes later, you get an email that says, “Oops, looks like you left something behind.” Have you ever had this experience? Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience.
The challenge for Association CEO’s is to understand how Private Equity Hires Associations, Private Equity Fires Associations. Simply put, the new Private Equity owners are not necessarily maintaining their Association memberships. Following the company purchase, new owners use concrete strategies that improve operations, products, revenues, and market position.
Finding the perfect fundraising idea takes a lot of precious time — time that could be better spent actually raising funds. That’s why I’ve created this list of fundraising ideas: to make it easy for you to find an idea that will generate revenue for your organization.
Your website reflects your organization. And, it’s your digital first impression. So, it’s important to view it as one of your greatest marketing assets. Ninety-four percent of people cite web design as the reason they mistrusted or rejected a website. An outdated and poorly structured site can cause your prospects to leave it, even before. The post Website design checklist to attract and engage association members appeared first on YourMembership.
The weekly list of free educational events and resources for the association community… I love this graph from Bobby Ghoshal illustrating the new employee “ prior idiots phenomenon ” aka “new person joins your team, believes everything is broken because everyone before them is an idiot.”. Billhighway describes eight valid reasons why people don’t want to volunteer and how you can attract chapter volunteers by making those excuses no longer matter.
The weekly list of free educational events and resources for the association community… I love this graph from Bobby Ghoshal illustrating the new employee “ prior idiots phenomenon ” aka “new person joins your team, believes everything is broken because everyone before them is an idiot.”. Billhighway describes eight valid reasons why people don’t want to volunteer and how you can attract chapter volunteers by making those excuses no longer matter.
You’ve made your decision. Selected your LMS provider. Now comes implementation. Not all LMS platforms and providers are created equal. Having a successful implementation can make or break the success of your platform and eLearning programs, especially initially. Today we’ll share some top tips for a successful implementation as well as why it’s so important to have a dedicated Project Manager leading the project on the vendor side.
Numbers matter. Whether you’re a retailer, trade association, event organizer, publisher, or a small business owner, you know that the more times people see your organization, brand, or message, the better. More interest in your cause, more visits to your site, or more attendees for your annual conference can only be a good thing.right? In the search for new and innovative ways to increase reach or get in front of more people, many marketers are missing one of the most important factors – email
Nearly every organization we work with confronts an important question at some point in their culture journey: Should they strive for one, uniform culture? Or should they let multiple cultures develop inside the organization? The answer (as frustrating as this can be) is “both.”. In our work, we help organizations create a set of clear Culture Priorities.
Many nonprofits find that they spend hours writing social media posts in the hopes of attracting new members, but only get just a handful of responses. We have the secret ingredient to social media success — and it might surprise you.
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
At the Community Brands (and YourMembership) booth at ASAE’s Annual Meeting and Exposition this year, attendees participated in an interactive activity wall to capture what they want their members to experience. The reoccurring themes we saw were: Connected experiences Engagement and networking opportunities Professional success Seamless online experiences Value The theme that really stood out for me was “connected experiences.
The weekly list of free educational events and resources for the association community… Do you know what your APIs are up to? You better or they might stop working for you. Ernie Smith at Associations Now shares tips on managing APIs. At Association Success, Bruce Rosenthal tells three stories about interactions between associations and corporate partners that revealed dissatisfied partners (aka sponsors).
Amanda Kaiser at her Smooth the Path blog gave me a good reminder this week about association membership dues notices. The most interesting result from the member research on renewal notices is that these letters, emails, and phone calls do not serve to change most member’s minds about renewing. Instead, renewal notices merely remind them to renew. The decision to renew is made far ahead of the renewal period.
Think of your database, your AMS, as the center of a wheel. When you integrate your AMS with your online community platform, the community becomes a spoke on that wheel. Your marketing automation software becomes another spoke on that wheel. Your AMS feeds these platforms data, and the platforms feed it right back with even more specialized data. It all makes the wheel turn.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Laurie Frye is a Professional Education Coordinator at Cannon Financial Institute, where she has worked for the past 10 years. Over the years she has gained ample experience and knowledge in the professional education sector. 1. How long have you been involved with professional education? Just over 10 years now. 2. How did you get involved with the virtual and eLearning side of things?
If you’re looking for a nonprofit accounting software solution, look no further. I’ve rounded up all the most popular options into this list. I’ve also highlighted the major benefits of each one and given advice on the kind of nonprofit they might suit best.
During the past several weeks, YourMemberhip (YM) has made significant product updates. We’ve released features that provide customers automated tools to help remain in compliance under the General Data Protection Regulation (GDPR) regulation. These features are designed to assist customers who need to abide by the GDPR. But, they can also be used by.
The weekly list of free educational events and resources for the association community… Cherish your good chapter leaders. Charlotte Muylaert at Billhighway explains how to retain chapter leaders and prevent them from burning out and checking out. What’s in an association CIO’s IT bag? Mike Guerrieri at DelCor reveals the people, policies, talents and tools an association CIO must have on hand —and, strangely enough, finds many similarities between the CIO role and the restaurant executive
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
If you’ve been following the Membership 101 series, you may be wondering: “What about trade associations? A lot of your advice seems directed to individual membership/professional associations. My members are companies/institutions. Does your advice still hold?” The answer? Sort of. On the one hand, many things are different in your operating environment.
At the risk of bragging too much about our collective success, let me recap all of Higher Logic’s recent, amazing growth: 2007-2015 : We maintained a steady 30% growth rate on our own over the years, as we forged ahead in providing the best community and collaboration software for our customers. 2016 : We embarked on a big investment with JMI Equity, and they’ve become valued partners. 2017 : We bought four companies and some great new products, and we’re so happy to count Saratoga Springs, Mesa
AMR's Molly Marsh discusses changes in conference planning with a new networking initiative in that made a positive impact on the conference attendees.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
A new report from the software provider Community Brands suggests that most association members are joining because of education and career opportunities, rather than out of a sense of professional responsibility. A new report from the membership software conglomerate Community Brands finds that a need for continuing education—not a sense of duty—is driving members to stick with their associations.
The weekly list of free educational events and resources for the association community… If you’re heading to ASAE Annual, keep an eye out for me and please let me know if you read Association Brain Food. I’m telling you, it will make my day, no exaggeration. When evening approaches and I’m still working on this (hello!) instead of starting dinner, I think back on those moments and persevere.
Emerging festival ticketing technologies and new applications of existing technology are some of the biggest trends in the festival industry. With the right festival ticketing and registration mix, you can gather data to enhance the festival goer’s experience, reduce ticket fraud, and decrease entry waiting times. Enhancing the Event-Goer Customer Experience.
I’m a big fan of 80s fantasy films. In the movie The Princess Bride , one of my favorite scenes is when Inigo starts to question Vizzini’s grasp of the vernacular after hearing him use the word “inconceivable” multiple times to describe things that were clearly coming to fruition anyway. He gives Vizzini a puzzled look and says “You keep using that word.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
AMR applies a “simple” but very effective life-cycle format for our event design and execution. Our post-event success is dependent on our pre-event structure and implementation.
Our round up for August includes information on how we keep your data secure, some new online store features, and a blog post packed with fundraising ideas.
How the Romance Writers of America capitalizes on content marketing strategy to create a flourishing industry. Also: A firsthand account of the Carr Fire. Looking for content marketing inspiration? Take a hint from the Romance Writers of America. RWA has helped to create a booming billion-dollar business—one whose books represent 34 percent of all fiction sales—all due to the organization’s smart marketing.
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