Eric Lanke

AUGUST 20, 2018

Back in May 2018, I participated in a virtual conference session on co-creation. It was called SURGE Spring 2018, and the organizers just posted a blog summary of some of the points I made in the session. You can read that post here , but I thought I would also re-publish it on my blog. + + + Before You Begin: 5 Co-Creation Tips Co-creation happens when an association and its members work together to create something that is valuable for both the association and the members.

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Tips Process Member Engagement Products 133

Higher Logic

AUGUST 2, 2018

You’re shopping online. You put something in your cart, leave the website, and then a few minutes later, you get an email that says, “Oops, looks like you left something behind.” Have you ever had this experience? Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience.

Marketing 184

Marketing Member Experience Software Email Marketing 184

Potomac Core

AUGUST 2, 2018

The challenge for Association CEO’s is to understand how Private Equity Hires Associations, Private Equity Fires Associations. Simply put, the new Private Equity owners are not necessarily maintaining their Association memberships. Following the company purchase, new owners use concrete strategies that improve operations, products, revenues, and market position.

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DC Arlington United States Virginia 132

Wild Apricot

AUGUST 17, 2018

Finding the perfect fundraising idea takes a lot of precious time — time that could be better spent actually raising funds. That’s why I’ve created this list of fundraising ideas: to make it easy for you to find an idea that will generate revenue for your organization.

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Revenue Organization 419

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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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YourMembership

AUGUST 17, 2018

Your website reflects your organization. And, it’s your digital first impression. So, it’s important to view it as one of your greatest marketing assets. Ninety-four percent of people cite web design as the reason they mistrusted or rejected a website. An outdated and poorly structured site can cause your prospects to leave it, even before. The post Website design checklist to attract and engage association members appeared first on YourMembership.

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Marketing Organization Member Engagement 309

Spark Consulting

AUGUST 24, 2018

If you’ve been following the Membership 101 series, you may be wondering: “What about trade associations? A lot of your advice seems directed to individual membership/professional associations. My members are companies/institutions. Does your advice still hold?” The answer? Sort of. On the one hand, many things are different in your operating environment.

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Recruiting Recruitment Maine Products 150

Higher Logic

AUGUST 30, 2018

Numbers matter. Whether you’re a retailer, trade association, event organizer, publisher, or a small business owner, you know that the more times people see your organization, brand, or message, the better. More interest in your cause, more visits to your site, or more attendees for your annual conference can only be a good thing.right? In the search for new and innovative ways to increase reach or get in front of more people, many marketers are missing one of the most important factors – email

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Tips Email Marketing How To Marketing 185

Eric Lanke

AUGUST 27, 2018

Amanda Kaiser at her Smooth the Path blog gave me a good reminder this week about association membership dues notices. The most interesting result from the member research on renewal notices is that these letters, emails, and phone calls do not serve to change most member’s minds about renewing. Instead, renewal notices merely remind them to renew. The decision to renew is made far ahead of the renewal period.

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Newsletter Member Research Resources Conference 159

Wild Apricot

AUGUST 9, 2018

Many nonprofits find that they spend hours writing social media posts in the hopes of attracting new members, but only get just a handful of responses. We have the secret ingredient to social media success — and it might surprise you.

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Social Media 389

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

eBook

YourMembership

AUGUST 31, 2018

At the Community Brands (and YourMembership) booth at ASAE’s Annual Meeting and Exposition this year, attendees participated in an interactive activity wall to capture what they want their members to experience. The reoccurring themes we saw were: Connected experiences Engagement and networking opportunities Professional success Seamless online experiences Value The theme that really stood out for me was “connected experiences.

Marketing 225

Marketing 225

Blue Sky eLearn

AUGUST 14, 2018

Laurie Frye is a Professional Education Coordinator at Cannon Financial Institute, where she has worked for the past 10 years. Over the years she has gained ample experience and knowledge in the professional education sector. 1. How long have you been involved with professional education? Just over 10 years now. 2. How did you get involved with the virtual and eLearning side of things?

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Education Process System Tips 151

Spark Consulting

AUGUST 2, 2018

Hopefully, your exit survey recaptured a number of your members who lapsed due to inattention. What about the ones who lapsed for cause? Is it worth trying to get them back? Yes, with some conditions. First, you need to segment your lapsed members into those who left for reasons that are under your control versus those who left for reasons that are NOT under your control.

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Survey Recruiting Recruitment Products 150

Higher Logic

AUGUST 28, 2018

Think of your database, your AMS, as the center of a wheel. When you integrate your AMS with your online community platform, the community becomes a spoke on that wheel. Your marketing automation software becomes another spoke on that wheel. Your AMS feeds these platforms data, and the platforms feed it right back with even more specialized data. It all makes the wheel turn.

Software 159

Software Illinois Revenue Member Experience 159

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Jamie Notter

AUGUST 9, 2018

Nearly every organization we work with confronts an important question at some point in their culture journey: Should they strive for one, uniform culture? Or should they let multiple cultures develop inside the organization? The answer (as frustrating as this can be) is “both.”. In our work, we help organizations create a set of clear Culture Priorities.

Communications 168

Communications Examples Process Organization 168

Wild Apricot

AUGUST 3, 2018

If you’re looking for a nonprofit accounting software solution, look no further. I’ve rounded up all the most popular options into this list. I’ve also highlighted the major benefits of each one and given advice on the kind of nonprofit they might suit best.

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Software Tools 381

Eric Lanke

AUGUST 13, 2018

I attended a conference last week where one of the sessions was on the Hermann Whole Brain Model. Not familiar with it? It's another one of those HR assessments that labels the innate characteristics of individuals in an organization and, primarily by giving people a common language for discussing and understanding these differences, promotes better communication and collaboration.

System 100

System Communications Team Process 100

Principled Innovation

AUGUST 11, 2018

Today it was great to read a post from someone who also throws shade on the notion of "work/life" balance. Amen, Craig Richards from Australia's Bicycle Network. We all have but one life with the same amount of time allotted to us. We choose to use that time to pursue interests, activities, tasks and objectives. Some of these earn us an income which in turn fuels our pursuit of activities that do not earn an income.

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Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Certificate

Virtual

AUGUST 9, 2018

We all know one, or maybe we are one. You know – the person that plans for all eventualities, including the most unbelievably improbable situations or opportunities. I like to think I’m that person now, but that wasn’t the case many years ago. For me, this was a lesson presented over and over and over. View Article. The post Preparing for the Bus appeared first on Professional Association Management Company | Virtual Inc.

Association Management 100

Association Management 100

Higher Logic

AUGUST 16, 2018

I’m a big fan of 80s fantasy films. In the movie The Princess Bride , one of my favorite scenes is when Inigo starts to question Vizzini’s grasp of the vernacular after hearing him use the word “inconceivable” multiple times to describe things that were clearly coming to fruition anyway. He gives Vizzini a puzzled look and says “You keep using that word.

Social Media 153

Social Media Sample Marketing Examples 153

Golden's Rules for Association

AUGUST 9, 2018

Paradigms are the frames of reference that filter our view of the world. They govern how we see things … and can blind you to realties that don’t fit your governing paradigm. Take professional licensure. It’s a no-brainer, right? Some form of professional licensure has existed in America for lawyers since 1763, for physicians and dentists […].

America 100

America 100

Wild Apricot

AUGUST 28, 2018

Many of the associations we chatted with at the 2018 ASAE annual meeting had two issues in common - can your association relate? Here's what they told us, and the solutions we discussed with them.

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Eric Lanke

AUGUST 6, 2018

It's not always obvious. In fact, sometimes it feels like you're not making any progress at all. But then, something happens that allows you to see what you've accomplished from an outsider's perspective, and suddenly, you realize that you ARE actually making a difference. What am I talking about? Eleven years ago the association work for launched an affiliated charitable foundation to help raise money to support outreach, education, and research initiatives in our industry.

Newsletter 100

Newsletter Social Media Industry Education 100

Principled Innovation

AUGUST 11, 2018

Today it was great to read a post from someone who also throws shade on the notion of "work/life" balance. Amen, Craig Richards from Australia's Bicycle Network. We all have but one life with the same amount of time allotted to us. We choose to use that time to pursue interests, activities, tasks and objectives. Some of these earn us an income which in turn fuels our pursuit of activities that do not earn an income.

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100

Virtual

AUGUST 9, 2018

Reimagine What’s Possible Virtual’s strategic consulting and operational expertise ignite your organization’s growth. We partner with associations, standards organizations, consortia, advocacy groups, and professional societies in bringing your excellence to the market, so that you can shape the future. And help to change the world. Watch our corporate overview and get to know us.

Association Management 100

Association Management Marketing Organization 100

Higher Logic

AUGUST 7, 2018

Listening to your customers can be both the easiest and most challenging thing s to do at the same time. While happy customers don’t always sing your praises, those with complaints tend to voice them loud and clear. We’ve all seen how stock prices have plummeted after a slew of bad press on Twitter or Facebook. It’s an extremely competitive market, and I’m sure your executive team, along with pressure from the board, is not trying to make headlines as the latest entrepreneurial fail.

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eBook Case Study Products Tools 149

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Certificate

AMR Management Services

AUGUST 30, 2018

AMR applies a “simple” but very effective life-cycle format for our event design and execution. Our post-event success is dependent on our pre-event structure and implementation.

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Wild Apricot

AUGUST 29, 2018

Here are 46 free nonprofit webinars for September 2018.

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Jamie Notter

AUGUST 17, 2018

I have to be honest here—I’m usually annoyed by economists. From my perspective, they tend to go overboard with logic and the notion that people are primarily driven by self-interest, because I think it strays just a little from the reality of being human. That being said, I was pleasantly surprised when an economist (and a big-wig at the Federal Reserve, no less) suggested that banks might need to pay more attention to their culture.

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Review Process Organization Innovation 98