Eric Lanke

AUGUST 20, 2018

Back in May 2018, I participated in a virtual conference session on co-creation. It was called SURGE Spring 2018, and the organizers just posted a blog summary of some of the points I made in the session. You can read that post here , but I thought I would also re-publish it on my blog. + + + Before You Begin: 5 Co-Creation Tips Co-creation happens when an association and its members work together to create something that is valuable for both the association and the members.

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Tips Process Member Engagement Products 133

Higher Logic

AUGUST 2, 2018

You’re shopping online. You put something in your cart, leave the website, and then a few minutes later, you get an email that says, “Oops, looks like you left something behind.” Have you ever had this experience? Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience.

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Marketing Member Experience Software Email Marketing 184

Potomac Core

AUGUST 2, 2018

The challenge for Association CEO’s is to understand how Private Equity Hires Associations, Private Equity Fires Associations. Simply put, the new Private Equity owners are not necessarily maintaining their Association memberships. Following the company purchase, new owners use concrete strategies that improve operations, products, revenues, and market position.

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Wild Apricot

AUGUST 17, 2018

Finding the perfect fundraising idea takes a lot of precious time — time that could be better spent actually raising funds. That’s why I’ve created this list of fundraising ideas: to make it easy for you to find an idea that will generate revenue for your organization.

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Revenue Organization 419

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Member Engagement

YourMembership

AUGUST 17, 2018

Your website reflects your organization. And, it’s your digital first impression. So, it’s important to view it as one of your greatest marketing assets. Ninety-four percent of people cite web design as the reason they mistrusted or rejected a website. An outdated and poorly structured site can cause your prospects to leave it, even before. The post Website design checklist to attract and engage association members appeared first on YourMembership.

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Marketing Organization Member Engagement 309

Blue Sky eLearn

AUGUST 21, 2018

You’ve made your decision. Selected your LMS provider. Now comes implementation. Not all LMS platforms and providers are created equal. Having a successful implementation can make or break the success of your platform and eLearning programs, especially initially. Today we’ll share some top tips for a successful implementation as well as why it’s so important to have a dedicated Project Manager leading the project on the vendor side.

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Higher Logic

AUGUST 30, 2018

Numbers matter. Whether you’re a retailer, trade association, event organizer, publisher, or a small business owner, you know that the more times people see your organization, brand, or message, the better. More interest in your cause, more visits to your site, or more attendees for your annual conference can only be a good thing.right? In the search for new and innovative ways to increase reach or get in front of more people, many marketers are missing one of the most important factors – email

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Jamie Notter

AUGUST 9, 2018

Nearly every organization we work with confronts an important question at some point in their culture journey: Should they strive for one, uniform culture? Or should they let multiple cultures develop inside the organization? The answer (as frustrating as this can be) is “both.”. In our work, we help organizations create a set of clear Culture Priorities.

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Communications Examples Process Organization 168

Wild Apricot

AUGUST 9, 2018

Many nonprofits find that they spend hours writing social media posts in the hopes of attracting new members, but only get just a handful of responses. We have the secret ingredient to social media success — and it might surprise you.

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Social Media 362

Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

Member Experience

YourMembership

AUGUST 31, 2018

At the Community Brands (and YourMembership) booth at ASAE’s Annual Meeting and Exposition this year, attendees participated in an interactive activity wall to capture what they want their members to experience. The reoccurring themes we saw were: Connected experiences Engagement and networking opportunities Professional success Seamless online experiences Value The theme that really stood out for me was “connected experiences.

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Marketing 225

Reid All About it

AUGUST 31, 2018

The weekly list of free educational events and resources for the association community… Do you know what your APIs are up to? You better or they might stop working for you. Ernie Smith at Associations Now shares tips on managing APIs. At Association Success, Bruce Rosenthal tells three stories about interactions between associations and corporate partners that revealed dissatisfied partners (aka sponsors).

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Chicago LMS Washington Tools 37

Eric Lanke

AUGUST 27, 2018

Amanda Kaiser at her Smooth the Path blog gave me a good reminder this week about association membership dues notices. The most interesting result from the member research on renewal notices is that these letters, emails, and phone calls do not serve to change most member’s minds about renewing. Instead, renewal notices merely remind them to renew. The decision to renew is made far ahead of the renewal period.

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Newsletter Member Research Resources Conference 159

Higher Logic

AUGUST 28, 2018

Think of your database, your AMS, as the center of a wheel. When you integrate your AMS with your online community platform, the community becomes a spoke on that wheel. Your marketing automation software becomes another spoke on that wheel. Your AMS feeds these platforms data, and the platforms feed it right back with even more specialized data. It all makes the wheel turn.

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Software Illinois Revenue Member Experience 159

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Education

Blue Sky eLearn

AUGUST 14, 2018

Laurie Frye is a Professional Education Coordinator at Cannon Financial Institute, where she has worked for the past 10 years. Over the years she has gained ample experience and knowledge in the professional education sector. 1. How long have you been involved with professional education? Just over 10 years now. 2. How did you get involved with the virtual and eLearning side of things?

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Education Process System Tips 151

Wild Apricot

AUGUST 3, 2018

If you’re looking for a nonprofit accounting software solution, look no further. I’ve rounded up all the most popular options into this list. I’ve also highlighted the major benefits of each one and given advice on the kind of nonprofit they might suit best.

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Software Tools 356

YourMembership

AUGUST 10, 2018

During the past several weeks, YourMemberhip (YM) has made significant product updates. We’ve released features that provide customers automated tools to help remain in compliance under the General Data Protection Regulation (GDPR) regulation. These features are designed to assist customers who need to abide by the GDPR. But, they can also be used by.

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Reid All About it

AUGUST 24, 2018

The weekly list of free educational events and resources for the association community… Cherish your good chapter leaders. Charlotte Muylaert at Billhighway explains how to retain chapter leaders and prevent them from burning out and checking out. What’s in an association CIO’s IT bag? Mike Guerrieri at DelCor reveals the people, policies, talents and tools an association CIO must have on hand —and, strangely enough, finds many similarities between the CIO role and the restaurant executive

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Revenue

Spark Consulting

AUGUST 24, 2018

If you’ve been following the Membership 101 series, you may be wondering: “What about trade associations? A lot of your advice seems directed to individual membership/professional associations. My members are companies/institutions. Does your advice still hold?” The answer? Sort of. On the one hand, many things are different in your operating environment.

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Recruitment Recruiting Maine Products 150

Higher Logic

AUGUST 15, 2018

At the risk of bragging too much about our collective success, let me recap all of Higher Logic’s recent, amazing growth: 2007-2015 : We maintained a steady 30% growth rate on our own over the years, as we forged ahead in providing the best community and collaboration software for our customers. 2016 : We embarked on a big investment with JMI Equity, and they’ve become valued partners. 2017 : We bought four companies and some great new products, and we’re so happy to count Saratoga Springs, Mesa

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Portland Press Release Team Software 31

AMR Management Services

AUGUST 16, 2018

AMR's Molly Marsh discusses changes in conference planning with a new networking initiative in that made a positive impact on the conference attendees.

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Conference 109

Wild Apricot

AUGUST 29, 2018

Here are 46 free nonprofit webinars for September 2018.

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Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Certificate

Associations Now

AUGUST 3, 2018

How the Romance Writers of America capitalizes on content marketing strategy to create a flourishing industry. Also: A firsthand account of the Carr Fire. Looking for content marketing inspiration? Take a hint from the Romance Writers of America. RWA has helped to create a booming billion-dollar business—one whose books represent 34 percent of all fiction sales—all due to the organization’s smart marketing.

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Tips Marketing California America 100

Reid All About it

AUGUST 3, 2018

The weekly list of free educational events and resources for the association community… Despite what you may think, if you’re targeting a 50+ audience, you need a digital plan , says AARP in a Think with Google article. And here’s one from Tim Ebner at Associations Now about AARP’s “priming the pump” strategy for one of their targeted prospect demographics.

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Newsletter Washington DC Tools 34

Spark Consulting

AUGUST 2, 2018

Hopefully, your exit survey recaptured a number of your members who lapsed due to inattention. What about the ones who lapsed for cause? Is it worth trying to get them back? Yes, with some conditions. First, you need to segment your lapsed members into those who left for reasons that are under your control versus those who left for reasons that are NOT under your control.

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Survey Recruitment Recruiting Products 150

Higher Logic

AUGUST 16, 2018

I’m a big fan of 80s fantasy films. In the movie The Princess Bride , one of my favorite scenes is when Inigo starts to question Vizzini’s grasp of the vernacular after hearing him use the word “inconceivable” multiple times to describe things that were clearly coming to fruition anyway. He gives Vizzini a puzzled look and says “You keep using that word.

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Social Media Sample Marketing Examples 153

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Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

Cost

AMR Management Services

AUGUST 30, 2018

AMR applies a “simple” but very effective life-cycle format for our event design and execution. Our post-event success is dependent on our pre-event structure and implementation.

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Wild Apricot

AUGUST 31, 2018

Our round up for August includes information on how we keep your data secure, some new online store features, and a blog post packed with fundraising ideas.

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Newsletter 183

Eric Lanke

AUGUST 13, 2018

I attended a conference last week where one of the sessions was on the Hermann Whole Brain Model. Not familiar with it? It's another one of those HR assessments that labels the innate characteristics of individuals in an organization and, primarily by giving people a common language for discussing and understanding these differences, promotes better communication and collaboration.

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