November, 2022

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6 Tips to Create Fundraising Videos That Drive Donations

Wild Apricot

Fundraising videos build your case for support, providing viewers with an in-depth look at your organization and inspiring them to take action. It’s no surprise, then, that 57% of people who watch fundraising videos go on to make a donation.

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Association Strategy Trends in 2022

Portage Group

The sheer volume, complexity and diversity of issues association directors and executives must understand and address today is dizzying. In our current uncertain and complex environment, where should associations focus their time, effort and resources in order to maximize impact? TPG’s Fall 2022 Whitepaper summarizes our team’s ‘top five’ list of strategic issues associations today are focused on.

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Redesigning Association Meetings for Attendees Fundamentally Changed by the Pandemic

Aaron Wolowiec

Due to the pandemic, it should be no surprise that our business-as-usual, pre-pandemic meetings are going to miss the mark. Following is an overview of just some of the ways our attendees are different, why it matters, and the tangible design edits you might consider for your upcoming meetings and events to better meet these new and evolving needs and expectations.

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What We Learned from the 2022 Association Member Experience Survey

Higher Logic

The post What We Learned from the 2022 Association Member Experience Survey appeared first on Higher Logic. For association leaders, the advice is often the same again and again. Find out what your members want. Higher Logic’s 2022 Association Member Experience Report helps you do just that. . The post What We Learned from the 2022 Association Member Experience Survey appeared first on Higher Logic.

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A New Look At Running Grants & Programs: Why Use A System When You Have Excel?

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

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10 Rules for Generating Value and Growth for Your Education Programs

WBT Systems

The only way forward for association education programs is to improve them and grow them. This is not a time to stand in place. There is no good reason to stand in place.

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Why Your Organization Needs an Online Member Directory

Wild Apricot

Does trying to connect your organization’s members feel a little bit like herding cats? Then an online member directory is just what you need! One of the number one members’ benefits you can offer is the opportunity to network and connect.

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2: Strategic Planning v. Strategic Thinking

Spark Consulting

We’re almost at the end of the revisiting of the top ten all-time Spark blog posts in honor of Spark’s tenth anniversary! Coming in at the #2 spot: Strategic Planning v. Strategic Thinking. In the original post, I highlighted Henry Mintzberg’s well-known Harvard Business Review piece “ The Fall and Rise of Strategic Planning ,” in which he encourages us to focus on creating dynamic, flexible visions of the future that accommodate disruption and allow us to rapidly respon

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DEIA Data Collection: Overcoming the Hurdles to Advance Our Missions

Aaron Wolowiec

One of the questions organizations struggle with regarding diversity, equity, inclusion, and accessibility (DEIA) is, “How do we measure our efforts to ensure we are making the impact we are striving for?” Data-driven decisions are a good way to eliminate bias in any situation. There are research studies out there demonstrating the fact that successful DEIA efforts do lead to more innovative, productive, and higher earning organizations over their competitors.

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Q&A with Higher Logic Chief Legal Officer Lisa Gilley

Higher Logic

The post Q&A with Higher Logic Chief Legal Officer Lisa Gilley appeared first on Higher Logic. For this Q&A, we sit down with Lisa Gilley, who was recently promoted to Chief Legal Officer at Higher Logic, to discuss her career journey, advice she would give to others and a little quickfire. The post Q&A with Higher Logic Chief Legal Officer Lisa Gilley appeared first on Higher Logic.

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Find New Non-Dues Revenue Streams for Your Organization with This Free Guide

Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a

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How to Emulate the Word-of-Mouth Marketing Success of USF’s Popular DEI Certificate Program

WBT Systems

In early 2021, I saw dozens of my LinkedIn connections share information about attending a diversity, equity, and inclusion (DEI) online certificate program from the University of South Florida (USF).

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‘Tis the Season for Member Retention – 12/14/22

Association Analytics

The post ‘Tis the Season for Member Retention – 12/14/22 appeared first on Association Analytics.

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How to Host a Member Appreciation Week (+ 10 More Ideas!)

Wild Apricot

Your members are the people who turn your mission into a reality—which is why it’s so essential to show member appreciation! Inspiring positive feelings in your members keeps them connected to your cause, and motivates them to keep giving.

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Forecasting For IT in an Unpredictable Climate

.orgSource

It’s a game! It’s a store! It’s entertainment! Nope, it’s the metaverse—a unique amalgam of online obsessions designed to keep thumbs clicking and Venmo accounts begging for cash. Or that’s what the creators of Forever 21 Shop City seem to be aiming for. Check it out. Technology research and consulting firm, Gartner, and Forbes Magazine […]. The post Forecasting For IT in an Unpredictable Climate appeared first on.orgSource.

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Forecasting Failures Are Costly: Heres How To Fix Them

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

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My Favorite Things - Event Planning Edition

Aaron Wolowiec

As we come to the end of 2022 events, I feel tired, exhausted, and ready for a break. But looking into 2023's schedule, I am reminded of a few of my favorite things…so come sing along!

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A Higher Logic Hello: Meet Nanette King

Higher Logic

The post A Higher Logic Hello: Meet Nanette King appeared first on Higher Logic. We recently sat down with Nanette King, senior recruiter at Higher Logic, for a quick Q&A to learn a little more about her outside of the workplace. . The post A Higher Logic Hello: Meet Nanette King appeared first on Higher Logic.

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An Active Listening Habit Helps You Deliver Value to Members, Customers & Prospects

WBT Systems

Every association wants to deepen the engagement of members, customers, and prospects. But what’s working?

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The one-in-one-out rule: What associations can learn from minimalism and decluttering

Association Adviser

I received my Certified Association Executive (CAE®) designation in the summer of 2015 and within 24 months I had also given away/donated/tossed over 70 per cent of my possessions. The process of building my leadership and management skills, while simultaneously shrinking my stuff, helped me zero in on how lessons from the process of decluttering and living a more minimal life could be applied by association executives to enhance the value they bring to their organizations, and the value that, i

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The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

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Nonprofit Marketing Plan: 8 Steps to Create A Strong Plan

Wild Apricot

Having worked with hundreds of nonprofits over the years, I can tell you that organizations that develop and follow a well-thought-out nonprofit marketing plan grow faster and make a bigger impact than those that don’t. A holistic marketing strategy.

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Technology Isn’t Always the Hero or the Villain—Sometimes It’s a Bit Player

.orgSource

We think of technology as the good guy or the bully. It’s a silent partner in our work; and if things aren’t going well, that uncooperative software platform often takes the wrap. My business revolves around digital initiatives. When people call me to discuss a new purchase, I ask lots of questions. During those conversations, […]. The post Technology Isn’t Always the Hero or the Villain—Sometimes It’s a Bit Player appeared first on.orgSource.

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[GUEST BLOG] Your Chamber Has More Potential Than You Realize, Part 1

GrowthZone

by Frank Kenny. Let me share a quick story with you. When I was interviewing for the Executive Director job at my chamber, an influential board member took me aside and said, “Look, we’re just a small, poor chamber and we cannot afford to pay you what you’re worth and you’d be better off just finding another job.”. This was hard for me to hear because I loved my community and really wanted to work for my local Chamber of Commerce so I could help businesspeople and help the area

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Web3 Job Fair brings 2,000 of Web3’s brightest minds for two days of networking in the metaverse

Event Industry News

Hype , the Web3 super agency, announces today the launch of the first annual Web3 Job Fair — a digital rendezvous connecting the leading brands and brightest minds in Web3. The fair, which is set to take place in the virtual playground of Gather on February 16 and 17, 2023, will bring together 2,000 of the hottest prospects in Web3 for two days of networking in the metaverse.

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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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The Great Resignation’s Brain Drain Crisis Creates an Opportunity for Associations

WBT Systems

Some of you joined the Great Resignation and found a better job.

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Mentorship: An Investment in Your Association

Association Adviser

You’re creating engaging content for your members and posting on your association’s social media pages consistently — nice work! However, have you thought about how your employees' and board members’ online interactions can help or hurt your social media marketing efforts? What your employees and board members say about your association on their professional and personal social media profiles can impact the reputation of your organization — for good or bad.

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Nonprofit Software: 25+ Providers to Build Your Tech Stack

Wild Apricot

In the age of the internet, nonprofit success goes hand-in-hand with technology. Whether you’re building a smash website, updating your online member database or shining on social media, you’re going to want some tools to help you out.

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Does your nonprofit mission statement drive donations?

Candid

Does a nonprofit’s mission statement influence its fundraising efforts? New research conducted using data from Candid suggests that understanding this relationship can boost your nonprofit’s fundraising success. An effective nonprofit mission statement draws supporters and donors to an organization. It gets them excited about helping to achieve that mission.

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Navigating Payroll Compliance: Future-Proofing Payroll in an Evolving Regulatory Landscape

Speaker: Jennifer Hill

Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.

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Customize Your Analytics with myAcumen

Association Analytics

The post Customize Your Analytics with myAcumen appeared first on Association Analytics.

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MAP Digital finalists for two Event Technology Awards

Event Industry News

MAP Digital Inc. , the only complete conference cloud platform and events designer readymade for Events 3.0, have been shortlisted for two Event Technology Awards : Best Hybrid Event Platform or Production (over 1,000 attendees) and Best Conference Technology (over 10,000 attendees). This recognition reflects MAP Digital’s position as a leading provider of hybrid event production using our MetaMeetings platform for over 20 years.

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How Associations Collaborate with Companies Needs to Change

Mary Byers

Heres a cold, hard truth: companies no longer need associations to reach members. Now they can create and share their own content via blogs and e-newsletters, cultivate an audience via social media and other channels, and present educational information outside of association meetings. Collaborating with for-profit companies is essential for associations success.

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