November, 2022

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6 Tips to Create Fundraising Videos That Drive Donations

Wild Apricot

Fundraising videos build your case for support, providing viewers with an in-depth look at your organization and inspiring them to take action. It’s no surprise, then, that 57% of people who watch fundraising videos go on to make a donation.

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Association Strategy Trends in 2022

Portage Group

The sheer volume, complexity and diversity of issues association directors and executives must understand and address today is dizzying. In our current uncertain and complex environment, where should associations focus their time, effort and resources in order to maximize impact? TPG’s Fall 2022 Whitepaper summarizes our team’s ‘top five’ list of strategic issues associations today are focused on.

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Redesigning Association Meetings for Attendees Fundamentally Changed by the Pandemic

Aaron Wolowiec

Due to the pandemic, it should be no surprise that our business-as-usual, pre-pandemic meetings are going to miss the mark. Following is an overview of just some of the ways our attendees are different, why it matters, and the tangible design edits you might consider for your upcoming meetings and events to better meet these new and evolving needs and expectations.

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What We Learned from the 2022 Association Member Experience Survey

Higher Logic

The post What We Learned from the 2022 Association Member Experience Survey appeared first on Higher Logic. For association leaders, the advice is often the same again and again. Find out what your members want. Higher Logic’s 2022 Association Member Experience Report helps you do just that. . The post What We Learned from the 2022 Association Member Experience Survey appeared first on Higher Logic.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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10 Rules for Generating Value and Growth for Your Education Programs

WBT Systems

The only way forward for association education programs is to improve them and grow them. This is not a time to stand in place. There is no good reason to stand in place.

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Why Your Organization Needs an Online Member Directory

Wild Apricot

Does trying to connect your organization’s members feel a little bit like herding cats? Then an online member directory is just what you need! One of the number one members’ benefits you can offer is the opportunity to network and connect.

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2: Strategic Planning v. Strategic Thinking

Spark Consulting

We’re almost at the end of the revisiting of the top ten all-time Spark blog posts in honor of Spark’s tenth anniversary! Coming in at the #2 spot: Strategic Planning v. Strategic Thinking. In the original post, I highlighted Henry Mintzberg’s well-known Harvard Business Review piece “ The Fall and Rise of Strategic Planning ,” in which he encourages us to focus on creating dynamic, flexible visions of the future that accommodate disruption and allow us to rapidly respon

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My Favorite Things - Event Planning Edition

Aaron Wolowiec

As we come to the end of 2022 events, I feel tired, exhausted, and ready for a break. But looking into 2023's schedule, I am reminded of a few of my favorite things…so come sing along!

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A Higher Logic Hello: Meet Nanette King

Higher Logic

The post A Higher Logic Hello: Meet Nanette King appeared first on Higher Logic. We recently sat down with Nanette King, senior recruiter at Higher Logic, for a quick Q&A to learn a little more about her outside of the workplace. . The post A Higher Logic Hello: Meet Nanette King appeared first on Higher Logic.

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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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How to Emulate the Word-of-Mouth Marketing Success of USF’s Popular DEI Certificate Program

WBT Systems

In early 2021, I saw dozens of my LinkedIn connections share information about attending a diversity, equity, and inclusion (DEI) online certificate program from the University of South Florida (USF).

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Forecasting For IT in an Unpredictable Climate

.orgSource

It’s a game! It’s a store! It’s entertainment! Nope, it’s the metaverse—a unique amalgam of online obsessions designed to keep thumbs clicking and Venmo accounts begging for cash. Or that’s what the creators of Forever 21 Shop City seem to be aiming for. Check it out. Technology research and consulting firm, Gartner, and Forbes Magazine […]. The post Forecasting For IT in an Unpredictable Climate appeared first on.orgSource.

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Nonprofit Marketing Plan: 8 Steps to Create A Strong Plan

Wild Apricot

Having worked with hundreds of nonprofits over the years, I can tell you that organizations that develop and follow a well-thought-out nonprofit marketing plan grow faster and make a bigger impact than those that don’t. A holistic marketing strategy.

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‘Tis the Season for Member Retention – 12/14/22

Association Analytics

The post ‘Tis the Season for Member Retention – 12/14/22 appeared first on Association Analytics.

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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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How are AP Departments within Homeowners Associations Responding to a Potential Recession?

AvidXchange: Association Management

A possible recession has businesses on edge as many are reevaluating costs and priorities in preparation for an uncertain future. For homeowners associations (HOAs), there’s concern that economic hardship could add to the intense pressure they are under to retain and hire the people they need to stay in business. The HOA industry gained popularity in the 1960s and has grown steadily ever since.

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Mentorship: An Investment in Your Association

Association Adviser

You’re creating engaging content for your members and posting on your association’s social media pages consistently — nice work! However, have you thought about how your employees' and board members’ online interactions can help or hurt your social media marketing efforts? What your employees and board members say about your association on their professional and personal social media profiles can impact the reputation of your organization — for good or bad.

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An Active Listening Habit Helps You Deliver Value to Members, Customers & Prospects

WBT Systems

Every association wants to deepen the engagement of members, customers, and prospects. But what’s working?

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Technology Isn’t Always the Hero or the Villain—Sometimes It’s a Bit Player

.orgSource

We think of technology as the good guy or the bully. It’s a silent partner in our work; and if things aren’t going well, that uncooperative software platform often takes the wrap. My business revolves around digital initiatives. When people call me to discuss a new purchase, I ask lots of questions. During those conversations, […]. The post Technology Isn’t Always the Hero or the Villain—Sometimes It’s a Bit Player appeared first on.orgSource.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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How to Host a Member Appreciation Week (+ 10 More Ideas!)

Wild Apricot

Your members are the people who turn your mission into a reality—which is why it’s so essential to show member appreciation! Inspiring positive feelings in your members keeps them connected to your cause, and motivates them to keep giving.

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[GUEST BLOG] Your Chamber Has More Potential Than You Realize, Part 1

GrowthZone

by Frank Kenny. Let me share a quick story with you. When I was interviewing for the Executive Director job at my chamber, an influential board member took me aside and said, “Look, we’re just a small, poor chamber and we cannot afford to pay you what you’re worth and you’d be better off just finding another job.”. This was hard for me to hear because I loved my community and really wanted to work for my local Chamber of Commerce so I could help businesspeople and help the area

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Four need-to-know tips when it’s time to buy an AMS

Nimble AMS

When it’s time for your association to purchase new software, you don’t want to cut corners just because you’re eager for new technology. To g et the best association management software (AMS) for your member-based organization and ensure you get the best return on your investment, you’ll need to do your research. Investigating the current digital landscape takes effort, but it will ensure your association finds the best software fit.

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The one-in-one-out rule: What associations can learn from minimalism and decluttering

Association Adviser

I received my Certified Association Executive (CAE®) designation in the summer of 2015 and within 24 months I had also given away/donated/tossed over 70 per cent of my possessions. The process of building my leadership and management skills, while simultaneously shrinking my stuff, helped me zero in on how lessons from the process of decluttering and living a more minimal life could be applied by association executives to enhance the value they bring to their organizations, and the value that, i

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Why Every Small Business Needs an HCM Solution: A Comprehensive Guide

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

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The Great Resignation’s Brain Drain Crisis Creates an Opportunity for Associations

WBT Systems

Some of you joined the Great Resignation and found a better job.

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6 Unexpected Pitfalls That Can Snare Your Hybrid Workplace

Achurch

6 Unexpected Pitfalls That Can Snare Your Hybrid Workplace. Throughout your organization’s transition to a hybrid workplace, camouflaged or hidden issues can derail progress and jeopardize success. These organizational pitfalls and their associated problems may not be on your radar yet. That’s natural because “you can’t read the bottle from the inside.

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Nonprofit Software: 25+ Providers to Build Your Tech Stack

Wild Apricot

In the age of the internet, nonprofit success goes hand-in-hand with technology. Whether you’re building a smash website, updating your online member database or shining on social media, you’re going to want some tools to help you out.

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Considerations for Year-End Well Wishes and Gift Giving for Your Members, Customers, and Staff

Aaron Wolowiec

As the holiday season and year end approaches, many organizations look for ways to acknowledge the season with their members, customers and staff. But this isn’t always an easy task and depending on your audience(s), coming up with the right messaging and/or gift-giving idea is crucial to ensure your well-intended gesture reaches your audience as imagined.

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Best Practices to Streamline Compensation Management: A Foundation for Growth

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

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Five ways to celebrate GivingTuesday 2022 at your association

Nimble AMS

If GivingTuesday wasn’t already on your organization’s radar, it should be. #GivingTuesday is a global generosity movement held every Tuesday after Thanksgiving. O n GivingTuesday 2021, donations totaled $2.7 billion in just the United States. Based on current giving trends, s ome predict # GivingTuesday 2022 will raise a historic $3 billion. Many organizations participate in GivingTuesday to launch end – of – the – year fundraising campaigns.

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6 Tips For Engaging Members with Content

Association Adviser

Content is a significant driver of member engagement. Since member engagement is a cornerstone of operations, your association should be intentional about the content it creates. You could say that content and member engagement go together like peanut butter and jelly. . However, creating engaging content isn’t as easy as making a peanut butter and jelly sandwich.

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12 Areas Your Association Must Address to Thrive During a Recession

Membersuite

Your association survived the worst of the pandemic. Now, you’re watching the economy and assessing how it might affect your industry, organization, members, and market. But this time, you can be proactive instead of caught off guard like we all were in the spring of 2020. You can better prepare your association for the impact of rising inflation or a worsening recession by addressing these twelve issues. #1: Budget.

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