March, 2018

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Complete Guide: How to Raise Funds on Facebook (with examples)

Wild Apricot

In this article, I will provide an up-to-date overview of the 5 main ways you can leverage Facebook’s suite of free fundraising tools to drive donations to your nonprofit.

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One simple secret to boost member engagement.

YourMembership

You should already know building a loyal member base takes time and requires the focus of each person of your team on quality and member service. What turns out to be crucial for boosting engagement and loyalty is the raw data you collect about each of your members. There’s one simple secret to boost member. The post One simple secret to boost member engagement. appeared first on YourMembership.

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5 Reasons Your Executives Don’t Participate in Your Online Community (And How to Fix It)

Higher Logic

An online community is a tool. It’s designed to help members get involved, make connections, and develop relationships with their peers and organizations. Community professionals know that and are engaged in keeping the community active and getting other staff members involved. But what about executives? Your c-suite and board of directors may not be as involved in your community as you’d like them to be – and that’s a problem.

How To 266
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8 New Ideas for Engaging Online Students

WBT Systems

For many adults, taking a class online is a new learning experience. Even learners with the best intentions can get distracted when they’re supposed to be paying attention. They procrastinate when it’s time to log in and do their classwork. You can anticipate and prevent these issues by implementing these new strategies we found for engaging online students. #1: Train instructors in online learning.

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A New Look At Running Grants & Programs: Why Use A System When You Have Excel?

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

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Changing of the Garde

Aaron Wolowiec

As we fondly reflect on Cally Hill’s contributions to Event Garde, we’d like to celebrate her many accomplishments, as well as wish her the best during this next chapter of her career. We’d also like to share a number of exciting team updates.

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The Top 5 Social Media Fails You’re Still Committing (and how to #win instead!)

Wild Apricot

Stop committing these social media fails and learn how to boost your followers and engagement from the pros.

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Digital badging: A win-win for associations and their learners.

YourMembership

When working to build a learning program that’s unlike anything offered elsewhere, it’s imperative for association professionals to have a good grasp on generational shifts and new technology, as well as the ability to embrace change. As part of this endeavor, key trends should be evaluated to determine what value they bring to a specific. The post Digital badging: A win-win for associations and their learners. appeared first on YourMembership.

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[Infographic] The Power of Audience Segmentation

Higher Logic

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. So how can we get more personal with our audience and send them what they need? Audience segmentation is the key. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types.

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Association Brain Food Weekly: 3.2.18

Reid All About it

The weekly list of free educational events and resources for the association community… The American Council on the Teaching of Foreign Languages transitioned into a benefits-based membership model. At Association Success, Howie Berman said they created membership packages with different levels of benefits “to give members a meaningful choice, and to provide them with value for their dues.

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Find New Non-Dues Revenue Streams for Your Organization with This Free Guide

Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a

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Select an LMS Consultant Before Beginning Your LMS Selection

WBT Systems

With more than 700 learning platforms on the market, how do you narrow the field down to the best learning management systems (LMS) for your association’s needs? You could go it alone and rely on the recommendations of your peers on forums and review sites. Or, to ensure you absolutely get the best LMS for your association, hire an LMS consultant to help you with requirements, selection, and implementation.

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Interview with an Expert: Beth Hayson, American Association of Oral and Maxillofacial Surgeons

Blue Sky eLearn

Beth Hayson has been working in education at associations for the past 20 years, with 14 of them being with AAOMS. Beth is the Associate Executive Director of Continuing Education, Meetings and Exhibitions at the American Association of Oral and Maxillofacial Surgeons. She’s been working with AAOMS for the past 14 years and has spent 20 years working in education in some capacity at associations. 1.

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9 Things Your Emails Absolutely Must Include to Welcome New Members Right (+Template)

Wild Apricot

I once received a new member welcome email that was so drab, it caused me to cancel my membership with the association. Here’s the email: At first glance, this email seems to have all the important details, but it’s missing something big.

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Always be prepared. for growth.

YourMembership

ASAE Great Ideas is almost upon us, and there’s an important event that’s been leading up to it—Girl Scout cookie time! I was a Girl Scout until I was in sixth grade, and the memories I have from being part of this group are endless. We camped, built fires, went on hikes, cleaned the outhouses. The list goes. The post Always be prepared. for growth. appeared first on YourMembership.

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Forecasting Failures Are Costly: Heres How To Fix Them

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

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3 Copywriting Best Practices for Your Email Campaigns

Higher Logic

When you send a marketing email with a weak subject line or awkward copy, the interaction with the recipient ends right there – with your message in the digital trash. Even if you convince someone to open your email, how compelling is your content and the offer? It’s easier said than done in an era where we obsess over “Inbox Zero” and contend with complicated spam filters.

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Association Brain Food Weekly: 3.16.18

Reid All About it

The weekly list of free educational events and resources for the association community… Did I talk to these people? The authors of this Harvard Business Review article about the gig economy surveyed 65 freelancers (including consultants) about their lives. It’s so spot on. And, it made me realize I’m in good company: “Even the most successful, well-established people we interviewed still worry about money and reputation.

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How to Use Webinars as Lead Generation for Your Online Courses

WBT Systems

What does it take to make a seven-figure income from online courses? Ask Amy Porterfield. She’s a multi-millionaire online marketing expert who says, “Webinars are the backbone of my business model.” Her free webinars act as lead generators for her paid online courses. When you provide free content like webinars to your target audience, you earn their goodwill and a reputation as a valuable source of information.

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The Gardian of the Month: Alina Cooper

Aaron Wolowiec

Alina Cooper, manager of client projects for Event Garde, is Gardian of the Month.

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The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

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The 10 Best Social Media Tools for Nonprofits That Save Time and Money (2018 Update)

Wild Apricot

Here are the 10 best social media tools for nonprofits to save time (and money) scheduling, managing, and optimizing their social networks.

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7 ways for new members to fall in love with your association.

YourMembership

No matter the size of your organization, member recruitment is a constant challenge many teams face. If you work on a small team, however, chances are you wear several hats, making it even more difficult to solely focus your attention on one activity. With so much to do, brainstorming fresh ideas for boosting membership can fall to the bottom of the to-do list.

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How Automation Will Save Marketing

Higher Logic

I may be biased, but I don’t consider most marketers to be inherently “shady.” There’s a difference between educating someone on your products and services and bombarding them with thoughtless advertising. The downfall of advertising might be part of marketing evolution, but let’s not make it the underlying narrative. Let’s refocus on marketing for people, not at them.

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Association Brain Food Weekly: 3.30.18

Reid All About it

The weekly list of free educational events and resources for the association community… The team at Velocity Partners has scrutinized the EU’s General Data Protection Regulation (GDPR) and come up with seven requirements for Generally Dickish Practice Retirement (what GDPR really means) that you need to start working on right away. Jeffrey Cufaude shares a few simple ways to jumpstart fresh thinking and fresh perspectives because, he says, “We can’t think differently if we’re not exposed t

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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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How to Build an Online Learning Sponsorship Program

WBT Systems

When associations think about sponsorship opportunities, events usually come to mind first. However, by focusing only on in-person event sponsorships, you miss an opportunity to build stronger partnerships with industry vendors through online learning sponsorships. An online learning sponsorship program offers more than insert a sponsor’s logo on a webinar slide or displaying their advertising in a sidebar.

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Want to be an effective leader? Develop these qualities

Aaron Wolowiec

Leadership is more than simply a position or title. Leadership is about specific competencies. It’s about being a specific type of person and handling situations in particular ways.

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3,589 Clubs Use This #1 Club Website Hosting Provider

Wild Apricot

If you’re looking for an all-in-one club website hosting provider that can help you easily create a website for your club, look no further. Wild Apricot is the #1 provider (5 years in a row and running) used by 1,000s of clubs across the US and the rest of the world.

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Growth Strategies from Top Fundraisers

Spark Consulting

My Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations co-author Sohini Baliga and I recently had the opportunity to talk with some smart people about the information in the whitepaper. Special for those of you who prefer to learn from methods OTHER than reading: Two are videos; one is a podcast. We embrace all types of learners around here!

Strategy 150
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Navigating Payroll Compliance: Future-Proofing Payroll in an Evolving Regulatory Landscape

Speaker: Jennifer Hill

Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.

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Are Your Teams Cooperating or Collaborating?

Higher Logic

Imagine you’re customizing a product for a client. Managers from different teams work together to determine the requirements, and each team works on the customizations in their area. But when some changes are implemented, it triggers adjustments for other teams. The project’s deadline is extended and the workload increases. This is one of the scenarios Ron Ashkenas wrote about in Harvard Business Review a few years ago.

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Association Brain Food Weekly: 3.23.18

Reid All About it

The weekly list of free educational events and resources for the association community… You’re smart and self-aware, so you can tell the difference between perception and reality, right? Don’t be so sure, says Tobin Conley, CAE, of DelCor. He explains how confirmation bias can wreak havoc with your technology project. Talking Heads fans will like this one too.

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Learn with iMIS and TopClass LMS at the 2018 NiUG Greater Chicago Conference

WBT Systems

WBT Systems is delighted to be an official strategic partner of the 2018 NiUG Greater Chicago Conference , hosted by NiUG International , April 4-6, in Rosemont, Illinois. There’s no better way to make purchasing decisions for your association than to learn about the product first-hand and talk face-to-face with a knowledgeable supplier. Discovering new advances, comparing them with other products and services, and meeting with users already using the products will ensure you pick the best sol

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