May, 2018

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4 Ways to Increase Non-Dues Revenue

Forj

Do you currently manage an eLearning department at an association? Are your education programs bringing in value for the organization and for your members? Or do you need assistance generating non-dues revenue from your education offerings? There are steps you can take to make sure you have the appropriate assets and knowledge base to make your eLearning Business a success.

Revenue 79
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Members Hire Bold Strategies

Potomac Core

Members Hire Bold Strategies. Part of that boldness is how much their Industry Trade Association Strategic Plan reflects the challenges and business outcomes that members care most about. As busy executives are under constant pressure to meet and exceed profit targets, they expect the organizations they are part of to deliver bold strategies and results.

Strategy 154
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Adopting the Point of View of Your Members

Eric Lanke

Kudos to Amanda Kaiser and her Smooth the Path blog for her post, " Our Point of View is Not Our Members’ Point of View." In it, she reminds all of us association staff that what we think about the value of our membership benefits is often not what our members think of it. And maybe it was the coincidence that my association's last Annual Conference was in Orlando that made the following passage from her post really jump out at me: Everyone will want to come to Orlando to see our great speakers

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The Ultimate Membership Renewal Guide

Wild Apricot

If you are looking for ideas to refresh your membership renewal process, you’re not alone! With access to thousands of organization across North America, we decided to conduct an extensive survey on their membership renewal practices. We combined the results from that survey to research conducted by the Membership Marketing Benchmarking Report (published by Marketing General Incorporated) and other sources to create this helpful guide.

America 360
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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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5 security tips for your nonprofit accepting online payments.

YourMembership

Over the years, the Internet has provided great opportunities for nonprofits to increase brand awareness, recruit new members and raise funds for the causes they support. While this brings many advantages, there are also many challenges when it comes to making online payments for such things as dues or donations. Members want to be sure. The post 5 security tips for your nonprofit accepting online payments. appeared first on YourMembership.

Tips 262

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Membership Management: 4 Top Ways to Maximize Engagement

Blue Sky eLearn

Your members are more than a source of revenue for your association. Members who find value in your member community don’t keep their feelings a secret. They’re not shy about telling their friends and coworkers that they’re a member of your association. They share news about your association online and wear your branded merchandise with pride! Engaged members become your association’s best ambassadors.

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How to Create Engaging Online Discussions: 7 Tips for Community Managers

Higher Logic

Often, and especially early on in the life of an online community, the community manager is the one who has to start discussions. If you’re a community manager, I’m sure you know from experience that creating an engaging discussion is not easy. For example, asking someone what they think about an article and just putting the link out there is not typically enough.

Tips 168
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Bridging the Education to Employment Gap Will Take An Industry-Wide Movement

Thanks For Playing

I recently had the opportunity to contribute to Association Success’s SURGE 2018 spring conference, hosting a “monitor-side chat” with Shelly Alcorn and Tracy Petrillo on the association role in the new educational paradigm. Association Success asked me to write a follow-up article about that session. What follows is an excerpt: My interest in this topic was piqued in 2012 when the McKinsey Center for Government released a report entitled Education to Employment: Designing a Sy

Education 150
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Top 10 Most Popular Membership Management Softwares

Wild Apricot

Ever year Capterra (a software review website) publishes their Top 20 Most Popular Membership Management Software list — analyzing criteria like customers, members, and reviews — to help organizations decide which option might be best for them. Here is there list of the top 10 membership management software.

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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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YourMembership and GDPR: Upcoming AMS feature releases.

YourMembership

The General Data Protection Regulation (GDPR) is a new set of rules governing the privacy and security of personal data as laid out by the European Union (EU) commission. These new regulations go into effect on May 25, 2018. The primary goal of the GDPR is to give EU residents (including those in the United. The post YourMembership and GDPR: Upcoming AMS feature releases. appeared first on YourMembership.

Industry 236
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The Many Benefits of Selling Online Education to Corporate Members

WBT Systems

The global corporate online training market is expected to grow by nearly 10% annually over the next five years. Who will the companies in your industry choose to educate their employees? Don’t let them align with a competitor. Become the preferred educational partner in your industry by selling online education to corporate members and customers. We’ll show you how it’s done by other associations during a webinar on Wednesday, May 23, 2018 at 1 p.m. that we’re hosting with our friends at Talent

Education 155
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Bridging the Education to Employment Gap Will Take An Industry-Wide Movement

Spark Consulting

I recently had the opportunity to contribute to Association Success’s SURGE 2018 spring conference, hosting a “monitor-side chat” with Shelly Alcorn and Tracy Petrillo on the association role in the new educational paradigm. Association Success asked me to write a follow-up article about that session. What follows is an excerpt: My interest in this topic was piqued in 2012 when the McKinsey Center for Government released a report entitled Education to Employment: Designing a Sy

Education 150
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How an Online Community Meets 3 Needs You Didn’t Know You Had

Higher Logic

There’s a lot of hype around online communities now. But does that mean your organization really needs one? You’re not alone. You or you r stakeholders may be skeptical about launching an online community – after all, no one’s really asking for one yet. Why i nvest in something that may not seem like an urgent need? You’re right to ask questions and be concerned.

Library 153
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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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Three reasons you may need an instructional designer

Aaron Wolowiec

The need for instructional designers is growing as associations look to improve human performance in a world that is continually changing and demanding new skillsets from working professionals.

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9 Super Productivity Tools for Nonprofits

Wild Apricot

If you find yourself struggling to keep up with everything you have to coordinate in your work, I encourage you to browse this list of productivity tools to see which ones might help you out. Every tool in the list has a free basic version or trial. Even if a tool can save you just one hour a week, it may be worth exploring.

Tools 290
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Protecting members from their skills’ short shelf life.

YourMembership

The World Economic Forum’s Future of Jobs Report tells us many of today’s most in-demand skills didn’t exist 20 years ago. The report cites 65 percent of children now entering primary school will end up working in new types of jobs not existing today. Never has the workplace evolved so quickly. Indeed, the skills needed. The post Protecting members from their skills’ short shelf life. appeared first on YourMembership.

Report 231
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Where to Host Your eLearning Catalog and eCommerce: AMS or LMS?

WBT Systems

During the selection and implementation of a learning management system (LMS), you have many decisions to make. But one decision often takes associations by surprise: Should you host your eLearning catalog and eCommerce on your LMS or on your association management system (AMS)? Where do you want members and customers to search for online learning programs and where do you want them to make their purchase (register/enroll)—in your LMS or in your AMS?

LMS 150
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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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Getting a High Return on Your LMS Investment: 5 Takeaways

Blue Sky eLearn

Recently, I listened to Tagoras’ Leading Learning podcast, 5 Keys to Getting a High Return on Your LMS Investment. They shared some great tips everyone should consider when developing their eLearning program and LMS strategy. Want to learn what these experts have to say and questions you should be asking? 1. New Revenue Generation. How directly will the LMS support the creation and delivery of new products or enhance the revenue potential of existing products?

LMS 144
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Who Should Own Your Online Community?

Higher Logic

Every business project needs an owner. Someone who will work with colleagues and stakeholders to develop goals and a strategy, then implement that strategy. Often these owners aren’t just single people. They’re entire teams or departments. That’s the way it is with online communities. One person may take the lead, but it’s teamwork that makes a community successful.

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Again this year, associations struggle with event content

Aaron Wolowiec

While content remains important, a 2018 report by Omnipress found associations are facing new challenges in communicating and disseminating content as attendees’ expectations are constantly changing.

Content 140
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65 Fraternities & Sororities Use This #1 Fraternity Management Software

Wild Apricot

Need a quick and easy way to send email blasts to your chapter? Hate all the paperwork involved in processing dues? How about standing at the front of an event to collect all the ticket fees? Fraternity Management Software is something that can make your life much easier, so you can get back to bonding with the brotherhood (or sisterhood).

Software 259
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Why Every Small Business Needs an HCM Solution: A Comprehensive Guide

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

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3 signs growth leads you to switch membership management systems.

YourMembership

Is your organization experiencing growing pains? If so, congratulations are in order. But, you also deserve a little sympathy if you contend with manual spreadsheets or an entry-level membership management system. As your growth brings size and complexity, it becomes clear a more sophisticated membership management system is needed. Otherwise, your efforts to grow your.

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Give a Taste: Let Prospects & Members Sample Online Education

WBT Systems

If only prospects would give your educational programs a chance, you’d turn them into loyal learners—and customers, maybe even members. But how do you get people to make that first investment of time and money into one of your online courses? You don’t. Instead, you let them sample online education so they can experience it for themselves. Your free sample will do the selling for you.

Sample 150
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Should Your Association Have a Podcast Channel?

Blue Sky eLearn

Podcasts have become increasingly popular over the past decade and as a millennial I am going to give my insights as to why. Prefacing my opinions, I would like to talk about two studies I came across that revealed notable insights on U.S. citizens and podcasts. The first is a 2018 study conducted by Nielsen and Edison Research which found: 42% of millennials, ages 18-34, listen to at least one podcast a week. 17% of the entire population listens to at least one podcast a week.

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Google's Push to Purge Your Low-Engagement Emails

Higher Logic

In the last few months, Google added a feature to users' Gmail accounts. It's meant to help you easily unsubscribe from emails, and it looks something like this: Recognize this image? If not, you soon might. The Gmail user in all of us is excited that unsubscribing from unwanted mailing lists will be easier. But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy.

Marketing 149
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Best Practices to Streamline Compensation Management: A Foundation for Growth

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

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Association learner: Extreme skeptic or eternal optimist?

Aaron Wolowiec

Challenging problems require creative solutions. But if you always do what you’ve always done, you will always get what you’ve always got. Therefore, we have both the power and the responsibility to innovate upon those who have come before us. So, today and every day, choose to see the good in association learning. Choose to create your palette of possibilities.

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How to Choose Your Membership Levels Properly

Wild Apricot

I surveyed over 50 membership sites to see what types of Membership Levels were most common. In this post I cover the four most common membership level tiers and show you examples from real organizations.

How To 257
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An AMS search: 4 questions to ask your potential provider.

YourMembership

Whether you’re investing in an association management software (AMS) system for the first time or replacing your existing AMS, it’s one of the largest purchases your association ever makes. Of course, there are basic must-ask questions around budget, features and timelines. But, these are not the only important questions you want to ask your potential.

Software 218