YourMembership

FEBRUARY 16, 2018

Your members’ needs and expectations are always changing. Are you doing all you can to give them a stellar experience? What better way to find out than to walk a (virtual) mile in their shoes? Creating member journey maps is an effective way to see your members’ experience from their point of view. Journey maps. The post Walk a mile in your members’ shoes to identify areas for improvement. appeared first on YourMembership.

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Wild Apricot

FEBRUARY 27, 2018

Digital Marketing Consultant Amy walks you through the steps to create a nonprofit About Us page that will connect with potential supporters and inspire them to join your organization.

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How To Marketing Organization 318

Spark Consulting

FEBRUARY 14, 2018

Editorial note: the following is a guest blog from Callie Walker of MemberClicks. Does membership retention really begin the second a member joins your association? It should! The better you onboard, the more likely your members are to renew. So the question then becomes…how do you effectively onboard your new members? What should you be doing in their first few months?

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Social Media Newsletter Content Examples 207

Higher Logic

FEBRUARY 20, 2018

We know the value of trade associations – they play a vital role in social and economic dialogue. They bring competing organizations together to protect and promote entire industries, products, services, and workforces. But like other organizations, trade associations are going through a transition period. Their role in society is becoming muddied and complicated as new competitors emerge, industries contract and expand, and technology reshapes how the world does business.

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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

Education

WBT Systems

FEBRUARY 20, 2018

A note for the meeting planner: please order decaf for the next committee meeting. Only 30 minutes in and your highly energetic committee members have already come up with several new online learning program ideas. You love their passion but not the ever-increasing workload for your small department. Since some of your courses have been around forever, you wonder if it might be time to sunset an educational program or two.

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YourMembership

FEBRUARY 8, 2018

Member engagement is the lifeblood of an association. Active, engaged, passionate members renew their memberships and help to bring even more new members into the fold. But this isn’t simple to achieve. It’s too easy to get wrapped up in the daily operations of your work, forgetting that you’re also supposed to be a cheerleader and champion for the issues.

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Member Engagement Marketing 236

Wild Apricot

FEBRUARY 1, 2018

Does your digital newsletter have low engagement? Here's how to write a newsletter your members actually want to read.

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Newsletter How To 393

Association Adviser

FEBRUARY 26, 2018

Part 4 of our 2017 Association Communications Benchmarking Study series. Acknowledging a challenge is the first step to finding a solution. This year, more than 50 percent of associations said that engaging young professionals is one of their Top 5 communication challenges. So good job, you are on your way! Sixty-three percent of associations feel offering leadership development and events for the next generation of professionals is extremely important.

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Higher Logic

FEBRUARY 2, 2018

In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. Inbound marketing encompasses these "new" strategies, with a focus on bringing interested potential buyers to your website and product.

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Marketing Strategy Social Media Content 189

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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WBT Systems

FEBRUARY 6, 2018

New players in the online learning market are bringing fresh ideas to online course development and marketing. They’re making millions of dollars in revenue, so they’re doing something right, for example, knowing how to validate an online course idea. If your online course doesn’t meet a market need, it won’t succeed. No demand, no students. Before you invest too much in developing and marketing an online course, first find out if there’s an audience who is willing and able to spend money on the

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Course How To eBook Price 161

Spark Consulting

FEBRUARY 20, 2018

Over-work and too much stress are pretty much the norm for most association executives. Every day, we’re trying to do a lot for our members, and most associations are perpetually understaffed and tight on budget. This makes a digital detox sound like a really great idea. “Yeah! I’m going to slip that electronic leash, at least for a little while!

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YourMembership

FEBRUARY 20, 2018

From our Community Brands Digital Member Study, we learned there’s a strong correlation between member loyalty and technology. Members who believe their professional membership organization is an early technology adopter are generally more satisfied and feel more connected to their organization. We see these loyalty metrics rise even more when members perceive their organization’s use of.

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LMS Technology Tips Organization 220

Wild Apricot

FEBRUARY 12, 2018

If you know your meetings could use a boost in efficiency, you’ve come to the right place. We’ve identified ten of the most common ways time is wasted in meetings and the tips that make them uber-efficent.

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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

Revenue

Reid All About it

FEBRUARY 16, 2018

The weekly list of free educational events for the association community… ASAE members, check out the excellent GDPR resources and advice shared on Collaborate last week by the Technology Section Council. If you’re not familiar with the EU’s General Data Protection Regulation taking effect in May, please please please review these resources so your organization is in compliance.

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Higher Logic

FEBRUARY 22, 2018

Web tracking may not be the first thing that leaps to mind when you think about marketing automation, but it should be. Like perfecting a golf swing, marketing automation is all about the follow-through, and combining web tracking with automated campaigns is exactly the prep you need before stepping out on the green. Modern digital marketing is all about data.

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Marketing Communications Tips Tools 185

WBT Systems

FEBRUARY 13, 2018

“We don’t know everything that we need to know today to accomplish our mission.” How’s that for refreshing honesty? Tyler Palmer believes his colleagues at Patreon must “evolve and adapt to a never-ending stream of new problems to solve.” The only way to do that is to cultivate a culture of learning. At Patreon , a membership and patron-development platform for creatives, their culture deck describes the company’s seven core behaviors.

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How To LMS Learning Management System Course 155

GrowthZone

FEBRUARY 22, 2018

Association networking events are critical to increasing member engagement and demonstrating value. Give your members the tools to maximize the time and energy they put into event attendance. Download Business Cards Are Not Your Customers. and share it with your members now. Part two of our two-part series on successful member networking explores post-event tactics to maximize the opportunity.

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Member Engagement Resources Tips Tools 168

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Certificate

YourMembership

FEBRUARY 14, 2018

Your association’s career center helps you boost member engagement, gain insight into prospective members, and generate valuable non-dues revenue. So, how do you drive more traffic to your center? Here’s how … The post Drive traffic to your association’s career center. appeared first on YourMembership.

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Revenue Member Engagement Industry 204

Wild Apricot

FEBRUARY 8, 2018

If you want to speed up event registrations and increase engagement among your members, encourage them to download our free Mobile App: Wild Apricot For Members.

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Reid All About it

FEBRUARY 9, 2018

The weekly list of free educational events for the association community… Ernie Smith at Associations Now provides really smart advice on SEO (search engine optimization) for your website and blog based on Google algorithm changes over the last few years. You can’t keep doing what you’ve always done because those old things may no longer work (and could hurt your rankings in some cases), and you need to comply with Google’s new demands.

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DC Washington eBook Case Study 150

Higher Logic

FEBRUARY 15, 2018

Modern marketing is complicated. But when you break down the components of a strong marketing program, it suddenly feels familiar and approachable. The best tools out there are easy to set up, easy to use, and get results. Still, there is an overwhelming amount of technology and techniques marketing teams need to sift through. What do you really need and which tools are key for getting results?

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Marketing Technology Email Marketing Social Media 185

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Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

Cost

WBT Systems

FEBRUARY 27, 2018

How many promotions and advertisements do your members see each day? By any count, too many. Yet you count on them seeing, opening, and clicking on the promotions you send out about your online educational programs. Unfortunately, promotional content isn’t worth most people’s time unless they’re already highly motivated to buy. But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs.

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Content Marketing Education Course 150

Eric Lanke

FEBRUARY 19, 2018

This week I reviewed the free e-book, Fueling Exceptional New Member Experiences , from Amanda Kaiser at Kaiser Insights and the Smooth the Path blog. My favorite part was the section that talked about the importance of making a positive first impression with new members. These first impressions can be very positive and assure the new member that they did not make a mistake in joining.

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Review Member Experience Conference Member Engagement 145

YourMembership

FEBRUARY 1, 2018

Each day I read the news, and I prepare my mind with a “who’s-going-to-resign-today game,” while scanning the headlines. It’s a bit surreal at times, and troubling, to see future generations surrounded by these hurtful stories and the path of victims. And, I think—in this era of eroding trust—associations can, and must, step up. The. The post #Trust is yours: Will you take it on or drop the ball?

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Industry 210

Wild Apricot

FEBRUARY 27, 2018

Here are 46 free nonprofit webinars for March, 2018.

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Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Certificate

Aaron Wolowiec

FEBRUARY 28, 2018

According to a recently released study by Association for Talent Development, the top benefits of formal mentoring programs were high employee engagement and retention, support for the growth of high-potential employees, international relationship building and collaboration and knowledge management and transfer.

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Higher Logic

FEBRUARY 8, 2018

Creating personas is a valuable practice for many departments across organizations. From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers. This helps organizations deliver more personalized experiences, content, and solutions that are tailored to meet the needs of specific segments of your audience.

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Press Release Case Study Newsletter Social Media 184

WBT Systems

FEBRUARY 21, 2018

Presentation of 2018 eLearning AWARD for LMS. Michael Ohligs (Miele & Cie. KG), Frank Siepmann (eLearning Journal) and Linda Bowers (WBT Systems). The 2018 eLearning AWARD in the category for ‘Learning Management System’ (LMS) has been awarded to the project partners WBT Systems and Miele & Cie. KG for the successful implementation of TopClass LMS and its integration into an enterprise-wide infrastructure worldwide.

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