Wild Apricot

FEBRUARY 1, 2018

Does your digital newsletter have low engagement? Here's how to write a newsletter your members actually want to read.

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YourMembership

FEBRUARY 16, 2018

Your members’ needs and expectations are always changing. Are you doing all you can to give them a stellar experience? What better way to find out than to walk a (virtual) mile in their shoes? Creating member journey maps is an effective way to see your members’ experience from their point of view. Journey maps. The post Walk a mile in your members’ shoes to identify areas for improvement. appeared first on YourMembership.

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Higher Logic

FEBRUARY 20, 2018

We know the value of trade associations – they play a vital role in social and economic dialogue. They bring competing organizations together to protect and promote entire industries, products, services, and workforces. But like other organizations, trade associations are going through a transition period. Their role in society is becoming muddied and complicated as new competitors emerge, industries contract and expand, and technology reshapes how the world does business.

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Spark Consulting

FEBRUARY 14, 2018

Editorial note: the following is a guest blog from Callie Walker of MemberClicks. Does membership retention really begin the second a member joins your association? It should! The better you onboard, the more likely your members are to renew. So the question then becomes…how do you effectively onboard your new members? What should you be doing in their first few months?

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Social Media Newsletter Resources Examples 207

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

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Reid All About it

FEBRUARY 2, 2018

The weekly list of free educational events for the association community… Amanda Kaiser (aka Smooth The Path) and Dynamic Benchmarking just published the New Member Engagement Study. This report explains why every association should have a new member onboarding or orientation program, what you should expect from your program, how to launch the best program, and how to improve your existing program.

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Wild Apricot

FEBRUARY 27, 2018

Here are 46 free nonprofit webinars for March, 2018.

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YourMembership

FEBRUARY 8, 2018

Member engagement is the lifeblood of an association. Active, engaged, passionate members renew their memberships and help to bring even more new members into the fold. But this isn’t simple to achieve. It’s too easy to get wrapped up in the daily operations of your work, forgetting that you’re also supposed to be a cheerleader and champion for the issues.

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Higher Logic

FEBRUARY 2, 2018

In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. Inbound marketing encompasses these "new" strategies, with a focus on bringing interested potential buyers to your website and product.

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Strategy Marketing Social Media Content 189

WBT Systems

FEBRUARY 6, 2018

New players in the online learning market are bringing fresh ideas to online course development and marketing. They’re making millions of dollars in revenue, so they’re doing something right, for example, knowing how to validate an online course idea. If your online course doesn’t meet a market need, it won’t succeed. No demand, no students. Before you invest too much in developing and marketing an online course, first find out if there’s an audience who is willing and able to spend money on the

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Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a

Revenue

Aaron Wolowiec

FEBRUARY 23, 2018

Michelle Mason, president and CEO of Assoication Forum, is Gardian of the Month.

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Spark Consulting

FEBRUARY 20, 2018

Over-work and too much stress are pretty much the norm for most association executives. Every day, we’re trying to do a lot for our members, and most associations are perpetually understaffed and tight on budget. This makes a digital detox sound like a really great idea. “Yeah! I’m going to slip that electronic leash, at least for a little while!

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Wild Apricot

FEBRUARY 27, 2018

Digital Marketing Consultant Amy walks you through the steps to create a nonprofit About Us page that will connect with potential supporters and inspire them to join your organization.

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How To Marketing Organization 332

YourMembership

FEBRUARY 20, 2018

From our Community Brands Digital Member Study, we learned there’s a strong correlation between member loyalty and technology. Members who believe their professional membership organization is an early technology adopter are generally more satisfied and feel more connected to their organization. We see these loyalty metrics rise even more when members perceive their organization’s use of.

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LMS Technology Tips Organization 220

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

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Higher Logic

FEBRUARY 22, 2018

Web tracking may not be the first thing that leaps to mind when you think about marketing automation, but it should be. Like perfecting a golf swing, marketing automation is all about the follow-through, and combining web tracking with automated campaigns is exactly the prep you need before stepping out on the green. Modern digital marketing is all about data.

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Marketing Tips Communications Tools 185

WBT Systems

FEBRUARY 13, 2018

“We don’t know everything that we need to know today to accomplish our mission.” How’s that for refreshing honesty? Tyler Palmer believes his colleagues at Patreon must “evolve and adapt to a never-ending stream of new problems to solve.” The only way to do that is to cultivate a culture of learning. At Patreon , a membership and patron-development platform for creatives, their culture deck describes the company’s seven core behaviors.

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How To LMS Learning Management System Course 155

Reid All About it

FEBRUARY 16, 2018

The weekly list of free educational events for the association community… ASAE members, check out the excellent GDPR resources and advice shared on Collaborate last week by the Technology Section Council. If you’re not familiar with the EU’s General Data Protection Regulation taking effect in May, please please please review these resources so your organization is in compliance.

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Spark Consulting

FEBRUARY 20, 2018

Over-work and too much stress are pretty much the norm for most association executives. Every day, we’re trying to do a lot for our members, and most associations are perpetually understaffed and tight on budget. This makes a digital detox sound like a really great idea. “Yeah! I’m going to slip that electronic leash, at least for a little while!

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Social Media Technology Course Organization 60

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

Analysis

Wild Apricot

FEBRUARY 12, 2018

If you know your meetings could use a boost in efficiency, you’ve come to the right place. We’ve identified ten of the most common ways time is wasted in meetings and the tips that make them uber-efficent.

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YourMembership

FEBRUARY 1, 2018

Each day I read the news, and I prepare my mind with a “who’s-going-to-resign-today game,” while scanning the headlines. It’s a bit surreal at times, and troubling, to see future generations surrounded by these hurtful stories and the path of victims. And, I think—in this era of eroding trust—associations can, and must, step up. The. The post #Trust is yours: Will you take it on or drop the ball?

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Industry 210

Higher Logic

FEBRUARY 15, 2018

Modern marketing is complicated. But when you break down the components of a strong marketing program, it suddenly feels familiar and approachable. The best tools out there are easy to set up, easy to use, and get results. Still, there is an overwhelming amount of technology and techniques marketing teams need to sift through. What do you really need and which tools are key for getting results?

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Marketing Technology Email Marketing Social Media 185

WBT Systems

FEBRUARY 27, 2018

How many promotions and advertisements do your members see each day? By any count, too many. Yet you count on them seeing, opening, and clicking on the promotions you send out about your online educational programs. Unfortunately, promotional content isn’t worth most people’s time unless they’re already highly motivated to buy. But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs.

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Advertisement

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

Survey

Eric Lanke

FEBRUARY 19, 2018

This week I reviewed the free e-book, Fueling Exceptional New Member Experiences , from Amanda Kaiser at Kaiser Insights and the Smooth the Path blog. My favorite part was the section that talked about the importance of making a positive first impression with new members. These first impressions can be very positive and assure the new member that they did not make a mistake in joining.

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Review Member Experience Conference Member Engagement 145

Spark Consulting

FEBRUARY 6, 2018

Have you ever wondered how some charitable organizations get major donors to write those five-figure checks? Or, how they manage to attract all those millennials to volunteer? Or, how they put together those beautiful, emotionally-compelling, multi-channel, integrated-end-of-year campaigns? Join me and my Steal Like a Fundraiser co-author Sohini Baliga on Wednesday, March 21 at 2 pm ET for a FREE webinar (thank you, generous host Wild Apricot!

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Strategy millennials Recruiting Recruitment 75

Wild Apricot

FEBRUARY 8, 2018

If you want to speed up event registrations and increase engagement among your members, encourage them to download our free Mobile App: Wild Apricot For Members.

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YourMembership

FEBRUARY 28, 2018

Recently cited in the Community Brands Digital Member Study was this finding: Technology drives member loyalty. In fact, members who see their organization as an early technology provider are significantly more satisfied with their membership and feel more connected to their organization. However, not all technology is created equal, and that’s okay.

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Technology Organization Member Engagement Industry 199

Speaker: Jennifer Hill

Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.

Certificate

Higher Logic

FEBRUARY 8, 2018

Creating personas is a valuable practice for many departments across organizations. From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers. This helps organizations deliver more personalized experiences, content, and solutions that are tailored to meet the needs of specific segments of your audience.

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Press Release Case Study Social Media Content 184

WBT Systems

FEBRUARY 21, 2018

Presentation of 2018 eLearning AWARD for LMS. Michael Ohligs (Miele & Cie. KG), Frank Siepmann (eLearning Journal) and Linda Bowers (WBT Systems). The 2018 eLearning AWARD in the category for ‘Learning Management System’ (LMS) has been awarded to the project partners WBT Systems and Miele & Cie. KG for the successful implementation of TopClass LMS and its integration into an enterprise-wide infrastructure worldwide.

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LMS System Learning Management System Blended Learning 150

Aaron Wolowiec

FEBRUARY 28, 2018

According to a recently released study by Association for Talent Development, the top benefits of formal mentoring programs were high employee engagement and retention, support for the growth of high-potential employees, international relationship building and collaboration and knowledge management and transfer.

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