This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Email tops the list of easiest communication channels to consume, most likely to keep members engaged, and most powerful storytelling. The question is, are you using email in a manner that your members desire? According to the Community Brands Member Loyalty study, email tops the list of easiest communication channels to consume, most likely to. The post Let Your Members Determine Email Frequency appeared first on YourMembership.
“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join. A member’s experience with your association or nonprofit used to look different.
If the wrong visitors dominate traffic on your association’s website or if pages targeted at members aren’t carrying their weight, look at ways to change that conversation. Here are a few ideas. How do you ensure that the people showing up at your digital front door are the ones you want to welcome—and that you’re not scaring them off? It’s a multipronged question, and one that requires some sophisticated thinking.
Crowdfunding for nonprofits might seem intimidating, but many organizations are using it to great success. In this post, I break down the steps your organization needs to take to succeed as well as reviewing 5 common crowdfunding platforms.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Will Your Association’s Credentials Become an Alternative to College? Read more about Will Your Association’s Credentials Become an Alternative to College?
In my previous post in this series, I concluded with the question: What role, if any, does supplier membership play in this ecosystem? Lewis responded with a strong statement that suppliers should NOT be association members , because they have “divergent interests and motivations” for their relationships with your association. I would argue that there is, or at least can be, a role for supplier membership.
In my previous post in this series, I concluded with the question: What role, if any, does supplier membership play in this ecosystem? Lewis responded with a strong statement that suppliers should NOT be association members , because they have “divergent interests and motivations” for their relationships with your association. I would argue that there is, or at least can be, a role for supplier membership.
Members are the lifeblood of associations – they help your organization fulfill your mission, not to mention, small staff associations report nearly half of their revenue comes from membership dues. Memberships propel your organization forward, so it’s no surprise that increasing membership is a top goal for many associations. Community Brands survey of small-staff associations.
The weekly list of free educational events and resources for the association community… View from our campsite in the Superstition Mountains Wilderness east of Phoenix. I remember how mystified I was by the business of residential construction when I first started working at the National Association of Home Builders. I learned what I could from meetings and reading our publications but things didn’t click into place until I was lucky enough to land a seat in a weeklong Home Building 101 cl
Onboarding new members is a critical step for associations, and often one that is missed or under-emphasized. That first year of membership has a big influence on whether that member will renew with you. If you’re onboarding with the goal of retention (and you should be), it’s all about connecting your members and continuing to engage them at strategic touchpoints.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
How to Increase Non-Dues Revenue without Nickel-and-Diming Members. Read more about How to Increase Non-Dues Revenue without Nickel-and-Diming Members.
A volunteer member once enthusiastically told me “I love a good binder!” I’ve taken that to heart over the years and have created many, many good binders. Why? To preserve the online education programs and processes I worked so hard to put in place! At some point, circumstances that may or may not be in your control will dictate that someone else is going to need to review past decisions in order to make future ones.
I view leadership as a journey. Like most journeys it has its highs and lows. Sometimes I am working on all cylinders and practicing great leadership techniques. Other times, I struggle and find myself practicing more of the “don’ts” than the “do’s” of leadership. I suspect most leaders have similar experiences. Like most worthwhile things in life, I find when I’m struggling with leadership I need to go back to the basics – to remember that leadership isn’t about ME – it’s about others!
The weekly list of free educational events and resources for the association community… Since reading is the first step in the professional development journey, wouldn’t your association want to encourage members (and others in your audience) to develop a reading habit? WBT Systems looks at the state of reading in the U.S. and suggests ways you can help members overcome the typical obstacles to reading.
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Thanks to the generosity of my friend and colleague Ed Barks , I had the opportunity to attend Influence Across America: The Rise of State and Local Power and the Impact of Digital Media , a National Digital Roundtable panel event at the Newseum earlier this week. Panelists shared some interesting and disturbing statistics, as well as good advice for breaking through the noise and getting local and national media attention for your organization’s signal.
Associations are always looking for new and creative ways to drive additional non-dues revenue. At a recent Association SIG Summit, Blue Sky Client Success Manager, Kara Adams, joined a group of association executives as they crowdsourced ideas to drive non-dues revenue. We hope by sharing the ideas below, that you’ll be inspired to try some of these out within your own organization.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Being a volunteer association leader can be very rewarding both professionally and personally. At the same time, it can be one of the most challenging undertakings for a leader. Let’s face it – people who choose to lead are typically the busiest people we know. There is an old adage, “If you want to get something done, give it to someone that doesn’t have time to do it”.
The weekly list of free educational events and resources for the association community… Billhighway asks, “ Do your chapter awards spark joy? ” If your chapter awards program has turned into an obligatory yet tortuous task and yawn-inducing night of ho hum, take a look at Billhighway’s new series of posts. They suggest ideas for unconventional approaches to awards programs; increasing entries ; scoring, selecting, and awarding winners ; livening up the award presentation; and sharing
Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. What to open? What to ignore? It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6 billion by 2019). Keep this in mind when trying to reach your busy members.
Here are 7 proven ways to increase Member Retention. Expert Advice, Real life examples, research, and more. By the end, you'll have the blueprints to create a solid strategy to start increasing member retention at your organization right away.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Ready for something innovative, insightful, and inspirational? We’ve got just the thing! Xperience 2019, the preeminent technology show for association, nonprofit, and K-12 school leaders! Created by Community Brands, the immersive digital experience is packed with new product announcements, user training, inspirational keynotes, research, education, a bustling expo hall, and valuable networking opportunities.
Remember the phrase “Jack of all trades and Master of none”? Some people think of Association Management Companies (AMCs) as just that – Jack’s of all trades but masters of none. That perception is simply not true. AMCs are Masters of One, not Jacks of All. In fact, the opposite is quite true. Association’s that hire their own employees as staff (especially small to mid-sized associations) tend to ask their employees to be more “generalists” in association management than “specialists”.
The weekly list of free educational events and resources for the association community… Superstition Mountains Wilderness, AZ. Colleges isn’t the only path to success these days. Many young adults are finding other ways to obtain the skills and knowledge they need to succeed, including credentialing programs. WBT Systems explains why the “education hacking” movement is growing and how your association can attract this new market.
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
One of the key elements of blockchain networks is the network. This technology is a system-level technology. What that means is that its true power lies in the network effect, in the system. Any one application can have positive (or negative, or both) impacts, but disruptive change will come about as different applications begin to interact with each other.
Wondering how to keep your members around forever? Here are 9 ways you can improve their member experience of your organization and engage your members more than ever.
I was in Dallas this week speaking at an internal meeting at a large corporation. The session was on “Employee Engagement in the Real World,” and during the session I was talking about how Maddie and I define “deep success.”. One of the core arguments in our latest book is that employee engagement is ultimately driven by people being successful in the workplace (not being happy or satisfied).
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
186 
Let's personalize your content