Association Adviser
OCTOBER 30, 2018
Finding balance can be a tricky endeavor. Too much (or too little) of any given thing on one side tips the scales and creates an uneven approach. This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members.
Wild Apricot
OCTOBER 25, 2018
Here are all the free nonprofit webinars I could find happening in the month of November.
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WBT Systems
OCTOBER 16, 2018
The Benefits of Micro-Credentials for Members, Employers & Your Association. Read more about The Benefits of Micro-Credentials for Members, Employers & Your Association.
YourMembership
OCTOBER 11, 2018
When you think of membership renewal strategies, you might think about the few months leading up to a member’s renewal date. But your members’ entire experience with your organization — not just the last 90 days — informs their decision to renew. From the moment they click the “join” button, your members are deciding if. The post 4 membership renewal strategies to start now appeared first on YourMembership.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Higher Logic
OCTOBER 23, 2018
Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. While a poor retention rate is bad news, the good news is that each reported reason is preventable. This is precisely why you can, and should , be addressing these top reasons members aren’t renewing: 37% of associations report l ack of engagement with the organization. 28% of associations said members could not justify membership costs with any
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Spark Consulting
OCTOBER 8, 2018
Is there a “tipping point” when too many benefits start to get lost in the shuffle? . People associate because they’re trying to accomplish something or solve a problem that they’ve been unable to do alone. So yes, your members come to you looking for something in particular – help solving a particular problem that has so far proved intractable or achieving a particular goal that has so far proved unattainable.
Wild Apricot
OCTOBER 11, 2018
If you're planning on starting a nonprofit Instagram and aren't sure where to begin, Lilach Bullock, social media expert, has you covered.
WBT Systems
OCTOBER 2, 2018
Alleviate Career Anxiety by Promoting Lifelong Learning. Read more about Alleviate Career Anxiety by Promoting Lifelong Learning.
YourMembership
OCTOBER 23, 2018
Within seconds visitors will decide to explore or abandon your website. Your organization’s website needs to be a vehicle to help you convert prospects into members and keep your existing members happy. While you and your team might be ready to update your website, you first need board approval. Consider these three tips to convince. The post 3 tips in convincing your board it’s time for a new website appeared first on YourMembership.
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Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
Higher Logic
OCTOBER 4, 2018
Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments. Another similarity?
Blue Sky eLearn
OCTOBER 5, 2018
Clinical trial training can be expensive. While traditional face-to-face meetings can have their benefits, they also cost more and are more time consuming. Virtual investigator meetings can allow for tremendous cost savings while increasing continuity and communication. Here’s how: Reduction in Setup Time. While virtual meetings still require meticulous planning, there are fewer logistics to worry about and therefore can be set up in a shorter amount of time if needed.
Reid All About it
OCTOBER 26, 2018
The weekly list of free educational events and resources for the association community… Innovation isn’t about ideas. It’s about solving problems and doing the hard things first , says Greg Satell. His advice and insights make this one of the better articles about innovation I’ve read. Fionta shares good advice for spotting phishing emails and other nonprofit cybersecurity threats such as hijacked websites and spoofed email sender addresses.
Wild Apricot
OCTOBER 4, 2018
Have you dipped your toes into the world of text-to-give fundraising? Whether you've tried it yet or not, we have the ultimate guide to help you succeed.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
WBT Systems
OCTOBER 23, 2018
Take an Integrated Approach to Education with a Learning Strategy. Read more about Take an Integrated Approach to Education with a Learning Strategy.
YourMembership
OCTOBER 12, 2018
At the risk of stating the obvious, every membership organization needs members. Recruiting and retaining members is fundamental to the success of any association, but it’s often easier said than done. One reason for this is there’s often a disparity in what associations think members want from their organization and what members actually value. Another.
Higher Logic
OCTOBER 11, 2018
If you’re an email marketer, you’ve probably heard acronyms like “SPF,” “DKIM,” and “DMARC” being tossed around with little explanation. People might assume you automatically understand these terms, but the truth is that many marketers’ grasp of these concepts is vague, at best. The good news is that SPF, DKIM, and DMARC can work together for you like a triple rainbow of email authentication, and that’s why we want you to have a thorough understanding of them.
Spark Consulting
OCTOBER 2, 2018
Are members who join with a price incentive more or less likely to renew membership the following year? Less likely. Don’t offer pricing discounts unless your audiences are EXTREMELY price sensitive or your membership is declining and you’re desperate to get people in the door by any means necessary. Does offering a discounted membership based on time of the year (i.e. a summer sale) dilute the value of membership?
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Reid All About it
OCTOBER 19, 2018
The weekly list of free educational events and resources for the association community… I’ll be at the Association Component Exchange (CEX) next Friday in Arlington VA. Please find me and say hello if you’re there. CEX is the only conference designed exclusively for and by component relations professionals (CRPs)—it’s put on by the CRP community-builders, Billhighway and Mariner Management.
Wild Apricot
OCTOBER 16, 2018
If you're hoping to create a great experience for donors this Giving Tuesday, check out this list of ideas to inspire you.
WBT Systems
OCTOBER 2, 2018
Certification vs. Certificate Programs: Which Is Right for Your Association? Read more about Certification vs. Certificate Programs: Which Is Right for Your Association?
YourMembership
OCTOBER 9, 2018
You’ve done your research. You’ve read white-papers, investigated pricing and discussed with peers, you know that membership management software will help grow your organization. This will be one of the most important decisions your organization makes as it will impact members, staff, and the bottom line. An investment of a new (or first) membership management system will need to gain board approval.
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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Higher Logic
OCTOBER 18, 2018
Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. What it does, it does…fine. It’s limited, though. Let me explain. If you wear glasses, you’ll recognize the situation I’m about to describe: You go to the eye doctor for the first time and get your glasses or contacts. You walk out the door, and for the first time, you realize that the trees have leaves!
Jamie Notter
OCTOBER 8, 2018
So I gave myself the rare gift of time last week and read two business books: Ray Dalio’s Principles and Patty McCord’s Powerful. Dalio’s book is a #1 bestseller, and in full disclosure I didn’t read the whole thing (it’s pretty big)—I skipped the “life principles” part and went right to the work stuff. Dalio built and grew Bridgewater Associates, a huge hedge fund firm, and he was clear about culture from the beginning.
Reid All About it
OCTOBER 12, 2018
The weekly list of free educational events and resources for the association community… Liberal artsy types, you too can be a data analytics professional. In fact, any organization that wants to effectively use its data needs this person on their team: the analytics translator. Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers.
Wild Apricot
OCTOBER 18, 2018
Follow these five steps from marketing strategist Amy Jacobus to bring your potential supporters down the marketing funnel and turn them into raving fans.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
WBT Systems
OCTOBER 30, 2018
How to Get Board Approval (and a Budget) for Online Learning. Read more about How to Get Board Approval (and a Budget) for Online Learning.
Blue Sky eLearn
OCTOBER 24, 2018
In the ever-changing world, one constant is the need to learn. With the ongoing developments of technology to facilitate learning, your association should be poised to take advantage of online learning opportunities. Ensure your association can facilitate member learning to allow them to remain viable in the new workplace. Further, ensure your association can plan and execute online training efficiently, effectively and at an executable scale.
Higher Logic
OCTOBER 2, 2018
Marketing to your customers is hard work – sometimes it can feel like you’re pushing the same boulder up a hill every day, like good ol’ Sisyphus. Customer marketing can come with great rewards, though, especially if you’re using tech tools to make your life easier. Online community is one of those tools that can increase the reward while minimizing the work.
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