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All of your association’s goals depend on getting people to take action. You need new members to apply. You need current members to renew. You need people to attend your events. You need members to buy products or sign up for classes. You need advocates in your industry to mobilize for change. Smart associations know this doesn’t happen by chance, or by simply blasting members with emails.
Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. But it doesn’t have to be! Solid data analysis and reporting are some of the best ways to show the value of the work you do and prove that your organization is getting a great return on their investment. (Now you’re saying, “but Marisa…reporting is the hard part.”).
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
The weekly list of free educational events and resources for the association community… Does anyone on your staff have the association CIO mindset ? David DeLorenzo at DelCor says you don’t necessarily need a CIO on staff but you do need a technology leader with the CIO mindset. Microlearning may be trendy, says WBT Systems, but it’s a learning strategy based in brain science.
Who should make contact around things like joining and renewing: other members or staff? Member-to-member (or member-to-prospect) communications can be very effective, IF you can persuade your members to actually make the calls. We’re often tempted to ask volunteers to call lapsed members – in fact, that can be a stated requirement of serving on a membership committee.
Who should make contact around things like joining and renewing: other members or staff? Member-to-member (or member-to-prospect) communications can be very effective, IF you can persuade your members to actually make the calls. We’re often tempted to ask volunteers to call lapsed members – in fact, that can be a stated requirement of serving on a membership committee.
Chambers of Commerce are essential to the economic growth of our communities; through making introductions, facilitating projects, maintaining data on the areas served and their economic climates and keeping abreast of pending development projects. Today, all of that is not enough. Chambers now have to ensure their members understand the return on investment of Chamber.
Every Super Forum, we present our Floyd Awards to recognize our customers for their outstanding work in community. This year, we’re extra excited to include awards for success in online community and marketing automation. We’re sharing these winning customers’ stories because A) they’re great, and B) everyone can learn from what they’ve done well. Congrats to our 2018 winners!
Learn how to write a donation letter by understanding the ins and outs of appeals, following simple best practices, and referencing these two stellar examples.
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
The weekly list of free educational events and resources for the association community… If you’re going to the ASAE Technology Conference next week and see my name badge walking toward you, snap me out of my daze, I mean, big thoughts, and say hello. Oh, and check out KiKi’s guest next week on Association Chat. He’s one of those one-word-name guys… Seth.
Did you just come up with a brilliant idea for a webinar? Is your topic exciting and thought-provoking? You may have the most riveting webinar ever, but you probably won’t consider it a success if you don’t have an audience. In this article, I’ll go over some ways to attract a younger audience to register for, and ultimately promote your webinars for you.
Some AMS providers offer on-premises hosting, which means you would have to host machines, servers and databases on site. This approach requires dedicated onsite staff members to update and maintain software and hardware – not always the best approach for smaller associations. A cloud-based AMS is a great option for smaller associations because efficiency multiplies.
What’s the connection between customer loyalty and Lady Gaga? Why are many Generation Z-ers best friends with their parents? Are you a “One-Percenter” (aka SUPER fan) for anything? Do you try to understand generational differences or tend to look down on them? These are just a few of the fascinating questions we walked through with keynote speakers Jackie Huba and Kim Lear at Super Forum this week.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
The weekly list of free educational events and resources for the association community… I thought I knew a lot about gathering requirements for new technology, so how did I miss the boat on business requirements? Apparently, I’m not the only one, says Dave Coriale at DelCor. He explains why you must start with business requirements and how they differ from system requirements.
D o members respond well to “tiered” membership plans? Generally, yes, with an important caveat. There must be meaningful differences in member behavior patterns. If all your members pretty much behave the same and use your benefits the same, there’s nothing around which to differentiate tiers. Or if you don’t have enough benefits to allow for it, you really can’t create tiers.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Your association may be small, but when it comes to selecting new association management software (AMS), you’re about to make a big investment – not just a financial one, but also an investment in the future of your association. To ensure your investment in your new AMS will enable your staff to best serve your. The post Must-have functionality for your next association management software appeared first on YourMembership.
An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? But with an endless amount of information right at our fingertips, it can be tough to separate the grain from the chaff. How do we know which AMS data points will be the most useful and effective to tap for our marketing campaigns?
Has your organization been struggling with engaging virtual participants? These virtual meeting etiquette tips from meeting expert Nancy Settle-Murphy will help.
Professional Learning Communities Educate, Connect & Empower Members. Read more about Professional Learning Communities Educate, Connect & Empower Members.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
The weekly list of free educational events and resources for the association community… If you use Creative Commons photos from Flickr for your blog, keep an eye on this developing story from Ernie Smith at Associations Now. Flickr is going to a subscription model and many of those photos may be deleted unless Creative Commons works out a solution.
Did you just come up with a brilliant idea for a webinar? Is your topic exciting and thought-provoking? You may have the most riveting webinar ever, but you probably won’t consider it a success if you don’t have an audience. In this article, I’ll go over some ways to attract a younger audience to register for, and ultimately promote your webinars for you.
For a project I’m working on, I dug out my old copy of Blue Ocean Strategy. It’s a classic (and excellent) business book from way back in 2005, and the premise is simple: if you take the time to analyze your market, you have the opportunity to choose a different strategy than the competition, which puts you in a “blue ocean” (as opposed to the “bloody-red ocean of competition”; I know, gross…) where you really don’t have competitors.
Before we get started, let me say this: making mistakes is part of learning how to do anything well. That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. Knowing what you’re doing wrong is also a vital part of learning how to do something well. And don’t worry, we won’t leave you hanging.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Sending more year-end fundraising emails without burning out your list sounds like a dream come true, right? Here are the five emails you need to send to build relationships with your donors and increase donations.
HighRoad Solution is thrilled to be a part of this year’s ASAE’s Technology Conference and Exposition. We proudly support over 450 association and non-profit organizations who use our marketing automation and email solutions to boost engagement, increase revenue, and communicate with their constituents to further their mission.
The weekly list of free educational events and resources for the association community… Chapters can bring life to associations like brewpubs bring life to downtowns. Ernie Smith at Associations Now shares four lessons association chapters can learn from craft breweries. The same old sponsorship program isn’t going to cut it for long. Companies are seeking a better ROI for their marketing dollars.
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