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The post Level Up With 15 Association Marketing Resources appeared first on Higher Logic. Step out of the daily grind and be inspired by these helpful resources for association marketers, from books to podcasts to blogs. The post Level Up With 15 Association Marketing Resources appeared first on Higher Logic.
Member engagement can mean different things to different folks. For-profit marketers and social media managers, for instance, often use the term “engagement” when referring to how an individual is engaging online – in terms of website.
Two weeks ago, I had the opportunity to appear on a virtual panel on engagement, organized by Mary Byers, for the Veterinary Medical Association. We covered a wide range of topics, a few of which I think others would benefit from thinking about, so I’ll be doing a few related blog posts. Of course, the pandemic was top of mind for everyone. As vaccination rates rise, people (including your members and other audiences) are cautiously poking their heads out of their pandemic hibernation, try
What the Research Says About the Pandemic’s Impact on Associations. Read more about What the Research Says About the Pandemic’s Impact on Associations.
When moving homes, you get rid of things you no longer need. When changing your AMS, you should also take time to determine what you really need to bring or else you could find yourself drowning in an unnecessary pile of (data) boxes. In an attempt to provide a seamless member experience and aggregate all member data in one place, associations have been working with technology partners to perform system integrations through single sign-on, pushing all of their transaction data back into the AMS.
The weekly list of free educational events and resources for the association community…. Train-the-trainer. With the switch this past year to online courses and conferences, many associations came to the troubling conclusion that their instructors and presenters didn’t know how to provide an enjoyable or effective learning experience. WBT Systems suggests fixing that by launching a train-the-trainer program and explains how to get one going.
The weekly list of free educational events and resources for the association community…. Train-the-trainer. With the switch this past year to online courses and conferences, many associations came to the troubling conclusion that their instructors and presenters didn’t know how to provide an enjoyable or effective learning experience. WBT Systems suggests fixing that by launching a train-the-trainer program and explains how to get one going.
The post Higher Logic Acquires Vanilla: Better Together appeared first on Higher Logic. We’ve acquired Vanilla to become the largest human-focused engagement platform. The post Higher Logic Acquires Vanilla: Better Together appeared first on Higher Logic.
Wondering how to raise funds now that we can’t leave our houses? You’re not alone. COVID-19 has completely changed the landscape of fundraising, and the foolproof methods nonprofit professionals have always relied on are now out of the.
If you face a problem that requires fast action, what took you so long to recognize and be prepared to act in your and the businesses long-term interests? Are we practicing to solve problems only for today and not the future? Let's not create more potholes to fill by not seeing and understanding their long-term impact.
Improve the Online Learning Experience with a Train-the-Trainer Program. Read more about Improve the Online Learning Experience with a Train-the-Trainer Program.
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
The three most common myths that hold associations back from getting started on their analytics journey are data cleanliness, data governance and data strategy. Most think that these steps must come before data analysis, when, in fact, they can be developed together, step-by-step. In an article recently published in ASAE's Associations Now , our senior director of managed services, Emilio Arocho, discusses this topic, explains why these myths hold back progress and shares ways they can be easily
I’m so excited to announce that the next Spark collaborative whitepaper will be dropping ONE week from today. In it, Maddie Grant (Digital Strategist, PROPEL ) and I discuss digital transformation for associations, seeking to address what makes the process of digital transformation different for associations. Spoiler alert: it’s culture.
The post Your Search for an Alternative to Facebook Groups Ends Here appeared first on Higher Logic. Looking for an alternative to Facebook Groups? Search no longer. Learn why a branded online community platform is better for engagement, security, and more. The post Your Search for an Alternative to Facebook Groups Ends Here appeared first on Higher Logic.
Individual giving makes up a large portion of funding for many nonprofits. While these donors are vital to your organization, many of these supporters may need to pause or shift their donations when difficult economic times hit. This is one reason.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
There is often a difference between how we are leading and how we would prefer to be leading – not to mention the impact on our teams and our organizations. There can also be a difference between how people are being led and how they would like to contribute and develop their long-term career potential. When we choose to eliminate the risk of cheating our team’s development by using a coaching approach as leaders, the effort creates a magnitude of impact for our organizations, our teams, and our
The Riches Are in the Niches: Consider the Appeal of Smaller, Niche Conferences. Read more about The Riches Are in the Niches: Consider the Appeal of Smaller, Niche Conferences.
If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should -- calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. But are you truly leveraging that information? Are you using it to increase revenue and lower costs per renewal?
One of the other hot topics on the engagement virtual panel Mary Byers had organized for the Veterinary Medical Association on April 22 was: Who’s doing member engagement well, and what can we learn from them? A few years ago, Anna Caraveli and I wrote Leading from the Outside-In , in which we describe what member-centric engagement looks like, enumerate eight keys to member-centric engagement, and profile 11 different membership organizations that are doing a great job at it.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
The post Make Your Giving Tuesday Bigger Than Ever with These 5 Ideas appeared first on Higher Logic. One of the biggest fundraising days of the year means a lot of competition. Starting early and planning ahead will help you distinguish your campaign and make it a bigger success than ever. The post Make Your Giving Tuesday Bigger Than Ever with These 5 Ideas appeared first on Higher Logic.
So your nonprofit has been taking off, and you realize you’ve gotten big enough that it’s time to build a donation website. Exciting, right? Objectively, yes. But the idea of building a website can seem daunting depending on your experience.
The Event Garde team has come to rely on well-researched models to support its internal work and collaboration among fellow team members, as well as its external work, relationships and deliverables with clients and other key stakeholders. In this post, Aaron Wolowiec shares three of these models and the associated coaching questions used to elicit productive discussion.
A Swipe File for Association Marketers: Ideas for Marketing Copy for Education Programs. Read more about A Swipe File for Association Marketers: Ideas for Marketing Copy for Education Programs.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
In this year of tight budgets, it might seem like a bad time to lobby for a new AMS. Your leadership probably thinks the one you have is good enough, especially with all the other demands on your association’s limited budget. But you know better. You know how the existing AMS, CRM or database limits your association’s potential. You’re painfully aware of how much time is wasted because of its inefficiencies.
The smiles are back! Yesterday the CDC announced that anyone who is fully vaccinated need not wear a mask in most circumstances. But wait. The comments on my Facebook page tell an interesting story. Everyone isn’t jumping on Open Table or heading to the movies. Some of us are quite happy, thank you very much, […]. The post From Problem Child to Genius—Energizing Chapters appeared first on.orgSource.
The post Your Toolkit for Becoming a More Data-Driven Association appeared first on Higher Logic. Becoming a data-driven association starts with understanding the data you have, then making it available and practical for your team to use. Let’s dive into how you can make this happen. The post Your Toolkit for Becoming a More Data-Driven Association appeared first on Higher Logic.
If you’re planning on building a membership website, there are many membership website builders that are easy to use and have lots of features to suit your organization. To help you choose the right one, I spoke to a number of organizations who.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Coaches often say that trust is the key to their coaching success, but the term itself defies a universal definition. This post suggest three areas where we can leverage trust to strengthen our coaching practice.
Digital Badge and Credentialing Programs for Students and Recent Graduates. Read more about Digital Badge and Credentialing Programs for Students and Recent Graduates.
We talk with William Jones, editor-in-chief of IIABA's Independent Agent magazine, and how he keeps IA going strong in an era when print is in decline. The post Podcast: How to Keep a Member Magazine Thriving for 118 Years appeared first on Association Adviser.
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