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You’ve designed a value-packed membership program that offers amazing benefits and gives your members access to highly sought-after resources. So how is it possible that your renewal rates keep declining? Why are members dropping off when they.
Imagine, it’s your second day on the job when the CEO asks you to find a new AMS for the association. I mean, really, they couldn’t have mentioned that in the interview? You wouldn’t believe how often I’ve seen this happen to association staff who usually don’t know the first thing about selecting an AMS and don’t have the budget (or the inkling) to hire a consultant. 10 Steps to Choosing Your Next AMS.
Membership is stagnant or declining for many associations. Only 38% of associations participating in MGI’s 2022 membership benchmarking survey increased their membership in 2021.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
As we prepare to kick off the busy fall conference season, we are continuously reminded that despite the resurgence of in-person events, the way we plan and execute events continues to require more flexibility…with a side of creativity.
The weekly list of free educational events and resources for the association community…. Because I’m away next week, I’m not publishing Association Brain Food on Friday, July 29. This edition includes all the free events I could find for the next two weeks. I’ll be back on Friday, August 5. Membership benchmarking. Marketing General Inc. (MGI) released the 14 th edition of their Membership Marketing Benchmarking Report.
The weekly list of free educational events and resources for the association community…. Because I’m away next week, I’m not publishing Association Brain Food on Friday, July 29. This edition includes all the free events I could find for the next two weeks. I’ll be back on Friday, August 5. Membership benchmarking. Marketing General Inc. (MGI) released the 14 th edition of their Membership Marketing Benchmarking Report.
If you’re starting a membership organization, one of the first things you’ll want to think about is how to collect membership dues. Membership managers often find it challenging to: Decide on a fair price and payment schedule for their.
Coming in at number 6 in the all-time list of top ten Spark blog posts: Explaining Marketing to a Kid. The original post was inspired by a fun activity the association I was working for at the time created for “take your kid to work” day: a career scavenger hunt. The kids had to find the participating staffers around the building, and each of us had prepared a short activity to help them understand what we did all day.
In September 2022, common sense will hopefully prevail. A national advertising campaign will challenge the hiring status quo by championing skills-based hiring.
The post A Journey: From Member Marketing to Corporate Marketing appeared first on Higher Logic. On a recent episode s of the Member Engagement Show podcast, Annie Henderson walked us through what it’s been like to make the transition from member-targeted marketing to corporate partnerships and sponsorships. . The post A Journey: From Member Marketing to Corporate Marketing appeared first on Higher Logic.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
When it comes to offering face-to-face learning experiences, such as a day-long interactive workshop or a 75-minute breakout session at a conference, associations must carefully consider the millennial learner’s needs and expectations.
The weekly list of free educational events and resources for the association community…. Metaverse. Is the metaverse a sci-fi fantasy or a realistic opportunity for associations? WBT Systems takes a look at the hype, metaverses in action right now, and ways your association could experiment with the metaverse. Multi-generational teams. Achurch Consulting identifies five essential elements for managing a multi-generational remote or hybrid team.
Over the years, your nonprofit is bound to grow and change! Nonprofit bylaws help to remove uncertainty from those changes by starting your nonprofit from a solid foundation. But what are bylaws for a nonprofit in the first place? If you’ve never.
The fact is: AMS solutions have a ton of fantastic capabilities – but they are not designed to do a lot of what we (associations) try to make them do. One of those things is aggregating all the data from your other core systems (e.g. LMS, Events, Marketing Automation, Community) to provide analytical insights that can drive strategic priorities like member engagement, non-dues revenue and member retention.
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
A constant theme pops up in posts and reports about professional development and the workplace—skills. Upskilling, reskilling, skills gaps, skills training, skills-based credentialing.
The post 9 Ways to Maximize Your Marketing Automation Platform Investment appeared first on Higher Logic. Increase your ROI with these tips. The post 9 Ways to Maximize Your Marketing Automation Platform Investment appeared first on Higher Logic.
In partnership with ConferenceDirect, I recently began exploring and conducting virtual site visits. Based upon our recent experiences sourcing a number of venues for national events, following are 15 best practices for making the most of your virtual site visits.
The weekly list of free educational events and resources for the association community…. Paper ceiling. WBT Systems writes about a new ad campaign coming in September from Opportunity@Work, a coalition asking employers to get rid of unnecessary bachelor’s degree requirements for hiring. This ‘ paper ceiling ’ holds back half the U.S. workforce. WBT describes why and how associations, where appropriate, can join this movement.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Donations are the lifeblood of any nonprofit! Not only do they bring in regular revenue, but they also represent the strength of your relationships with your supporters. Looking for an easy way to turn those supporters into donors? Then it’s.
Despite the recruitment and retention efforts of associations, two-thirds (66%) of members are still Boomers and Gen X, a three-point increase over last year.
The post It’s a Matter of Trust: How to Keep Members Believing in You appeared first on Higher Logic. Our recent guest on the Member Engagement Show podcast, KiKi L’Italien, has thoughts on the value of trust for associations, and how it needs to be cultivated, not just built once. . The post It’s a Matter of Trust: How to Keep Members Believing in You appeared first on Higher Logic.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
A lot of organizations have already suffered from the great resignation, but there’s an even larger number that are about to. Your top people who are thinking about leaving are more likely to stay when they see that your existing culture is actually pretty great. So that’s the challenge now: if we want to keep the people who are already looking to leave, we need to make our culture awesome—REALLY quickly.
When the first crew of astronauts departs for Mars, Suzanne T. Bell’s work will play a large role in their success. Bell is an associate professor of industrial and organizational psychology at DePaul University. She studies team composition. During the Mars mission, astronauts will be confined in a space the size of a studio apartment […]. The post Build a Mission Worthy Team appeared first on.orgSource.
Small to medium sized clubs — those run by a handful of part-time staff or volunteers — use club management software as an inexpensive way to automate nearly all of their administrative work so they can get back to what’s important:
Events come in all shapes and sizes, and with the shift from solely virtual to a combination of hybrid, virtual, and live events, there is no doubt that there is a large focus on reaching attendance goals regardless of the size of your event. For some associations, you might be striving to have 100 members […]. The post 3 Ways to Boost Attendance at Your Association’s Next In-Person Event appeared first on Association Adviser.
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
We are very excited to be exhibiting at this year’s ASAE Annual Meeting & Exposition in Nashville, TN! After an unimaginable two years that challenged us in every way, we’re ecstatic to reconnect face-to-face and are proud that our event engagement company, Event Farm , helped make this possible as ASAE’s event safety partner. For any conference first-timers, ASAE Annual is where thousands of association professionals and industry partners gather to exchange time, resources, strategies, sol
The post The First 5 Marketing Steps You Should Take After Launching Higher Logic Thrive Platform appeared first on Higher Logic. You’ve launched! Now what? Find out how to maximize the new marketing capabilities you’ll get with Higher Logic Thrive Platform. . The post The First 5 Marketing Steps You Should Take After Launching Higher Logic Thrive Platform appeared first on Higher Logic.
Luke Whalin is our Gardian of the Month! He shares his favorite part of learning something new, his go-to networking tip, the tools that help him retain knowledge and shares which animal's life he would like to live!
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