February, 2023

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How to Increase Your Association’s Membership Renewal Rate

Membersuite

Membership renewals are now an automatic process, thanks to your AMS. Renewal invoices go out and dues payments come in. However, that’s a best-case scenario. The harsh reality is that sometimes renewals and payments don’t come in. What can you proactively do to create the conditions for more renewals? I’ve been nosing around and gathering ideas for improving the membership renewal strategy and process.

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Member Onboarding Series, Part 3: Embrace Long-Term Strategies

Associations Now

Onboarding doesn’t stop after you’ve welcomed new members into the fold. Read on for ways to ensure that new members are primed to take part in the organization months or years down the line. ‌This is the final part of a three-part series on member onboarding. The first part was on the state of welcome packets , and the second part was on making sure members get their money’s worth.

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The Latest Association Email Usage and Engagement Benchmarks

Higher Logic

The post The Latest Association Email Usage and Engagement Benchmarks appeared first on Higher Logic. The latest report on email benchmarks is now available! Gauge your association’s email marketing performance and gain actionable advice. The post The Latest Association Email Usage and Engagement Benchmarks appeared first on Higher Logic.

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Increasing Member Engagement Through Content: Part II

Association Adviser

In this two-part series, we’re discussing how any association can utilize the power of content to increase member engagement. As discussed in the previous post, content is an important driver of member engagement and can help your association engage, attract and retain members. In part two, we’ll continue our discussion on ways your association can […] The post Increasing Member Engagement Through Content: Part II appeared first on Association Adviser.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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What Your Association Peers Say About Non-Dues Revenue

GrowthZone

It’s no surprise that when GrowthZone surveyed 388 association professionals across the U.S. and Canada at the end of 2022, the top non-dues revenue source listed was events. Successful Revenue-Generating Events How can you ensure success for your important revenue-generating events? When you spend a lot of time and money preparing for an in-person event for education, fundraising, networking, or membership building, the last thing you want is an empty room.

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More Trending

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Data Wrangling Blues

Association Analytics

“Are we going to have dinner now or try to get this list created before we eat?” I ask my two association colleagues nervously. It’s getting dangerously close to 8pm and I know that I need to eat dinner soon. Depending on the time of year, it was not unheard of to stay until 11pm. This was a familiar conversation in our small association where a handful of key employees worked well into many evenings compiling data from multiple sources.

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Research and Information Literacy – Learning More

Spark Consulting

Would you like to learn more about how you can improve your information literacy and become a more discerning and knowledgeable consumer and sponsor of research? Caveat Emptor co-author Polly Karpowicz and I recently had the opportunity to sit down (virtually) with Jeff Cobb (Tagoras) for an episode of the Leading Learning podcast, where we discussed some fundamental issues in research study design, like primary versus secondary research, qualitative and quantitative research, mixed research met

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How to Generate Non-Dues Revenue from Sponsorships

Higher Logic

The post How to Generate Non-Dues Revenue from Sponsorships appeared first on Higher Logic. Associations that diversify their revenue streams beyond member dues are much better positioned to keep a robust staff and explore new programs. Generating non-dues revenue (NDR) from email and community sponsorship can be a game-changer. The post How to Generate Non-Dues Revenue from Sponsorships appeared first on Higher Logic.

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Gardian of the Month: Michael Williams

Aaron Wolowiec

Michael Williams is our Gardian of the Month! Find out what he'd like to learn more about, his favorite personal network, how he thinks mentorship aids in knowledge transfer and which season represents him best!

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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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Three event survey strategies to gain actionable insights at your association

Nimble AMS

Are you looking for proven methods to improve your events ? Gain actionable insights on the current status of your association’s events when you conduct routine surveys. With surveys, you’ll discover areas where your events are performing well and areas where you’ll need to improve. You’ll also learn how you can enhance the attendee and member experience.

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A Justification Toolkit Helps Persuade Employers to Pay for Learning

WBT Systems

As long as the economy’s direction is uncertain, some employers will be reluctant to spend money on their employees’ professional development. Short-sighted, I know.

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The Top Ten List: Data Challenges

Association Analytics

The post The Top Ten List: Data Challenges appeared first on Association Analytics.

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Increasing Member Engagement Through Content: Part 1

Association Adviser

Member engagement is the cornerstone of operations, and your association should be intentional about the content it creates to support your engagement goals. Content is an important driver of member engagement and can help your association engage, attract and retain members. Each medium, touchpoint and channel will distribute information and learning opportunities to your members […] The post Increasing Member Engagement Through Content: Part 1 appeared first on Association Adviser.

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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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Learn Strategies to Engage Members and Help Your Association Thrive at Super Forum 2023

Higher Logic

The post Learn Strategies to Engage Members and Help Your Association Thrive at Super Forum 2023 appeared first on Higher Logic. Higher Logic’s annual Super Forum is back in-person for association professionals April 10-12, 2023. Here is a sneak peek of what to expect when you join us at the Gaylord National Resort & Convention Center. The post Learn Strategies to Engage Members and Help Your Association Thrive at Super Forum 2023 appeared first on Higher Logic.

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Creating Community Agreements

Aaron Wolowiec

Community agreements are guidelines or norms created by a group to establish a mutual understanding. They can be used to ensure that a group’s behavior aligns with its values, they may be referred to when conflicts arise, and help set the tone and focus for your time together.

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Why continuous software updates mean ROI for your association

Nimble AMS

Imagine w hat would happen to your organization if your outdated association management software (AMS) suddenly imploded. M embers couldn’t pay their dues , n ew members couldn’t join , and no one could participate in your online community. Your association would see a decline in member engagement , retention , and recruitment. U ltimately, yo ur organization would experience a sharp decline in ROI.

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The Role of Professional Development in Improving Membership Performance

WBT Systems

Members are the most receptive target market for your association’s education programs.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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The Top Ten List: Data Challenges – 3/15/23

Association Analytics

The post The Top Ten List: Data Challenges – 3/15/23 appeared first on Association Analytics.

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5 Signs Your Manager May Quit 

Achurch

5 Signs Your Manager May Quit Good managers expect challenges at work. They don’t expect to feel voiceless, overworked, frustrated, alone, and stressed every day. If you want to hold onto your culture carriers–don’t ignore these red flags. #1: Constant firefighting What you see : A high-performing employee who always keeps the ship afloat. Manager POV : Monitoring email at all hours because something always needs their attention.

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What to Expect at Super Forum 2023

Higher Logic

The post What to Expect at Super Forum 2023 appeared first on Higher Logic. Higher Logic’s annual Super Forum is back in-person for association professionals April 10-12, 2023. Here is a sneak peek of what to expect when you join us at the Gaylord National Resort & Convention Center. The post What to Expect at Super Forum 2023 appeared first on Higher Logic.

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Why Going Global Might Require Some DEI Tweaks

Associations Now

United States-based associations looking to expand want to preserve their DEI goals, but some don’t always translate. Take the time to understand others’ perspectives, one expert suggests. When it comes to going global, it’s well-known that American associations make a lot of U.S.-centric mistakes. They possess ideas about membership, meetings, partnerships, marketing, and more that make perfect sense in America but may not apply in different countries and regions.

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Why Every Small Business Needs an HCM Solution: A Comprehensive Guide

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

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Three tips to transform your association event into a top member experience

Nimble AMS

Do y our members value in – person events ? If so, g ive them something to talk about when you improve the member experience by adopting innovative technology ! Associations Now reports that young professionals value in-person events. Regardless of age or professional background, all m embers value the p ersonalization of events and there is still a distinct desire for hybrid options.

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Self-Assessment Tools & Programs for Your Association’s Members & Customers

WBT Systems

Many of us progress through our careers with little official guidance. Unless you’re working with a coach, your next steps in professional development aren’t always clear. Enter self-assessments.

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February’s Association Chat Open Forum

AssociationChat

February’s Association Chat Open Forum will focus on the association value proposition and why people are chatting lately about the need for business model change We’ll have an open chat on Zoom discussing your favorite hot topics shaking things up in the association industry and whatever else we can get to in an hour! Join in the group discussion at 1 pm ET on Tuesday, February 28th if it sounds like a good time!

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Modernizing Your Tech Stack: Powering a Seamless MX

Forj

Professional associations promise members access to knowledge, resources, and community to help them learn, grow, and connect—and technology empowers them to fulfill that commitment.

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Best Practices to Streamline Compensation Management: A Foundation for Growth

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

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5 Tips to Create Valuable Content for Your Community Forum

Higher Logic

The post 5 Tips to Create Valuable Content for Your Community Forum appeared first on Higher Logic. This blog will provide you with 5 valuable tips to use when crafting your own content strategy, so that your content is engaging and can generate conversation. The post 5 Tips to Create Valuable Content for Your Community Forum appeared first on Higher Logic.

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Use Mindfulness Techniques to Support Stressed-Out Middle Managers

Associations Now

Pulled by expectations from upper management and their employees, middle managers face major stress in the workplace. One leadership coach and mindfulness expert shares how organizations that lead with mindfulness can more effectively support their middle managers. Although stress and burnout affect everyone from entry-level employees to C-suite executives , organizations should pay attention to the pressure middle managers are facing.

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Three tips to manage key stakeholder expectations for your AMS project

Nimble AMS

The entire process of r esearching, buying, and implementing new association management software (AMS) is a major job for any organization. Not only must you oversee the adoption and implementation of new technology, but the process involves managing communication and collaboration with multiple stakeholders. For a successful AMS search, implementation, and launch , you r association will need to manage the expectations of your shareholders.

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