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The latest edition of Associations Evolve just dropped. I’m honored to be included with 39 of my very smart association peers in this FREE annual publication, packed with advice designed to help associations worldwide get ready for what’s next in an environment of ever-accelerating change. Inside, you’ll find: Strategies for embracing AI without losing the human touch Fresh takes on membership models that engage and inspire Real stories of resilience and innovation from associations
As associations prepare for 2025, leveraging data effectively becomes increasingly crucial for success. There’s a consistent desire across the industry to tap more deeply into the data that’s been gathered in the myriad systems at hand, but it’s taking the leap that’s long been teh hardest part. To make it easier, the experts at A2 came up with 10 practical tips to help your organization become more analytically driven, while maintaining focus on your mission and members.
Technology isn’t something to fear—it’s a game-changer for associations looking to thrive in a rapidly evolving world. In this episode of the Association Adviser Podcast, Michael Reed, Executive Director of the American Fence Association, shares how he’s harnessed the power of innovation to propel organizations forward.
When was the last time your association evaluated its pricing strategy? If youre unsure, or if the answer isnt recently, nows the time to reevaluate. Why? Without routine pricing reviews, your association could be leaving profit, and member satisfaction, on the table. Regular pricing reviews will keep your association ahead of competitors, alert you to missing revenue opportunities, and ensure you dont lose relevance with your members.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
As we move further into the digital age, associations face unprecedented challenges—and opportunities. From shifting member expectations to rapidly advancing technologies like Artificial Intelligence (AI), associations must rethink how they operate, engage, and grow. But how can organizations ensure they are ready for the future? The answer lies in future-proofing your association by embracing innovation and preparing for disruption.
Raise your hand if you’ve heard this. Now raise your hand if you’ve SAID this. (Everyone’s hands should be up by now.) And we can all also relate to hearing, “I didn’t know you did X! I really need that!” from our members. ALL THE TIME. OK, so we’ve all been complaining about this for years. Our members have no idea what we offer them.
Raise your hand if you’ve heard this. Now raise your hand if you’ve SAID this. (Everyone’s hands should be up by now.) And we can all also relate to hearing, “I didn’t know you did X! I really need that!” from our members. ALL THE TIME. OK, so we’ve all been complaining about this for years. Our members have no idea what we offer them.
The 2024 A100 CommImpact Awards honor associations raising the bar in communications and engagement. This years winners achieved excellence across categories like Advocacy, Media Relations, Content Strategy, Thought Leadership, Member Engagement, Event Promotion, Internal Communications and Public Awareness. From innovative campaigns to impactful storytelling, these associations transform how they connect with members, influence change and advance their missions.
2025 is right around the corner! Is your association prepared for the New Year with the top AI and technology trends to meet your members needs? Our blog is here to help! Keep reading for the latest Association Trends and Salesforce research to guide your organization in 2025 on how to leverage AI to meet your members evolving expectations. Ready to learn more about how to practically apply Artificial Intelligence at your association?
AI commanded lots of attention this year, but it wasnt the only challenge association leaders faced. The end of the year is time for mixed emotions. Theres the lift that comes from having made it through another year. But along with hope is a feeling of trepidation about whats to come. And its been a particularly unsettling time, as a contentious presidential election, recession fears, and (to say the least) disruptive technology trends all vied for leaders attention.
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
The weekly list of free educational events and resources for the association community If more of us valued food and cheer and song above hoarded gold, it would be a merrier world. ~J.R.R. Tolkien Merry Christmas! This is the last Association Brain Food of the year, unless my list of good reads becomes unwieldy. Otherwise, Ill return to your inboxes on Friday, January 10.
Advertising for your nonprofit doesn't have to be expensive. This guide will cover the basics of advertising for nonprofits, show you how to create nonprofit ad campaigns and provide real-world examples to help you make the most of your advertising budget and broaden your reach.
This A100 Podcast episode features Jeff De Cagna at Foresight First LLC discussing the evolving responsibilities of association boards in a rapidly changing world. De Cagna shared why boards must embrace foresight as a critical duty, navigate systemic upheaval and focus on stewardship to leave organizations better for future generations. He explained the urgent need for ethical AI governance and reimagining strategy beyond traditional planning.
Understanding your associations value proposition is essential to meeting the unique needs of your membership. With members increasingly discerning about where they invest their resources, associations must clearly demonstrate the value they provide.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
I was honored to join Bart Berkey on the Most People Don’t…But You Do! podcast recently. Our conversation centered around the importance of asking tough questions and, even more so, how to deliver tough answers in a way that is direct yet empathetic, which makes it easier for people to embrace change. Bart and I discussed challenges and strategies within the association industry, including membership management, revenue generation, and non-traditional fundraising methods, with an emp
If GivingTuesday wasn’t already on your organization’s radar, it should be. #GivingTuesday is a global generosity movement held every Tuesday after Thanksgiving. On GivingTuesday 2023, donations totaled $3.1 billion in just the United States, increasing from $2.7 billion in 2021 and 2022. Many organizations participate in GivingTuesday to launch end-of-the-year fundraising campaigns.
The weekly list of free educational events and resources for the association community The health of an organization is directly proportional to the speed at which truth travels within it. Luke Burgis [A revealing one to ponder.] Tax reform threat. In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
In this Association Insights video , I unpack the potential pitfalls of using AI in your communications strategy. While AI can both streamline processes and enhance creativity, over-reliance can lead to generic messaging that lacks the authenticity and nuance audiences value. Accuracy is another challenge AI tools can produce errors or misleading information, so verifying facts before sharing is essential.
Imagine your next new member saying, Im going read every single email you send me and act on itIMMEDIATELY! Not only that, because they are reading every email, they also read each new article and research report. They attend the onboarding event and each webinar, and they become the most well-informed member youve ever had. (By the way, this article is NOT about email; keep reading, and Ill explain the big strategic Ah Ha in a minute.
Learn what sociocultural sustainability really meansand how inclusive design and meaningful collaboration can transform your meetings into unforgettable experiences with lasting value. This case study highlights Canadas innovative approach to integrating Indigenous voices, promoting cultural appreciation and leveraging procurement to create unforgettable meetings with lasting value.
2024 marked another exciting year for Nimble AMS product releases! Every year, Nimble AMS offers our customers three free product releases , in the Spring, Summer, and Winter, to ensure everyone has access to the latest technological innovations and advancements. When you become a Nimble AMS customer, you also gain access to three seasonal product releases from Salesforce to drive staff efficiency and a superior member experience.
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
As we approach the end of 2024, our latest.orgSource Digital Trends Survey has shed light on the forces shaping the association landscape. Associations are at a pivotal moment, where adapting to digital trends will determine how well they thrive in 2025 and beyond. The insights from our survey offer a roadmap for aligning strategy, culture, and technology to stay resilient and agile in a rapidly changing environment.
Nonprofit burnout is more rampant than ever. So how do you protect your organization? What about staying on top of your own burnout? Here's are some things you might be doing that will inevitably lead to you burning out, and what to do instead.
In this Association Insights episode , I tackle a challenge many associations face: making their issues resonate with the media and public. The best place to start is by framing your topics in ways that connect to daily life like jobs, healthcare or education. Align messaging with current events to increase media interest and show your relevance in the broader conversation.
Association meetings are some of the most visible elements of the member experience. For many members, this is the only annual face-to-face experience with the association staff and their peers. Particularly post pandemic, with time and budgets becoming more compressed, these events take on an even more heighted importance. As association management professionals, my team… The post Integrated Event Systems: An Elevated Experience first appeared on AMR Management Services.
Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
Emboldened by larger budgets and optimistic about in-person meetings, planners are focused on bolstering attendee engagement. Meetings and events professionals are optimistic about the industry in the coming year, especially with the expanded use of AI technology, according to a new survey. The 2025 Global Meetings and Events Forecast , released in October by Amex GBT Meetings & Events, is based on surveys and interviews with more than 500 meeting professionals.
When was the last time your association considered its pricing strategy? Without a comprehensive approach to pricing, your organization might run the risk of leaving money on the table or alienating long-term members with drastic changes and sticker shock. As you rethink your pricing strategy, youll want to evaluate using pricing discounts as a helpful tool in attracting new members to your association, increasing overall traffic, building member loyalty, and selling large quantities of products
Artificial Intelligence (AI) is reshaping industries across the globe, and associations are no exception. As members expect more personalized and meaningful interactions, AI offers a transformative solution to customize engagement at scale. For associations, leveraging AI is not merely advantageousits essential for remaining relevant in todays fast-evolving digital landscape.
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