April, 2017

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The One Thing Every Sponsor Wants (And Nobody is Doing)

Wild Apricot

There is one thing that your sponsors want more than anything else and nobody is doing it. Sponsorship Expert Chris Baylis tells you what that thing is and how to do it.

How To 390
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Why Do People Volunteer for Professional Associations and Trade Groups?

Higher Logic

“We make a living by what we do. We make a life by what we give.” – Winston Churchill. Of the many ways to give back, volunteering is one of the most profound. Giving your time and knowledge is invaluable, which is one of the reasons organizations appreciate their volunteers so much. Volunteerism has been the lifeblood of many groups throughout the centuries and continues to be a driving force today.

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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

Associations around the world face a common challenge — how to remain relevant and expand their footprint in their particular domain. Success depends on the ability to create value for their brand. In the past, they achieved this in part by selling continuing education content to members, either directly or indirectly through conferences and forums.

LMS 253
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How education protects organizations from fiascos.

YourMembership

United Airlines farce could’ve been alleviated or stopped with some proper employee training. United Airlines recently landed itself into an escalating PR nightmare, and it hasn’t yet left people’s minds or tweets. How could it? A graphic video of Dr. David Dao was forwarded, copied, shared and tweeted globally in a fury of consumer backlash. […].

Education 218
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A New Look At Running Grants & Programs: Why Use A System When You Have Excel?

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

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Virtual: A Day in the Life - Training Specialist

Virtual

1) WHAT DO YOU DO AT VIRTUAL? I’ve been a Training Specialist at Virtual for five-plus years, I’m part of a team that manages the coordination and administration of the Global Certification Programs for one of our largest clients, a security standards council for the payment card industry. Recently I returned from Cape Town, South Africa, where I spent two weeks working on a training certification program.

More Trending

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The 6 Best Ways to Find a Speaker for Your Association Events

Wild Apricot

Journalist and association member, Luigi Benetton shares his best tips on how to land great speakers for any type of event.

Tips 345
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How Vimeo’s Community Helps Them Create Better Products

Higher Logic

We recently caught up with Alexandra Dao , Senior Manager, Research and Customer Insights for Vimeo. Alexandra spoke about how she works with current Vimeo users to do usability testing on new products. Although she doesn’t have a community manager title any more, Alexandra’s career began in community management - and she’s taken those lessons with her.She’s also part of the We Support NYC team, who curates a weekly community management and support newsletter (one of our favorites!).

Products 254
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Focus on Millennial Learners to Benefit Members of All Ages

WBT Systems

There are countless articles describing how we need to change the way we deliver learning to attract and engage millennial learners, but many of these articles seem to forget that organizations must deliver learning to learners across multiple generational groups. How can you ensure your education program provides benefits to members of all ages? Recent studies have focused on the importance of training and development to millennials, for example, the State of the American Workforce report from

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5 job posting tips for employers using your association’s career center.

YourMembership

Make your job board more valuable for employers seeking top talent within your niche or industry. Your career center is a place where employers come to find the top talent within your niche or industry. To help them attract more job views and applications, consider sharing with them these 5 simple steps to writing effective […].

Tips 186
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Find New Non-Dues Revenue Streams for Your Organization with This Free Guide

Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a

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The Lesson of Llandudno

Virtual

I went to the beach last week. That’s nothing new for me—I surf year-round in New Hampshire, sometimes trudging through snow to get to the beach. This beach was a bit farther away from my usual surf spot. While I was in Africa for the PCI Security Standards Council’s annual Middle East & Africa Forum , I took a day to get to surf at Surfer’s Corner in Muizenberg and hit the sand at Llandudno Beach in Cape Town.

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Membership 101: How Do I Know When To Ask?

Spark Consulting

My last membership 101 post ended: You continue to do that [make offers] for a few cycles, THEN ask her to marry you, once you both know it’s right. Which begs the question: how do you know when is the right time to ask? Data. If you’ve constructed your ladder of engagement correctly, you started with asking your lead to do something free and easy (maybe signing up for your free e-enewsletter).

Resources 150
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How Small Nonprofits Generate Thousands With Peer-to-Peer Fundraising

Wild Apricot

If you were told to raise $5,000 by the end of the month, could you do it? There are seven key strategies that will help make your next peer-to-peer fundraiser the best success.

Strategy 334
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Treat Your Volunteers Like Employees

Higher Logic

What if the way to motivate your volunteers to come back again and again is to forget for a moment they’re volunteers? What if, instead, the key is to recruit and treat your volunteers like employees? Many volunteer programs struggle with the same problem - getting a core group to return regularly. A lot of people volunteer at least once, but it doesn’t often turn into long-term commitment.

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Forecasting Failures Are Costly: Heres How To Fix Them

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

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Re-Energize Online Learning for Members

WBT Systems

If you have been providing continuing education programs or professional development training via your website or learning management system, but your members don’t seem to be interested in the training you are offering, how can you re-energize online learning for members? If your members are finding your online learning content to be a bit stale, or if participation levels are dropping, don’t despair!

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7 vows to marry AMS tech and your association mission.

YourMembership

Here’s a model to identify where your association management software comes up short and what to do if it does. Successful association management software is like a well-constructed wedding cake. Imagine a traditional wedding cake: There are several layers, with the bottom portion the largest and each layer gets smaller as you reach the top […].

Software 186
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Association Brain Food Weekly: 4.28.17

Reid All About it

Your weekly list of free webinars and events for the association community… If you’re not heading to ASAE’s Marketing Membership & Communications Conference (aka MMC) next week, glom onto the hashtag #MMCCon like the rest of us and follow along on Twitter. Preconference sessions take place on Monday, May 1 followed by the conference on Tuesday and Wednesday.

Utah 150
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Membership 101: Ladder of Engagement

Spark Consulting

As I discussed in the last post in this series , membership is all about relationship building. The mechanism you use to build that relationship is the ladder of engagement. Simply put, just like you wouldn’t ask someone to marry you on the first date, so you need to create and deepen your relationship with your prospects (and members) over time before asking them for further commitments.

Cost 150
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The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

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The Best Way to Avoid Choosing The Wrong Nonprofit Software

Wild Apricot

How do you avoid bad software and choose a solution perfect for you organization? Fortunately, tech experts Jason Shim, Mark Hallman, and Shub Sengupta developed an easy test that any nonprofit can use, which reveals just that.

Software 325
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5 Reasons You Need to Integrate Your Online Community and CRM Today

Higher Logic

My favorite childhood game was Telephone. My friends and I would sit in a circle for hours passing messages around by whispering in one another’s ears. Hearing how the original messages changed to something nearly unrecognizable at the end always made me laugh. Telephone isn’t just an entertaining childhood pastime. It also teaches a valuable lesson: indirect communication is rarely accurate.

Software 192
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Stop Selling Stuff

Potomac Core

At the start of your board meetings do board members ask themselves “I hope they try selling stuff today?” Of course not. If anything, they want your organization to stop selling stuff. In today’s disruptive environment they are preoccupied with their business challenges and global uncertainty. Hearing endless staff reports and selling stuff is not where they are at anymore.

eBook 119
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An AMS to optimize your association’s financial operations.

YourMembership

YourMembership’s AMS now integrated with QuickBooks Online and Great Plains. We’ve been busy at YourMembership, enhancing our technology solutions to improve your association members’ experience, streamline your operations and processes, and help your organization grow. Last month, we revolutionized the member experience with SocialLink, YM’s online community and social mobile app built into our association […].

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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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Association Brain Food Weekly: 4.14.17

Reid All About it

Your weekly list of free webinars and events for the association community… Last week, after a day of hiking in Capitol Reef National Park, I got on Facebook to share some photos and learned about the consolidation of Aptify, Abila, and YourMembership under the new Community Brands umbrella. I was immediately riveted by the Facebook and Collaborate discussions about the news, but also concerned about friends who work for Aptify and Abila.

Content 150
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DC’s Capital Area Food Bank Needs Your Help!

Spark Consulting

I was at my regular volunteer gig at CAFB this morning, and the shelves are BARE, y’all. It’s typical for donations to fall off after the holidays, and more than once, I’ve gotten a call before my June or July visits to the Food Bank to tell me not to come because they don’t have work for volunteers. But it’s only the beginning of April.

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24 Must-Watch Webinars for Nonprofit Professionals

Wild Apricot

Here's a handy list of the top free nonprofit webinars sorted into categories like marketing, finance, and fundraising.

Marketing 321
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How to Grow Your Community Management Career Faster

Higher Logic

“Act as if what you do makes a difference. It does.” – William James, Philosopher and Psychologist. That’s good career advice no matter what field you’re in, but it’s particularly powerful for community managers. Community managers hold an integral job that can get lasting results for businesses, yet they don’t always have the opportunity to communicate their importance.

How To 180
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Navigating Payroll Compliance: Future-Proofing Payroll in an Evolving Regulatory Landscape

Speaker: Jennifer Hill

Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.

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5 Elements of the Ideal Membership Software Upgrade

Aptify

You can’t put it off any longer; It’s time to upgrade your membership software. You knew this day would come. You planned for it to ensure everything would go smoothly. During the software selection process you asked great questions about upgradability, assessed the technical capabilities of the platform, and during the implementation made sure to only configure the software to remain on the upgrade path.

Software 114
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7 issues nonprofits can turn into opportunities.

YourMembership

Here are some solutions for your nonprofit to become more efficient and spur growth. Your nonprofit has faced challenges for as long as it’s been around. You’ve been working to overcome the same obstacles for years. But, as the years go by, each challenge gives way to new opportunities as you continue to adjust your […].

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The New Kind of Conference

Association Success

Designed entirely for idea sharing. When you step into a conference session, here is the generally expected outcome: Thought leader at the front of the room speaks. Audience members take notes. Audience walks away feeling enlightened. But think back to the sessions you’ve actually attended. As you sat there, I’ll bet you weren’t just simply taking notes.