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Imagine if you could run every decision your association makes by your members and prospective members before you take action? You would increase engagement in every phase of membership. Your messages and events would never miss the mark. You would fill up your programs faster and reduce wasted time and money across your organization. What if I told you that there was a way to close that gap between this dream and the reality of your team's resources and capacity?
What is the best type of networking event to hold to get the maximum member engagement? It depends. I know, I say that a lot. I’ve participated in – or seen – all kinds of successful (and unsuccessful) networking events: formal presentations with networking time either around a meal or not, peer-to-peer sharing roundtable discussions either around a meal or not, chat-everyone-up networking events with or without booze, activities (traditional, like golf or less traditional, lik
The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. The book presents a provocative alternative solution to one of the biggest problems in workplaces: declining employee engagement. They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted th
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Most of us have our mobile phones within arm’s reach – every hour of every day. Think about what that means: People are searching, reading and communicating while they have spare moments throughout the day. Now think about how you can take advantage of these micro-moments, or critical touch points in today’s consumer journey, to engage with your members.
Most of us have our mobile phones within arm’s reach – every hour of every day. Think about what that means: People are searching, reading and communicating while they have spare moments throughout the day. Now think about how you can take advantage of these micro-moments, or critical touch points in today’s consumer journey, to engage with your members.
If you're involved in community management, you've likely heard of the 90-9-1 principle. The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. These numbers seem pretty dismal. It's difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your association as a whole.
When is the best time of the year to begin renewal communications to members? How many notices should we send? Should we send paper or electronic notices? What should we send WITH the notices? I hate to be the bearer of bad news, but there is no one right answer to these questions. There are some good guidelines, which we’ll go over in a minute, but really, you have to test different options and, more importantly, PAY ATTENTION to what happens.
Wondering how to keep your members connected? Consider creating a member directory for your organization to facilitate outreach, support your communications, and more.
The weekly list of free educational events and resources for the association community… If your association has chapters or geographic components (sections, affiliates, local networking groups), please participate in the Chapter Benchmarking Study. If you haven’t already received an invitation to participate from Mariner Management, you can opt in by providing your information here.
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
As an association leader, it’s safe to assume your number one goal (or close to it) is member acquisition and retention. Well, what if I told you we have information and innovation that can help you achieve that goal? Last year, we sought out to determine how important continuing education and career advancement are to driving. The post Connecting Learning Courses with Job Opportunities appeared first on YourMembership.
The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Now, I know strategizing is no easy feat, but approaching this task doesn’t have to be daunting when you’ve got guidance from the pros. Seth Godin, a best-selling American author and entrepreneur, recently shared a multitude of thought-provoking perspectives while promoting his newest book This is Marketing on the
One of my mantras is that workplace culture isn’t as complicated, difficult, vague, etc. as we make it out to be. I’m not saying it’s super simple and easy, but it’s definitely something we all can handle. And since we push it away as “too complex,” we lack a tangible vocabulary for it, which only serves to reinforce our (inaccurate) conclusion that culture is hard.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Want to help your organization see just how valuable your volunteers are? Elisa Kosarin, CVA, explains how to prepare a volunteer report that will prove their value.
The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants.
Make 2019 your most efficient and effective year yet with these tips. Work smarter on the go Cloud-based technology allows you to work from anywhere and at any time. But most legacy association management software (AMS) restricts your association staff to one version of a browser and makes it nearly impossible to access your member database through a mobile device or tablet.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
If your organization manages a membership program, you know that it can be a real challenge keeping your members fully engaged while developing ways to grow your program. After all, no matter how many new members you attract, it’s your retention rate that drives real growth. Member engagement drives retention, and communication is the key to boosting engagement.
Your membership base is the heart of your organization, no matter what type of organization you work for. Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. This occurs for a variety of reasons, most of them a natural part of the membership cycle, but it does mean that your organization has to constantly find new members.
Want to start getting involved in advocacy, but not quite sure how? Bethany Snyder of Snyder Strategies explains 6 easy steps you can start following today to solve big nonprofit problems — and raise more money too!
The weekly list of free educational events and resources for the association community… Oh my god, Millennials, Gen Z, they’re here! Quick, change everything about your educational programs because these young folks are soooo different. No, don’t. Don’t fall for sensational generational learning myths. WBT Systems explains what you really need to think about when developing and marketing education for all generations.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Become Educational Content Partners with Member Companies Before Someone Else Does. Read more about Become Educational Content Partners with Member Companies Before Someone Else Does.
Think for a minute about all of the ways your members interact with others – social media channels, messaging apps, and your online community, just to name a few. Here are a couple of social technology capabilities to consider: Built-in online community Many association technology providers are seeking innovative ways to elevate social networking among association.
The good news: there’s no wrong way to eat a Reese’s Cup. The bad news: there are at least a few wrong ways for an association to approach online community building. And by wrong, I mean misguided – you may not recognize that you’re making these mistakes, so how would you know to resolve them? In the spirit of reflection, strategy, and righting our wrongs in the new year, I invite you to take a step back and ask yourself: Am I making any of these online community building mistakes?
Raise your hand if “providing education and learning opportunities” is part of your association’s mission statement and/or core values. With such a focus on education, isn’t it surprising when an association’s membership and events teams often have whole teams of staff, while an education department might have only a couple employees…or even only ONE?
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
With the Wild Apricot app on Integromat, you can connect with lots of other software. Find out how you can automate new scenarios - without writing any code.
When we set out last year to write The Non-Obvious Guide to Employee Engagement (which launches today!), our first task was to see what others were writing about the topic. And according to just about every article and blog post out there, engagement is "hard to define," and there are as many definitions out there as there are consultants—and that’s a lot.
Welcome to the fourth episode of Virtual’s podcast, 5 Minutes with Andy, in which our CEO, Andy Freed , offers you tips, tricks, and insights into leadership, management, and business skills. In Episode Four, Andy discusses the power of trust within a company. This discussion explores how the power of trust can lead to better results and greater success within a company.
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