January, 2019

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How to Create Marketing Personas for Your Association (and Use Them to Make Better Decisions)

HighRoad Solution

Imagine if you could run every decision your association makes by your members and prospective members before you take action? You would increase engagement in every phase of membership. Your messages and events would never miss the mark. You would fill up your programs faster and reduce wasted time and money across your organization. What if I told you that there was a way to close that gap between this dream and the reality of your team's resources and capacity?

Marketing 131
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Membership Q&A: Networking Events

Spark Consulting

What is the best type of networking event to hold to get the maximum member engagement? It depends. I know, I say that a lot. I’ve participated in – or seen – all kinds of successful (and unsuccessful) networking events: formal presentations with networking time either around a meal or not, peer-to-peer sharing roundtable discussions either around a meal or not, chat-everyone-up networking events with or without booze, activities (traditional, like golf or less traditional, lik

America 170
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33 Free Nonprofit Webinars for February 2019

Wild Apricot

Here are all the free nonprofit webinars I could find happening in February.

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Association Brain Food Weekly: 1.4.19

Reid All About it

The weekly list of free educational events and resources for the association community… If your association has chapters or geographic components (sections, affiliates, local networking groups), please participate in the Chapter Benchmarking Study. If you haven’t already received an invitation to participate from Mariner Management, you can opt in by providing your information here.

Video 285
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How to Create a Community Your Members Can't Get Enough Of

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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5 Trends & Opportunities for Association E-Learning in 2019

WBT Systems

5 Trends & Opportunities for Association E-Learning in 2019. Read more about 5 Trends & Opportunities for Association E-Learning in 2019.

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11 Elements of a Winning Member Engagement Strategy

Higher Logic

If you're involved in community management, you've likely heard of the 90-9-1 principle. The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. These numbers seem pretty dismal. It's difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your association as a whole.

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Membership Q&A: What’s the Most Effective Renewal Cycle?

Spark Consulting

When is the best time of the year to begin renewal communications to members? How many notices should we send? Should we send paper or electronic notices? What should we send WITH the notices? I hate to be the bearer of bad news, but there is no one right answer to these questions. There are some good guidelines, which we’ll go over in a minute, but really, you have to test different options and, more importantly, PAY ATTENTION to what happens.

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Why Your Organization Needs a Member Directory

Wild Apricot

Wondering how to keep your members connected? Consider creating a member directory for your organization to facilitate outreach, support your communications, and more.

Directory 417
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Association Brain Food Weekly: 1.11.19

Reid All About it

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants.

DC 276
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How To Build an Exceptional Member Experience | Weds, Dec 11th, 3PM EDT

Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

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Online Learning’s New Role in the Association Membership Model

WBT Systems

Online Learning’s New Role in the Association Membership Model. Read more about Online Learning’s New Role in the Association Membership Model.

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Connecting Learning Courses with Job Opportunities

YourMembership

As an association leader, it’s safe to assume your number one goal (or close to it) is member acquisition and retention. Well, what if I told you we have information and innovation that can help you achieve that goal? Last year, we sought out to determine how important continuing education and career advancement are to driving. The post Connecting Learning Courses with Job Opportunities appeared first on YourMembership.

Course 191
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2019 Marketing Strategy: Food for Thought From Seth Godin

Higher Logic

The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Now, I know strategizing is no easy feat, but approaching this task doesn’t have to be daunting when you’ve got guidance from the pros. Seth Godin, a best-selling American author and entrepreneur, recently shared a multitude of thought-provoking perspectives while promoting his newest book This is Marketing on the

Marketing 257
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The 3 Things Every CEO Should Know About Culture

Jamie Notter

One of my mantras is that workplace culture isn’t as complicated, difficult, vague, etc. as we make it out to be. I’m not saying it’s super simple and easy, but it’s definitely something we all can handle. And since we push it away as “too complex,” we lack a tangible vocabulary for it, which only serves to reinforce our (inaccurate) conclusion that culture is hard.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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6 Simple Ways to Ease Into Advocacy as a Nonprofit

Wild Apricot

Want to start getting involved in advocacy, but not quite sure how? Bethany Snyder of Snyder Strategies explains 6 easy steps you can start following today to solve big nonprofit problems — and raise more money too!

Strategy 404
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Association Brain Food Weekly: 1.25.19

Reid All About it

The weekly list of free educational events and resources for the association community… Oh my god, Millennials, Gen Z, they’re here! Quick, change everything about your educational programs because these young folks are soooo different. No, don’t. Don’t fall for sensational generational learning myths. WBT Systems explains what you really need to think about when developing and marketing education for all generations.

Chicago 170
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Don’t Believe Myths about Generational Learning Differences

WBT Systems

Don’t Believe Myths about Generational Learning Differences. Read more about Don’t Believe Myths about Generational Learning Differences.

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How your association can work smarter in 2019 

YourMembership

Make 2019 your most efficient and effective year yet with these tips. Work smarter on the go Cloud-based technology allows you to work from anywhere and at any time. But most legacy association management software (AMS) restricts your association staff to one version of a browser and makes it nearly impossible to access your member database through a mobile device or tablet.

Software 191
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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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3 Ways to Strengthen Communication Using Smart Member Data

Higher Logic

If your organization manages a membership program, you know that it can be a real challenge keeping your members fully engaged while developing ways to grow your program. After all, no matter how many new members you attract, it’s your retention rate that drives real growth. Member engagement drives retention, and communication is the key to boosting engagement.

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7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

Your membership base is the heart of your organization, no matter what type of organization you work for. Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. This occurs for a variety of reasons, most of them a natural part of the membership cycle, but it does mean that your organization has to constantly find new members.

Strategy 157
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How to Write a Volunteer Program Report That Proves Your Volunteers’ Impact

Wild Apricot

Want to help your organization see just how valuable your volunteers are? Elisa Kosarin, CVA, explains how to prepare a volunteer report that will prove their value.

Report 403
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The REAL Meaning of Employee Engagement

Jamie Notter

When we set out last year to write The Non-Obvious Guide to Employee Engagement (which launches today!), our first task was to see what others were writing about the topic. And according to just about every article and blog post out there, engagement is "hard to define," and there are as many definitions out there as there are consultants—and that’s a lot.

Course 148
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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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Become Educational Content Partners with Member Companies Before Someone Else Does

WBT Systems

Become Educational Content Partners with Member Companies Before Someone Else Does. Read more about Become Educational Content Partners with Member Companies Before Someone Else Does.

Education 181
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Social engagement for a great member experience

YourMembership

Think for a minute about all of the ways your members interact with others – social media channels, messaging apps, and your online community, just to name a few. Here are a couple of social technology capabilities to consider: Built-in online community Many association technology providers are seeking innovative ways to elevate social networking among association.

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New Year, New Association Goals: 3 Online Community Building Mistakes to Avoid

Higher Logic

The good news: there’s no wrong way to eat a Reese’s Cup. The bad news: there are at least a few wrong ways for an association to approach online community building. And by wrong, I mean misguided – you may not recognize that you’re making these mistakes, so how would you know to resolve them? In the spirit of reflection, strategy, and righting our wrongs in the new year, I invite you to take a step back and ask yourself: Am I making any of these online community building mistakes?

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Party of One? How to Manage Your Association’s Education

Blue Sky eLearn

Raise your hand if “providing education and learning opportunities” is part of your association’s mission statement and/or core values. With such a focus on education, isn’t it surprising when an association’s membership and events teams often have whole teams of staff, while an education department might have only a couple employees…or even only ONE?

Education 151
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Why Every Small Business Needs an HCM Solution: A Comprehensive Guide

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

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How to Connect Your Wild Apricot Account to Over 230 Apps and Services

Wild Apricot

With the Wild Apricot app on Integromat, you can connect with lots of other software. Find out how you can automate new scenarios - without writing any code.

How To 290
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5 Minutes with Andy: The Power of Trust

Virtual

Welcome to the fourth episode of Virtual’s podcast, 5 Minutes with Andy, in which our CEO, Andy Freed , offers you tips, tricks, and insights into leadership, management, and business skills. In Episode Four, Andy discusses the power of trust within a company. This discussion explores how the power of trust can lead to better results and greater success within a company.

Tips 130
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The #1 Reason Why Management Retreats Fail

Jamie Notter

I was talking with a colleague the other day who said that in her experience, management retreats usually ended up at one of two extremes: either they were stellar and everyone loved them, or they were a disaster and people ended up quitting at the end. That may be a bit of an exaggeration—I’m sure many management retreats are more middle of the road—but it reflects a general fear among senior managers that management retreats are inherently dangerous, because they could do more harm than good.

Cost 114