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While charitable giving has actually increased 10% in the last year, so has the amount of effort it takes to get a donation. So, here is a list of 20 ways to help your organization capture the attention of donors on the go and increase donations.
Everything when connecting with memorable learning experiences. Leading learning is loving learning. I was stumped preparing a brief speech to deliver at a recent association education conference organized by Tagoras, an industry analyst firm guiding organizations in the business of lifelong learning. This conference brings together top education leaders from associations.
With all the information available at our fingertips through the internet, connecting us globally with people who share our interests, society is progressively interacting more and more online. Just think of the last time you did a Google search for information. I bet one or more of the top results came from a message board or discussion forum for an online community, where someone else was seeking answers from their peers on a similar topic?
According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
There seems to be a “day” for everything. There’s National Groundhog Day. I’m writing this blog on Use Your Common Sense Day. And who doesn’t love International Talk Like a Pirate Day ? There are also days that should be taken more seriously, such as World Cancer Day and Giving Tuesday. There are even days to celebrate things you love, such as World Jazz Day.
The blog has a new home. From now on, please visit eventgarde.com , where you’ll find some exciting new resources! Filed under: Professional Development.
The blog has a new home. From now on, please visit eventgarde.com , where you’ll find some exciting new resources! Filed under: Professional Development.
In this post, I’ll show you exactly how Frank, the membership manager of a sailing club, uses software to save him 20 hours worth of administrative tasks every week.
Thanksgiving’s here + it’s time to remember your members. They’re the lifeblood of your association. Membership work is often a positive experience for you and your association staff. And, your members see value in the work that your association does for their profession, with their dues helping make that work possible. How you work […].
Sometimes it’s nice to take a step back from all the news, busy work days, our hectic social and family lives and take some time to reflect, refocus, and refresh. Conferences can be a great place to do this, while also reconnecting with your peers, sharing experience, and learning about new ideas. This week we were motivated by the keynote session of the Higher Logic Super Forum , where we heard Ken Schmidt of Harley Davidson describe the power of storytelling in creating a passionate member com
You just discovered amazing new association management software that will give your association’s staff hours back in their day. It has all the administrative wizardry your staff needs and the member-facing functionality to keep your members and prospects engaged. You love it. Your board loves it. Your staff is getting excited and you can’t wait to roll it out.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
If you feel like you’re caught trying to go upstream in a surging metrics river, you’re not alone. But we do have to measure our community activity and member behavior to get a handle on customer satisfaction. The health of a community is dependent on the health of customers’ interactions and feedback. So we’re faced with two questions: what should we measure, and how?
Photo courtesy of Skillsoft via Facebook. I’m a self-professed word nerd. In college, I loved leaving classes with a new nugget of information. And now that I’m a working professional, I get giddy at the thought of attending conferences. And, even better: My employers not only encourage professional development, but expect it. Why? Because they know educated employees drive success.
Read the story of David, an event manager, who was able to maximize his annual conference's registrations and attendance using membership management software.
Attract and engage members with a compelling experience that builds your online brand. While I was working at a medical association last year, we used heat map tools to discover that members were abandoning our website. It didn’t mean our content wasn’t good or they didn’t want to join our association. It meant that our […].
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
The recent whitepaper, “ The Association Role in the New Education Paradigm ”, has generated significant conversation online about how associations need to lead change with education programs , as associations are uniquely poised to help bridge the growing gap between academic training and employers needs. One particularly insightful commentary from Eric Lanke, the CEO of the National Fluid Power Association , highlighted the importance of creating connections, to enable members to successfully
What’s the first thing you do every day? Besides checking your email and Facebook notifications. For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats. I look at how many people are visiting my website, converting on offers, and moving down the funnel that my coworkers and I painstakingly created.
Funnels, chutes, hourglasses - they’re all used to help us plan the customer’s journey with our organization (or maintain a particularly organized baker’s kitchen - depends on your audience). There are tons of models and terms we can use when we talk about customer acquisition, and getting people to engage with your brand or organization. Online communities are no different.
Thanksgiving is a good time to start a daily habit of gratitude. Research scientists have lots to say about the positive impact of a daily gratitude practice. With a little Googling, you’ll see dozens of articles about their findings, including some in Newsweek , Science of Us , and Headspace. Unlike other good habits, this one doesn’t take much effort, I can vouch for that.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Should your organization build a membership management solution? Or buy one? If you're a membership manager, you will eventually face this question. I put this post together to help guide you through the process of making the right decision for your organization.
Connect your members with companies hiring their skillsets + meeting their professional interests. Your members are the lifeblood of your association. You’re constantly designing programs during the member lifecycle, looking for smart ways to provide value at the right time. Some great times to connect are when: A member experiences a career transition.
Recently, eLearning Industry invited WBT Systems to contribute to the publication of a free eBook which addresses one of the biggest concerns faced by organizations – the complexity and difficulty of Learning Management System implementation. In order to help organizations create “meaningful, truly impactful eLearning experiences”, eLearning Industry asked us to contribute our tips to help ensure a successful implementation from day one.
Have you ever been told to do more with less? If you haven’t been told that before, I’m sure you’ve at least heard some variation on that same idea, especially if you’re in the association industry.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
One defining characteristic of a leader is having a vision for the future, describing that future and creating excitement around its possibility so everyone works together to make it real. That’s what a mission statement is -- it’s that vision for a better future everyone can rally around. For communities, it’s the impetus that drives micro-actions, like sending a tweet or recommending an answer, to long-term commitments, like becoming a volunteer moderator.
One of the key indicators that a person is going to vote is that she’s thought through the logistics in advance and figured out a plan for voting. What’s your plan for Tuesday, November 8? Do you know where your polling place is? They do move – occasionally – so you might not be going the same place as you did the last time you voted. Fortunately, as long as you know your address, the League of Women Voters can hook you up: [link].
The holidays are fast approaching, but that doesn't mean you can't squeeze in some time for some free nonprofit education! This month's webinars feature topics like self-care, events, volunteers, and 2017 planning.
Just drop your hook where association members are to find highly qualified + talented job candidates. In a prior job, I served as a hiring manager for a department at a Fortune 500 company. During the great recession, when unemployment hovered around 10%, I was fortunate enough to have an open headcount on my team. […].
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
WBT Systems is delighted to be a Platinum Sponsor of the 7th Annual Higher Logic Super Forum , taking place in Arlington, VA, November 14-15. The 2016 Higher Logic Super Forum is an exclusive two-day training, educational, and social event for Higher Logic clients, partners and community enthusiasts, with the theme: Results Driven. Measure. Manage. Move.
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Thanksgiving kicks off the holiday season. At Higher Logic, we have a lot to be thankful for this year. We were reminded of this last week during our seventh Higher Logic Super Forum - we have so many awesome clients! As important as it is to be thankful, we’ve been thinking about how to give back using the power of community - especially the online communities we spend our days building, which have so much potential for good.
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