November, 2016

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18 Engaging Ways to Get the Attention of Donors on the Go

Wild Apricot

While charitable giving has actually increased 10% in the last year, so has the amount of effort it takes to get a donation. So, here is a list of 20 ways to help your organization capture the attention of donors on the go and increase donations.

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Association Learning: Does your Story Inspire Members?

WBT Systems

Sometimes it’s nice to take a step back from all the news, busy work days, our hectic social and family lives and take some time to reflect, refocus, and refresh. Conferences can be a great place to do this, while also reconnecting with your peers, sharing experience, and learning about new ideas. This week we were motivated by the keynote session of the Higher Logic Super Forum , where we heard Ken Schmidt of Harley Davidson describe the power of storytelling in creating a passionate member com

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What’s love got to do with learning?

YourMembership

Everything when connecting with memorable learning experiences. Leading learning is loving learning. I was stumped preparing a brief speech to deliver at a recent association education conference organized by Tagoras, an industry analyst firm guiding organizations in the business of lifelong learning. This conference brings together top education leaders from associations.

Education 287
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How Should You Measure Your Community's Engagement and Satisfaction?

Higher Logic

If you feel like you’re caught trying to go upstream in a surging metrics river, you’re not alone. But we do have to measure our community activity and member behavior to get a handle on customer satisfaction. The health of a community is dependent on the health of customers’ interactions and feedback. So we’re faced with two questions: what should we measure, and how?

Class 214
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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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The Secrets to Increasing Ongoing Member Engagement [Web Class]

Socious

Have you ever been told to do more with less? If you haven’t been told that before, I’m sure you’ve at least heard some variation on that same idea, especially if you’re in the association industry.

Class 194

More Trending

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How This Membership Manager Saved 20 Hours a Week Using Software

Wild Apricot

In this post, I’ll show you exactly how Frank, the membership manager of a sailing club, uses software to save him 20 hours worth of administrative tasks every week.

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3 Ways an Online Community Enhances Learning

WBT Systems

With all the information available at our fingertips through the internet, connecting us globally with people who share our interests, society is progressively interacting more and more online. Just think of the last time you did a Google search for information. I bet one or more of the top results came from a message board or discussion forum for an online community, where someone else was seeking answers from their peers on a similar topic?

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4 reasons to be thankful for association members.

YourMembership

Thanksgiving’s here + it’s time to remember your members. They’re the lifeblood of your association. Membership work is often a positive experience for you and your association staff. And, your members see value in the work that your association does for their profession, with their dues helping make that work possible. How you work […].

Industry 240
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How the Customer Support Funnel Works for an Online Community

Higher Logic

Funnels, chutes, hourglasses - they’re all used to help us plan the customer’s journey with our organization (or maintain a particularly organized baker’s kitchen - depends on your audience). There are tons of models and terms we can use when we talk about customer acquisition, and getting people to engage with your brand or organization. Online communities are no different.

eBook 202
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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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Can Inbound Marketing Apply to Customer Marketing?

Socious

According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works.

Marketing 240
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What’s Your Plan?

Spark Consulting

One of the key indicators that a person is going to vote is that she’s thought through the logistics in advance and figured out a plan for voting. What’s your plan for Tuesday, November 8? Do you know where your polling place is? They do move – occasionally – so you might not be going the same place as you did the last time you voted. Fortunately, as long as you know your address, the League of Women Voters can hook you up: [link].

Resources 186
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Build vs Buy a Membership Management Solution: 10 Considerations for Choosing What's Right for Your Organization

Wild Apricot

Should your organization build a membership management solution? Or buy one? If you're a membership manager, you will eventually face this question. I put this post together to help guide you through the process of making the right decision for your organization.

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Creating Connections: From Association Education to Employment

WBT Systems

The recent whitepaper, “ The Association Role in the New Education Paradigm ”, has generated significant conversation online about how associations need to lead change with education programs , as associations are uniquely poised to help bridge the growing gap between academic training and employers needs. One particularly insightful commentary from Eric Lanke, the CEO of the National Fluid Power Association , highlighted the importance of creating connections, to enable members to successfully

Education 226
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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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Career events boost member engagement, too.

YourMembership

Connect your members with companies hiring their skillsets + meeting their professional interests. Your members are the lifeblood of your association. You’re constantly designing programs during the member lifecycle, looking for smart ways to provide value at the right time. Some great times to connect are when: A member experiences a career transition.

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World Usability Day: A Day to Be Celebrated

Higher Logic

There seems to be a “day” for everything. There’s National Groundhog Day. I’m writing this blog on Use Your Common Sense Day. And who doesn’t love International Talk Like a Pirate Day ? There are also days that should be taken more seriously, such as World Cancer Day and Giving Tuesday. There are even days to celebrate things you love, such as World Jazz Day.

Industry 228
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7 Advantages to Having Speaker Management Built In to Your Association’s AMS Software

Socious

Think about the last conference you went to. It may have been your idea to attend, or maybe your boss asked you to go. Whoever made the final decision, what influenced the choice to attend? For most of us, the answer doesn’t lie in the hotel, the venue, or the food. It’s the sessions and the speakers. We attend conferences and events because we’re interested in the topics they cover and the speakers who are headlining.

Software 190
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Association Brain Food Weekly: 11.25.16

Reid All About it

Thanksgiving is a good time to start a daily habit of gratitude. Research scientists have lots to say about the positive impact of a daily gratitude practice. With a little Googling, you’ll see dozens of articles about their findings, including some in Newsweek , Science of Us , and Headspace. Unlike other good habits, this one doesn’t take much effort, I can vouch for that.

DC 186
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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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3 Simple Ways Software Can Boost Event Registration and Attendance

Wild Apricot

Read the story of David, an event manager, who was able to maximize his annual conference's registrations and attendance using membership management software.

Software 272
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Successful Learning Management System Implementation eBook

WBT Systems

Recently, eLearning Industry invited WBT Systems to contribute to the publication of a free eBook which addresses one of the biggest concerns faced by organizations – the complexity and difficulty of Learning Management System implementation. In order to help organizations create “meaningful, truly impactful eLearning experiences”, eLearning Industry asked us to contribute our tips to help ensure a successful implementation from day one.

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Why association job boards grow in a vast sea of job aggregators.

YourMembership

Just drop your hook where association members are to find highly qualified + talented job candidates. In a prior job, I served as a hiring manager for a department at a Fortune 500 company. During the great recession, when unemployment hovered around 10%, I was fortunate enough to have an open headcount on my team. […].

Team 214
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Is Your Community Charitable?

Higher Logic

Thanksgiving kicks off the holiday season. At Higher Logic, we have a lot to be thankful for this year. We were reminded of this last week during our seventh Higher Logic Super Forum - we have so many awesome clients! As important as it is to be thankful, we’ve been thinking about how to give back using the power of community - especially the online communities we spend our days building, which have so much potential for good.

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Why Every Small Business Needs an HCM Solution: A Comprehensive Guide

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

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Customer Engagement Takes Center Stage at INBOUND 2016

Socious

“This is going to be very unusual advice from a guy who runs a sales and marketing software company, but take dollars from sales and marketing. Put it in products and services and customer delight.” – Brian Halligan, CEO and Founder of HubSpot. When Brian Halligan, one of the men widely credited with coining the term “inbound marketing” tells you to take resources away from marketing, you know there’s a major shift happening.

Software 184
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No more learning silos

Aaron Wolowiec

Photo courtesy of Skillsoft via Facebook. I’m a self-professed word nerd. In college, I loved leaving classes with a new nugget of information. And now that I’m a working professional, I get giddy at the thought of attending conferences. And, even better: My employers not only encourage professional development, but expect it. Why? Because they know educated employees drive success.

LMS 190
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19 Free Nonprofit Webinars for December 2016

Wild Apricot

The holidays are fast approaching, but that doesn't mean you can't squeeze in some time for some free nonprofit education! This month's webinars feature topics like self-care, events, volunteers, and 2017 planning.

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Driving Results at 7th Annual Higher Logic Super Forum

WBT Systems

WBT Systems is delighted to be a Platinum Sponsor of the 7th Annual Higher Logic Super Forum , taking place in Arlington, VA, November 14-15. The 2016 Higher Logic Super Forum is an exclusive two-day training, educational, and social event for Higher Logic clients, partners and community enthusiasts, with the theme: Results Driven. Measure. Manage. Move.

Arlington 204
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Best Practices to Streamline Compensation Management: A Foundation for Growth

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

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Modernize your association with member engagement.

YourMembership

Member engagement starts with your onboarding process. One of the metrics I established as a membership manager at a medical association was to determine the likeliness of new members to renew their membership based on their level of engagement. Digging through the data, we found that only 10% of members renewed if they didn’t engage […].

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The Objectives Behind Creating Your Online Community

Higher Logic

Creating a community may seem like a daunting task. This month we will describe some of the main objectives that will help streamline the process. If you already have a community, these objectives can help you validate the value while re-grounding your team and stakeholders. In the last post we discussed how online community can help establish business value.

Maine 188
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Is Your Retention Marketing Plan Inbound-y Enough?

Socious

Which is easier for you to pinpoint, the number of new customers you won last quarter or the number of current customers who left your company? For most businesses, it’s easier to rattle off new customer numbers. That’s because the majority of marketing and sales efforts (and executive focus) go toward attracting and winning new customers. Every day, marketers are becoming more and more efficient at winning new business through digital relationship-building approaches like inbound.

Marketing 180