October, 2016

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12 Practical Ways To Engage and Retain Members in Today’s World

Wild Apricot

It costs up to 25 times more to find and convince a new member to join than to keep your current members engaged. Here's a list of actually practical tips to retain your members.

Cost 328
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Don’t let Facebook + LinkedIn have your cake and eat it, too.

YourMembership

Yes. you are handing over your association members to the competition. Now, you may not believe me, but it’s true. Associations are handing over their entire membership base to competitors and don’t even know it! That’s because your competition doesn’t look familiar. It’s not another association, non-profit, society or organization. These competitors, […].

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OpenBadges: Increasing Visibility of Association Education

WBT Systems

There has been much discussion lately about the value of digital badges for both association education and certification programs. Describing the appeal of digital badges, the Humanities, Arts, Science, and Technology Alliance and Collaboratory ( HASTAC ) says, “ Digital badges are a powerful new tool for identifying and validating the rich array of people’s skills, knowledge, accomplishments, and competencies.

Education 246
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Association Brain Food Weekly: 10.28.16

Reid All About it

Before we get to this week’s webinars and etcetera, how about some reading suggestions? Roger C. Parker shares ten tips to help over-worked content marketers train their brain for greatness – they’re applicable to regular people too. He also reviews four books that “can open your eyes to the importance of neuro-plasticity and how you can intentionally take steps to increase your brain’s productivity.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Don't Overlook the Power of Online Community Micro-Influencers

Higher Logic

Ok, name the first social media influencer who comes to mind. Got it? You probably thought of a Kardashian or Jenner. They’re all over the news and social media, and even if you don’t pay attention, it’s hard to avoid them. And companies definitely take notice -- one tweet or Instagram post from a Kardashian or Jenner can make or break a product (and can cost tons of money).

More Trending

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29 Free Nonprofit Webinars for November 2016

Wild Apricot

If your organization is struggling to fill events, looking for #givingtuesday tips, or building a corporate sponsorship strategy, this month’s free nonprofit webinars can give you a hand.

Tips 278
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Consider flipping the membership equation.

YourMembership

Thinking different about member retention + recruitment. The following original article was first published online on September 13, 2016 by John Wiley & Sons and then appeared on page 6 of the October 2016 edition of The Membership Management Report, a monthly journal published by Wiley for the association industry. Do you remember […].

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Explore TopClass LMS at ASI Europe Insight Day 2016

WBT Systems

WBT Systems is delighted to announce their sponsorship of the ASI Europe Insight Day hosted by Advanced Solutions International (ASI), October 19, 2016. This annual client seminar will take place in Victoria, London, UK. The seminar will inform the ASI Europe Community about the latest product updates, how to use the products more effectively, and most importantly provide an opportunity to network with colleagues from the not-for-profit sector.

LMS 259
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Association Brain Food Weekly: 10.7.16

Reid All About it

We all need help dealing with the raging river (not gentle stream) of information coming at us every day. Associations are perfectly placed to help us sift through and select the best information to read or consult. Yes, I’ll use the C-word: associations should be the #1 curators for their community. Since I’ve been on an education kick lately, here’s an example of curation by a for-profit organization.

Mooc 208
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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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The C-Suite's Role in Social Media

Higher Logic

Social media has undoubtedly gained an increasing role in the business community. For any organization, the importance of social media is right up there with any other marketing strategy. However, are there reasons for business executives to have their own presence on social networks? The answer is a resounding, YES. If your organization is on social media, you should be too.

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Don’t Start Writing Your Association’s Next Survey Without Following These Steps

Socious

“USA Today has come out with a new survey - apparently, three out of every four people make up 75% of the population.” – David Letterman. That’s insightful information. Really mind-blowing. And funny because it’s so accurate. There are a ton of surveys out there today, and not all of them result in worthwhile information.

Survey 244
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10 Mandatory Membership Fields to Track in Your Database

Wild Apricot

It’s important to keep track of the right member information, because you can analyze it to develop growth, retention, or engagement strategies for your organization. From our experience, here are the 10 mandatory membership fields to track.

Strategy 259
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Associations drive the heartbeat of America.

YourMembership

Saying it with song on a magical night, annual ASAE Summit Awards captures monumental contributions of the association industry. photo credit: USAe-News You couldn’t help but be moved by the range and passion of Mikky Ekko’s vocals and performance. If you haven’t heard the melodic sound of the Grammy-nominated singer/songwriter and indie pop artist, you’re […].

America 209
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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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Essential Steps BEFORE Planning for an LMS Implementation

WBT Systems

Fall is a transitional season, with the leaves changing color and starting to shed, and we start thinking about planning for the weather changes coming in the next season. Similarly, it’s usually at this time of year that associations and other organizations start to review their training requirements and inevitably their delivery of that training.

LMS 219
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The communications struggle continues

Aaron Wolowiec

If you’ve been following this blog for the past five years (heck….even the past year), you know I’m a communications nut. Seriously. It’s the center of everything I do – from my personal life to my professional life. Without communication, both internally and externally, there’s no content, no strategy. Nothing. But not everyone knows how to communicate, at least not effectively.

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Should Lurkers Be Called 'Lurkers'?

Higher Logic

Would you rather be called a ‘lurker’ or a ‘wallflower’? Language is an important factor when creating an online community. Developing specific words or phrases can deepen a sense of community amongst your members, giving them the feeling of being on the “inside” or part of an exclusive group. Language can also influence engagement, depending on how positively -- or negatively -- members feel about your word choices.

Resources 197
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How to Analyze Your Association’s Survey Data Without Losing Your Mind

Socious

“The data tells a story, and once you know the story you can change the ending.” – Debbie King, CEO of Association Analytics. Data, even “big data,” has become a buzzword in both the business and association space. Everyone wants data because, as Debbie King said, it can help organizations change. It can help them evaluate an industry, develop strategies to increase revenue or member retention, and tell them what benefits members want to see.

Survey 189
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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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23 Free Nonprofit Webinars for October 2016

Wild Apricot

Lots of learning on volunteering this month, so if you’re looking for volunteer strategies, you’ve hit the jackpot of webinars!

Strategy 289
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Easy equality: 8 small steps to support women at work

YourMembership

You don’t have to join an advocacy group or attend a protest march to support women in your workplace. Here are small actions anyone can take to chip away at cultures and habits that prevent women from contributing fully to their organizations’ success. In my job creating partnerships between my employer and other organizations, I […].

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eLearning Assessment and Feedback with your Association LMS

WBT Systems

Many associations are creating eLearning content for members that are spread over a wide geographical area, and who are increasingly “on the go”, voluntarily accessing learning when they can, where they can, outside of working hours. As learners will most likely be accessing eLearning content on their own time, it is important to ensure that they have the ability to assess their achievement of learning objectives and receive feedback in real time.

LMS 248
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Association Brain Food Weekly: 10.14.16

Reid All About it

Our neighborhood creek found a new path during the hurricane. My apologies if I missed a few webinars this time. I’m writing this post earlier than usual (Wednesday) because we’re leaving tomorrow for a weekend camping trip on the beach – a welcome change from several days of camping inside our house. As I write this, we’re heading into our fifth day without power.

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Why Every Small Business Needs an HCM Solution: A Comprehensive Guide

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

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Dynamic Communities Spurs Engagement and Conversation for Microsoft User Groups

Higher Logic

Dynamic Communities, Inc. is the administrative organization behind professional software user groups such as the Dynamics AX User Group (AXUG), the Dynamics GP User Group (GPUG), the Dynamics CRM User Group (CRMUG), the Dynamics NAV User Group (NAVUG), and more. Formed to ease the burden on the volunteer leaders of these Microsoft application-focused user groups, Dynamic Communities is committed to serving the needs of its members and helping each organization to grow.

Team 194
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How Associations Can Deliver More Value to Members Through Job Training

Socious

How long does it take you to get up to speed at a new job? Think about the terminology you have to learn, the names of colleagues that you have to memorize, and the campaigns you need to become familiar with. What about company policies and goals? There may even be a few new skills to learn, too.

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How a Tech Solution Saved This Executive Director’s Membership Growth Strategy

Wild Apricot

The story of how one executive director managed to turn around a failing growth strategy with a software solution, hitting 25% growth in six months. Based on The Tech Effect webinar, which runs each month at Wild Apricot.

Strategy 282
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Is Facebook at Work the answer to growing your association’s social community?

YourMembership

Best serve associations with a branded, exclusive + private experience for their members. The post Is Facebook at Work the answer to growing your association’s social community? appeared first on YourMembership.

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Best Practices to Streamline Compensation Management: A Foundation for Growth

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

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Don’t Undervalue Association Training Programs!

WBT Systems

When pricing your association’s training offerings, it is important to assess their value, and then price accordingly. Many associations are guilty of devaluing online learning courses and webinars as there is typically less administration overhead and no hard costs associated with things like booking a room or organizing lunch, so the event is perceived as creating less of an impact.

Price 171
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Change is good…right?

Aaron Wolowiec

Leaves change. People change. And yes, businesses change. But what about associations? Most of us realize innovation is key to driving a business forward. New ideas, new inventions, new strategies, new operating plans. The options are limitless – even for associations. Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , in conjunction with the National Business Aviation Association , polled association professionals to learn how they set innovation goal

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Six Reasons to be Excited for the 7th Annual Higher Logic Super Forum

Higher Logic

We are so excited for Super Forum - this year it’s November 14 and 15. Since this is our seventh one, we have big things in store -- you won’t want to miss out! Here are just a few things I’m personally excited for: Results Driven theme. This year is all about getting results -- for your team, your organization, and your community members. To achieve those results for everyone, community professionals need to learn how to measure, manage and move the dial.

Arlington 179