February, 2015

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Non-profit Superpowers, Powerful Facebook Content, and More

Wild Apricot

'This week’s link round-up offers 4 posts that can help you “unlock and use your superpower”, identify powerful Facebook content, tell compelling stories on your website, and create great donor newsletters.

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Volunteers Have Changed – Have You?

Spark Consulting

'You have TWO upcoming opportunities to join me and Peggy Hoffman to explore a new model that allows associations and our volunteers to focus our limited resources, measuring everything we do by how well it supports and contributes to the mission of our organizations. Option one: In-person at ASAE. Peggy and I are presenting for ASAE’s new Marquee Management Series, Tuesday, February 17, from 1-3 pm.

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Accelerating the Spread of Knowledge, Learning and Collaboration

Aaron Wolowiec

'Elliott Masie, The MASIE Center. On Wednesday, Jan. 14, I had the opportunity to interview Elliott Masie for an ASAE Professional Development Virtual Learning Session titled, “ Ask the Expert: Accelerating the Spread of Knowledge, Learning and Collaboration.” Elliott is a provocative, engaging and entertaining futurist, analyst and speaker – focused on the changing world of the workplace, learning and technology.

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Leadership Lists

Association Leaders

'We’ve all seen them. Some of us have written them. I’m talking about lists…not grocery lists or to-do lists. I’m talking about the tenets of leadership lists. I love reading other people’s tenets of leadership lists. I like what those lists allow me to learn about the people who wrote them. The lists give a real insight into the kind of leader these people are.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Boost Your Association’s Brand Through Storytelling – Your Questions Answered

YourMembership

Last week we held our monthly Thought Leadership webinar titled Boost Your Association’s Brand Through Storytelling: 6 Hacks to Improve Your Marketing , with Willis Turner, CAE, CME, CSE, the President & CEO of Sales and Marketing Executives International, and a widely recognized thought leader, keynote speaker and author of the new book 42 Rules for Engaging Members Through Gamification: Unlock the Secrets of Motivation, Community and Fun.

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Making Members Feel They Matter – Free Expert Webinar

Wild Apricot

'Want to learn how to make your members feel they really matter? Here are details on our upcoming free Expert Webinar presented by Allison Fine, author of Matterness: Fearless Leadership For A Social World.

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Looking for Chapter Models in Unlikely Places

Mariner

'Yet another call came in to Mariner asking about alternatives to the basic chapter model. We suggested that looking beyond the association world might generate more solutions.

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Our screwed up thinking about creating conference experiences

Aaron Wolowiec

'This month’s guest blog post is by Jeff Hurt , executive vice president of education and engagement for Velvet Chainsaw Consulting. It was originally posted on Jan. 28. Jeff Hurt, executive vice president, education and engagement, for Velvet Chainsaw Consulting. Photo courtesy of Jeff Hurt. As conference organizers, we need to learn about the power of experience.

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Agenda Setting

Virtual

'Ever really think about the agenda for a meeting? Often, agendas aren’t created with a lot of thought, they’re just a list of things that an association or consortium needs to cover in its meeting. But a properly structured agenda can be the difference between an effective meeting and one that drifts. Here are three tips for setting better agendas: 1.

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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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Our Vision of the Future of Membership Software Technology

YourMembership

There is no question that change is inevitable. I’m sure you’ve heard the saying “you can’t ignore change, you must embrace it!” When it comes to technology, understanding and investing in the right areas is critical to an organization’s health and future success. According to the Harvard Business Review three factors affect what an organization can and cannot do: its resources, its processes, and its values.

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Zappos Experiment with Holacracy

Jamie Notter

'(I published this post originally on LinkedIn ). I came across the first account (that I have found, anyway) of Zappos'' emerging experiment with the internal management system of Holacracy. Journalist Aimee Groth wrote a long and detailed account of how the rollout is progressing. Despite working on it for over a year, it is by no means fully rolled out--Zappos is the largest organization (1500 employees) to use the Holacracy system so far.

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Learning From Taylor Swift, Valentine Donor Love & More

Wild Apricot

'This week’s link round-up is all about showing some love to your donors. The posts look into what we can learn from a pop star, tips on donor retention and some Valentine''s Day themed gratitude.

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Why membership bodies should use LinkedIn for Good

Optimist Consulting

'I was interested to read about the launch of LinkedIn for Good this month. If your membership organisation recruits trustees and volunteers outside your membership, then it is worth looking at LinkedIn’s new initiative. With volunteering-opportunity adverts on LinkedIn only costing around £20, it is an affordable way to reach some of the 17 million professionals on LinkedIn in the UK.

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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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Feel the love

Aaron Wolowiec

'A few months ago, I was looking for a kid-friendly, clean, affordable place at which my family and I could eat during a weekend getaway. So the first thing I did? Turned to Yelp for customer reviews. I didn’t want marketing speak, but instead the pros and cons of dining experiences. I did the same thing a few weeks later while looking for a hotel. The point is: Word-of-mouth is a powerful marketing tool.

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Lucky 13!

Mariner

'Wow! The first month of 2015 certainly got by us quick. Or should I say … the first month of our 14th year has flown by! That’s right. Mariner is celebrating 13 years of growth and success, moving from our humble roots as a professional association management company begun in 2002 to becoming national (and international) recognized experts on association management, volunteer engagement, and leadership development.

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Three Ways Associations Can Build Brand Awareness Using Technology

YourMembership

What does your association’s brand say about the organization? Ideally, it should represent the leader for your industry or profession, locally, regionally, or nationally. For years associations have relied on word of mouth (WOM) to play a role in creating that awareness. WOM is a very powerful tool. There is no question that social networking has taken WOM to a whole new level.

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Kindle Version of When Millennials Take Over is Live

Jamie Notter

'UPDATE: Before you order the Kindle version, wait until next week, because we''re thinking about offering a drastically reduced price leading up to the release. More details coming. Book update: the Kindle version of When Millennials Take Over is now available for pre-order (and so is the hard copy , of course). If ebooks are your thing, be aware that Amazon is the ONLY place you’ll be able to get our book for the first year.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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New Research on Social Media Use

Wild Apricot

'Social media can be a great tool to reach out to potential members and engage current ones. Here''s a summary of the Social Media Update 2014 report by the Pew Research Internet Project that looks into social media habits and demographics of users.

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Why branded images are a must for your social media channels

Optimist Consulting

'I was looking at the issue of branded images for a client and I realised that many membership organisations are not utilising these sorts of graphics for their social media channels – which I think is a mistake. So I wanted to outline why I think membership organisations should invest in producing images and I include a few good examples. Why visual matters.

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Bonus content: Event Garde e-news – February edition

Aaron Wolowiec

'Samantha Whitehorne, deputy editor for Associations Now. Q & A with Samantha Whitehorne, Deputy Editor, Associations Now. Q: If you were a superhero, what would your name be, and why? A: Sassy Samantha. Of course, I’d only use my sass for good. And I would have the ability to fly, because it would be awesome, plus I’d like to wear a cape.

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Demonstrate member value by frustrating your members

Virtual

'You’re right, that title seems really counterintuitive. Let’s be honest, it’s really never a good idea to frustrate your members. Ever. But a recent experience on my home front brought that concept to mind. Let me explain. One recent morning – on a school and work day nonetheless! – our internet service at the house stopped. With a big family and oodles of connected devices, that’s always a pretty bad scenario.

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Why Every Small Business Needs an HCM Solution: A Comprehensive Guide

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

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Five Ways to Enhance Your Association’s Brand Identity: Essential Spring Cleaning

YourMembership

Are your association’s branding efforts in need of a little spring cleaning? We tend to roll into each year with new objectives and strategies ready to be implemented. As exciting as that can be, if you don’t take the time to review and sunset old initiatives to make room for the new, it is virtually impossible to successfully reach your goals. Your website is one of the most important components of your brand identity – it’s the virtual front door to your organization.

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New #CultureChat on Twitter

Jamie Notter

'BIG NEWS to announce! In conjunction with Good.co , Maddie Grant and I will be hosting a new #culturechat Twitter chat every other Thursday at 1 pm EST starting this Thursday, February 5th. Mark your calendars!! Our first #culturechat will be about GENERATIONS AND CULTURE – a topic you know is very close to our hearts. Will you join us to talk about such things as generational dynamics, how to retain and/or attract the best talent from different generations, and how to deal with internal con

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2015 Nonprofit Communications Trends Report

Wild Apricot

'The latest edition of the Nonprofit Communications Trends Report offers up some excellent insight into the minds of non-profit staff. We''ve gathered some highlights and shared a handy inforgraphic to help make sense of it all.

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CHASE Presentation – Content marketing for membership bodies

Optimist Consulting

'I was delighted to present at CHASE, the annual charities and membership organisation expo this week. You can download my presentation on how membership bodies can use content marketing here. If you would like a non-obligation chat about your content marketing needs do get in touch.

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Best Practices to Streamline Compensation Management: A Foundation for Growth

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

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A night away? We sure did pay.

Aaron Wolowiec

'The last time I booked a weeklong family vacation, I was shocked at the prices of hotel rooms. We weren’t looking for anything fancy, but those prices sure did crimp our style. And we’re not the only family of five suffering from hotel sticker shock. According to a new report by STR Inc. , a hospitality research firm, hotel rates in 2014 were the highest they’ve ever been, with an average of $115 per night – that’s a 4.6 percent climb.

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Sending Love Out To Volunteers

Mariner

'When volunteer leaders ask me how can I find more volunteers or how can I get them to do what they promised? My first response is have you shown. them the love?

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Values Advice for New Employees: Teamwork

Eric Lanke

'Three weeks ago, I starting sharing the advice I gave to my association''s newest employee, who had recently passed her three-month anniversary with our organization. The advice was focused specifically on our core values, and I offered it to her three-months in (rather than on her first day) on the presumption that it might have more meaning and impact for someone who had spent some real time in our organization.

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