February, 2016

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How to Find Your Volunteer Unicorns

Wild Apricot

It’s a new year, you have ambitious goals for your organization, but you need volunteers to fill the gaps. What you need is a Volunteer Unicorn!

How To 221
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Keeping Goals with Social Fitness

Higher Logic

We all know engagement can help your community members become more active, but can it also help your waistline? More and more of our lives are online, from professional communities to social media. So what happens when you bring your fitness routine online? There are many benefits to working out with a partner -- you both push each other and hold each other accountable -- but does it work if your fitness partner(s) are virtual?

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Writing Online Content for Distracted Readers

Reid All About it

This article was originally published as “Writing Online Content for Distracted Humans and Web-Crawling Spiders” in the Association Executives of North Carolina’s Success By Association magazine, November/December 2015 issue. ~~~. Remember the days when members read everything you mailed them? Or, at least you thought they did. You never knew for sure, but one thing’s for certain: you didn’t have the competition for their attention like you do today.

Content 174
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Growing Engagement through Multi-Generational Reach

YourMembership

Working with over 4,300 associations worldwide, we often hear the same question, “how do we reach and engage millennials?” Our response, “you may be asking the wrong question.” Over the past few years the millennial audience has been a focal point for associations, but why? Millennials tend to be early technology adopters and represent a change in the way people connect with the world for knowledge exchange and social connections.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Engagement: It’s Not About You

Spark Consulting

There was a lot of talk about measuring and scoring member engagement at December’s ASAE Technology Conference. People talked about scoring systems. People talked about tech platforms to track and report on the scores. People talked about engagement as the key to recruitment, retention, and upselling, whether that means getting members to invest money by buying stuff or invest time by taking volunteer positions.

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February Update: A Special Online Series To Help You Grow

Wild Apricot

For this month’s update, I’m excited to announce a special event that’s been in the works for some time now. In the last update, I gave you a sneak peak into what it is, but now I can share the full details. So, without further ado….

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The Power of Mentoring in Communities

Higher Logic

Take a moment to think back on your career, however long or short it’s been so far. What moments stand out, and who helped you get there? Everyone hits bumps in the road, no matter how smart, driven or successful they’ve been so far. Think about the straight-A high school student who struggles once they get to college. Or the ambitious entrepreneur, slow to take off.

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Association Brain Food Weekly: 2.29.16

Reid All About it

I hope you’ve been able to take advantage of some of the free, quality education offered by the association community. With all the challenges faced by associations these days, these webinars help us hear new perspectives and learn about new practices and technology. If you can’t make the live webinar, register anyways. Sometimes, you’ll receive a link to a recording you can listen to while eating lunch at your desk.

Analysis 150
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Career Centers Provide Associations with Unfilled Opportunity

YourMembership

The latest labor statistics are out and they present some interesting opportunities for associations as we move into 2016. According to the latest report from the U.S. Bureau of Labor Statistics, 2015 closed with 5.6 million job openings. The report states that job openings rose in several industries over the year with the largest changes in health care, social assistance, finance and insurance.

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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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Best Practices for Boards and Working Groups

Virtual

Sometimes you can find information for best practices for Boards and working groups in the most unusual of places. A recent article in a scientific journal entitled “ Why too much evidence can be a bad thing ” talks about how sometimes too much evidence can be a bad thing. In fact, as the article states, in ancient Jewish law, if a person was found unanimously found guilty by all judges, then the suspect was acquitted.

Committee 130
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Coming soon to association learning: gamified learning and microcredentials

Aaron Wolowiec

Jeff Cobb and Celisa Steele, co-founders of Tagoras. Tagoras recently released its much-anticipated 2016 Association Learning + Technology Report , which contains a wealth of information about associations’ efforts to incorporate technology into their educational programs and platforms. We know the educational landscape is changing as associations adapt to their members’ learning needs and habits.

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Designing an Online Donation Page: The Basics

Wild Apricot

What does your organization’s fundraising strategy look like? Are you asking for donations through a variety of methods, or are you limiting yourself to a couple of tactics?

Strategy 168
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Your Association Is Not the Center of the Universe - Your Users Are

Higher Logic

Many associations share a central flaw: they routinely put the association and the needs of the organization or staff at the center of their universe. Historically, this made some sense. By creating the association in the first place, the members by definition centralized their attention. “Let’s all give dues to this central group so it can do amazing things for us.”.

Process 173
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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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Association Brain Food Weekly: 2.22.16

Reid All About it

Have you invested in yourself this week? Set aside an hour next week to attend one of these webinars or get some reading (and thinking!) done. Thanks to all the companies in the association community that provide free professional development. You are appreciated. Tue 2/23 at 1 p.m. – Engaging Your Members. Learn about proven member engagement tactics that effectively communicate and compel members to renew and buy more of your services and products.

Wisconsin 150
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An Award Winning Approach to Professional Education

YourMembership

An Award Winning Approach to Professional Education. eLearning built to serve member-centric and professional development organizations. Do your learning programs look like a mishmash of topics and formats with seemingly no overall strategic framework? Do they suffer from inconsistent branding, functionality, and or design due to a lack of time and resources?

Education 150
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How to Use Online Community Polling Effectively

Socious

The 1% Rule in Internet culture tells us that roughly 1% of your group creates original content. 9% respond to that content, contribute to it, or share it in some way. The other 90% of your community or audience are lurking. Most organizations are unclear as to what is really going on within their online community unless they implement a way to track inactivity or passive actions within the group.

How To 129
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6 Simple Ways to Turbocharge Learning and Retention at Meetings

Aaron Wolowiec

This month’s guest blog post is by Jenny Stanfield , lead event producer for Engagement Unlimited. It was originally published on the Event Manager blog. Follow her on Twitter at @thejenstanfield. Jenny Stanfield, lead event producer, Engagement Unlimited. How can you ensure attendees retain information long after the event is over, rather than forgetting their learning and newfound knowledge the moment they leave the venue?

Content 130
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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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Your Year to Make an Impact: Membership Growth Online Summit

Wild Apricot

You’re ready to take some risks, learn the strategies of the experts, and build a lean, mean, online marketing machine that will take your growth to the next level. That's what the Membership Growth Online Summit is all about!

Strategy 152
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Reducing Cognitive Load: The Best UX Design for Your Community Site

Higher Logic

Have you ever given up on using a website because it takes too much brainpower to figure it out? Or even find what it’s for? This happened to me last time I flew and tried to check in online. The problem: if I did give up, I wouldn’t have been able to get on the airplane. So I grumbled through the process and finally figured it out. Why was it so bad?

Library 167
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Association Brain Food Weekly: 2.15.16

Reid All About it

Next week, schedule one hour for professional growth. Attend one of these webinars or catch up on reading. If you want to learn more about association technology, check out the DelCor blog. Or, if you’re in the generalist mood, Associations Now is your one-stop shop for news and information. Wed 2/17 at 2 p.m. – CMS and AMS Integration Tips for Creating Member Happiness.

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Thriving with Disruption: Your Questions Answered

YourMembership

We recently kicked off our Thought Leadership Webinar Series for 2016 with Reggie Henry, CAE, the CIO of ASAE: The Center for Association Leadership. The webinar was entitled Thriving with Disruption: Associations, Technology and Key Trends for 2016. In his presentation, Reggie shared his unique vision on the state of technology and the digital disruption that will continue to impact associations as we move through 2016.

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Why Every Small Business Needs an HCM Solution: A Comprehensive Guide

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

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How to Write an Effective Online Community Manager Job Description

Socious

One of the great difficulties in finding a top-notch community manager is the employer-held belief that anyone can do it. It takes a very specific skill set and if you’ve not employed an online community manager before, or if you are just starting your online community, you may be unaware of the demands of the role and skills required.

How To 129
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Your Association Will Look Very Different Ten Years From Now: What Are You Doing About It?

Portage Group

Reading this article on technology trends for 2016 got me thinking: It's hard to believe that just a decade ago, most of us had never heard of the term 'smartphone.' Personally, I am always a little panicked when my phone is not within arm's reach. Also, I will admit that I have a slightly dysfunctional relationship with my GPS - which I have named Sneaky Suzy - and without whom I would (literally) be lost.

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Expert Webinar: Leading Member Engagement from the Outside-In

Wild Apricot

Associations have always been “about” engagement.the thing is, most of us aren’t really doing it well. Could that be because we’ve been thinking about engagement all wrong?

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The WELL — Where Online Community Began

Higher Logic

What happens if everyone in the world (at least, everyone with internet) has access to the same platform and can interact with one another? In 2016, we have a pretty good idea of what happens. We’ve all been part of a similar experiment -- think of all big social media outlets or online communities: Reddit, Quora, Twitter, LinkedIn, Facebook, etc. Amazing things happen when we’re connected -- community has the ability to really empower members and create strong loyalty for a platform.

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Best Practices to Streamline Compensation Management: A Foundation for Growth

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

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Association Brain Food Weekly: 2.8.16

Reid All About it

Schedule one hour next week to attend one of these webinars, read ASAE Collaborate, or skim the #assnchat hashtag on Twitter for good reads. You can’t get ahead if you’re always behind! Webinars. Tue 2/9 at 3:30 p.m. – eLearning Strategy, Tactics & Responsive Planning. Pave a clear pathway to building better eLearning programs for your association with this free, monthly webinar series from iCohere Academy, a worldwide professional community of practice dedicated to the evolution of we

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Bonus content – Event Garde e-news – March edition

Aaron Wolowiec

Debra Zabloudil, president and CEO, The Learning Studio Inc. Q & A with Debra Zabloudil , president and CEO, The Learning Studio Inc. Q: If I were writing a book about your life, what would the title be, and why? A: It would be titled, “An Unexpected Life” because life has thrown a number of things my way that most would not have expected (good and bad).

Content 116
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6 Tips to Help Community Managers Write Effective Emails

Socious

I’m sure by now everyone is familiar with the study that says about 91% of us check our email every day. It’s this fact that makes your email list one of your most sacred marketing and online community management assets. However, many organizations struggle with getting their message across and end up annoying their community members, customers, and prospects to the point of being ignored.

Tips 129