February, 2016

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How to Find Your Volunteer Unicorns

Wild Apricot

It’s a new year, you have ambitious goals for your organization, but you need volunteers to fill the gaps. What you need is a Volunteer Unicorn!

How To 230
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Keeping Goals with Social Fitness

Higher Logic

We all know engagement can help your community members become more active, but can it also help your waistline? More and more of our lives are online, from professional communities to social media. So what happens when you bring your fitness routine online? There are many benefits to working out with a partner -- you both push each other and hold each other accountable -- but does it work if your fitness partner(s) are virtual?

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Writing Online Content for Distracted Readers

Reid All About it

This article was originally published as “Writing Online Content for Distracted Humans and Web-Crawling Spiders” in the Association Executives of North Carolina’s Success By Association magazine, November/December 2015 issue. ~~~. Remember the days when members read everything you mailed them? Or, at least you thought they did. You never knew for sure, but one thing’s for certain: you didn’t have the competition for their attention like you do today.

Content 174
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Growing Engagement through Multi-Generational Reach

YourMembership

Working with over 4,300 associations worldwide, we often hear the same question, “how do we reach and engage millennials?” Our response, “you may be asking the wrong question.” Over the past few years the millennial audience has been a focal point for associations, but why? Millennials tend to be early technology adopters and represent a change in the way people connect with the world for knowledge exchange and social connections.

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A New Look At Running Grants & Programs: Why Use A System When You Have Excel?

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

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Engagement: It’s Not About You

Spark Consulting

There was a lot of talk about measuring and scoring member engagement at December’s ASAE Technology Conference. People talked about scoring systems. People talked about tech platforms to track and report on the scores. People talked about engagement as the key to recruitment, retention, and upselling, whether that means getting members to invest money by buying stuff or invest time by taking volunteer positions.

More Trending

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February Update: A Special Online Series To Help You Grow

Wild Apricot

For this month’s update, I’m excited to announce a special event that’s been in the works for some time now. In the last update, I gave you a sneak peak into what it is, but now I can share the full details. So, without further ado….

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The Power of Mentoring in Communities

Higher Logic

Take a moment to think back on your career, however long or short it’s been so far. What moments stand out, and who helped you get there? Everyone hits bumps in the road, no matter how smart, driven or successful they’ve been so far. Think about the straight-A high school student who struggles once they get to college. Or the ambitious entrepreneur, slow to take off.

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Association Brain Food Weekly: 2.29.16

Reid All About it

I hope you’ve been able to take advantage of some of the free, quality education offered by the association community. With all the challenges faced by associations these days, these webinars help us hear new perspectives and learn about new practices and technology. If you can’t make the live webinar, register anyways. Sometimes, you’ll receive a link to a recording you can listen to while eating lunch at your desk.

Analysis 150
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Career Centers Provide Associations with Unfilled Opportunity

YourMembership

The latest labor statistics are out and they present some interesting opportunities for associations as we move into 2016. According to the latest report from the U.S. Bureau of Labor Statistics, 2015 closed with 5.6 million job openings. The report states that job openings rose in several industries over the year with the largest changes in health care, social assistance, finance and insurance.

Revenue 170
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Find New Non-Dues Revenue Streams for Your Organization with This Free Guide

Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a

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Your Association Will Look Very Different Ten Years From Now: What Are You Doing About It?

Portage Group

Reading this article on technology trends for 2016 got me thinking: It's hard to believe that just a decade ago, most of us had never heard of the term 'smartphone.' Personally, I am always a little panicked when my phone is not within arm's reach. Also, I will admit that I have a slightly dysfunctional relationship with my GPS - which I have named Sneaky Suzy - and without whom I would (literally) be lost.

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Coming soon to association learning: gamified learning and microcredentials

Aaron Wolowiec

Jeff Cobb and Celisa Steele, co-founders of Tagoras. Tagoras recently released its much-anticipated 2016 Association Learning + Technology Report , which contains a wealth of information about associations’ efforts to incorporate technology into their educational programs and platforms. We know the educational landscape is changing as associations adapt to their members’ learning needs and habits.

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Designing an Online Donation Page: The Basics

Wild Apricot

What does your organization’s fundraising strategy look like? Are you asking for donations through a variety of methods, or are you limiting yourself to a couple of tactics?

Strategy 177
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Your Association Is Not the Center of the Universe - Your Users Are

Higher Logic

Many associations share a central flaw: they routinely put the association and the needs of the organization or staff at the center of their universe. Historically, this made some sense. By creating the association in the first place, the members by definition centralized their attention. “Let’s all give dues to this central group so it can do amazing things for us.”.

Process 173
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Forecasting Failures Are Costly: Heres How To Fix Them

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

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Association Brain Food Weekly: 2.22.16

Reid All About it

Have you invested in yourself this week? Set aside an hour next week to attend one of these webinars or get some reading (and thinking!) done. Thanks to all the companies in the association community that provide free professional development. You are appreciated. Tue 2/23 at 1 p.m. – Engaging Your Members. Learn about proven member engagement tactics that effectively communicate and compel members to renew and buy more of your services and products.

Wisconsin 150
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An Award Winning Approach to Professional Education

YourMembership

An Award Winning Approach to Professional Education. eLearning built to serve member-centric and professional development organizations. Do your learning programs look like a mishmash of topics and formats with seemingly no overall strategic framework? Do they suffer from inconsistent branding, functionality, and or design due to a lack of time and resources?

Education 150
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Associations 2025 Conference #futureassn

Portage Group

The Portage Group and CSAE will be coming together to collaborate on Associations 2025 , a look at what will be the future of associations, trends that are happening now and predicting new ones and showcasing which associations have been able to stay ahead of the curve, retain members and grow their member base. Over the next 2 months, leading up to Associations 2025 on April 26, 2016 we will be exploring the topics: How do association professionals anticipate big trends like information technol

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How to Set SMART Goals for Your Online Community

Socious

There are several different paths to creating a successful online community—and there are even more ways to measure that success.

How To 132
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The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

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Your Year to Make an Impact: Membership Growth Online Summit

Wild Apricot

You’re ready to take some risks, learn the strategies of the experts, and build a lean, mean, online marketing machine that will take your growth to the next level. That's what the Membership Growth Online Summit is all about!

Strategy 154
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Reducing Cognitive Load: The Best UX Design for Your Community Site

Higher Logic

Have you ever given up on using a website because it takes too much brainpower to figure it out? Or even find what it’s for? This happened to me last time I flew and tried to check in online. The problem: if I did give up, I wouldn’t have been able to get on the airplane. So I grumbled through the process and finally figured it out. Why was it so bad?

Library 167
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Association Brain Food Weekly: 2.15.16

Reid All About it

Next week, schedule one hour for professional growth. Attend one of these webinars or catch up on reading. If you want to learn more about association technology, check out the DelCor blog. Or, if you’re in the generalist mood, Associations Now is your one-stop shop for news and information. Wed 2/17 at 2 p.m. – CMS and AMS Integration Tips for Creating Member Happiness.

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Thriving with Disruption: Your Questions Answered

YourMembership

We recently kicked off our Thought Leadership Webinar Series for 2016 with Reggie Henry, CAE, the CIO of ASAE: The Center for Association Leadership. The webinar was entitled Thriving with Disruption: Associations, Technology and Key Trends for 2016. In his presentation, Reggie shared his unique vision on the state of technology and the digital disruption that will continue to impact associations as we move through 2016.

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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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6 Simple Ways to Turbocharge Learning and Retention at Meetings

Aaron Wolowiec

This month’s guest blog post is by Jenny Stanfield , lead event producer for Engagement Unlimited. It was originally published on the Event Manager blog. Follow her on Twitter at @thejenstanfield. Jenny Stanfield, lead event producer, Engagement Unlimited. How can you ensure attendees retain information long after the event is over, rather than forgetting their learning and newfound knowledge the moment they leave the venue?

Education 130
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Best Practices for Boards and Working Groups

Virtual

Sometimes you can find information for best practices for Boards and working groups in the most unusual of places. A recent article in a scientific journal entitled “ Why too much evidence can be a bad thing ” talks about how sometimes too much evidence can be a bad thing. In fact, as the article states, in ancient Jewish law, if a person was found unanimously found guilty by all judges, then the suspect was acquitted.

Committee 130
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Expert Webinar: Leading Member Engagement from the Outside-In

Wild Apricot

Associations have always been “about” engagement.the thing is, most of us aren’t really doing it well. Could that be because we’ve been thinking about engagement all wrong?

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Promote Your Community at Events

Higher Logic

You and your team spent a lot of time and energy either creating a new community or revamping your existing community. It’s time for celebration -- and getting people online, engaging. There are many ways to energize a community and bring in some fun, from creating exciting banners to hosting offline events. Conferences are the perfect time to introduce your members to a new or relaunched community.

Library 160
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Navigating Payroll Compliance: Future-Proofing Payroll in an Evolving Regulatory Landscape

Speaker: Jennifer Hill

Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.

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Association Brain Food Weekly: 2.8.16

Reid All About it

Schedule one hour next week to attend one of these webinars, read ASAE Collaborate, or skim the #assnchat hashtag on Twitter for good reads. You can’t get ahead if you’re always behind! Webinars. Tue 2/9 at 3:30 p.m. – eLearning Strategy, Tactics & Responsive Planning. Pave a clear pathway to building better eLearning programs for your association with this free, monthly webinar series from iCohere Academy, a worldwide professional community of practice dedicated to the evolution of we

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How to Use Online Community Polling Effectively

Socious

The 1% Rule in Internet culture tells us that roughly 1% of your group creates original content. 9% respond to that content, contribute to it, or share it in some way. The other 90% of your community or audience are lurking. Most organizations are unclear as to what is really going on within their online community unless they implement a way to track inactivity or passive actions within the group.

How To 129
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Bonus content – Event Garde e-news – March edition

Aaron Wolowiec

Debra Zabloudil, president and CEO, The Learning Studio Inc. Q & A with Debra Zabloudil , president and CEO, The Learning Studio Inc. Q: If I were writing a book about your life, what would the title be, and why? A: It would be titled, “An Unexpected Life” because life has thrown a number of things my way that most would not have expected (good and bad).

Content 116