May, 2013

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The One Thing You Need to do to Attract Millennials

YourMembership

'Categories: Member Engagement + Retention Tags: millennials TIME Magazine published a recent article entitled The Me Me Me Generation. The subhead read “Millennials are lazy, entitled narcissists who still live with their parents.” The secondary subhead read “Why they’ll save us all.” Before the rage of the Millennial reader befalls me, I want to throw out the two statistics this article touts.

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New Infographics Resource From Idealware

Wild Apricot

'Here''s an overview of a new resource from Idealware that can help you understand when and how to use infographics.

Resources 276
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Association Summer Jam: All Aboard!

Spark Consulting

'A couple of months ago, Shelly Alcorn proposed conducting an association jam this summer. What is a “jam”? Also known as a “hack” or “hackathon,” jams aim to bring smart people together to “ explore an interesting challenge ” and come up with some potential solutions to it. Shelly put the call out to association execs to offer to host local jam sessions, which is what I’ll be doing in DC on Saturday, June 29, from 4 – 7 (ish) pm ET.

Proposal 224
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Good News For Association Education Courtesy of Generation X

Association Subculture

'No his mind is not for rent. To any god or government. Always hopeful yet discontent. He knows changes aren''t permanent. But change is. Rush, Tom Sawyer. Here is the link to the video for those who can''t see the embed. It seems fitting to feature Rush again here on the Association Subculture in light of their recent (OVERDUE IMHO) induction into the Rock and Roll Hall of Fame.

Education 152
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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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The Right Founding Members

Virtual

'The founding members of an association will define it for many years to come. Prospective members and opinion leaders often look at an organization’s founding members as a way to establish how likely that organization is to succeed. That’s why it’s so important to think about your mix of members at launch. Consider: Industry leaders. [.].

Industry 145

More Trending

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Member Engagement: you’re already aces

YourMembership

'Categories: Member Engagement + Retention Tags: member engagement , member retention Engage has become quite the buzzword. You can’t go to a conference or read an article about membership or member organizations without someone telling you about the importance of engagement. We even do it here. A lot. But engaging your members has become one of those phrases that has lost its meaning to many and [.] ( Read more. ) The post Member Engagement: you’re already aces appeared first on You

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Membership Link Round-Up

Wild Apricot

'This membership link round-up offers: tips on how to overcome the association value gap; a reminder about what’s good in associations; insight into rapidly growing associations; and a look at why many online communities fail.

Tips 227
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The Consultant and the Association Exec Should Be Friends

Spark Consulting

'Eons ago (actual time: four years), I wrote two blog posts on the topic of consulting and RFPs. They’re still among my most popular posts ever. I got thinking about this topic again recently for a few reasons: I just got my shiny new ASAE Buyers’ Guide, which includes an article on the RFP process. There’s been some chatter lately on some of the Collaborate communities about the RFP process.

Oklahoma 214
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Every Member Needs a Champion

Association Subculture

'"I am somebody. I was somebody when I came in, I''ll be a better somebody when I leave. I am powerful and I am strong. I deserve the education I get here. I have things to do, people to impress and places to go.". ".because -18 sucks the life right out of you, but +2 says I''m not all bad." Rita Pierson. Here is the link to the talk if you can''t see the embed.

Education 147
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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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What to Do When the Leaders Don’t “Get It”

Jamie Notter

'I delivered a webinar with Brad Palmer of Jostle yesterday titled “Transforming Your Workplace Culture from Toxic to Humanized.” It was a great event, with 140 people viewing and listening online, many of whom had GREAT questions. It’s the first webinar I’ve been a part of where we ran out of time to answer the audience questions.

Course 140
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The Folly of Suppressing Overhead

Eric Lanke

'image source "This notion of suppressing overhead to give taxpayers more bang for their buck is the opposite of how it works. Suppressing overhead suffocates organizations and leads to higher turnover, poorer leadership, and worse service." I read this in a recent Dan Pallotta post on the HBR blog. I like reading Pallotta because I regularly come across insights like this.

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Using an Editorial Calendar to Build an Audience

YourMembership

'Categories: Social Media and Business Trends Tags: content , content marketing , yourmembership.com Getting someone to become a member — whether it’s an elementary school secret society or an industry association – is simple. Exclusivity. Give them something they can’t get elsewhere, that they can’t live without. That’s the secret sauce plan of membership.

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Welcoming Waves, Secret Sauce for Membership Growth and More

Wild Apricot

'This week''s Apricot Jam link round-up includes advice on incorporating a welcoming wave; 5 questions boards should ask; tips for giving donors what they want; mistakes to avoid at your next event; and more.

Tips 221
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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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Do You SAVE?

Spark Consulting

'First, marketing had the 4 Ps: Product, aka what you’re selling. Price, aka what it costs. Placement, aka how do you get your product to your customers. Promotion, aka how are you selling your product. Then, marketing moved to the 4 Cs: Consumer, aka who is your audience and what do they want. Cost, aka what it costs (that one didn’t change).

Review 183
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Association Members Need to Learn About Learning

Association Subculture

'"The Eagle Hill School is Harvard, MA believes that every student can learn, that learning differently requires teaching differently, and that we must educate our students to learn about learning in order to form new beliefs in the search for intellectual autonomy." Stephen Tonti. What a wonderful TEDTalk. Even more important, is what associations can take away from it.

Education 139
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Is Focusing on Hours a Generational Thing?

Jamie Notter

'This is not a rhetorical question–I am openly wondering about this topic these days. I’m reading Why Work Sucks and How to Fix It , by Cali Ressler and Jody Thompson, advocates for the “Results Only Work Environment.” They talk a lot about how deeply ingrained our thoughts are regarding time in the workplace. It all stems from the industrial era–putting in your time at your machine.

Products 134
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Who Owns Your Association?

Eric Lanke

'image source "You need to run the association as if it were YOUR business, knowing that it is NOT." I read this on Tom Morrison''s blog the other day and thought it was one of the best answers I''d ever heard to one of the most debated questions among association staffers. Who''s association is it? Yours or the members? Personally, I''ve always thought it was kind of a false dichotomy.

Committee 136
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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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Want a Successful Online Community? Think about People

YourMembership

'Categories: Member Engagement + Retention Tags: online communities While it may seem weird that a technology vendor (with online communities, might I add) would share this post, we want our clients, and those entertaining the idea of becoming our clients, to be successful. This means giving them advice on how to make the most of our products and features.

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Dear Board.Observations From a New Volunteer

Wild Apricot

'Here is a letter to the board from a new volunteer offering some insight and advice Dr. Seuss-style.

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We finished the structure phase… How do we get the word out? Creating an effective launch for maximum visibility

Virtual

'You only have one chance to make a first impression. That’s why an effective launch strategy is so critical for an organization. Here are a few rules of thumb for an effective launch. 1) Don’t launch until you are ready. I’ve seen countless organizations launch before they’re ready to handle inbound web inquiries, still having [.].

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What Video’s Rapid Rise Means for Your Association

Association Adviser

'By Marcus Underwood. Thanks to improving internet speed, online video, once considered a clunky, unsatisfying experience has gone mainstream—in a big way. Consider these findings from comScore, Inc : Internet users viewed on average 19 hours of video in the month of December. Nearly 85 percent of U.S. internet users have viewed online video. The average online content video is 5.4 minutes long, and the average online advertising video is 24 seconds.

Video 106
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Why Every Small Business Needs an HCM Solution: A Comprehensive Guide

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

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Definition of Organizational Culture

Jamie Notter

'I had the great pleasure of doing a webinar recently with Brad Palmer, the CEO of Jostle. We were talking about shifting your organizational culture from toxic to Humanized. For that webinar, I wrote up a definition of organizational culture, which is something I hadn’t done before. Well, that’s not entirely true. We define culture in Humanize (the human elements we talk about show up simultaneously at three levels: culture, process, and behavior), but we don’t provide a singl

Cost 127
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If the Future is a Painting, Who's the Painter?

Eric Lanke

'I''ve been blogging lately about what it takes to lead an organization in a new direction. I don''t pretend to be an expert in this area. My blog posts are reflections of the thoughts I''m having as I try to lead my own organization through the turbulent waters of change. If you accept this premise of one of my previous posts, that we can only see the destination by moving towards it , then it seems to me that one of the pivotal responsibilities of the leader is not to present the clearest poss

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Brand Building is a Blessed Business

Robert M Barnes

'They are like my children. These brands that I have had a hand in creating and giving life to online and in reality. All in partnership with my favourite people in the world.

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Thoughts on Membership Dues and Don’ts

Wild Apricot

'Is your organization raising membership fees this year? Here is some insight into membership dues and don''ts.

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Best Practices to Streamline Compensation Management: A Foundation for Growth

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

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Designing for Learning to Emerge

Idea Architects

'I love May in Indianapolis. While much of my home city wraps itself in the black and white of the Indianapolis 500, the well-designed landscaping bed surrounding my bungalow bursts with color. Every day I awaken to some new growth emerging, some new form taking shape, some glorious color crying out to me. Because of the talent of the landscape architect who planned this cycle (definitely not me), the seemingly never-ending sequence of growth and color unfolds for several weeks.

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What Associations Need to Know About Technology

Association Adviser

'By Hank Berkowitz. As Thomas Friedman, bestselling author of The World Is Flat, quipped in a recent New York Times op-ed , “something really big happened in the world’s wiring in the last decade, but it was obscured by the financial crisis and post-9/11.” Thanks to social media, 4G, iProducts, broadband, wireless, the cloud, Big Data, Skype and apps, we’re now more connected than ever.

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It’s Good to Be Unsettled

Jamie Notter

'I facilitated an all-day strategy session with a Board of Directors yesterday, and the group did very well in clarifying its strategic choices. At the end, one of the participants said he was feeling a little “unsettled” by the conversation. I think this is a common–and important–feeling you get when you push through to clarity.

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