May, 2014

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“Selfie” Generation Wants to See Your Stories

Wild Apricot

'Are you showing rather than telling your story? Here are some ideas for reaching the "selfie" generation.

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Turning Ideas into Reality

Spark Consulting

'Also known as “the hard part.” I’ve been working with an association lately where the focus of the engagement is on transforming the organization. I’m specifically working with them on a membership transformation, but a piece of that is looking at transforming programs, products, and services. So we’ve been talking a lot about innovation.

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Good Leaders Know How to Get People off the Bus

Association Leaders

'Probably every business leader today has read Jim Collins’ best selling business book Good to Great. The book explains a study that Collins and several of his business school students did on the attributes of successful companies – not just marginally successful, but industry leading companies who sustained their success over long periods of time.

How To 183
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The Connection Factor

Aaron Wolowiec

'Elsbeth Russell, senior editor, Naylor, LLC. This month’s guest blog post is by Elsbeth Russell, senior editor at Naylor, LLC , who works with association executive clients to produce content-targeted print and online publications. Contact Russell at erussell@naylor.com. As an editor who works exclusively with societies of association executives, much of the content that crosses my desk each day involves different theories and trends based on the same core areas.

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How to Create a Community Your Members Can't Get Enough Of

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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The Three “I”s of Successful Tech Associations

Virtual

'As someone who’s worked around technology associations for a long time, I often get asked: “So what are the secret traits of the groups that are the most successful?” Quite honestly, these secrets traits aren’t really so secret. In fact, I like to call them the three “I”s. All of the better-performing organizations I have worked with have had at least one of these traits; some of the great ones have had all three.

Analysis 158

More Trending

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Wild Apricot Software: Roadmap Beyond Version 5

Wild Apricot

'This month in Software News, we look beyond Version 5 to see what''s ahead on our product Roadmap.

Software 268
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ISO Your Membership and Marketing Materials

Spark Consulting

'I’m presenting a session at ASAE’s upcoming Marketing, Membership, and Communications Conference, to help you create rockin’ marketing materials. I totally stole the idea from Lowell Apelbaum , who facilitated a similar session at last year’s summer CESSE conference that everybody really enjoyed and had fun with. The concept is that I’ll open the session with 10 quick tips to use in evaluating marketing materials, and then participants will have the chance to go ar

Marketing 223
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Do You Energize Your Team?

Association Leaders

'I read several business related blogs. One of them is called Leadership Freak, written by Dan Rockwell. Today Leadership Freak had an interesting post about what leaders do to energize (and sometimes de-energize) their teams. Read the post here. The theory behind the post is that everyone has energy inside them. A leader’s job is to exploit that energy and build on it.

Team 163
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It’s an emergency! So now what?

Aaron Wolowiec

'Imagine: Your conference is thriving. Rooms are packed and vendors are happy. Things are going swimmingly well and then it happens. You get the call that one of your attendees had a heart attack and has died. Imagine again: You’ve taken a chance on a new event venue that sits beautifully on a river. Your vendors seem to love the locale and the packed expo hall.

Michigan 157
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How To Build an Exceptional Member Experience | Weds, Dec 11th, 3PM EDT

Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

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Winning Lessons from the World of Sports

Virtual

'In Boston sports, these are “the good old days.” With the Sox winning championships, the Bruins contending for the Cup and Tom Brady slinging passes, it’s pretty fun to be a sports fan here. In honor of Boston sports, here’s what our four teams can teach associations: From the Red Sox: “Know your role.” When a ball is hit up the middle in baseball, you never see the shortstop and second basemen collide as they both go for it.

Boston 152
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Hard time getting new members? Maybe you’re in their way.

YourMembership

It is the age-old challenge for all associations – how do I successfully recruit new members and keep the ones I have? Value and relevance lead to recruitment and retention. That seems to be the equation we are working from today. However, generational changes are requiring organizations to reexamine how they accomplish these tasks. Special campaigns and marketing gimmicks may not be getting you the results you are expecting, or needing.

Sample 150
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20 Free Non-profit Webinars for June 2014

Wild Apricot

'We''ve rounded up 20 free non-profit webinars for June 2014. Topics include: Smarter Email Marketing; the Future; Getting Your Donors to Fall In Love With You; and much more.

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Let Your Member Data Show You the Way

Spark Consulting

'Last week, Associations Now did a story on my awesome client NICSA and the new membership model project we worked on together last summer. They’ve graciously given me permission to reprint it below: By Joe Rominiecki / Apr 30, 2014 . How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its member engagement data.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Fact or Opinion?

Association Leaders

'Great leaders seem to always have a set of values upon which they rely when making decisions. These values are a barometer for them – If I make decision A, my company will be more profitable but we will violate one or more of our key values in doing so. I believe great leaders don’t abandon their values, even when they require more work, less profit or more stress.

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Volunteers Give. and keep on giving

Mariner

'I’ve spent lots of time this week with many different groups of volunteers and close the week with a sense of contentment. It''s been brought on by.

Content 148
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Back to basics: Education programs

Aaron Wolowiec

'I recently facilitated two sessions on meeting planning and professional development for the Michigan Society of Association Executive’s (MSAE) Academy of Association Management. It’s again a reminder of the important intersection and relationship between learning and logistics, particularly as it relates to association education programs. The course content primarily focuses on two chapters of Professional Practices in Association Management, Second Edition : Chapter 26 on education programs a

Education 148
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Hard time getting new members? Maybe you’re in their way.

YourMembership

It is the age-old challenge for all associations – how do I successfully recruit new members and keep the ones I have? Value and relevance lead to recruitment and retention. That seems to be the equation we are working from today. However, generational changes are requiring organizations to reexamine how they accomplish these tasks. Special campaigns and marketing gimmicks may not be getting you the results you are expecting, or needing.

Sample 150
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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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Nonprofit Blog Carnival: Share Your Posts on Inspiration and Innovation

Wild Apricot

'We''re hosting the Nonprofit Blog Carnival for June and we want your submissions on nonprofit inspiration and innovation!

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Friday Top 5

Spark Consulting

'It’s the return of the Friday Top 5! I was at the annual digitalNOW conference last week – and seriously, if you’re at all interested in tech in associations (and if you work in associations, no matter what you do, you really should be), you need to figure out a way to get there next year – and these are my top five takeaways: “Speak the language of who you want to become.” – Adam Braun , Pencils of Promise.

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Healthy Leaders are Happy Leaders

Association Leaders

'Three months ago my wife came to me and said – ‘We aren’t healthy anymore. We are overweight; our clothes don’t fit right; we are tired all the time; as a result, we aren’t happy’ I of course reacted by acknowledging the truthfulness of her statements but took no accountability – ‘You’re right but what can we do about it?

Course 163
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Why I like the Market Research Society’s (MRS) successful membership change project

Optimist Consulting

'I know from working with my clients on membership change projects that there are two essential elements to any change process that affect members: Ensuring you use a long-term communications campaign that is consistent. Taking your members along with you. So it was interesting to read about The Market Research Society’s recent changes to their membership criteria and grading structure, which were voted through by members at the start of March.

Project 142
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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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Developing a Culture of Innovation

Jamie Notter

'Guest post, by Amanda Kaiser. Kodak, a once a $10 billion dollar company, failed. Just when they needed to innovate the most, they focused on optimization instead. Innovation and optimization are at either ends of the spectrum. It’s hard to do both. The most innovative organizations don’t optimize well, and the most optimized organizations don’t innovate well.

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Time to get in the game. There’s a game being played?

YourMembership

Last week we hosted our monthly Thought Leadership Webinar , featuring a whitepaper published by Association Laboratory entitled Looking Forward 2014: An Environmental Scanning Whitepaper for the Association Industry. I recently shared some thoughts on the whitepaper, focusing on the statistic that 78 percent of the association leaders participating in the study identified managing the volume of information they receive as a major concern of their members.

Florida 150
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The Low Down On Donor Loyalty

Wild Apricot

'My recent holiday offered up some lessons about loyalty - the canine as well as donor kind.

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Learning More About Evidence-Based Decision Making

Spark Consulting

'Final day of whitepaper release week! Co-author Peter Houstle and I did a sneak peek webinar with the Association Resource Center last week, and the recording is now available. So if this week’s blog posts haven’t been enough for you, you can hear what Peter and I had to say about Getting to the “Good Stuff”: Evidence-Based Decision Making for Associations directly.

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Why Every Small Business Needs an HCM Solution: A Comprehensive Guide

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

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The Case for Sharing Information

Eric Lanke

'image source Two weeks ago, in Leading By Example , I wrote about my latest experiment in trying to make the values and behaviors described in my association''s values statement a more active part of the day-to-day interactions of me and my staff. Having asked everyone to make a commitment to more mindfully manifest a chosen behavior in the office--and having communicated that performance evaluations would, in part, be based on their willingness and ability to do so--I decided to lead by exampl

Strategy 133
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What can be learned from the Woodland Trust’s postcode modelling campaign?

Optimist Consulting

'I recently delivered a presentation about retention at the ‘Managing Membership’ event organised by Adapta Consulting and The I Am Group. It was a really good event. I enjoyed the presentation by the Woodland Trust about an acquisition campaign they recently undertook, so I thought I’d share what they did as I think it could provide inspiration to other membership organisations.

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Take Away the Fear and Watch What Happens

Jamie Notter

'Last week, Maddie and I visited Menlo Innovations , a software company in Ann Arbor, Michigan. You may remember my book review a couple of months ago of Joy, Inc., written by Rich Sheridan, the founder and CEO of Menlo. Menlo has been covered fairly extensively in the business press for their unorthodox (and highly successful) methods, including having everyone work together in pairs (literally two people per one computer).

Michigan 127