Wild Apricot

DECEMBER 22, 2014

'Here are details on our next Expert Webinar: Tools For More Effective Board Meetings – January 21st.

Tools 324

Tools Leadership 324

Spark Consulting

DECEMBER 9, 2014

'How do you write good marketing copy? In a nutshell: Think about your audience. Who are they? What do you know about them? Use that information to craft a personalized message. Talk like a real person, and write like you speak. Shorter and simpler is better than longer and more complex. Don’t be excessively formal, don’t use jargon, and don’t use undefined acronyms.

Marketing 304

Marketing 304

Mariner

DECEMBER 23, 2014

'The most common lament we hear (ok it’s tied with “we can’t find volunteers”) is how can we get the volunteers to actually do what they say they will. As we’ve always said here at Mariner, volunteer management is really HR management and so the many principals for motivating employees are relevant.

Team 186

Team 186

Aaron Wolowiec

DECEMBER 9, 2014

'Just as we all start trying to lose those holiday pounds, it looks like 2015 is going to be a fun year for food and drinks. Drinks served in mason jars. Art installations created from donuts. DJ booths made from cookware. Out-of-the-box – and off-the-plate thinking – will define 2015, according to a new e-book by socialtables, which produces cloud-based software for the hospitality industry.

Sample 165

Sample Conference Software Course 165

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Member Engagement

Association Leaders

DECEMBER 16, 2014

'I recently read an article published in the New York Times about how IBM develops new ideas through a collaborative team effort. You can read it here. A critical value most successful teams have is TRUST. When members of a team trust each other, they can accomplish great things together. Unfortunately, trust doesn’t always exist on teams. IBM has developed this interesting collaborative structure for teams that seems to work for them when trust doesn’t exist.

Team 163

Team New York Process 163

Wild Apricot

DECEMBER 12, 2014

'In this guest post, Alex Balan offers his take on 5 social media trends non-profits should pay attention to for 2015.

Social Media 318

Social Media 318

Spark Consulting

DECEMBER 3, 2014

'One of the best ways to promote your association and its programs, products, and services is to let your members, customers, audiences, and other stakeholders do it for you. In other words, to use testimonials. ASAE’s June 2010 Communications Section newsletter (login required) listed 7 key questions to ask to generate compelling testimonials: Why did you choose to participate with <your program>?

Newsletter 300

Newsletter Communications Products Marketing 300

Mariner

DECEMBER 31, 2014

'In Carol Burnett''s immortal words, we''re so glad we had this time. together! And we look forward to more time in the company of friends and colleagues in 2015!

135

135

Aaron Wolowiec

DECEMBER 16, 2014

'Two years after graduating college, I entered the association world. I served as director of communications for an association for four years – and I loved every minute of it. As all association professionals understand, resources were thin but job responsibilities were huge. I was all things communications, media relations and public relations. But marketing?

Marketing 145

Marketing Social Media Content Report 145

Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

Member Experience

Eric Lanke

DECEMBER 15, 2014

'Everyone should read this great post from Seth Godin, The Tragedy of the Last 10%. In it, Seth describes how increasing market share and profitability can come when a company lowers the price of its product by 10%. Sometimes, the same thing happens when the company can re-engineer its cost structure so it can subsequently lower its price by a second, or even third 10%.

Price 130

Price Member Engagement Products Revenue 130

YourMembership

DECEMBER 18, 2014

Last week we held our December Thought Leadership webinar Mindful Associations: Fuel 2015 Success with Vision and Gratitude , with Holly Duckworth, CAE, CMP, recognized speaker and CEO of Leadership Solutions International. Holly joined us to share some very interesting principles and techniques she’s developed and included in her first book to be released in January 2015, titled Ctrl+ Alt+ Believe: Reboot Your Organization For Success.

Leadership 150

Leadership Tips Innovation Content 150

Wild Apricot

DECEMBER 15, 2014

'Here is a list of resources to help you get your organization (e.g., member renewals, events, volunteer recruitment, website and much more) off to a good start in 2015.

Resources 287

Resources Recruitment Recruiting Technology 287

Jamie Notter

DECEMBER 30, 2014

'One of my idols is Gary Hamel, and he declared this year that bureaucracy must die. I’m sure he’ll get a lot of support for that sentiment, since we have been hating bureaucracy since we invented the word (it has ALWAYS had a pejorative undertone), and we all have had negative experiences with the rigid and frustrating hierarchies that we call bureaucracies.

Case Study 130

Case Study Leadership Products Organization 130

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Education

Mariner

DECEMBER 18, 2014

'The year is almost done, which means many of us are starting to ponder our New Year’s Resolutions (again!). We’ll spend the coming days in quiet reflection on where we failed in 2014 and how we can better ourselves in 2015. Whether it’s making changes to our physical, mental or spiritual well-being, we’ll forge ahead with a list of resolutions written in the spirit of renewal.

131

131

Aaron Wolowiec

DECEMBER 23, 2014

'This guest blog post by Mark Athitakis , a contributing editor for Associations Now, originally ran Dec. 22 on Associations Now. Athitakis has written on nonprofits, the arts and leadership for a variety of publications. He is a coauthor of The Dumbest Moments in Business History. You can follow him on Twitter at @MarkANMag. Mark Athitakis, a contributing editor for Associations Now.

Leadership 142

Leadership Social Media Case Study Revenue 142

Eric Lanke

DECEMBER 1, 2014

'I''ve been writing about a facilitation workshop I recently attended--a workshop to learn how to be a better facilitator and how to teach others to do the same. It was organized and led by Jeffrey Cufaude of Idea Architects. I got a lot of takeaways that are relevant to the work I and my staff do with our association''s Board, committees, and task forces.

Committee 130

Committee Leadership Examples Products 130

YourMembership

DECEMBER 11, 2014

America’s hiring again and associations and their members have reason to celebrate. Last Friday the US Bureau of Labor Statistics announced a very strong jobs report that caught many economists by surprise. With more than 270,000 jobs added in September the unemployment rate fell below 6% for the first time since before the recession. That trend has continued through November.

New York City 150

New York City New York Newsletter Social Media 150

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Revenue

Wild Apricot

DECEMBER 19, 2014

'Here''s a link round-up full of trends and predictions for 2015 for non-profits and membership organizations.

Communications 273

Communications Organization 273

Jamie Notter

DECEMBER 8, 2014

'There is a down side to this wonderful human brain that we all have in our heads, and that is that sometimes we can spend too much of our time living up there in our heads, and not down here in reality. This is particularly true when you face a challenge–a significant conflict with someone, a rough spot at work, an illness in you or a family member.

Leadership 130

Leadership Products Marketing 130

Virtual

DECEMBER 16, 2014

'A very smart polling professional once told me the formula for satisfaction was “S=P-E”. Put another (actually understandable) way, Satisfaction equals Performance minus Expectations. I love this. As consumers, we see this all the time. Check in to a Holiday Inn and you’re happy with a clean room. Check in to a Four Seasons and just having a clean room isn’t enough.

Survey 125

Survey Association Management Resources Products 125

Aaron Wolowiec

DECEMBER 3, 2014

'I fled this week from the blustery temperatures of Grand Rapids, MI to a warmer climate in Dallas, TX. Always the bridesmaid (facilitator) and never the bride (learner), it was a chance for me to turn the tables and become a participant in ATD’s Master Instructional Designer Program. It all started at Gerald R. Ford International Airport. I was booked on a non-Delta flight with a brief stop in the Bermuda Triangle (otherwise known as Chicago).

Michigan 139

Michigan Dallas Chicago Content 139

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Certificate

Eric Lanke

DECEMBER 8, 2014

'I''ve been writing about a facilitation workshop I recently attended--a workshop to learn how to be a better facilitator and how to teach others to do the same. It was organized and led by Jeffrey Cufaude of Idea Architects. I got a lot of takeaways that are relevant to the work I and my staff do with our association''s Board, committees, and task forces.

Committee 126

Committee Maine Leadership Innovation 126

YourMembership

DECEMBER 4, 2014

Reinvent the tired, predictable conference experience by using readily available technology to wow your attendees, simplify communication, and create a spectacular, lasting impression that takes your organization above and beyond their expectations. Your First Impression Starts BEFORE Attendees Arrive. You know the sayings, ‘First Impressions Mean Everything’ and ‘It only takes 7 Seconds to Make an Everlasting Impression.

Conference 150

Conference Social Media Cost Technology 150

Wild Apricot

DECEMBER 5, 2014

'This week''s link round-up offers insight and ideas on: board meeting breakout sessions, tools for capturing and acting on member feedback, reinventing your events, and developing an "attitude of gratitude".

Tools 272

Tools 272

Jamie Notter

DECEMBER 3, 2014

'All groups have norms–expectations about how the group does things. For formalized teams or Boards or Committees, once the group has been in existence for a while, the group norms become unspoken. Everyone knows them or can observe them fairly easily and learn to play by the rules. Until you get someone who doesn’t. And then it can be a big problem, because when you try to negotiate with that person, you often start from a position of “Why is this person violating the rules so

Committee 129

Committee Team 129

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Virtual

DECEMBER 10, 2014

'A lot is made about bad customer service. But let me tell you, customers themselves are no picnic. Tom Peters once said “when your flight is messed up and you approach the counter, treat that person like she is the only person in the world that can help you. Because she is.” A lot of customers haven’t gotten that memo. So what does this mean? It means that no matter what you do, you and your staff may have to deal with a tough (sometimes irrational) customer.

Committee 122

Committee Association Management Organization 122

KiKi L'Italien's Acronym Soup

DECEMBER 1, 2014

'What does the future hold in store for me? The picture isn''t clear. I never anticipated becoming an association executive. I still remember moving to Bethesda, Maryland, from Joplin, Missouri, starting my first job in associations - working for the Parenteral Drug Association. What was an association and how could I explain it to my family? These were the questions that plagued me whenever I wasn''t worried about how to make my next strategic move to make more money and move up in position.

Missouri 118

Missouri Social Media Maryland America 118

Association Adviser

DECEMBER 10, 2014

'What can you do to persuade your favorite band to play your town? You could use a video campaign to sell tickets for show that’s not even on the calendar. What your association should be doing to. For more about this topic, click on the headline.

Video 115

Video Technology Communications Marketing 115