December, 2014

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New Year Planning Resource Round-up

Wild Apricot

'Here is a list of resources to help you get your organization (e.g., member renewals, events, volunteer recruitment, website and much more) off to a good start in 2015.

Resources 403
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Four Keys to Writing Good Marketing Copy

Spark Consulting

'How do you write good marketing copy? In a nutshell: Think about your audience. Who are they? What do you know about them? Use that information to craft a personalized message. Talk like a real person, and write like you speak. Shorter and simpler is better than longer and more complex. Don’t be excessively formal, don’t use jargon, and don’t use undefined acronyms.

Marketing 304
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Engaging Your Team in 2015

Mariner

'The most common lament we hear (ok it’s tied with “we can’t find volunteers”) is how can we get the volunteers to actually do what they say they will. As we’ve always said here at Mariner, volunteer management is really HR management and so the many principals for motivating employees are relevant.

Team 186
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The makings of marketing mavens

Aaron Wolowiec

'Two years after graduating college, I entered the association world. I served as director of communications for an association for four years – and I loved every minute of it. As all association professionals understand, resources were thin but job responsibilities were huge. I was all things communications, media relations and public relations. But marketing?

Marketing 168
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Improve Email Strategy with Proven Email Marketing Tips

Struggling to get members to open or engage with your emails? You're not alone. Our free Best Practices for Email Marketing guide offers practical tips to strengthen your email strategy and improve engagement. Inside, you'll learn how to: Write subject lines that increase open rates Build scannable, mobile-friendly designs Choose send times that fit your audience Personalize content with Smart Newsletter Use Message Report data to refine strategy This guide helps associations and chambers create

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Good Leaders Understand the Value of the Team

Association Leaders

'I recently read an article published in the New York Times about how IBM develops new ideas through a collaborative team effort. You can read it here. A critical value most successful teams have is TRUST. When members of a team trust each other, they can accomplish great things together. Unfortunately, trust doesn’t always exist on teams. IBM has developed this interesting collaborative structure for teams that seems to work for them when trust doesn’t exist.

Team 163

More Trending

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5 Social Media Trends That Could Impact Nonprofits In 2015

Wild Apricot

'In this guest post, Alex Balan offers his take on 5 social media trends non-profits should pay attention to for 2015.

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Seven Keys to Great Testimonials

Spark Consulting

'One of the best ways to promote your association and its programs, products, and services is to let your members, customers, audiences, and other stakeholders do it for you. In other words, to use testimonials. ASAE’s June 2010 Communications Section newsletter (login required) listed 7 key questions to ask to generate compelling testimonials: Why did you choose to participate with <your program>?

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The One Way to Deliver Unwelcome News

Idea Architects

'Imagine you are leaders of an important community institution, one some might even describe as beloved. You have a difficult policy change to announce, one presumably driven by relevant data and reflecting the best option from among many that were thoughtfully considered. Despite the case you can make for it, the decision is not going to be popular with many.

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So long, chicken

Aaron Wolowiec

'Just as we all start trying to lose those holiday pounds, it looks like 2015 is going to be a fun year for food and drinks. Drinks served in mason jars. Art installations created from donuts. DJ booths made from cookware. Out-of-the-box – and off-the-plate thinking – will define 2015, according to a new e-book by socialtables, which produces cloud-based software for the hospitality industry.

Sample 165
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Stop Budget Burnout: A Better Way to Grow Your Nonprofit in 2026

Speaker: Sean Yoder

Nonprofits are under more pressure than ever to demonstrate financial accountability while continuing to expand their impact. Traditional budgeting models often fall short, reinforcing silos, limiting flexibility, and stalling growth. Enter collaborative budgeting: a dynamic, team-driven process that enables smarter resource allocation and builds financial resilience at scale.

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We're so glad we had this time.

Mariner

'In Carol Burnett''s immortal words, we''re so glad we had this time. together! And we look forward to more time in the company of friends and colleagues in 2015!

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Mindful Associations – Your Questions Answered

YourMembership

Last week we held our December Thought Leadership webinar Mindful Associations: Fuel 2015 Success with Vision and Gratitude , with Holly Duckworth, CAE, CMP, recognized speaker and CEO of Leadership Solutions International. Holly joined us to share some very interesting principles and techniques she’s developed and included in her first book to be released in January 2015, titled Ctrl+ Alt+ Believe: Reboot Your Organization For Success.

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Tools for More Effective Board Meetings – Free Expert Webinar

Wild Apricot

'Here are details on our next Expert Webinar: Tools For More Effective Board Meetings – January 21st.

Tools 325
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They'll Remember That You Let Them Down

Eric Lanke

'Everyone should read this great post from Seth Godin, The Tragedy of the Last 10%. In it, Seth describes how increasing market share and profitability can come when a company lowers the price of its product by 10%. Sometimes, the same thing happens when the company can re-engineer its cost structure so it can subsequently lower its price by a second, or even third 10%.

Price 130
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Interactive Webinar: Recurring Giving Events That Keep on Giving

Speaker: Tim Sarrantonio, Director of Community Engagement

There’s more than one way to end the year with impact—and we’re letting you decide the direction. In this "choose your own adventure" community-led webinar, attendees will vote in real time to pick one of three year-end event strategies to explore in depth: Volunteer Appreciation Events 🧡 Peer-to-Peer Fundraising Campaigns 🌈 Mission/Program Celebrations 🎉 Once the path is chosen, we’ll dive into a step-by-step engagement workflow plan tailored to that format, showing how

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Leadership 101: Confront What Is

Jamie Notter

'There is a down side to this wonderful human brain that we all have in our heads, and that is that sometimes we can spend too much of our time living up there in our heads, and not down here in reality. This is particularly true when you face a challenge–a significant conflict with someone, a rough spot at work, an illness in you or a family member.

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Lessons in leadership from 2014

Aaron Wolowiec

'This guest blog post by Mark Athitakis , a contributing editor for Associations Now, originally ran Dec. 22 on Associations Now. Athitakis has written on nonprofits, the arts and leadership for a variety of publications. He is a coauthor of The Dumbest Moments in Business History. You can follow him on Twitter at @MarkANMag. Mark Athitakis, a contributing editor for Associations Now.

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New Year's Resolution Time!

Mariner

'The year is almost done, which means many of us are starting to ponder our New Year’s Resolutions (again!). We’ll spend the coming days in quiet reflection on where we failed in 2014 and how we can better ourselves in 2015. Whether it’s making changes to our physical, mental or spiritual well-being, we’ll forge ahead with a list of resolutions written in the spirit of renewal.

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Great News – America’s Hiring and Associations have a Reason to Celebrate

YourMembership

America’s hiring again and associations and their members have reason to celebrate. Last Friday the US Bureau of Labor Statistics announced a very strong jobs report that caught many economists by surprise. With more than 270,000 jobs added in September the unemployment rate fell below 6% for the first time since before the recession. That trend has continued through November.

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How to Make the Case for a New AMS (and Win)

Is your current AMS is creating more problems than it solves? You can lead the change. This eBook shares a customizable letter designed to help you clearly communicate your organization’s challenges, highlight the benefits of a modern system, and make a strong case for exploring a new AMS. Whether it’s outdated reporting, clunky workflows, or member frustration, this resource will help you start the conversation with clarity and position yourself as the advocate your organization needs.

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Trends and Predictions For 2015

Wild Apricot

'Here''s a link round-up full of trends and predictions for 2015 for non-profits and membership organizations.

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Seeing Through Their Lenses

Eric Lanke

'I''ve been writing about a facilitation workshop I recently attended--a workshop to learn how to be a better facilitator and how to teach others to do the same. It was organized and led by Jeffrey Cufaude of Idea Architects. I got a lot of takeaways that are relevant to the work I and my staff do with our association''s Board, committees, and task forces.

Committee 130
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Tell Everyone Why We Do It This Way

Jamie Notter

'All groups have norms–expectations about how the group does things. For formalized teams or Boards or Committees, once the group has been in existence for a while, the group norms become unspoken. Everyone knows them or can observe them fairly easily and learn to play by the rules. Until you get someone who doesn’t. And then it can be a big problem, because when you try to negotiate with that person, you often start from a position of “Why is this person violating the rules so

Committee 129
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Instructional Design: The New Normal

Aaron Wolowiec

'I fled this week from the blustery temperatures of Grand Rapids, MI to a warmer climate in Dallas, TX. Always the bridesmaid (facilitator) and never the bride (learner), it was a chance for me to turn the tables and become a participant in ATD’s Master Instructional Designer Program. It all started at Gerald R. Ford International Airport. I was booked on a non-Delta flight with a brief stop in the Bermuda Triangle (otherwise known as Chicago).

Michigan 139
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Satisfaction Formula

Virtual

'A very smart polling professional once told me the formula for satisfaction was “S=P-E”. Put another (actually understandable) way, Satisfaction equals Performance minus Expectations. I love this. As consumers, we see this all the time. Check in to a Holiday Inn and you’re happy with a clean room. Check in to a Four Seasons and just having a clean room isn’t enough.

Survey 125
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Transform Your Conference into an Unforgettable Event: Here’s How

YourMembership

Reinvent the tired, predictable conference experience by using readily available technology to wow your attendees, simplify communication, and create a spectacular, lasting impression that takes your organization above and beyond their expectations. Your First Impression Starts BEFORE Attendees Arrive. You know the sayings, ‘First Impressions Mean Everything’ and ‘It only takes 7 Seconds to Make an Everlasting Impression.

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Board Meeting Breakouts, Member Feedback and More

Wild Apricot

'This week''s link round-up offers insight and ideas on: board meeting breakout sessions, tools for capturing and acting on member feedback, reinventing your events, and developing an "attitude of gratitude".

Tools 304
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Opposing Views Are Allowed to Co-Exist

Eric Lanke

'I''ve been writing about a facilitation workshop I recently attended--a workshop to learn how to be a better facilitator and how to teach others to do the same. It was organized and led by Jeffrey Cufaude of Idea Architects. I got a lot of takeaways that are relevant to the work I and my staff do with our association''s Board, committees, and task forces.

Committee 126
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A New Look At Running Grants & Programs: Why Use A System When You Have Excel?

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

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The Power of Stickiness

Jamie Notter

'In every blog related to business or leadership, you’re going to find buzzwords, and mine is no exception. Culture, engagement, ownership–and even the very basics of leadership, change, and management–are all words that start to lose their meaning the more we talk about them. It’s like saying a word over and over again, until it doesn’t even sound like a real word any more.

Maine 127
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Do I Still Belong In The Association Space?

KiKi L'Italien's Acronym Soup

'What does the future hold in store for me? The picture isn''t clear. I never anticipated becoming an association executive. I still remember moving to Bethesda, Maryland, from Joplin, Missouri, starting my first job in associations - working for the Parenteral Drug Association. What was an association and how could I explain it to my family? These were the questions that plagued me whenever I wasn''t worried about how to make my next strategic move to make more money and move up in position.

Missouri 118
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Tough Customers

Virtual

'A lot is made about bad customer service. But let me tell you, customers themselves are no picnic. Tom Peters once said “when your flight is messed up and you approach the counter, treat that person like she is the only person in the world that can help you. Because she is.” A lot of customers haven’t gotten that memo. So what does this mean? It means that no matter what you do, you and your staff may have to deal with a tough (sometimes irrational) customer.

Committee 122