Potomac Core
OCTOBER 30, 2018
Since Executives are under constant pressure to produce results, it’s a safe bet they’re not looking for another business trip or a meeting to attend. What they are looking for are opportunities to address their company’s challenges and help position their Industry for growth. As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion.
Eric Lanke
OCTOBER 29, 2018
I was asked to facilitate one of the breakouts at the last conference I attended. (If you're a regular reader of this blog, you know that last week I said I had six more conferences and workshops to attend before the end of the year.) The conference organizer reached out to me, I assume primarily because of my position as the President/CEO of the trade association that represents the technology that would be the focus of the breakout, and asked me to take on this role.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Wild Apricot
NOVEMBER 1, 2018
Follow these steps to make your year-end giving campaign the best yet, as well as getting inspired by three great examples.
WBT Systems
OCTOBER 30, 2018
How to Get Board Approval (and a Budget) for Online Learning. Read more about How to Get Board Approval (and a Budget) for Online Learning.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Reid All About it
NOVEMBER 2, 2018
The weekly list of free educational events and resources for the association community… I thought I knew a lot about gathering requirements for new technology, so how did I miss the boat on business requirements? Apparently, I’m not the only one, says Dave Coriale at DelCor. He explains why you must start with business requirements and how they differ from system requirements.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Wild Apricot
OCTOBER 30, 2018
In our October update we look at the new member app on Android, member location mapping, and some support FAQs.
Jamie Notter
OCTOBER 30, 2018
Here’s a typical scenario. You want to create a stronger culture, so you ask your people to articulate some kind of ideal culture. They tell you all the aspects they wish were present in your culture, and probably complain about some of the problems they now face, and you end up developing a list of ideas that capture what you think would be an awesome culture: collaboration, quality, innovation, integrity, etc.
Blue Sky eLearn
OCTOBER 30, 2018
The holidays can be a hectic time of year for anyone. While many organizations have already started planning ahead for 2019, there is still plenty of time to take advantage of this upcoming holiday season. First, consider the following characteristics of your target audience that you may be able to leverage. Individuals tend to have money set aside for holiday shopping that they may be willing to spend in other ways (like on eLearning!).
Higher Logic
OCTOBER 30, 2018
Today’s preferred customer experience combines support, community, and outreach into one unified platform. Zenoss has facilitated a user community for over 10 years, becoming the de facto online gathering place for IT Ops customers. Recently, Zenoss enhanced customer experience by revamping its online community – name, brand, and all. The company prioritized five initiatives: Migrating all existing community discussions and user profiles.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
HighRoad Solution
OCTOBER 30, 2018
Email open rates have dropped for most businesses – hovering around 25%. That means for every 1,000 emails that reach a company’s target audience’s inbox, 750 of them don’t get opened.
Event Industry News
NOVEMBER 2, 2018
In the business for 30 years, Boulevard Events will bring its unique style and substance to Troxy on November 7. “I like it when people mention how long we’ve been a part of the industry. You don’t tend to last very long unless you’re selling something that’s worth buying,” Event Director, Mark Maher, says. Specialising in being adaptable, understanding the wants of events and venues and catering to their individual styles, Boulevard’s personalised service, and its name, stems from Madeline Crou
Blue Sky eLearn
OCTOBER 30, 2018
The holidays can be a hectic time of year for anyone. While many organizations have already started planning ahead for 2019, there is still plenty of time to take advantage of this upcoming holiday season. First, consider the following characteristics of your target audience that you may be able to leverage. Individuals tend to have money set aside for holiday shopping that they may be willing to spend in other ways (like on eLearning!).
Associations Now
OCTOBER 30, 2018
Developing and delivering editorial content to your members can be an uphill climb, especially with limited staff and budget. The U.S. Dairy Export Council lightened the load by forming a content partnership with two like-minded organizations. Here’s why it works. Does your association have stories to tell? Most likely you do, but maybe you’ve struggled to produce content or said, “If only I had more staff writers and editors or budget.”.
Advertisement
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
GrowthZone
NOVEMBER 1, 2018
Humans have evolved, but the urge to hear a good story has remained inherent. Learn how to use this technique to engage and persuade your board. . Storytelling is a powerful tool, whether you use it to engage association members, or for your next presentation to the board. History proves this point, dating back to thousands of years ago when humans told stories through cave drawings.
Event Industry News
OCTOBER 30, 2018
Vantage were asked by creative technology experts Kerve to build a giant Rubik’s Cube made from Layher scaffold, to promote Huawei’s latest phone, the Mate Pro 20, which boasts 24-megapixel pictures and clever artificial intelligence features and phone to phone wireless charging. . The cube was unveiled at the Southbank and wowed the public who were invited to complete the giant cube, with help from the new Pro 20 phone.
Association Adviser
OCTOBER 30, 2018
I come from a family of change agents. My parents choose professions that were expressions of their passions and their purpose. My mother was a nurse turned mental health professional and my father was a hospital administrator. They have experience working on both local and international levels, in the Peace Corps and in inner city hospitals, advocating for those who are in need.
Associations Now
OCTOBER 29, 2018
It’s common these days for your content and web teams to frequently field emails asking for some kind of link back. Link building is often a bad tactic to fall into Google’s good graces, but content marketers could learn from its faults to boost their own strategies. As someone who knows a thing or two about creating content on the internet, it’s probably natural that I get some pet peeves over time.
Advertisement
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
GrowthZone
OCTOBER 30, 2018
The Challenge: It’s no secret that many industries were affected by the economic conditions of the Great Recession. As a result, some trade associations were impacted more than others. For example, printing associations experienced a decrease in memberships due to consolidations, buy-outs, and increased digital marketing and communications. A New Idea: One printing association in particular, when faced with lost membership and non-dues revenue, recognized it was critical to evaluate their progra
Event Industry News
NOVEMBER 2, 2018
Gleanin, the leading referral marketing platform for exhibitions, will be launching their white paper on ‘The Future of Event Registration’ at Event Tech Live 2018, held on the 7 & 8 November 2018 at Old Truman Brewery, London. The white paper content stems from a deep dive into millions of event registration data points gathered from 627 events across 98 organisers and aims to help exhibition organisers gain insight into today’s visitor behaviour.
Delcor
NOVEMBER 1, 2018
Imagine hiking into the woods for an overnight backpacking trip. The 40-pound pack on your back is heavy, but it has everything you need for a few days away from the luxuries of civilization. When you started backpack camping, those first few miles were anxious ones. What did I forget? What if I’m not prepared for the unexpected? But now, heading down the trail, you’re confident, excited, and prepared to face whatever the wilderness brings your way.
Associations Now
NOVEMBER 1, 2018
Associations often theme their conferences to provide direction to those submitting session proposals. But one group recently announced it will drop its theme in 2020 to create a more inclusive event. How do you determine the right approach? Last month, the American Historical Association announced that its 2020 annual meeting will not a have a theme —for the first time since 2003.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Smooth The Path
OCTOBER 30, 2018
When our kids are young, we give them lots of positive feedback. We praise them for working hard, thinking of others, and for showing resilience. But positive feedback falls off the cliff when most of us move out of the house and become adults. Spouses rarely tell each other what a great spouse they are being. Friends rarely tell each other what a great friend they are being.
Event Industry News
OCTOBER 30, 2018
Crewsaders has developed its own in-house mobile-first web-based event management system (EMS). The EMS platform has three distinct areas – office management; staff information portal and the client portal – that are multi-functional and fully interoperable. The functions streamline and automate the management of all the events that Crewsaders works on.
Association Success
NOVEMBER 1, 2018
Make your work more effective one project at a time. Revamping can revitalize and grow all aspects of your organization. There are unlimited ways that the concept of revamping can be used in the association arena. However, it comes with risk and uncertainty. To help you prepare for this process, I have compiled a checklist of things to think about as you embark on any kind of revamp.
Associations Now
NOVEMBER 2, 2018
Employer-sanctioned time away from the office to vote is becoming a growing trend, as concerns grow that low voting rates are due in part to difficulty getting away from work. Paid time off is often a way to give employees a rest, a little flexibility in their schedule, and maybe even a chance to plan a dream vacation. But for many employers, PTO is quickly becoming a way to help encourage employees to get to the polls.
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
Membersuite
OCTOBER 29, 2018
Collecting and updating member data can help you deliver the membership value members expect, so why not do so throughout the member journey? Learn different tactics to update member data during recruitment, on-boarding, engagement, and renewal.
Event Industry News
OCTOBER 31, 2018
Evolution Dome, the international leader in temporary inflatable event structures and solutions, is excited to announce a new partnership with Auckland-based Air Space Structures. The traditional marquee is king in New Zealand and the events market is ripe for disruption by Evolution Dome’s innovative inflatable structures. After a number of years of providing pop-up solutions for prestigious clients such as Silverstone, Audi and Chelsea FC, Evolution Dome recently announced a distributor agreem
Nonprofit Marketing Guide
OCTOBER 31, 2018
Let’s start with a cartoon in honor of Halloween: <SHUDDERS> Yesterday, I shared a few things that scare me and what I am doing about it. I also encouraged you to share what scares you too. Would “bad grammar” make your list? I didn’t include it on my list because I am actually trying to let go of the “grammar nerd” in me.
Expert insights. Personalized for you.
164 
Let's personalize your content