Potomac Core
OCTOBER 30, 2018
Since Executives are under constant pressure to produce results, it’s a safe bet they’re not looking for another business trip or a meeting to attend. What they are looking for are opportunities to address their company’s challenges and help position their Industry for growth. As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion.
Eric Lanke
OCTOBER 29, 2018
I was asked to facilitate one of the breakouts at the last conference I attended. (If you're a regular reader of this blog, you know that last week I said I had six more conferences and workshops to attend before the end of the year.) The conference organizer reached out to me, I assume primarily because of my position as the President/CEO of the trade association that represents the technology that would be the focus of the breakout, and asked me to take on this role.
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HighRoad Solution
OCTOBER 30, 2018
Email open rates have dropped for most businesses – hovering around 25%. That means for every 1,000 emails that reach a company’s target audience’s inbox, 750 of them don’t get opened.
Wild Apricot
NOVEMBER 1, 2018
Follow these steps to make your year-end giving campaign the best yet, as well as getting inspired by three great examples.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
Association Adviser
OCTOBER 30, 2018
Finding balance can be a tricky endeavor. Too much (or too little) of any given thing on one side tips the scales and creates an uneven approach. This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Higher Logic
NOVEMBER 1, 2018
Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. But it doesn’t have to be! Solid data analysis and reporting are some of the best ways to show the value of the work you do and prove that your organization is getting a great return on their investment. (Now you’re saying, “but Marisa…reporting is the hard part.”).
Wild Apricot
OCTOBER 30, 2018
In our October update we look at the new member app on Android, member location mapping, and some support FAQs.
Association Success
NOVEMBER 1, 2018
Make your work more effective one project at a time. Revamping can revitalize and grow all aspects of your organization. There are unlimited ways that the concept of revamping can be used in the association arena. However, it comes with risk and uncertainty. To help you prepare for this process, I have compiled a checklist of things to think about as you embark on any kind of revamp.
Blue Sky eLearn
OCTOBER 30, 2018
The holidays can be a hectic time of year for anyone. While many organizations have already started planning ahead for 2019, there is still plenty of time to take advantage of this upcoming holiday season. First, consider the following characteristics of your target audience that you may be able to leverage. Individuals tend to have money set aside for holiday shopping that they may be willing to spend in other ways (like on eLearning!).
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Jamie Notter
OCTOBER 30, 2018
Here’s a typical scenario. You want to create a stronger culture, so you ask your people to articulate some kind of ideal culture. They tell you all the aspects they wish were present in your culture, and probably complain about some of the problems they now face, and you end up developing a list of ideas that capture what you think would be an awesome culture: collaboration, quality, innovation, integrity, etc.
Higher Logic
OCTOBER 30, 2018
Today’s preferred customer experience combines support, community, and outreach into one unified platform. Zenoss has facilitated a user community for over 10 years, becoming the de facto online gathering place for IT Ops customers. Recently, Zenoss enhanced customer experience by revamping its online community – name, brand, and all. The company prioritized five initiatives: Migrating all existing community discussions and user profiles.
Association Adviser
OCTOBER 30, 2018
I come from a family of change agents. My parents choose professions that were expressions of their passions and their purpose. My mother was a nurse turned mental health professional and my father was a hospital administrator. They have experience working on both local and international levels, in the Peace Corps and in inner city hospitals, advocating for those who are in need.
Blue Sky eLearn
OCTOBER 30, 2018
The holidays can be a hectic time of year for anyone. While many organizations have already started planning ahead for 2019, there is still plenty of time to take advantage of this upcoming holiday season. First, consider the following characteristics of your target audience that you may be able to leverage. Individuals tend to have money set aside for holiday shopping that they may be willing to spend in other ways (like on eLearning!).
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
GrowthZone
NOVEMBER 1, 2018
Humans have evolved, but the urge to hear a good story has remained inherent. Learn how to use this technique to engage and persuade your board. . Storytelling is a powerful tool, whether you use it to engage association members, or for your next presentation to the board. History proves this point, dating back to thousands of years ago when humans told stories through cave drawings.
Associations Now
OCTOBER 30, 2018
Developing and delivering editorial content to your members can be an uphill climb, especially with limited staff and budget. The U.S. Dairy Export Council lightened the load by forming a content partnership with two like-minded organizations. Here’s why it works. Does your association have stories to tell? Most likely you do, but maybe you’ve struggled to produce content or said, “If only I had more staff writers and editors or budget.”.
Association Adviser
OCTOBER 30, 2018
This is the second in a three-part series I will post in the coming months exploring the burdens that are (and are not) integral to board high performance. (Please read Part 1.) In Part 2, I will explore the essential burdens of board service and discuss how all contributors can work together to create a supportive context within which they share these burdens for the benefit of their associations, stakeholders and systems.
Smooth The Path
OCTOBER 30, 2018
When our kids are young, we give them lots of positive feedback. We praise them for working hard, thinking of others, and for showing resilience. But positive feedback falls off the cliff when most of us move out of the house and become adults. Spouses rarely tell each other what a great spouse they are being. Friends rarely tell each other what a great friend they are being.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
GrowthZone
OCTOBER 30, 2018
The Challenge: It’s no secret that many industries were affected by the economic conditions of the Great Recession. As a result, some trade associations were impacted more than others. For example, printing associations experienced a decrease in memberships due to consolidations, buy-outs, and increased digital marketing and communications. A New Idea: One printing association in particular, when faced with lost membership and non-dues revenue, recognized it was critical to evaluate their progra
Associations Now
OCTOBER 29, 2018
It’s common these days for your content and web teams to frequently field emails asking for some kind of link back. Link building is often a bad tactic to fall into Google’s good graces, but content marketers could learn from its faults to boost their own strategies. As someone who knows a thing or two about creating content on the internet, it’s probably natural that I get some pet peeves over time.
Membersuite
OCTOBER 29, 2018
Collecting and updating member data can help you deliver the membership value members expect, so why not do so throughout the member journey? Learn different tactics to update member data during recruitment, on-boarding, engagement, and renewal.
Delcor
NOVEMBER 1, 2018
Imagine hiking into the woods for an overnight backpacking trip. The 40-pound pack on your back is heavy, but it has everything you need for a few days away from the luxuries of civilization. When you started backpack camping, those first few miles were anxious ones. What did I forget? What if I’m not prepared for the unexpected? But now, heading down the trail, you’re confident, excited, and prepared to face whatever the wilderness brings your way.
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The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.
Association Success
OCTOBER 30, 2018
Strengthen your board of directors by inviting a wealth of experiences to the table. Associations must be prepared for future disruptors. Look at the horizon: what are the big challenges that your organization, members and wider world will face? Frame these disruptors not as objects of fear, but of opportunity. How can you capitalize on these changes?
Associations Now
NOVEMBER 1, 2018
Associations often theme their conferences to provide direction to those submitting session proposals. But one group recently announced it will drop its theme in 2020 to create a more inclusive event. How do you determine the right approach? Last month, the American Historical Association announced that its 2020 annual meeting will not a have a theme —for the first time since 2003.
Smooth The Path
NOVEMBER 1, 2018
There are some types of members that are predisposed to not engaging. Members who join for the stamp of approval that being part of the association brings. Organizational members who do not know their company is a member. Members whose manager joined them without their input. There might be easy and effective ways to engage these members but if there are not, turn your attention to the members who very much want to be engaged.
Nimble AMS
NOVEMBER 2, 2018
We all hear a lot about data security these days — from state, federal, and international data privacy and protection laws to consumer demands for privacy. As your association grows and collects personal information about your members, you simply can’t afford not to protect your member data. At the same time, as you collect more data and use more technology systems, performance becomes more important than ever.
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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
Idea Architects
OCTOBER 29, 2018
To boldly go where no m an ha s gone before. This proclamation by Captain James T. Kirk of the USS Enterprise became permanently imprinted in my consciousness during a recent Star Trek television marathon. And so I determined this mantra must hold some divine meaning for me and my work as a facilitator, teacher, and learner. When did you last approach a professional development opportunity with a willingness to boldly go where you had not gone before?
Associations Now
NOVEMBER 2, 2018
Employer-sanctioned time away from the office to vote is becoming a growing trend, as concerns grow that low voting rates are due in part to difficulty getting away from work. Paid time off is often a way to give employees a rest, a little flexibility in their schedule, and maybe even a chance to plan a dream vacation. But for many employers, PTO is quickly becoming a way to help encourage employees to get to the polls.
Association Success
OCTOBER 29, 2018
The process of implementing new technology can be aided by easy-to-access data. Before you dive into implementing a new technology at your organization, be sure to look at what’s going on in your day to day operations. Ask staff who work with volunteers or members: what issues are they facing? An easy way to track this is by logging the problems or issues raised from your member inbox.
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