Associations Now
JANUARY 30, 2019
For associations to be seen as a trusted resource, they must get their knowledge, along with their members’ knowledge, out to the broader community that they represent. Here’s a look at some examples for getting it done. An association can easily be considered a knowledge community. After all, it’s a community of members who share a profession or interest, and knowledge gets generated and exchanged within it.
Smooth The Path
JANUARY 29, 2019
A consultant was hired, and after the training, someone said, “he was just doing it for the money. Once you see that you can’t unsee it.” There are many industries where it is not enough to be competent, colleagues and customers want to see caring too. Doctors and teachers, for example, we want them to care. We want doctors to care about making us healthy, and we want teachers to care about the growth of our kids.
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Wild Apricot
JANUARY 31, 2019
Want to start getting involved in advocacy, but not quite sure how? Bethany Snyder of Snyder Strategies explains 6 easy steps you can start following today to solve big nonprofit problems — and raise more money too!
Higher Logic
JANUARY 29, 2019
If you're involved in community management, you've likely heard of the 90-9-1 principle. The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. These numbers seem pretty dismal. It's difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your association as a whole.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
WBT Systems
JANUARY 28, 2019
Online Learning’s New Role in the Association Membership Model. Read more about Online Learning’s New Role in the Association Membership Model.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Wild Apricot
JANUARY 29, 2019
This month's update includes the announcement of the keynote speaker at PersoniFest, our annual user conference, a chance to win an award for your organization, and info on Integromat and our latest release.
Higher Logic
JANUARY 31, 2019
“Generational hazing has always been a part of our cultural narrative. We need to unite generations to focus on moving forward together.” –Kim Lear, Keynote Speaker, #HLSF18. When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Tech is still booming with a competitive edge, people are living longer, and younger emerging generations like Millennials and Gen Z’ers will continue to shake up the wo
Jamie Notter
JANUARY 31, 2019
When we set out last year to write The Non-Obvious Guide to Employee Engagement (which launches today!), our first task was to see what others were writing about the topic. And according to just about every article and blog post out there, engagement is "hard to define," and there are as many definitions out there as there are consultants—and that’s a lot.
Association Adviser
JANUARY 30, 2019
This is the first in a two-part series I will post this month and next in which I will share foundational principles for building a future-ready association. In Part I, I will explore why the increasingly popular phrase “future proof” is unhelpful, and discuss the first three principles that association boards and chief staff executives can apply to nurture the future readiness of their organizations.
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
Eric Lanke
JANUARY 28, 2019
As a kind of follow-up to last week's post on the differences between strategy development and strategy deployment (at least in the way that my association's Board are working to define those terms), I had another conversation on the same subject this week with another Board leader, and this one had a decidedly different feel to it. I was talking to this Board leader about a piece of our next meeting agenda that he was going to lead.
Higher Logic
JANUARY 30, 2019
The American Association for Respiratory Care’s (AARC) membership was stalled. A flat line in the association’s core group of active members was even starting a bit of a downturn. This steady decrease in membership renewals gave rise to a growing number of lapsed members. Sherry Milligan, Associate Executive Director of Membership, was determined to find the right action plan to quickly change that trajectory.
Associations Now
JANUARY 31, 2019
Preparing speakers for your association’s conference is a necessary step, but it can be one that’s overlooked. By telling your speakers about your attendees and the industry, you’re likely to have a more successful event. A few months back, I was attending an event, and it became abundantly clear within the first five minutes that the speaker was giving a canned speech that he’d given many, many times before.
GrowthZone
JANUARY 29, 2019
Tweet. Did you know that, on average, 50% of association revenue is generated from non-dues sources? We know how important non-dues revenue for associations, so we’ve published a guide with ten ways associations can increase their non-dues revenue using technology they probably already have. It’s called Using Technology to Streamline Non-Dues Revenue.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
Association Adviser
FEBRUARY 1, 2019
The United States is a melting pot — a place where people of all cultures, backgrounds and personalities coexist. These differences merge into what makes America unique and capitalizes to build our infrastructure and economy. Our homes are commonplaces of individual attitudes and identities that shape our families, and our work environments are microcosms of society that shape our businesses.
Smooth The Path
JANUARY 31, 2019
When someone asks you how you are, do you say, “busy”? “I have been crazy busy” has been my go-to reply. Fifty years ago did people say that? Maybe but probably they said, “I am fine, thank you.” Today professionals are time-starved. There is never enough time to do the things we want to do at work or at home. I hear this in the research often.
Associations Now
FEBRUARY 1, 2019
The home rental platform, which is already seeing consumers renting spaces through it specifically for the purpose of hosting events, is formalizing the strategy with the acquisition of the Danish company Gaest.com. Could you rent your next meeting location the same way you rent a house from Airbnb? A recent acquisition by the house-rental firm points at a potential future in conference planning.
GrowthZone
JANUARY 31, 2019
Tweet. Do your new members renew at a far lower rate than other members of your association? If this is true, you are not alone as new members tend to be the most at-risk members for associations. Dynamic Benchmarking and Kaiser Insights, LLC teamed up to conduct the New Member Engagement Study. The research revealed that no matter the type, size or focus of your association a new-member engagement program works!
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Delcor
JANUARY 28, 2019
Raise your hand if you’ve ever felt personally victimized by pop-up ads. Everyone? We all know that pop-ups can be annoying, intrusive, and even dangerous—but can pop-ups add value to your marketing strategy? Evidence suggests that they deserve a spot in your organization’s digital marketing tool kit. THE ROAD TO HELL WAS CODED WITH GOOD INTENTIONS.
CommPartners
JANUARY 28, 2019
When organizations consider holding a livestream program from a place based conference or a completely virtual event, a common question asked is, what content will be compelling enough to get people to pay attention? .
Associations Now
JANUARY 30, 2019
A new report from an American Society of Landscape Architects-affiliated coalition notes that streets have gotten deadlier in the past decade, in large part because they’re not as safe for pedestrians as they could be. An industry coalition led by the American Society of Landscape Architects (ASLA) says a dangerous trend is on the rise, and it wants that trend to take a step in the other direction.
Association Success
JANUARY 29, 2019
Take time to work out your own best strategies for producing high-quality work. When AssociationSuccess.org gathered feedback from the SURGE community about what organizational problem keeps them up at night , the most common challenge expressed was that people have more work to do than they have time. Many associations work in a context where financial and human resources are limited, or at least perceived to be so.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Effective Database
JANUARY 31, 2019
I was reading an article recently about Warren Buffet’s “rules” for how he chooses companies to invest in. One of these states that, if he doesn’t trust the CEO of the company, he doesn’t invest. No matter how good the numbers, the fundamentals, the market share, if Buffet doesn’t trust the CEO, he is not investing.
Velvet Chainsaw
JANUARY 31, 2019
I bet you’ve heard this before: “An object at rest, tends to stay at rest.”. Oh, yeah, it’s Newton’s first law of motion : any object will stay at rest or in motion unless acted on by an external force. It’s also referred to the law of inertia. Yes, an object at rest, tends to stay at rest. However, a conference at rest, tends to die. The enemy of most conferences is the way it’s always been.
Associations Now
JANUARY 28, 2019
Nearly 40 years ago, digital electronics manufacturers pinpointed the need for a technical standard—and with the help of a wide variety of associations, created something that has quietly had a massive impact on popular culture. If your association is looking to make a big impact with a technical standard, the story of MIDI could prove quite informative.
Association Success
JANUARY 31, 2019
Some benefits of remote work are not immediately obvious. The phrase work-life balance has never sat well with me. The two aren’t always as separate as the term suggests.The concept gets even more vague when you make the switch from a brick-and-mortar workplace to working from your desk at home, like I did in 2017. At the association management company where I work, I am currently the only person who works remotely full-time.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Aptify
JANUARY 31, 2019
Aptify’s membership software empowers associations to engage their members and achieve their mission. With our functionality and intuitive interface, work gets done faster and more efficiently than ever. Our solution focuses on industry best-practices that meet most requirements without the need for customization. However, our platform provides the flexibility to meet those requirements as needed.
Expo Logic
JANUARY 28, 2019
Advancements in event technology have created more opportunities for organizers to integrate it into almost every aspect of an event. Technology is being utilized to enhance event registration, create engaging experiences for attendees, and much more. To help you stay up-to-date on the new technologies entering the market and decide which to incorporate at your next event, we have compiled the top event technology trends of 2019 into one eBook.
Associations Now
JANUARY 28, 2019
Analyzing the state of your membership? Don’t just lean on one type of research over the other. Also: Suggestions for a stronger email list. Doing research on your members’ needs? You might find that relying on a single method of research doesn’t tell the full story. On her site Smooth the Path , Amanda Kaiser breaks down the weaknesses of the two prevailing methods for doing research—quantitative, which prioritizes scale; and qualitative, which prioritizes depth.
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