Sat.Jan 26, 2019 - Fri.Feb 01, 2019

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How Associations Can Become Thought Leaders

Associations Now

For associations to be seen as a trusted resource, they must get their knowledge, along with their members’ knowledge, out to the broader community that they represent. Here’s a look at some examples for getting it done. An association can easily be considered a knowledge community. After all, it’s a community of members who share a profession or interest, and knowledge gets generated and exchanged within it.

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Spark in Association Staff

Smooth The Path

A consultant was hired, and after the training, someone said, “he was just doing it for the money. Once you see that you can’t unsee it.” There are many industries where it is not enough to be competent, colleagues and customers want to see caring too. Doctors and teachers, for example, we want them to care. We want doctors to care about making us healthy, and we want teachers to care about the growth of our kids.

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6 Simple Ways to Ease Into Advocacy as a Nonprofit

Wild Apricot

Want to start getting involved in advocacy, but not quite sure how? Bethany Snyder of Snyder Strategies explains 6 easy steps you can start following today to solve big nonprofit problems — and raise more money too!

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11 Elements of a Winning Member Engagement Strategy

Higher Logic

If you're involved in community management, you've likely heard of the 90-9-1 principle. The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. These numbers seem pretty dismal. It's difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your association as a whole.

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A New Look At Running Grants & Programs: Why Use A System When You Have Excel?

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

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Online Learning’s New Role in the Association Membership Model

WBT Systems

Online Learning’s New Role in the Association Membership Model. Read more about Online Learning’s New Role in the Association Membership Model.

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January Update: Guess Who’s the Keynote Speaker for our Annual User Conference

Wild Apricot

This month's update includes the announcement of the keynote speaker at PersoniFest, our annual user conference, a chance to win an award for your organization, and info on Integromat and our latest release.

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Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

“Generational hazing has always been a part of our cultural narrative. We need to unite generations to focus on moving forward together.” –Kim Lear, Keynote Speaker, #HLSF18. When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Tech is still booming with a competitive edge, people are living longer, and younger emerging generations like Millennials and Gen Z’ers will continue to shake up the wo

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The REAL Meaning of Employee Engagement

Jamie Notter

When we set out last year to write The Non-Obvious Guide to Employee Engagement (which launches today!), our first task was to see what others were writing about the topic. And according to just about every article and blog post out there, engagement is "hard to define," and there are as many definitions out there as there are consultants—and that’s a lot.

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Future Ready, Not Future Proof: Part I

Association Adviser

This is the first in a two-part series I will post this month and next in which I will share foundational principles for building a future-ready association. In Part I, I will explore why the increasingly popular phrase “future proof” is unhelpful, and discuss the first three principles that association boards and chief staff executives can apply to nurture the future readiness of their organizations.

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Find New Non-Dues Revenue Streams for Your Organization with This Free Guide

Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a

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Avoiding the Rubber Stamp

Eric Lanke

As a kind of follow-up to last week's post on the differences between strategy development and strategy deployment (at least in the way that my association's Board are working to define those terms), I had another conversation on the same subject this week with another Board leader, and this one had a decidedly different feel to it. I was talking to this Board leader about a piece of our next meeting agenda that he was going to lead.

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AARC Brings Back 800 Lapsed Members with Automated Win-Back Campaign [Case Study]

Higher Logic

The American Association for Respiratory Care’s (AARC) membership was stalled. A flat line in the association’s core group of active members was even starting a bit of a downturn. This steady decrease in membership renewals gave rise to a growing number of lapsed members. Sherry Milligan, Associate Executive Director of Membership, was determined to find the right action plan to quickly change that trajectory.

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Starting Strong: Board Relations for First-Time Executives

Associations Now

For a first-time association executive, getting to know the board can be a daunting prospect. How can a freshly minted CEO win the confidence of the organization’s volunteer leaders while establishing a foothold on the top job? Here’s how a few first-time CEOs navigated this experience, achieving long-lasting trust and collaborative relationships with their boards.

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Guest Blog: Five ways to mentor event industry talent that you might not have thought of

Event Industry News

By Kristina McCoobery, Chief Operating Officer, INVNT. The desire to continuously improve is ingrained in many people, and in my experience, this is especially the case when it comes to event industry professionals. We’re a driven, motivated group. We’re incredibly passionate about what we do, and we strive to produce the very best for our clients day in, day out.

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Forecasting Failures Are Costly: Heres How To Fix Them

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

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Ideas for Generating Non-Dues Revenue

GrowthZone

Tweet. Did you know that, on average, 50% of association revenue is generated from non-dues sources? We know how important non-dues revenue for associations, so we’ve published a guide with ten ways associations can increase their non-dues revenue using technology they probably already have. It’s called Using Technology to Streamline Non-Dues Revenue.

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Associations Please Help Fix Time-Poverty

Smooth The Path

When someone asks you how you are, do you say, “busy”? “I have been crazy busy” has been my go-to reply. Fifty years ago did people say that? Maybe but probably they said, “I am fine, thank you.” Today professionals are time-starved. There is never enough time to do the things we want to do at work or at home. I hear this in the research often.

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Airbnb Aims at Event Space Rental With Acquisition

Associations Now

The home rental platform, which is already seeing consumers renting spaces through it specifically for the purpose of hosting events, is formalizing the strategy with the acquisition of the Danish company Gaest.com. Could you rent your next meeting location the same way you rent a house from Airbnb? A recent acquisition by the house-rental firm points at a potential future in conference planning.

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Mobile World Congress 2019 to use facial recognition for venue access control

Event Industry News

Comba Telecom Systems Holdings Limited (“Comba Telecom” or “the Group”, SEHK stock code: 2342), a global leading solutions and services provider of wireless and information communications systems, announced it will be deploying the ScanViS ID facial recognition (FR) solution to enhance attendee experience and expedite venue access at MWC19 in Barcelona, Spain, the largest mobile event in the world, organised by the GSMA which represents the interests of the mobile industry worldwide. .

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The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

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Amanda Kaiser On-Demand: The Stickiest New Member Engagement Programs

GrowthZone

Tweet. Do your new members renew at a far lower rate than other members of your association? If this is true, you are not alone as new members tend to be the most at-risk members for associations. Dynamic Benchmarking and Kaiser Insights, LLC teamed up to conduct the New Member Engagement Study. The research revealed that no matter the type, size or focus of your association a new-member engagement program works!

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Nonprofit Email Newsletter Best Practices and Tips

Nonprofit Marketing Guide

Got nonprofit email newsletter questions? We’ve got answers! Do I have to do a nonprofit email newsletter? Probably. Here’s how to figure out if it’s needed and how to make it worth it. Give Your Newsletter a Reason to Live Are You Pretending that People Really Want Your E-Newsletter? Do I Have to Keep Producing This Crappy Newsletter?

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Why Speaker Preparation Is A Must

Associations Now

Preparing speakers for your association’s conference is a necessary step, but it can be one that’s overlooked. By telling your speakers about your attendees and the industry, you’re likely to have a more successful event. A few months back, I was attending an event, and it became abundantly clear within the first five minutes that the speaker was giving a canned speech that he’d given many, many times before.

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Podcast: INVNT CEO Scott Cullather reflects on a decade of growth

Event Industry News

The Event Industry News Podcast once again goes trans-Atlantic for this week’s episode, as host James Dickson links up with CEO of INVNT, Scott Cullather. Scott launched INVNT in 2008 with a clearly defined ambition to create a global agency that would deliver innovative and dynamic events for the world’s leading brands. Ten years on – and having just opened the company’s Singapore office – Scott talks about that way he and his colleagues went about pitching to potential clients as a new agency.

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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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Should Pop-ups Have a Place in Your Online Marketing Strategy?

Delcor

Raise your hand if you’ve ever felt personally victimized by pop-up ads. Everyone? We all know that pop-ups can be annoying, intrusive, and even dangerous—but can pop-ups add value to your marketing strategy? Evidence suggests that they deserve a spot in your organization’s digital marketing tool kit. THE ROAD TO HELL WAS CODED WITH GOOD INTENTIONS.

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What Software to Use for a Nonprofit Editorial Calendar

Nonprofit Marketing Guide

An editorial calendar is an essential tool for all nonprofit communications directors. We know that the most effective nonprofits use one consistently and that 80% of nonprofits use some sort of editorial calendar. If you aren’t using an editorial calendar or not using one as effectively as you could, odds are you are hung up on which software to use.

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How a Technical Standard Changed Pop Culture Forever

Associations Now

Nearly 40 years ago, digital electronics manufacturers pinpointed the need for a technical standard—and with the help of a wide variety of associations, created something that has quietly had a massive impact on popular culture. If your association is looking to make a big impact with a technical standard, the story of MIDI could prove quite informative.

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eventbaxx opens its digital event technology to all event organisers

Event Industry News

eventbaxx, world’s leading digital event platform to enhance digital sponsorship experience, adapts its business model to make its innovative event technology available to every event organiser in the world. From today on, eventbaxx offers a 7-day free trial to let event organisers explore the technology upfront. Moreover, the price packages for all sizes of events have been adapted in a customer- friendly way. “Our vision since founding eventbaxx in 2015 was to make our solution available

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Turn Messy Data into a Strategic Asset with This Essential Guide

Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.

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Addressing Unconscious Social Bias within the Association Community: A Unique Livestream Event

CommPartners

When organizations consider holding a livestream program from a place based conference or a completely virtual event, a common question asked is, what content will be compelling enough to get people to pay attention? .

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Let’s Talk About Mental Health Days #NPCOMMLife

Nonprofit Marketing Guide

PLEASE NOTE: This article is not suggesting that if you suffer from depression or anxiety or other mental health issues that all you need is a mental health day to fix it. I struggle with depression and anxiety and it is an ongoing battle, I know. The purpose of this article is to help those who do not normally think about their mental health and remind those of us who already deal with issues to pay attention to signs we may be burning out and need a break from work.

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Email Report: Technical Growth, Interactives Picking Up

Associations Now

Litmus’ 2019 State of Email report highlights the issues to watch out for (including Google AMP’s email variant) and trends to follow in email this year. Here are the highlights. One of the most closely watched technical studies about the email marketing space is out, and it argues that email is about to turn a big corner on the interactivity front.

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