Higher Logic

MAY 13, 2020

Although “engaging people” might not seem like the most groundbreaking approach to organizational growth, it’s a simple idea that has wide-reaching effects. What is engagement, at its core? The more connected we are to something, the more we love it. We develop memories surrounding the people, the experiences, and the things we learn. We’re most attached to the groups or organizations that we’re most involved in.

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Wild Apricot

MAY 12, 2020

If you're thinking of creating a membership site, this ultimate guide has everything you need to know to get started.

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Association Adviser

MAY 14, 2020

Make your association's content work harder for you by implementing an organized and consistent content strategy like the pyramid approach. Here's how. The post How to Make Your Content Work Harder for You appeared first on Association Adviser.

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Reid All About it

MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Your participation will help associations understand how others in the community are navigating communications in the current climate.

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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Higher Logic

MAY 11, 2020

G2, the leading B2B technology review platform, released their Spring 2020 Grid Report, and we are excited to announce that we’ve been named a Leader in Online Community Management for the 4th consecutive quarter. This is a huge honor for us, as this ranking is based on reviews directly from our customers. The backing of G2 and our customers proves we’re achieving our mission: Making organizations successful by bringing them closer to their customers through meaningful interactions and powerful

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Spark Consulting

MAY 11, 2020

This is probably not news to you, but we’re at an information crisis point. Your members and other audiences are dealing with a flood of information during a time when the role of traditional information gatekeepers has become severely devalued. People are overwhelmed with information, much of it false or untrustworthy, and are increasingly unable to discern what is reliable and what is not.

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WBT Systems

MAY 11, 2020

Market Virtual Education Programs Carefully and Caringly Right Now. Read more about Market Virtual Education Programs Carefully and Caringly Right Now.

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Education Marketing 202

Association Success

MAY 13, 2020

Well, this spring didn’t go quite as planned. As we began preparing to host SURGE Connect , we knew the event would be virtual as it always has been. We just didn’t know that virtual events would quickly become our only option. In the weeks since we first announced our call for speakers, the world has changed, but our need to connect, create community and find new ways to push our industry forward has only become more apparent.

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Wild Apricot

MAY 15, 2020

If running events is no longer an option for you, this post will cover tips and examples on how you can use Wild Apricot to make more revenue.

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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Spark Consulting

MAY 13, 2020

Associations use the term “content curation” frequently, but to quote the great Inigo Montoya: “You keep using that word. I do not think it means what you think it means.” Many times, when we’re using the term “content curation,” what we actually mean is “aggregation.” That is, pulling together a list of related links.

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Smooth The Path

MAY 14, 2020

In my little cul-de-sac neighborhood, someone in every home has a job that has been impacted by COVID. One neighbor owns a sit-down restaurant and is scraping rent together by opening for take-out every night with a shoestring kitchen crew. At another house, an oncology nurse’s schedule was reduced to every other week. Yet, another neighbor is the principle of a very successful interior design firm, and she saw her business go from far too busy to no client work in three days.

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Association Value Industry Organization Member Experience 148

Membersuite

MAY 13, 2020

Are you struggling to capture sponsor/exhibitor revenue for your virtual events? Just like in-person events, you need to prove ROI by showing them that their marketing goals can be achieved in your virtual event venue. Here are ways to do that.

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Wild Apricot

MAY 14, 2020

Looking to create a website for your association? We've rounded up the top 10 best association websites of 2020 and will show you how to create your own.

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How To 448

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Spark Consulting

MAY 15, 2020

If an association wants to move beyond mere aggregation and serve your members by providing real curation, what should you do? To quote my co-author HilaryMarsh: “Stop trying to be Google.” Quoting from our new whitepaper, Cut Through the Clutter: Content Curation, Associations’ Secret Weapon Against Information Overload , Your association’s community is experiencing information overload in a time when it’s become increasingly difficult to assess the quality of that information due t

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Content Industry Leadership 195

Association Success

MAY 14, 2020

We have all heard the phrase “two heads are better than one.” Most of us can agree collaboration and communication contribute to growing creativity, but Angela Kisskeys and Sarah Ruzek have managed to put collaboration at the core of their association. . Collectively, they have headed Associations North for the last three years, an association that identifies itself as “the association for associations.” .

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Leadership South Dakota Organization Minnesota 131

Ungrated

MAY 14, 2020

Community association managers and board members are no strangers to stressful situations—from rules enforcement to addressing assessment delinquencies. The COVID-19 pandemic likely has only added to the tension. Finding ways to relieve stress, prioritize emotional well-being, and maintain your physical health are more important than ever. Daily routines have been altered, worries over finances have increased, and feelings of loneliness have swelled due to being apart from family and friends whi

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Strategy Social Media Tips Association Management 118

Wild Apricot

MAY 11, 2020

Want your association to survive beyond the pandemic? Sarah Sladek, CEO of XYZ University, shares how you can do so.

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Innovation 445

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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Association Adviser

MAY 15, 2020

Listen for more tips about how to draw tech-adopters AND tech-avoiders into a productive conversation about improving your asosciation's data analytics. The post Podcast: Assessing Your Data Analytics Program appeared first on Association Adviser.

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Smooth The Path

MAY 12, 2020

There are so many roles to choose from right now, including teacher, mentor, coach, supporter, cheerleader, connector, guide, innovator, or advocate. Then there are the roles people fall into like the grump, attacker, blamer, critic, belittler, panicker, or worrier. More and more, I’m seeing people choose their role. The staff of one large international association, which puts on many huge events around the world, is like many associations, trying to come up with online solutions.

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Innovation Industry Products Leadership 88

AMR Management Services

MAY 12, 2020

Due to the coronavirus pandemic, there have been an unprecedented number of event cancellations and postponements in 2020. Since early March, as of this writing, we have cancelled 13 AMR.

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Wild Apricot

MAY 15, 2020

There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try.

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Association Adviser

MAY 12, 2020

Programmatic advertising allows associations to inform members of business opportunities and earn non-dues revenue without trampling their own grass. The post Free Up Your Member Communication Real Estate with Programmatic Advertising appeared first on Association Adviser.

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Communications Revenue Marketing 88

MemberClicks

MAY 12, 2020

Last week, MemberClicks hosted MC Thrive, a one-day virtual education experience designed to prepare association and chamber professionals for what’s next. When we first started talking about the idea of a conference, the goal was clear — produce an event where attendees could engage virtually and get meaningful takeaways related to our current world — but when it came to actual execution, we had a lot more questions than we did answers.

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Tips Conference Education Products 91

AMR Management Services

MAY 12, 2020

Due to the coronavirus pandemic, there have been an unprecedented number of event cancellations and postponements in 2020. Since early March, as of this writing, we have cancelled 13 AMR.

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Idea Architects

MAY 15, 2020

Wayfinding. It is the term used to describe the various ways that cities, buildings, parks, transit systems, and more help people find their way and avoid getting lost. I find that more successful organizations pay great attention to wayfinding. Doing so usually accelerates group progress and often increases the satisfaction of group members. During the early stages of every new group —a committee, a staff project team, a board, et al—a handful of basic wayfinding questions need to be answered.

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Nimble AMS

MAY 14, 2020

What associations can learn from a failed online learning launch. Outdated and poorly maintained technology can hurt your organization when you need it most. Here’s how to avoid trouble. At Nimble AMS, we often talk about the struggles organizations have historically experienced with their association management software (AMS) upgrades. What we haven’t talked about as much are the real-life consequences of outdated software.

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Association Success

MAY 13, 2020

While a mentoring relationship is traditionally thought of as a senior leader providing guidance to a junior professional, mentoring can follow many pathways. In my own career, I’ve established relationships as both a mentor and a mentee through formal mentoring programs. I also receive professional guidance though a peer group of mid to senior-level female association leaders, and continue to work on growing an informal “board” of professional advisors.

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Beth Kanter

MAY 15, 2020

Recently I facilitated an online session about how to get better at online meetings for Lightful in the UK where I am a Senior Advisor at Lightful, among other activities, facilitate online master classes for their BRIDGE programme. Here’s an overview the tips and resources I shared. Don’t wing it alone. It’s easy to wing meetings with no formalised planning or an agenda.

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