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Although “engaging people” might not seem like the most groundbreaking approach to organizational growth, it’s a simple idea that has wide-reaching effects. What is engagement, at its core? The more connected we are to something, the more we love it. We develop memories surrounding the people, the experiences, and the things we learn. We’re most attached to the groups or organizations that we’re most involved in.
Make your association's content work harder for you by implementing an organized and consistent content strategy like the pyramid approach. Here's how. The post How to Make Your Content Work Harder for You appeared first on Association Adviser.
The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Your participation will help associations understand how others in the community are navigating communications in the current climate.
Speaker: Gareth Webb & Phill Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks. Join Gareth Webb and Phil Selley in this new session as they walk through the grant lifecycle, highlighting key operational and financial challenges
G2, the leading B2B technology review platform, released their Spring 2020 Grid Report, and we are excited to announce that we’ve been named a Leader in Online Community Management for the 4th consecutive quarter. This is a huge honor for us, as this ranking is based on reviews directly from our customers. The backing of G2 and our customers proves we’re achieving our mission: Making organizations successful by bringing them closer to their customers through meaningful interactions and powerful
This is probably not news to you, but we’re at an information crisis point. Your members and other audiences are dealing with a flood of information during a time when the role of traditional information gatekeepers has become severely devalued. People are overwhelmed with information, much of it false or untrustworthy, and are increasingly unable to discern what is reliable and what is not.
Market Virtual Education Programs Carefully and Caringly Right Now. Read more about Market Virtual Education Programs Carefully and Caringly Right Now.
Well, this spring didn’t go quite as planned. As we began preparing to host SURGE Connect , we knew the event would be virtual as it always has been. We just didn’t know that virtual events would quickly become our only option. In the weeks since we first announced our call for speakers, the world has changed, but our need to connect, create community and find new ways to push our industry forward has only become more apparent.
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
Associations use the term “content curation” frequently, but to quote the great Inigo Montoya: “You keep using that word. I do not think it means what you think it means.” Many times, when we’re using the term “content curation,” what we actually mean is “aggregation.” That is, pulling together a list of related links.
In my little cul-de-sac neighborhood, someone in every home has a job that has been impacted by COVID. One neighbor owns a sit-down restaurant and is scraping rent together by opening for take-out every night with a shoestring kitchen crew. At another house, an oncology nurse’s schedule was reduced to every other week. Yet, another neighbor is the principle of a very successful interior design firm, and she saw her business go from far too busy to no client work in three days.
Are you struggling to capture sponsor/exhibitor revenue for your virtual events? Just like in-person events, you need to prove ROI by showing them that their marketing goals can be achieved in your virtual event venue. Here are ways to do that.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
If an association wants to move beyond mere aggregation and serve your members by providing real curation, what should you do? To quote my co-author HilaryMarsh: “Stop trying to be Google.” Quoting from our new whitepaper, Cut Through the Clutter: Content Curation, Associations’ Secret Weapon Against Information Overload , Your association’s community is experiencing information overload in a time when it’s become increasingly difficult to assess the quality of that information due t
During our Communications Director Mentoring Program group call this week, we discussed ways to get program staff to take and share better photos. Here are several ideas from the group that I thought you could use too! If you do a lot of tabling, instead of having staff take photos of the table (SO. BORING.), create a photo frame with a hashtag or phrase on it that people who walk by can hold and pose with to show support for your organization.
With the many challenges of having had to move completely online in the current environment, University of Westminster’s event management students are here to help. The BA Hons Tourism and Events Management students are about to graduate. Currently, they are all looking for opportunities to apply their knowledge and the experience they have gained during their studies.
Looking to create a website for your association? We've rounded up the top 10 best association websites of 2020 and will show you how to create your own.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
We have all heard the phrase “two heads are better than one.” Most of us can agree collaboration and communication contribute to growing creativity, but Angela Kisskeys and Sarah Ruzek have managed to put collaboration at the core of their association. . Collectively, they have headed Associations North for the last three years, an association that identifies itself as “the association for associations.” .
Community association managers and board members are no strangers to stressful situations—from rules enforcement to addressing assessment delinquencies. The COVID-19 pandemic likely has only added to the tension. Finding ways to relieve stress, prioritize emotional well-being, and maintain your physical health are more important than ever. Daily routines have been altered, worries over finances have increased, and feelings of loneliness have swelled due to being apart from family and friends whi
Venue Search London has some great up-to-date insights into London corporate event buyers’ sentiment around their event plans for the Autumn and Christmas seasons. You can also view the recorded webinar on the short-to-medium term future of the UK events market, which includes thoughts from Founder, Sam Gill. You can see the main survey findings below, but it’s important to explain the Survey method before you look at the data here.
There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Recently I facilitated an online session about how to get better at online meetings for Lightful in the UK where I am a Senior Advisor at Lightful, among other activities, facilitate online master classes for their BRIDGE programme. Here’s an overview the tips and resources I shared. Don’t wing it alone. It’s easy to wing meetings with no formalised planning or an agenda.
Kivi’s house. Lexington, NC. Everyone still hanging in there? Let’s at least pretend to get some work done by checking out the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have some digital data, email marketing and SEO tips, online team building and more. It’s time for Mixed Links… Update your online communications strategy with recent data and insights from this April version of Hootsuite’s Digital
Last week London based event agency Eventify celebrated their second birthday after a momentous year which has seen them deliver over 800 hours of events for more than 11,000 guests in 14 worldwide locations. Events included a Studio 54 inspired company ball, a festival themed Christmas party and a product launch at the Tower of London. Started in 2018, Eventify is the creation of Rebecca Thomas and Samantha Burton, who both have experience working in London agencies and flagship venues as well
Last week, MemberClicks hosted MC Thrive, a one-day virtual education experience designed to prepare association and chamber professionals for what’s next. When we first started talking about the idea of a conference, the goal was clear — produce an event where attendees could engage virtually and get meaningful takeaways related to our current world — but when it came to actual execution, we had a lot more questions than we did answers.
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Listen for more tips about how to draw tech-adopters AND tech-avoiders into a productive conversation about improving your asosciation's data analytics. The post Podcast: Assessing Your Data Analytics Program appeared first on Association Adviser.
Guest post by Sigmund VanDamme, Membership Software Evangelist, Community Brands What is the true cost of purchasing, owning, and maintaining an association management software (AMS) system? It’s an important question to ask – especially if your organization is considering a move to a new, enterprise-level AMS system. You need to understand what you’re getting into before you decide on the AMS that’s.
Event organisers cancelling or postponing events are missing out on essential lead and revenue streams that their traditional physical events would have provided. Channel Edge Online Events is here to help. Enabling event organisers to move their events online, whether agenda or kiosk based, this exciting new platform is easy to use, quick to launch and excellent value.
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