The Secret to Attracting New Members
Elevating Engagement
DECEMBER 1, 2023
Here’s a question that comes in so often I’m adding it to the ‘Ask Amanda’ series. “We have such a hard time attracting and recruiting new members. Help!” -Asks nearly everyone. Years ago, the hosts of the Membership Marketing Benchmark Report used to ask what drove the most awareness for associations. The top answer was, ‘word of mouth.’ 80% of association marketing success was attributed to word of mouth.
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