Sat.Mar 02, 2024 - Fri.Mar 08, 2024

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Embrace the Future: How Associations Are Thriving in 2024

Sequence Consulting

Reading Time: 4 minutes Association Management Trends 2024 In the evolving landscape of 2024, associations face a pivotal moment characterized by significant shifts in membership dynamics, economic pressures, and technological advancements. This year’s association outlook underscores the necessity to adapt and thrive amidst these changes. Here are some of the transformative strategies and innovations we see shaping the future of associations.

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How to Grow Revenue and Members’ Careers in Today’s Labor Market

YM Careers

The labor market is in flux. Here’s how to grow your association’s revenue and members’ careers no matter what the market brings. The post How to Grow Revenue and Members’ Careers in Today’s Labor Market appeared first on YM Careers by Community Brands.

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How to create an association marketing strategy

Freestone

Introduction Are you looking to grow your continuing education program? It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

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Adopting an Experience-Driven Approach to Membership Growth

Forj

Members expectations of their associations and professional communities are increasing based on their experiences with other brands. Technology is advancing all around us. As the bar rises, so do member expectations for a personalized and modern experience.

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A New Look At Running Grants & Programs: Why Use A System When You Have Excel?

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

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Introducing the Association Podcast Directory

AssociationChat

This podcast directory spans the gamut of topics relevant to today's association professionals. Each podcast has been curated to ensure you have access to a broad spectrum of perspectives, ensuring there's something for every interest and challenge you may face. Innovation, inspiration, and information await at your fingertips. The post Introducing the Association Podcast Directory appeared first on Association Chat.

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The Global Side of Diversity, Equity & Inclusion

Association Adviser

Republished from Associations Evolve 2023 and Beyond “Isn’t Diversity, Equity, and Inclusion (DEI) mostly an American issue?” is a question often asked. Yet the need and desire to enhance DEI is not a US issue, it’s a global one.

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Management Group Releases AI Tools

Associations Now

The American Management Association’s products are designed to support a workforce that’s still learning to use—and trust—generative AI. The American Management Association has created a hub for AI learning, responding to research that found most organizations lack a clear strategy around the technology. The suite of courses and learning tools , released last month, follows on AMA research on companies’ use of AI.

Tools 105
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Communications That Connect and Engage

Association Strong

All we can say is WOW on this incredible episode. Tom Morrison & Dave Will interview Amber Worthen, Founder of ASW Communications on EVERYTHING communications and email. Amber unpacks the keys to email marketing, what to do, what not to do and how to frame messaging that gets action. Must listen for any association professional. All we can say is WOW on this incredible episode.

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Combine Your Career Center and AMS for Better Member Value

YM Careers

Learn how combining your online career center and AMS can improve member acquisition and engagement for your association. The post Combine Your Career Center and AMS for Better Member Value appeared first on YM Careers by Community Brands.

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Find New Non-Dues Revenue Streams for Your Organization with This Free Guide

Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a

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Association Brain Food: 3.8.24

Reid All About it

The weekly list of free educational events and resources for the association community… 2024 association trends. Fíonta shares what they’ve been hearing and seeing lately in the association community and what they suspect is on the horizon. As you might expect, AI is on the list, but they look beyond the usual discussion points. They also give their take on sunsetting, membership models, subscription tactics, community and releasing the need for perfection.

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8 Education Program Marketing Principles to Revisit or Research

WBT Systems

Association professionals must be competent in many areas—or domains, if you’re CAE-bound. Yes, you are modern Renaissance men and women.

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Corporate Transparency Act Ruled UNCONSTITUTIONAL

Association Alert

If you are reading this article, odds are that you have heard of the Corporate Transparency Act (“CTA”). Odds also are that this is the first you have heard that a Federal Court in the Northern District of Alabama has ruled it to be unconstitutional because the CTA “ cannot be justified as an exercise of Congress’ enumerated powers.” National Small Business United v.

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Tips to Cultivate School Spirit in Your Next Fundraiser

NXUnite

Picture this—your elementary school is bustling with students returning from the summer holiday and your school board is brainstorming how you can channel their school spirit and excitement into your next fundraiser. By tapping into this collective energy early on as the new school year kicks off, you can establish a solid foundation that not only celebrates the return to school but also builds anticipation and support for upcoming events.

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Forecasting Failures Are Costly: Heres How To Fix Them

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

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The Sustainable Event Guide 2024

Event Industry News

As sustainability continues to take centre stage in event planning, this comprehensive guide serves as your go-to resource for discovering the top sustainable venues and suppliers.

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Embrace equity, diversity, and inclusion during the 2024 Women’s History Month

Nimble AMS

March is Women’s History Month. Since 1987, the United States has honored women’s ongoing contributions to history, society, and culture. The 2024 Women’s History Month celebrates women who promote equity, diversity, and inclusion efforts. This March, join us in honoring the women who make your organization and community a better place! What is Women’s History Month?

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Fewer restrictions, greater impact: How Candid shifted to unrestricted support 

Candid

Candid did something bold in 2023: We asked that funders put their trust in us by providing unrestricted grant support for our planned mission-critical work—projects we believed would make the biggest impact for the sector at large. This strategic pivot meant that we had to make the difficult choice to stop actively seeking programmatic support that had, until that point, made up a chunk of our contributed revenue.

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How to Engage Different Personalities

Elevating Engagement

Have you got introverts? Here are two interesting questions to ponder. Roughly what percent of your membership feels more introverted? Now, roughly what percent of your membership acts more introverted? I bet these answers are not the same. So many people say that part of adulting is learning to act more extroverted despite feeling introverted. During the Member Engagement Labs, Rita asked, “[What are some] approaches for [engaging] different personalities?

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The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

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Transition: How working in B2B events has evolved

Event Industry News

In this episode of the Event Industry News Podcast host, James Dickson, is joined by Terrapinn COO Sharon Roessen. Sharon has been with Terrapinn for 30 years this year, starting in marketing and progressing through the company.

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Facing Property Insurance Challenges

Colorado HOA Law

Skyrocketing premiums for property insurance coverage for many common interest communities in Colorado, particularly condominium projects, are becoming a financial nightmare for those communities impacted by the premium hikes and the homeowners who live in them. In fact, the Speaker of the House in Colorado is sponsoring House Bill 24-1108 to require the Commissioner of Insurance to conduct a study on the property insurance market for common interest communities in Colorado and to make recommend

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Setting work-life boundaries when working from home 

Candid

The shift to remote work is one of the most significant workplace trends we’ve seen in recent years. Already on the rise before 2020, it became the norm during the COVID-19 pandemic. Four years later, many organizations ( including Candid ) continue to offer work-location flexibility. It has also increasingly become a highly desired perk. One study found that U.S. employees are willing to give up 8% in annual pay for a remote job.

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Promoting Your Events: Beyond the Stock Photo

AMR Management Services

In the association world, we know attendees choose meetings based on a variety of reasons: continuing education requirements, networking with colleagues, staying current on industry trends, products and services and, of course, the location and venue. Hawaiian Board retreat in the summer? Winter conference at a ski resort? These locations and venues have a built-in… The post Promoting Your Events: Beyond the Stock Photo first appeared on AMR Management Services.

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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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Case Study: TCEA's Community-Led Growth Journey

Forj

Introduction The Texas Computer Education Association (TCEA) isa member-based organization dedicated to advancing teaching and learning through the use of technology. Their mission is to advance teaching and learning through the use of technology. With more than 80,000 members around the world, community-led growth has become central to TCEA's strategy.

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Preparing Your Nonprofit to Move Beyond the Founder

Blue Avocado

Stepping away is part of the nonprofit circle of life. Over the years, I have worked with many founder-led (or until-recently-founder-led) organizations. There is something exciting about being part of that first wave, when a bold new idea emerges, takes shape, and hopefully improves society around it. But for those toiling away in young nonprofits, it is often grueling and sometimes even cruel.

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How to find your first prospective donors: Tips for new nonprofits 

Candid

Fundraising can be an ongoing challenge for any nonprofit organization, but for newly established ones, it can be a daunting hurdle. An organization that’s just starting out has to compete for funding with nearly two million other U.S. nonprofits while also setting up and launching programs. One major obstacle is that foundations are reluctant to award grants to emerging organizations.

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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Are sharks circling your member base, eyeing bites for their next meal? Even if your association is trapped in a sea of competition, you can change course and sail toward possibility. Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value.

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Turn Messy Data into a Strategic Asset with This Essential Guide

Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.

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The Best Listserv Alternatives for Associations and Professional Networks

Forj

Listservs can be a good tool for starting a community, but many organizations outgrow the limited tech capabilities. Your members are used to using SMS, apps, social media, and many other forms of communication. Relying on a listserv can limit your effectiveness and reach as you grow, so it is worth it to look at alternatives that can help you better serve your community members.

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When Your Style Guide is Outdated or Incomplete

Nonprofit Marketing Guide

We recently asked more than 50 nonprofit communicators about their top problems with their style guide or brand book. The first answer was that the style guide was outdated. The second answer was that the style guide was incomplete. The rest of the answers are in the graphic above, which includes the style guide being inconsistent, too complicated, and not followed.

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Why Your Association Needs a CIO (How a Fractional CIO can Make this Affordable)

Achurch

Having strategic technology leaders on your team is imperative. They play a pivotal role in ensuring the right technologies are not only in place but also effectively leveraged to meet and exceed your goals. Aligns goals and operations A CIO aligns your IT’s enterprise elements with your business objectives. They create a unified technology approach to meet each department’s individual needs and the organization’s collective needs.

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