Sat.Mar 02, 2024 - Fri.Mar 08, 2024

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Embrace the Future: How Associations Are Thriving in 2024

Association Freak

Reading Time: 4 minutes Association Management Trends 2024 In the evolving landscape of 2024, associations face a pivotal moment characterized by significant shifts in membership dynamics, economic pressures, and technological advancements. This year’s association outlook underscores the necessity to adapt and thrive amidst these changes. Here are some of the transformative strategies and innovations we see shaping the future of associations.

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How to Grow Revenue and Members’ Careers in Today’s Labor Market

YM Careers

The labor market is in flux. Here’s how to grow your association’s revenue and members’ careers no matter what the market brings. The post How to Grow Revenue and Members’ Careers in Today’s Labor Market appeared first on YM Careers by Community Brands.

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How to create an association marketing strategy

Freestone

Introduction Are you looking to grow your continuing education program? It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

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Adopting an Experience-Driven Approach to Membership Growth

Forj

Members expectations of their associations and professional communities are increasing based on their experiences with other brands. Technology is advancing all around us. As the bar rises, so do member expectations for a personalized and modern experience.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Introducing the Association Podcast Directory

AssociationChat

This podcast directory spans the gamut of topics relevant to today's association professionals. Each podcast has been curated to ensure you have access to a broad spectrum of perspectives, ensuring there's something for every interest and challenge you may face. Innovation, inspiration, and information await at your fingertips. The post Introducing the Association Podcast Directory appeared first on Association Chat.

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The Global Side of Diversity, Equity & Inclusion

Association Adviser

Republished from Associations Evolve 2023 and Beyond “Isn’t Diversity, Equity, and Inclusion (DEI) mostly an American issue?” is a question often asked. Yet the need and desire to enhance DEI is not a US issue, it’s a global one.

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Management Group Releases AI Tools

Associations Now

The American Management Association’s products are designed to support a workforce that’s still learning to use—and trust—generative AI. The American Management Association has created a hub for AI learning, responding to research that found most organizations lack a clear strategy around the technology. The suite of courses and learning tools , released last month, follows on AMA research on companies’ use of AI.

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Communications That Connect and Engage

Association Strong

All we can say is WOW on this incredible episode. Tom Morrison & Dave Will interview Amber Worthen, Founder of ASW Communications on EVERYTHING communications and email. Amber unpacks the keys to email marketing, what to do, what not to do and how to frame messaging that gets action. Must listen for any association professional. All we can say is WOW on this incredible episode.

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Combine Your Career Center and AMS for Better Member Value

YM Careers

Learn how combining your online career center and AMS can improve member acquisition and engagement for your association. The post Combine Your Career Center and AMS for Better Member Value appeared first on YM Careers by Community Brands.

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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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Association Brain Food: 3.8.24

Reid All About it

The weekly list of free educational events and resources for the association community… 2024 association trends. Fíonta shares what they’ve been hearing and seeing lately in the association community and what they suspect is on the horizon. As you might expect, AI is on the list, but they look beyond the usual discussion points. They also give their take on sunsetting, membership models, subscription tactics, community and releasing the need for perfection.

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8 Education Program Marketing Principles to Revisit or Research

WBT Systems

Association professionals must be competent in many areas—or domains, if you’re CAE-bound. Yes, you are modern Renaissance men and women.

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Tips to Cultivate School Spirit in Your Next Fundraiser

NXUnite

Picture this—your elementary school is bustling with students returning from the summer holiday and your school board is brainstorming how you can channel their school spirit and excitement into your next fundraiser. By tapping into this collective energy early on as the new school year kicks off, you can establish a solid foundation that not only celebrates the return to school but also builds anticipation and support for upcoming events.

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Corporate Transparency Act Ruled UNCONSTITUTIONAL

Association Alert

If you are reading this article, odds are that you have heard of the Corporate Transparency Act (“CTA”). Odds also are that this is the first you have heard that a Federal Court in the Northern District of Alabama has ruled it to be unconstitutional because the CTA “ cannot be justified as an exercise of Congress’ enumerated powers.” National Small Business United v.

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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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Embrace equity, diversity, and inclusion during the 2024 Women’s History Month

Nimble AMS

March is Women’s History Month. Since 1987, the United States has honored women’s ongoing contributions to history, society, and culture. The 2024 Women’s History Month celebrates women who promote equity, diversity, and inclusion efforts. This March, join us in honoring the women who make your organization and community a better place! What is Women’s History Month?

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Promoting Your Events: Beyond the Stock Photo

AMR Management Services

In the association world, we know attendees choose meetings based on a variety of reasons: continuing education requirements, networking with colleagues, staying current on industry trends, products and services and, of course, the location and venue. Hawaiian Board retreat in the summer? Winter conference at a ski resort? These locations and venues have a built-in… The post Promoting Your Events: Beyond the Stock Photo first appeared on AMR Management Services.

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Case Study: TCEA's Community-Led Growth Journey

Forj

Introduction The Texas Computer Education Association (TCEA) isa member-based organization dedicated to advancing teaching and learning through the use of technology. Their mission is to advance teaching and learning through the use of technology. With more than 80,000 members around the world, community-led growth has become central to TCEA's strategy.

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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Are sharks circling your member base, eyeing bites for their next meal? Even if your association is trapped in a sea of competition, you can change course and sail toward possibility. Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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Why Your Association Needs a CIO (How a Fractional CIO can Make this Affordable)

Achurch

Having strategic technology leaders on your team is imperative. They play a pivotal role in ensuring the right technologies are not only in place but also effectively leveraged to meet and exceed your goals. Aligns goals and operations A CIO aligns your IT’s enterprise elements with your business objectives. They create a unified technology approach to meet each department’s individual needs and the organization’s collective needs.

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Facing Property Insurance Challenges

Colorado HOA Law

Skyrocketing premiums for property insurance coverage for many common interest communities in Colorado, particularly condominium projects, are becoming a financial nightmare for those communities impacted by the premium hikes and the homeowners who live in them. In fact, the Speaker of the House in Colorado is sponsoring House Bill 24-1108 to require the Commissioner of Insurance to conduct a study on the property insurance market for common interest communities in Colorado and to make recommend

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The Best Listserv Alternatives for Associations and Professional Networks

Forj

Listservs can be a good tool for starting a community, but many organizations outgrow the limited tech capabilities. Your members are used to using SMS, apps, social media, and many other forms of communication. Relying on a listserv can limit your effectiveness and reach as you grow, so it is worth it to look at alternatives that can help you better serve your community members.

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How to Become Your Members’ First Choice: Strategies for “Second Societies”

Association Freak

Reading Time: 3 minutes Are You Your Members’ First Choice? Do most of your members belong to other associations? If they had to pick one, would it be you? If the answer is no, you may be a second society. Members’ first choice will always be the organization with the member value proposition most closely aligned with what they do for a living, where they can find the resources and experiences specific to their field—the one they must belong to do their job well.

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Unlock the Future of Learning Growth and Retention at Cognition24!

The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.

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How to Engage Different Personalities

Elevating Engagement

Have you got introverts? Here are two interesting questions to ponder. Roughly what percent of your membership feels more introverted? Now, roughly what percent of your membership acts more introverted? I bet these answers are not the same. So many people say that part of adulting is learning to act more extroverted despite feeling introverted. During the Member Engagement Labs, Rita asked, “[What are some] approaches for [engaging] different personalities?

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Communication Practices to Work Smarter not Harder

Achurch

Technology is supposed to make your work life easier. Establishing communication protocols and practices will help you work smarter, not harder. But it’s not a solo effort. To improve office communication and collaboration you need management’s support. Below are areas where you and your team can get started to minimize digital overload. Establish Communication Guidelines Every communication and collaboration tool must have a unique purpose.

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How to plan a professional development day for your association  

Freestone

Introduction Are you looking for strategies to boost member engagement in your professional development program? You might consider scheduling an annual Professional Development Day! A Professional Development Day is an innovative way to keep members engaged with your learning program. Read our blog for tips to plan a notable Professional Development Day, boosting the learning experience and driving engagement.

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How to Become Your Members’ First Choice: Strategies for “Second Societies”

Association Freak

Reading Time: 3 minutes Are You Your Members’ First Choice? Do most of your members belong to other associations? If they had to pick one, would it be you? If the answer is no, you may be a second society. Members’ first choice will always be the organization with the member value proposition most closely aligned with what they do for a living, where they can find the resources and experiences specific to their field—the one they must belong to do their job well.

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Unlock the Secrets to Building Community

Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. That’s because an increasing number of patients are now using the Internet and social media to address their healthcare needs. It’s crucial for healthcare organizations and medical practices to adjust accordingly and shift away from traditional marketing strategies and fully embrace digital marketing to locate, engage with

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Keys to a Successful Partnership

Associations Now

The American Marketing Association’s approach to learning reflects an awareness of when you need others’ assistance, while leveraging your own strengths. Partnerships are two-way streets—each side of the partnership needs to feel like they’re getting something out of the experience. So when the American Marketing Association began looking into partnerships around its education program in 2019, it knew what it needed—access to best practices in niche areas, developed and delivered faster than it

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How Private Clubs & Associations Can Benefit From AI

The Journal by EXEC

Image Credit: SO/ Sotogrande Spa Golf Resort, Reiimagine In the modern era, the pace of technological advancement is nothing short of breathtaking, with artificial intelligence leading the charge. What once seemed like science fiction is now permeating various sectors, reshaping industries, and redefining how businesses operate. For private clubs and associations, this AI-driven transformation represents a golden opportunity that transcends traditional boundaries and sets the stage for unparalle