Multiview
AUGUST 16, 2023
The elevator pitch is an essential tool in any organization's marketing arsenal for attracting new members. The idea behind the elevator pitch is simple: a brief description of your organization that can be delivered in the time it takes to ride an elevator (about 1-2 minutes). It needs to be engaging and informational so that prospective members know who you are but leaves room for curiosity.
The Journal by EXEC
AUGUST 14, 2023
Marketing is an intricate art of communication and a skill of conveying the right message to the right people at the right time. And in the context of membership programs, it is the magic wand that transforms casual browsers into engaged members and one-time members into loyal advocates. So, how do you ensure your marketing efforts hit the bullseye?
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Aptify
AUGUST 17, 2023
Your choice of association management software is too big of a decision to leave to chance. Here’s how to avoid regrets with your next AMS purchase. Purchasing new association management software (AMS) is a big investment of time and money. The last thing you want is to buy a new AMS system and then regret it because it fails to help your organization move forward or even leaves your association worse off than before you bought it.
WBT Systems
AUGUST 14, 2023
At the ASAE Annual Meeting, peer-to-peer learning was everywhere. As conference speakers, association professionals shared ideas, how-to information, and case studies with their peers.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
Associations Now
AUGUST 14, 2023
Whether it’s articles or webinars, member-generated content can help your association showcase its value and demonstrate thought leadership. During a session at the 2023 ASAE Annual Meeting & Expo, the American Staffing Association shared how that strategy has worked for them. When used effectively, member-generated content—whether it comes from volunteers, speakers, vendors, or industry partners—can help your organization further its mission and drive member value.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Florida Condo & HOA Law Blog
AUGUST 13, 2023
Q: The board of directors of my condominium association has been discussing taking out a loan to pay for major repairs to our condominium building. To my knowledge, our association has never borrowed money before. It seems to me that for such a serious undertaking, a vote of our owners should be required. Is a loan by the association a mortgage on my unit?
MemberClicks
AUGUST 16, 2023
Introduction When we think of nonprofits, our minds often drift toward charities and philanthropic organizations. However, the world of nonprofits encompasses a wide variety of entities, including those that might not fit the traditional mold of a charitable organization. One such category is the 501(c)(6) organization (in the United States), which serves to support the business interests and activities of its members.
Multiview
AUGUST 16, 2023
The success of an association relies heavily on the inner workings of the organization and its leadership. Board members pla y a significant role in this as the y hold influence in making changes and decisions on behalf of the organization's members while helping shape the association's trajectory. By supporting th eir transition into lea d ership with helpful resources and a solid framework, they are set up to perform their responsibilities with excellence.
AssociationChat
AUGUST 12, 2023
In a riveting new episode of Association Chat, KiKi L’Italien and Beth Arritt come together to explore the uncharted terrains of data management, automation, and artificial intelligence in the association industry. KiKi brings attention to the often-overlooked importance of small data. She stresses the need to ensure its accuracy before moving onto the broader spectrum of big data.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Association Analytics
AUGUST 14, 2023
AI has garnered a lot of global and national attention across most industries in recent months. Popular AI tools like ChatGPT and Bard are continuously learning how to work faster and more efficiently, which can stir up a lot of feelings in us humans. As such, some organizations have already jumped on the bandwagon and are quickly adapting, while others are hesitating to embrace the potential of this technology.
Aaron Wolowiec
AUGUST 18, 2023
John Bacon is our Gardian of the Month! Find out his strategy for helping someone learn a difficult topic, he share his favorite network and why it's special, how he thinks mentorship aids in knowledge transfer, the book he can't live without, and what the title of a book about his life would be called.
Reid All About it
AUGUST 18, 2023
The weekly list of free educational events and resources for the association community… Love. Love will keep us together… Education programs. TopClass LMS suggests offering peer-to-peer online learning programs. In these standalone short programs, member instructors introduce skills, practices, or hobbies to fellow members. The programs are relationship and community builders since they help members connect with each other on both a personal and professional level.
AvidXchange: Association Management
AUGUST 17, 2023
The AvidXchange Podcast Network just posted a new episode of its “Middle Market Report” program. In this episode, our Jarett Tran, senior account executive, Community Association Management, interviewed Maegan Woytek, a senior account executive at Vantaca. The two discussed the findings of AvidXchange’s recent survey conducted with the Community Associations Institute (CAI) on the challenges and priorities of today’s community association management companies.
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Association Analytics
AUGUST 18, 2023
Whether you’ve used iMIS for years, are just getting started or considering making the switch, you will likely have similar struggles and questions. Some in.
Association Adviser
AUGUST 16, 2023
The Naylor Client Marketing team had the privilege of attending this year’s esteemed ASAE Marketing, Membership & Communications Conference (MMCC), a prominent annual gathering held in the heart of Washington, DC. This year’s event was an enlightening hub of diverse perspectives, featuring discussions spanning vital subjects like social justice, content personalization, mental health, and the […] The post Unlocking Email Marketing Success: Insider Tips for Association Execu
.orgSource
AUGUST 14, 2023
“Anything you can do I can do better. I can do anything better than you!” So, who does AI best, ChatGPT or Bard? In case you’ve been living in a yurt in Mongolia, ChatGPT by Open AI launched in November 2022, is the Einstein of chatbots. That light-hearted description probably isn’t worthy of the significance of this advanced language technology’s entrance into the public market.
PROPEL
AUGUST 18, 2023
I am writing a chapter for our upcoming book, Culture Change Made Easy, and the focus of the chapter is transparency. Specifically, we focus on the “lagging transparency” culture pattern that we identified in our research. Many cultures suffer from lagging transparency, where they are too reactive in their information sharing, rather than being proactive about it.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Association Analytics
AUGUST 18, 2023
The post Turning Your Static iMIS Reports into Actionable Insights – 8/31/23 appeared first on Association Analytics.
Associations Now
AUGUST 15, 2023
The American Psychological Association’s survey is based on new U.S. Surgeon General guidelines around wellness at the office. American workers not only want their employers to do more on behalf of their emotional well-being but also report high levels of workplace toxicity and harassment, according to a new survey. The 2023 Work in America Survey , conducted by the American Psychological Association and released last month, found that nearly a fifth of U.S. workers (19 percent) describe their w
Forj
AUGUST 17, 2023
Forj, the leading software platform provider purpose-built for communities of practice, is excited to announce its expanded vision and new, unified branding following the company’s successful acquisition of Mobilize and merger with Web Courseworks earlier this year.
PROPEL
AUGUST 15, 2023
In this thought-provoking episode of “Empowering Workplaces,” hosts Sanja Licina, PhD, and Maddie Grant engage in a fascinating conversation with our guest, Juana Bordas. As a leadership and diversity expert, author of “The Power of Latino Leadership,” and the founder of Mestiza Leadership International, Juana brings a wealth of knowledge and experiences to the discussion.
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The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.
Elevating Engagement
AUGUST 18, 2023
A man with a white beard at window #1 of a local Wendy’s greets every customer with a hearty and warm “Hello! How are you?” Further south along the Delaware coast, a young woman dances and sings while taking orders in the Chick-fil-A car line. Far to the north, someone stocking shelves at Trader Joe’s spots a puzzled customer and asks the customer if they need help finding something.
Associations Now
AUGUST 16, 2023
Training can help marketing teams gain a deeper understanding of cultural sensitivities and differing worldviews, allowing them to craft more authentic messaging. During the pandemic, Rodneikka Scott, CAE, vice president of member and state engagement at the National Society of Professional Engineers, had the chance to attend a virtual conference hosted by one of NSPE’s Middle East partners.
Achieve
AUGUST 18, 2023
It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. But in many cases, fundraising event success doesn’t depend solely on the amount of money you raise.
Freestone
AUGUST 17, 2023
The Preventive Cardiovascular Nurses Association (PCNA) is based in Madison, Wisconsin with 37 chapters located across the country. Home to 11,000 nurses and healthcare providers in North America and around the world, PCNA provides continuing education (CE), professional development, and clinical resources. Discover how PCNA leverages Freestone LMS to stream its annual conference and discover best practice tips to elevate your annual event to achieve similar success!
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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
Elevating Engagement
AUGUST 18, 2023
A man with a white beard at window #1 of a local Wendy’s greets every customer with a hearty and warm “Hello! How are you?” Further south along the Delaware coast, a young woman dances and sings while taking orders in the Chick-fil-A car line. Far to the north, someone stocking shelves at Trader Joe’s spots a puzzled customer and asks the customer if they need help finding something.
Crowd Wisdom
AUGUST 17, 2023
Are you looking for strategies to take your continuing education (CE) program from good to great? By using a robust learning management software (LMS) like Crowd Wisdom, your CE program already has a competitive advantage. However, you can create an even better learning experience when you invest in a modern association management software (AMS) like Nimble AMS.
MatrixG
AUGUST 17, 2023
Our online identities are, unfortunately, not in our control. The internet was created for communication between computers, but our presence as individuals on the internet is less formally defined. We create online accounts and over time we may forget they exist, if we haven’t already forgotten our passwords. Technology advocates argue that we need an identity layer for the internet.
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