Multiview
AUGUST 16, 2023
The elevator pitch is an essential tool in any organization's marketing arsenal for attracting new members. The idea behind the elevator pitch is simple: a brief description of your organization that can be delivered in the time it takes to ride an elevator (about 1-2 minutes). It needs to be engaging and informational so that prospective members know who you are but leaves room for curiosity.
The Journal by EXEC
AUGUST 14, 2023
Marketing is an intricate art of communication and a skill of conveying the right message to the right people at the right time. And in the context of membership programs, it is the magic wand that transforms casual browsers into engaged members and one-time members into loyal advocates. So, how do you ensure your marketing efforts hit the bullseye?
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Aptify
AUGUST 17, 2023
Your choice of association management software is too big of a decision to leave to chance. Here’s how to avoid regrets with your next AMS purchase. Purchasing new association management software (AMS) is a big investment of time and money. The last thing you want is to buy a new AMS system and then regret it because it fails to help your organization move forward or even leaves your association worse off than before you bought it.
WBT Systems
AUGUST 14, 2023
At the ASAE Annual Meeting, peer-to-peer learning was everywhere. As conference speakers, association professionals shared ideas, how-to information, and case studies with their peers.
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Struggling to get members to open or engage with your emails? You're not alone. Our free Best Practices for Email Marketing guide offers practical tips to strengthen your email strategy and improve engagement. Inside, you'll learn how to: Write subject lines that increase open rates Build scannable, mobile-friendly designs Choose send times that fit your audience Personalize content with Smart Newsletter Use Message Report data to refine strategy This guide helps associations and chambers create
Associations Now
AUGUST 14, 2023
Whether it’s articles or webinars, member-generated content can help your association showcase its value and demonstrate thought leadership. During a session at the 2023 ASAE Annual Meeting & Expo, the American Staffing Association shared how that strategy has worked for them. When used effectively, member-generated content—whether it comes from volunteers, speakers, vendors, or industry partners—can help your organization further its mission and drive member value.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Florida Condo & HOA Law Blog
AUGUST 13, 2023
Q: The board of directors of my condominium association has been discussing taking out a loan to pay for major repairs to our condominium building. To my knowledge, our association has never borrowed money before. It seems to me that for such a serious undertaking, a vote of our owners should be required. Is a loan by the association a mortgage on my unit?
MemberClicks
AUGUST 16, 2023
Introduction When we think of nonprofits, our minds often drift toward charities and philanthropic organizations. However, the world of nonprofits encompasses a wide variety of entities, including those that might not fit the traditional mold of a charitable organization. One such category is the 501(c)(6) organization (in the United States), which serves to support the business interests and activities of its members.
Multiview
AUGUST 16, 2023
The success of an association relies heavily on the inner workings of the organization and its leadership. Board members pla y a significant role in this as the y hold influence in making changes and decisions on behalf of the organization's members while helping shape the association's trajectory. By supporting th eir transition into lea d ership with helpful resources and a solid framework, they are set up to perform their responsibilities with excellence.
AssociationChat
AUGUST 12, 2023
In a riveting new episode of Association Chat, KiKi L’Italien and Beth Arritt come together to explore the uncharted terrains of data management, automation, and artificial intelligence in the association industry. KiKi brings attention to the often-overlooked importance of small data. She stresses the need to ensure its accuracy before moving onto the broader spectrum of big data.
Speaker: Sean Yoder
Nonprofits are under more pressure than ever to demonstrate financial accountability while continuing to expand their impact. Traditional budgeting models often fall short, reinforcing silos, limiting flexibility, and stalling growth. Enter collaborative budgeting: a dynamic, team-driven process that enables smarter resource allocation and builds financial resilience at scale.
Potomac Core
AUGUST 16, 2023
Strategic Partnerships work and they really matter. In a time of constant change and uncertainty, Industry Executives seek new ways to create a better business environment and drive top line growth. Industries ranging from the Vertical Aviation Industry (Helicopter Association International) to the Frozen Food Industry (American Frozen Food Institute) are building Strategic Partnerships with their Trade Associations.
Association Analytics
AUGUST 18, 2023
Whether you’ve used iMIS for years, are just getting started or considering making the switch, you will likely have similar struggles and questions. Some in.
Aaron Wolowiec
AUGUST 18, 2023
John Bacon is our Gardian of the Month! Find out his strategy for helping someone learn a difficult topic, he share his favorite network and why it's special, how he thinks mentorship aids in knowledge transfer, the book he can't live without, and what the title of a book about his life would be called.
Reid All About it
AUGUST 18, 2023
The weekly list of free educational events and resources for the association community… Love. Love will keep us together… Education programs. TopClass LMS suggests offering peer-to-peer online learning programs. In these standalone short programs, member instructors introduce skills, practices, or hobbies to fellow members. The programs are relationship and community builders since they help members connect with each other on both a personal and professional level.
Speaker: Tim Sarrantonio, Director of Community Engagement
There’s more than one way to end the year with impact—and we’re letting you decide the direction. In this "choose your own adventure" community-led webinar, attendees will vote in real time to pick one of three year-end event strategies to explore in depth: Volunteer Appreciation Events 🧡 Peer-to-Peer Fundraising Campaigns 🌈 Mission/Program Celebrations 🎉 Once the path is chosen, we’ll dive into a step-by-step engagement workflow plan tailored to that format, showing how
Association Adviser
AUGUST 16, 2023
The Naylor Client Marketing team had the privilege of attending this year’s esteemed ASAE Marketing, Membership & Communications Conference (MMCC), a prominent annual gathering held in the heart of Washington, DC. This year’s event was an enlightening hub of diverse perspectives, featuring discussions spanning vital subjects like social justice, content personalization, mental health, and the […] The post Unlocking Email Marketing Success: Insider Tips for Association Execu
Association Analytics
AUGUST 14, 2023
AI has garnered a lot of global and national attention across most industries in recent months. Popular AI tools like ChatGPT and Bard are continuously learning how to work faster and more efficiently, which can stir up a lot of feelings in us humans. As such, some organizations have already jumped on the bandwagon and are quickly adapting, while others are hesitating to embrace the potential of this technology.
AvidXchange: Association Management
AUGUST 17, 2023
The AvidXchange Podcast Network just posted a new episode of its “Middle Market Report” program. In this episode, our Jarett Tran, senior account executive, Community Association Management, interviewed Maegan Woytek, a senior account executive at Vantaca. The two discussed the findings of AvidXchange’s recent survey conducted with the Community Associations Institute (CAI) on the challenges and priorities of today’s community association management companies.
PROPEL
AUGUST 18, 2023
I am writing a chapter for our upcoming book, Culture Change Made Easy, and the focus of the chapter is transparency. Specifically, we focus on the “lagging transparency” culture pattern that we identified in our research. Many cultures suffer from lagging transparency, where they are too reactive in their information sharing, rather than being proactive about it.
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Is your current AMS is creating more problems than it solves? You can lead the change. This eBook shares a customizable letter designed to help you clearly communicate your organization’s challenges, highlight the benefits of a modern system, and make a strong case for exploring a new AMS. Whether it’s outdated reporting, clunky workflows, or member frustration, this resource will help you start the conversation with clarity and position yourself as the advocate your organization needs.
Event Industry News
AUGUST 17, 2023
Ewelina Dunkley has years of experience in the live events world, working in hospitality, fine dining and private parties before joining what is now called Meta in 2016, where she’s events lead.
Association Analytics
AUGUST 18, 2023
The post Turning Your Static iMIS Reports into Actionable Insights – 8/31/23 appeared first on Association Analytics.
Associations Now
AUGUST 15, 2023
The American Psychological Association’s survey is based on new U.S. Surgeon General guidelines around wellness at the office. American workers not only want their employers to do more on behalf of their emotional well-being but also report high levels of workplace toxicity and harassment, according to a new survey. The 2023 Work in America Survey , conducted by the American Psychological Association and released last month, found that nearly a fifth of U.S. workers (19 percent) describe their w
PROPEL
AUGUST 15, 2023
In this thought-provoking episode of “Empowering Workplaces,” hosts Sanja Licina, PhD, and Maddie Grant engage in a fascinating conversation with our guest, Juana Bordas. As a leadership and diversity expert, author of “The Power of Latino Leadership,” and the founder of Mestiza Leadership International, Juana brings a wealth of knowledge and experiences to the discussion.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Event Industry News
AUGUST 17, 2023
Reflections on an industry shift for events and the future of event innovation By Rodney Hart, VP of Events, RainFocus The RainFocus INSIGHT 2023 conference presented us with a unique opportunity to bring to life the vision that we’ve been serving our clients at RainFocus – a best-in-class hybrid event experience.
Blue Avocado
AUGUST 14, 2023
Getting feedback from those that you serve — and not assuming you know what they need — can help your nonprofit serve your community. Who knows what a community needs most? The community! Let’s face it: the nonprofit field has an elephant in the room we’ve been ignoring for too long. We think we know […] The post Can You Hear Us Now? Using Feedback to Create Community-Centered Services appeared first on Blue Avocado.
Elevating Engagement
AUGUST 18, 2023
A man with a white beard at window #1 of a local Wendy’s greets every customer with a hearty and warm “Hello! How are you?” Further south along the Delaware coast, a young woman dances and sings while taking orders in the Chick-fil-A car line. Far to the north, someone stocking shelves at Trader Joe’s spots a puzzled customer and asks the customer if they need help finding something.
.orgSource
AUGUST 14, 2023
“Anything you can do I can do better. I can do anything better than you!” So, who does AI best, ChatGPT or Bard? In case you’ve been living in a yurt in Mongolia, ChatGPT by Open AI launched in November 2022, is the Einstein of chatbots. That light-hearted description probably isn’t worthy of the significance of this advanced language technology’s entrance into the public market.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Event Industry News
AUGUST 16, 2023
As consumers have become more demanding, events and festivals feel the pressure to stand out visually in order to create a full experience and leave a strong impression on visitors, and in the media. In the same time organizers are facing the need of lifting their event to a higher level of durability and sustainability.
Associations Now
AUGUST 16, 2023
Training can help marketing teams gain a deeper understanding of cultural sensitivities and differing worldviews, allowing them to craft more authentic messaging. During the pandemic, Rodneikka Scott, CAE, vice president of member and state engagement at the National Society of Professional Engineers, had the chance to attend a virtual conference hosted by one of NSPE’s Middle East partners.
Nonprofit Marketing Guide
AUGUST 17, 2023
You’ve heard the message that sharing content from other sources with your own supporters is not only a good idea because it’s less content you have to create yourself, but also because it positions you as an trusted and reliable source of information. But once you’ve found a bunch of great stuff to share, how do you actually go about doing that?
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