WBT Systems

FEBRUARY 3, 2020

The Growing Member Need for Self-Care & Wellbeing Education. Read more about The Growing Member Need for Self-Care & Wellbeing Education.

Education 270

Education 270

Associations Now

FEBRUARY 6, 2020

While spending on social media is rising along with digital ad spend in general, social platforms can sometimes be a tough place to win conversions. One strategy might be to think of social as a venue for soft leads. The trend line is clear: Social media remains the centerpiece for many organizations’ ad-spending strategies, and its role is growing.

Social Media 123

Social Media Email Marketing Strategy Report 123

Association Adviser

FEBRUARY 4, 2020

Attracting new members through content marketing is tricky, but it doesn’t have to be. Here are four things to focus on when trying to increase membership. The post Driving Conversions through Content Marketing appeared first on Association Adviser.

Content 130

Content Marketing Communications 130

YourMembership

FEBRUARY 4, 2020

You’ve likely heard or read the term “personalization” a lot the past few years in webinars, articles, and conference presentations. It’s a hot topic in the world of marketing and customer experience. That’s why the Association of National Advertisers voted “personalization” the marketing word of the year for 2019. These days, your association can’t afford.

Tips 230

Tips Marketing Conference 230

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

System

Spark Consulting

FEBRUARY 3, 2020

Now that you’ve mapped out the changes you want to make to your membership program, and your board of directors is on board with those changes, how do you go about communicating them to the members who will be affected? In contrast to communicating with your board about changes, dues increases can be the hardest sell to members. “What do you mean my dues are going up?

Communications 248

Communications Conference Education Industry 248

Higher Logic

FEBRUARY 4, 2020

A cheer for 2020: ?? What do your members want? [Personalized content customized to their interests!]. ?? Where do they want it? [Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? When do they want it? [.Yesterday.]. But don’t fret - today works, too! The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to

Communications 287

Communications Tips Member Engagement Tools 287

YourMembership

FEBRUARY 6, 2020

In a perfect world, your members would put their membership renewal date on their calendars. They would proactively renew several weeks before their actual renewal date so they would not miss a single day of membership. But that’s just not reality. The truth is that members need a reminder that it’s time to renew their. The post Best practices for auto-renewal to increase renewal rates appeared first on YourMembership.

Email Marketing 274

Email Marketing Marketing 274

Blue Sky eLearn

FEBRUARY 4, 2020

With the new year comes a fresh list of aspirations and a renewed vigor for setting (and following through) with your loftiest goals. For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. Your association’s management as a whole probably has slightly different resolutions for the new year.

Organization 270

Organization LMS Software Social Media 270

Wild Apricot

FEBRUARY 7, 2020

The impact of a great thank-you letter can't be overstated. Here's how you can prepare the best thank you letters for donations to keep your donors coming back for more!

Sample 475

Sample How To 475

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Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a

Revenue

Reid All About it

FEBRUARY 7, 2020

The weekly list of free educational events and resources for the association community… What do you do at the end of a long, stressful day at the office? Work out? Binge watch TV? Open a bottle of wine? Everyone has different ways of coping, but some of these self-care habits are healthier than others. ‘Self-care’ is a popular topic these days because so many people are stressed and burnt out.

Chicago 243

Chicago Education Baltimore Content 243

Event Industry News

FEBRUARY 6, 2020

BRAND NEW and brimming with the latest solutions, technologies and advice to create your most sustainable event, The Sustainable Event Buyer’s Guide is our latest online resource dedicated to the event industry. In this edition, we have compiled content from thought leaders and industry experts to fuel the conversation on sustainability in events. As well as showcasing the best services and technologies designed with sustainability in mind, this guide offers advice, suggestions and solutions to

Technology 137

Technology Resources Examples Content 137

Associations Now

FEBRUARY 5, 2020

A new White House Historical Association research initiative, unveiled during Black History Month, is setting out to detail the legacy of slavery at and near the presidential residence. As part of its Black History Month commemoration, the association that tracks and manages the history of the White House is taking a long, hard look at a painful piece of the building’s—and the nation’s—legacy.

Resources 132

Resources Project Examples 132

Wild Apricot

FEBRUARY 5, 2020

In the market for church management software? Find out which one best fits your church, what features to look for, and which ones have the best price.

Software 240

Software Price Marketing 240

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

Cost

Jamie Notter

FEBRUARY 3, 2020

I spoke last week at the American Cleaning Institute’s national conference, and the attendees were generally from large companies, many with a global footprint. I was presenting on the findings from our When Millennials Take Over book, and one participants asked me about the role of cross-cultural differences. Digital, clear, fluid, or fast are going to be interpreted differently in different cultures around the world, so how do you manage those differences?

millennials 132

millennials System Conference Organization 132

Event Industry News

FEBRUARY 4, 2020

Westminster Venue Collection, featuring 33 venues in the iconic borough of Westminster, has appointed three new board members to its panel of industry experts. As the venue consortium grows, three new roles of responsibility have been introduced, drawing upon senior venue professionals with expertise in events and member management to bring new ideas and organisation to the collection.

Marketing 124

Marketing Industry Products Recruiting 124

Associations Now

FEBRUARY 6, 2020

Planners need to be aware of and prepared for these issues affecting events the most today. I’m a devotee of trends reports. They are prime clickbait for me. I collect whatever articles I can find and with 2020 being such a milestone year, there was a plethora to choose from. From megatrends to MIT to Mary Meeker, here are the themes that I think will impact events the most in the next few years.

California 129

California Newsletter Revenue Survey 129

Wild Apricot

FEBRUARY 4, 2020

PersoniFest 2020 is in Colorado Springs between April 5-8. Here's why you and your team don't want to miss Wild Apricot's third annual user conference.

Colorado 211

Colorado Conference Team 211

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

Analysis

Smooth The Path

FEBRUARY 4, 2020

Where are young professionals during the breaks at your conference? Are they enjoying quiet time back in their rooms? Are they in the halls furiously swiping on their phones? Are they basking in the sun alone on a bench outside the property? If the vast majority of young professionals are engaging in these activities while the rest of your attendees are connecting with their peers, you may have a problem.

Conference 113

Conference Organization How To 113

Event Industry News

FEBRUARY 7, 2020

Event Industry News joined proud guide sponsor, GES, at their Sustainable Breakfast Briefing yesterday (6 th Feb) to launch their brand-new guide, The Sustainable Event Buyer’s Guide. The briefing included breakfast, networking and a panel of thought leaders including executive group director, Rick Stainton, from Smyle; project director, Manuela Cadarso from Unicorn Events and executive director, Christine Martin, from GES.

Industry 118

Industry Project Resources Content 118

Associations Now

FEBRUARY 3, 2020

A recent survey from Adobe finds that email is still a useful marketing medium—but personalization is greatly lacking, causing some major headaches for your email marketing strategy. You may feel like the world has moved on to newer ways of distributing content online—but the truth is that email is holding its own, especially in the workplace. Targeting Your Other Inbox One other noteworthy trend that shows the shifting nature of targeting involves the physical mail, which is increasingly borrow

Email Marketing 128

Email Marketing Strategy Marketing Washington 128

Wild Apricot

FEBRUARY 6, 2020

Branding is not a "dirty" marketing word. It applies to non-profit organizations of all kinds as well - charities, associations, support groups, clubs or any other kind. In order to engage people on your Web site, it’s a good idea to know what your.

Marketing 195

Marketing Organization 195

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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

Survey

HighRoad Solution

FEBRUARY 5, 2020

When associations start planning to adopt a new marketing platform, they focus on the technical issues involved. Will the new platform work? Will it integrate with the other systems ? Will we be able to run reports? But these technical issues are usually the easiest part of the upgrade process. There are lots of other issues you’ll face when trying to adopt a new platform.

Marketing 103

Marketing System Process Technology 103

Event Industry News

FEBRUARY 6, 2020

Event Industry Alliance: The Association of Event Organisers (AEO), The Association of Event Venues (AEV), and the Event Supplier and Services Association (ESSA), have announced the launch of a new member benefit, the “heads up” mental health tool kit. The tool kit contains a variety of resources and advice, a library of links and case studies, and signposts to material for improving, maintaining and looking after the mental health of oneself and others.

Tools 98

Tools Industry Case Study Library 98

Associations Now

FEBRUARY 5, 2020

Phoenix-based Cloth & Flame is transforming events into experiences. Here’s how you can learn from their success. As the scope and feel of association and corporate meetings continues to evolve, planners are recognizing that attendees no longer want to travel to a unique destination only to spend hours sitting in a dark, nondescript conference room listening to speakers read presentation slides.

Phoenix 126

Phoenix Conference Arizona Course 126

GrowthZone

FEBRUARY 4, 2020

Grab some coffee and log-in on Wednesday, Feb. 26 th , for a fast-paced, LIVE Q&A webinar with Melynn Sight and the GrowthZone team. We’ll dive into the 2020 Association Industry Survey Results and take a look at what your industry colleagues said about: Their most effective member-engagement tactics. Association staff turnover rates. Top association programs for successful member retention.

Survey 97

Survey Member Engagement Team Industry 97

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Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.

Revenue

Jamie Notter

FEBRUARY 3, 2020

I spoke last week at the American Cleaning Institute’s national conference, and the attendees were generally from large companies, many with a global footprint. I was presenting on the findings from our When Millennials Take Over book, and one participants asked me about the role of cross-cultural differences. Digital, clear, fluid, or fast are going to be interpreted differently in different cultures around the world, so how do you manage those differences?

millennials 91

millennials System Conference Organization 91

Event Industry News

FEBRUARY 3, 2020

London event management company, Merlin Events, is delighted to announce it has just enjoyed the most successful 12 months in Merlin Events history. This record-breaking run has included serving 9,806 Christmas dinners, 13,598 bottles of beer, plus 2,150 bottles of festive fizz. “2019 was a fantastic year seeing a huge number of events held across all five of our iconic venues,” commented head of events, Matt Worthington.

Team 98

Team Innovation Industry Recruiting 98

Associations Now

FEBRUARY 7, 2020

Learn about your attendees to deliver the right event experience. Also: how to make young professionals feel at home at your meetings. Looking to change your conference format? You’ll need a content strategy that meets your audience’s needs , suggests a recent post on the Minding Your Business (MYB) blog. “Change for the sake of change isn’t meaningful for an attendee,” the MYB team says.

Content 123

Content Strategy Conference Team 123