Sat.Feb 01, 2020 - Fri.Feb 07, 2020

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The Growing Member Need for Self-Care & Wellbeing Education

WBT Systems

The Growing Member Need for Self-Care & Wellbeing Education. Read more about The Growing Member Need for Self-Care & Wellbeing Education.

Education 270
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Social Ad Spending Is Growing, but What’s the ROI?

Associations Now

While spending on social media is rising along with digital ad spend in general, social platforms can sometimes be a tough place to win conversions. One strategy might be to think of social as a venue for soft leads. The trend line is clear: Social media remains the centerpiece for many organizations’ ad-spending strategies, and its role is growing.

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Driving Conversions through Content Marketing

Association Adviser

Attracting new members through content marketing is tricky, but it doesn’t have to be. Here are four things to focus on when trying to increase membership. The post Driving Conversions through Content Marketing appeared first on Association Adviser.

Content 141
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Four tips to start personalization for small staff associations

YourMembership

You’ve likely heard or read the term “personalization” a lot the past few years in webinars, articles, and conference presentations. It’s a hot topic in the world of marketing and customer experience. That’s why the Association of National Advertisers voted “personalization” the marketing word of the year for 2019. These days, your association can’t afford.

Tips 300
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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Partnership v. Membership: Communicating Change

Spark Consulting

Now that you’ve mapped out the changes you want to make to your membership program, and your board of directors is on board with those changes, how do you go about communicating them to the members who will be affected? In contrast to communicating with your board about changes, dues increases can be the hardest sell to members. “What do you mean my dues are going up?

More Trending

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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

A cheer for 2020: ?? What do your members want? [Personalized content customized to their interests!]. ?? Where do they want it? [Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? When do they want it? [.Yesterday.]. But don’t fret - today works, too! The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to

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Best practices for auto-renewal to increase renewal rates

YourMembership

In a perfect world, your members would put their membership renewal date on their calendars. They would proactively renew several weeks before their actual renewal date so they would not miss a single day of membership. But that’s just not reality. The truth is that members need a reminder that it’s time to renew their. The post Best practices for auto-renewal to increase renewal rates appeared first on YourMembership.

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Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

With the new year comes a fresh list of aspirations and a renewed vigor for setting (and following through) with your loftiest goals. For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. Your association’s management as a whole probably has slightly different resolutions for the new year.

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How to Write The Best Thank-You Letter for Donations + Three Templates and Samples

Wild Apricot

The impact of a great thank-you letter can't be overstated. Here's how you can prepare the best thank you letters for donations to keep your donors coming back for more!

Sample 471
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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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Association Brain Food Weekly: 2.7.20

Reid All About it

The weekly list of free educational events and resources for the association community… What do you do at the end of a long, stressful day at the office? Work out? Binge watch TV? Open a bottle of wine? Everyone has different ways of coping, but some of these self-care habits are healthier than others. ‘Self-care’ is a popular topic these days because so many people are stressed and burnt out.

Chicago 243
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The Role of Negotiation in Culture

Jamie Notter

I spoke last week at the American Cleaning Institute’s national conference, and the attendees were generally from large companies, many with a global footprint. I was presenting on the findings from our When Millennials Take Over book, and one participants asked me about the role of cross-cultural differences. Digital, clear, fluid, or fast are going to be interpreted differently in different cultures around the world, so how do you manage those differences?

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Historical Association Initiative Examines White House Legacy of Slavery

Associations Now

A new White House Historical Association research initiative, unveiled during Black History Month, is setting out to detail the legacy of slavery at and near the presidential residence. As part of its Black History Month commemoration, the association that tracks and manages the history of the White House is taking a long, hard look at a painful piece of the building’s—and the nation’s—legacy.

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The Top 16 Church Management Software Solutions In 2020

Wild Apricot

In the market for church management software? Find out which one best fits your church, what features to look for, and which ones have the best price.

Software 233
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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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Conferences are Super Awkward for Young Professionals

Smooth The Path

Where are young professionals during the breaks at your conference? Are they enjoying quiet time back in their rooms? Are they in the halls furiously swiping on their phones? Are they basking in the sun alone on a bench outside the property? If the vast majority of young professionals are engaging in these activities while the rest of your attendees are connecting with their peers, you may have a problem.

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5 Unexpected Problems You’ll Face When Adopting a New Marketing Platform

HighRoad Solution

When associations start planning to adopt a new marketing platform, they focus on the technical issues involved. Will the new platform work? Will it integrate with the other systems ? Will we be able to run reports? But these technical issues are usually the easiest part of the upgrade process. There are lots of other issues you’ll face when trying to adopt a new platform.

Marketing 103
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The Top 5 Trends Event Planners Need to Pay Attention To

Associations Now

Planners need to be aware of and prepared for these issues affecting events the most today. I’m a devotee of trends reports. They are prime clickbait for me. I collect whatever articles I can find and with 2020 being such a milestone year, there was a plethora to choose from. From megatrends to MIT to Mary Meeker, here are the themes that I think will impact events the most in the next few years.

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Who Are You? Branding Your Non-Profit Site on the Web

Wild Apricot

Branding is not a "dirty" marketing word. It applies to non-profit organizations of all kinds as well - charities, associations, support groups, clubs or any other kind. In order to engage people on your Web site, it’s a good idea to know what your.

Marketing 195
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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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The Role of Negotiation in Culture

Jamie Notter

I spoke last week at the American Cleaning Institute’s national conference, and the attendees were generally from large companies, many with a global footprint. I was presenting on the findings from our When Millennials Take Over book, and one participants asked me about the role of cross-cultural differences. Digital, clear, fluid, or fast are going to be interpreted differently in different cultures around the world, so how do you manage those differences?

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Melynn Sight LIVE Q & A: 2020 Association Survey Results

GrowthZone

Grab some coffee and log-in on Wednesday, Feb. 26 th , for a fast-paced, LIVE Q&A webinar with Melynn Sight and the GrowthZone team. We’ll dive into the 2020 Association Industry Survey Results and take a look at what your industry colleagues said about: Their most effective member-engagement tactics. Association staff turnover rates. Top association programs for successful member retention.

Survey 97
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Don’t Let Poor Personalization Harm Your Email Marketing Strategy

Associations Now

A recent survey from Adobe finds that email is still a useful marketing medium—but personalization is greatly lacking, causing some major headaches for your email marketing strategy. You may feel like the world has moved on to newer ways of distributing content online—but the truth is that email is holding its own, especially in the workplace. Targeting Your Other Inbox One other noteworthy trend that shows the shifting nature of targeting involves the physical mail, which is increasingly borrow

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Don’t Miss Out on PersoniFest 2020 — Check Out Our Top Program Picks!

Wild Apricot

PersoniFest 2020 is in Colorado Springs between April 5-8. Here's why you and your team don't want to miss Wild Apricot's third annual user conference.

Colorado 257
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Unlock the Future of Learning Growth and Retention at Cognition24!

The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.

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Attendees See the Discord in Your Conference

Smooth The Path

The program at a recent conference was nearly perfect. The keynotes were terrific. The speakers were selected with care. The order of the sessions was a logistical masterpiece. The hosts seemly put all of their effort into the show and education. After a long conference day, one night, I fell in with a crowd walking to the reception, and I learned they were some of the conference staff.

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3 Attention Hacks for Sponsors and Exhibitors: No more silly BINGO cards

Association Adviser

Here are three tips for engaging exhibitors and sponsors at your next trade show that will increase attendee engagement and boost their return rate. The post 3 Attention Hacks for Sponsors and Exhibitors: No more silly BINGO cards appeared first on Association Adviser.

Tips 88
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Give Your Conference Attendees Something to Brag About

Associations Now

Phoenix-based Cloth & Flame is transforming events into experiences. Here’s how you can learn from their success. As the scope and feel of association and corporate meetings continues to evolve, planners are recognizing that attendees no longer want to travel to a unique destination only to spend hours sitting in a dark, nondescript conference room listening to speakers read presentation slides.

Phoenix 126
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5 New Ways to Offer More Value to Exhibitors

Membersuite

Successful partnerships with exhibitors depend on helping them obtain the ROI they seek such as more leads, new/deepened relationships with prospects, clients & partners, & more. Here are 5 new ways to offer more value to help them reach their goals.

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Unlock the Secrets to Building Community

Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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How to engage your members in today’s hyper personalized world

Aptify

To engage today’s members, personalization is no longer a nice-to-have. Here are some ideas to get you started. Consumer (and member) demands for personalization are at all-time highs. Here are four ideas to help you engage your members with the personalized experience they’ve come to expect. Have you noticed what a personalized world we live in? We’ve all come to expect highly targeted experiences like those from leading companies like Amazon and Netflix.

How To 72
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Greensboro HOA Manager AMG Sponsors Big Hair Ball to Benefit Family Service of the Piedmont

AMG

FOR IMMEDIATE RELEASE: February 3, 2020 CONTACT: Paul Mengert, PCAM AMG Pmengert@amgworld.com www.amgworld.com Greensboro HOA Manager AMG Sponsors Big Hair Ball to Benefit Family Service of the Piedmont Call-out: Triad Area Professional Community Management Company Honors Two Community Icons at Local Benefit Evening Pull Quote: “We are proud this year to honor good friends to our community who have recently passed away: PTAA Chairman Steve Showfety and Senator Kay Hagan.

Raleigh 72
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Daily Buzz: Developing a Conference Content Strategy

Associations Now

Learn about your attendees to deliver the right event experience. Also: how to make young professionals feel at home at your meetings. Looking to change your conference format? You’ll need a content strategy that meets your audience’s needs , suggests a recent post on the Minding Your Business (MYB) blog. “Change for the sake of change isn’t meaningful for an attendee,” the MYB team says.

Content 123