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You work hard to develop programs that deliver value for your members. But what do you do when your association’s revenue goes flat? It may be time to diversify your revenue stream beyond membership dues. Here are four ideas to breathe new life into your association’s earnings: Job boards In our Member Loyalty Study, the. The post 4 Ideas for When Your Association’s Revenue Goes Flat appeared first on YourMembership.
Email may drive your organization’s marketing, but when was the last time you thought about how you use it? It might be time for some smart adjustments. Read on for a few useful tips. Four decades ago this year, a guy named Gary Thuerk sent an email promoting a new product line. It broke pretty much every rule you know about email today. The message, sent for Digital Equipment Corporation, went to everyone on a list, without any personalization or even any thought toward targeting.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
The weekly list of free educational events and resources for the association community… We’re seeing “an influx of spending and a massive increase in content creation, but a lack of content marketing strategy,” says Jimmy Daly. Don’t publish content just for the sake of content. Follow his advice for developing a content marketing strategy. Association departments are business owners of technology—think AMS or LMS—but they usually don’t know how to map out the roles and policies needed to
What if we’ve had it backwards all this ti m e? We typically tell prospective volunteers about available leadership committees and positions and then ask if they are interested. Instead we should learn about their interests and then suggest possible volunteer opportunities that match. Amazingly, very few associations or other nonprofit organizations do that.
What if we’ve had it backwards all this ti m e? We typically tell prospective volunteers about available leadership committees and positions and then ask if they are interested. Instead we should learn about their interests and then suggest possible volunteer opportunities that match. Amazingly, very few associations or other nonprofit organizations do that.
It’s Thursday afternoon, the weekend is around the corner, and you’ve scheduled five different emails, each with its own list segment, for early next week. You wrote the copy. You created templates and laid it out. Unfortunately, you’ve yet to begin testing, and this quality assurance step of the production process is imperative to ensure content accuracy and display functionality.
Measuring success is hard. Case in point this week was something we call the "up-market capture ratio" in my association's investment policy. Investopedia defines the up-market capture ratio as "the statistical measure of an investment manager's overall performance in up-markets. The up-market capture ratio is used to evaluate how well an investment manager performed relative to an index during periods when that index has risen.
Education is one thing no one can ever take away from an individual, but it is something that can be hard to access, especially at the college level and beyond. Rajika Bhandari, Ph.D., senior advisor, research and strategy, works to expand access to higher education for students and faculty worldwide by leading research, evaluation and thought leadership activities for the Institute of International Education where she also directs the Center for Academic Mobility Research and Impact.
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
A few years ago, MSCPA communicated with its members solely through traditional methods like emails and events. Members connected with one another in the same ways, emailing friends and colleagues or meeting up at events. MSCPA thought about improving engagement using an online community to increase interaction and connect members directly, but wasn’t sure its members would feel comfortable with the software.
A new study shows that nonprofit employees find value in their work—a commitment that carries on through retirement. The mission of any nonprofit is to improve a community or advance a cause—and it’s this core value of making a difference that keeps three out of four employees and eight in 10 managers in the nonprofit world, according to a new study by TIAA , a financial services company specializing in the academic, research, medical, cultural, and government fields.
If you are in an association leadership position in 2018, it is probable you feel like you are playing ongoing game of catch up. Being nimble and adaptable. Communicating effectively in method, frequency and content. Growing and seeking out new revenue. Where to begin? And even more importantly: What to do? Please take a few minutes to participate in The Portage Group’s second annual Association Trends Survey.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Bestival‘s future could be in jeopardy, with reports suggesting that the company behind the festival is being put into administration. Rob Da Bank’s annual music event launched in 2004 and has welcomed the likes of The Cure, Massive Attack, Outkast and Florence & The Machine as headliners. Originally taking place in the Isle of Wight, the festival relocated to Dorset in 2017.
As made-for-Instagram pop-ups grow in popularity nationwide, it may be time for your association to make its next conference more photo- and selfie-friendly. A few ways to get it done. Have you heard of the Egg House , Dream Machine , or the Museum of Pizza ? Neither had I, until a family friend told me she went to Brooklyn-based Dream Machine over the summer.
LinkedIn is the world’s largest professional network with over 562 million users in more than 200 countries. It is a powerful tool, especially for associations who want to reach members, legislators, journalists, and prospects. With persistence, associations can benefit from utilizing this platform to bring better visibility to their organization. Having a robust LinkedIn association page isn’t enough, engaging current followers attracting new ones is key.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
If all you have is a hammer, everything else looks like a nail. The hammer nail analogy is a common business idiom. It describes the bias that we bring to solving problems based on our personal experience and background. Well, hammer meet nail. Nail says to hammer, “Hammer, meet screwdriver, pliers, wrench, saw and the entire toolbox of unique tools to solve different challenges.
The shortlist for the prestigious National Outdoor Events Association Awards 2018 has been announced. The 15 th annual NOEA Convention and Awards Dinner will be held in Roman Baths and Pump Rooms, Bath on November 21 and Susan Tanner, NOEA’s chief executive, said: “This year saw an increase in detailed entries many deserving to be a finalist. Consequently, our judges had a hard job to decide on the three or four shortlisted in each category today.”.
Nearly two-thirds of people think they can find a better job. Here’s how you can tweak your leadership style—and overall culture—to make them want to stay. They say people quit bosses, not jobs. And if that’s the case, then it really puts Gallup’s latest statistic on retention in perspective: Nearly two-thirds of workers think they could find the same job or better elsewhere.
Curating content – or gathering resources published by others – is a great content marketing tool for nonprofits. It saves you from having to constantly create original content and positions your organization as a trusted source your followers can turn to for important information. It also subtly lets people know that you are so confident in your own work, and in your position within your field or community, that you have no problem highlighting the good work of others.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Is your annual meeting more like a time capsule or a time machine? Conferences that are like time capsules promote and preserve nostalgia and the past. Conferences that are like time machines teleport people to the future so they can discover what’s next. Conferences that resemble time capsules defend the status quo and traditions. Events that are like time machines invest in preparing their audience for what’s coming around the corner.
This week, MAN launched its vision for “simplifying business” at IAA Commercial Vehicles 2018, one of the world’s leading transportation trade fairs. The week-long Hannover based trade fair, starting on September 19 th , takes place every two years and brings together experts in the transport, logistics and mobility community. Jack Morton, the global brand experience agency, partnered with MAN to create and produce a high impact press event, which explored MAN’s vision for the industry’s future.
You might feel compelled to engage members constantly, but what if those touchpoints feel overwhelming or intrusive? A few associations and some subscription-based services let members press the pause button when they need a break. What I’m about to say might sound counterintuitive to your member engagement strategy, but bear with me. Is it possible that your association does too much for members?
The blog post you are reading right now is the 777th post I have written for this blog. For over five years I have written two or three posts a week. For people who do not write a regular blog, this schedule seems daunting, and people often ask if I am ever afraid that I will run out of ideas. The truthful answer is yes, but the next idea always comes.
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
This is the first in a three-part series I will post in the coming months exploring the burdens that are (and are not) integral to board high performance. In Part I, I will discuss why it is essential for association boards to accept the burdens that are critical to the work of governing and how they can eliminate others by thinking and acting beyond orthodoxy.
By Mark Pepler, MD at Pepler Lee Events. It may be a cliché, however, I genuinely love the industry that I work in. If I didn’t I wouldn’t have spent the last 25 years in the sector; with nights that finish at 4.30 am, walking 25,000 steps at conference and rated by Forbes as the fifth most stressful job. But there is one aspect of the industry that really raises my hackles (prepare yourself for a rant) and I know I’m not alone in this.
From minimizing your logo to going old-school, there are a lot of ways to do swag that don’t necessarily feel like the same-old-same-old. For one thing: socks. Are you handing out the same pens, bags, and T-shirts that you always do at events? Swag is a fact of conference life, but when you do the same thing year in and year out, it can start to feel stale.
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