YourMembership

SEPTEMBER 25, 2018

You work hard to develop programs that deliver value for your members. But what do you do when your association’s revenue goes flat? It may be time to diversify your revenue stream beyond membership dues. Here are four ideas to breathe new life into your association’s earnings: Job boards In our Member Loyalty Study, the. The post 4 Ideas for When Your Association’s Revenue Goes Flat appeared first on YourMembership.

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Revenue Learning Management System System Software 281

Associations Now

SEPTEMBER 25, 2018

Email may drive your organization’s marketing, but when was the last time you thought about how you use it? It might be time for some smart adjustments. Read on for a few useful tips. Four decades ago this year, a guy named Gary Thuerk sent an email promoting a new product line. It broke pretty much every rule you know about email today. The message, sent for Digital Equipment Corporation, went to everyone on a list, without any personalization or even any thought toward targeting.

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Email Marketing Tips Marketing Newsletter 108

Wild Apricot

SEPTEMBER 25, 2018

Here are 48 free nonprofit webinars taking place in October.

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WBT Systems

SEPTEMBER 26, 2018

Alleviate Career Anxiety by Promoting Lifelong Learning. Read more about Alleviate Career Anxiety by Promoting Lifelong Learning.

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Member Engagement

Reid All About it

SEPTEMBER 28, 2018

The weekly list of free educational events and resources for the association community… We’re seeing “an influx of spending and a massive increase in content creation, but a lack of content marketing strategy,” says Jimmy Daly. Don’t publish content just for the sake of content. Follow his advice for developing a content marketing strategy. Association departments are business owners of technology—think AMS or LMS—but they usually don’t know how to map out the roles and policies needed to

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DC Chicago Washington Video 170

Wild Apricot

SEPTEMBER 24, 2018

You could be maximizing your time by using the Wild Apricot for Admins App to manage your events and contacts on mobile. Here's how to use it.

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How To 294

Higher Logic

SEPTEMBER 27, 2018

It’s Thursday afternoon, the weekend is around the corner, and you’ve scheduled five different emails, each with its own list segment, for early next week. You wrote the copy. You created templates and laid it out. Unfortunately, you’ve yet to begin testing, and this quality assurance step of the production process is imperative to ensure content accuracy and display functionality.

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Process Tips Review Project 120

Eric Lanke

SEPTEMBER 24, 2018

Measuring success is hard. Case in point this week was something we call the "up-market capture ratio" in my association's investment policy. Investopedia defines the up-market capture ratio as "the statistical measure of an investment manager's overall performance in up-markets. The up-market capture ratio is used to evaluate how well an investment manager performed relative to an index during periods when that index has risen.

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Committee Class Marketing Strategy 68

Association Adviser

SEPTEMBER 27, 2018

Education is one thing no one can ever take away from an individual, but it is something that can be hard to access, especially at the college level and beyond. Rajika Bhandari, Ph.D., senior advisor, research and strategy, works to expand access to higher education for students and faculty worldwide by leading research, evaluation and thought leadership activities for the Institute of International Education where she also directs the Center for Academic Mobility Research and Impact.

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Education Project Survey Cost 113

Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

Member Experience

Wild Apricot

SEPTEMBER 26, 2018

Dmitry Ivanov, our General Manager, reviews how the year has gone since our acquisition by Personify.

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Review 255

Higher Logic

SEPTEMBER 25, 2018

A few years ago, MSCPA communicated with its members solely through traditional methods like emails and events. Members connected with one another in the same ways, emailing friends and colleagues or meeting up at events. MSCPA thought about improving engagement using an online community to increase interaction and connect members directly, but wasn’t sure its members would feel comfortable with the software.

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Case Study Massachusetts Newsletter Software 120

Portage Group

SEPTEMBER 28, 2018

If you are in an association leadership position in 2018, it is probable you feel like you are playing ongoing game of catch up. Being nimble and adaptable. Communicating effectively in method, frequency and content. Growing and seeking out new revenue. Where to begin? And even more importantly: What to do? Please take a few minutes to participate in The Portage Group’s second annual Association Trends Survey.

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Survey Revenue Leadership Content 100

Associations Now

SEPTEMBER 28, 2018

Associations operate best when staff and board don’t get tangled. But that doesn’t mean executives should abdicate their responsibility to bring out the best in volunteer leaders—or help find better ones. Where is a nonprofit CEO most likely to stumble? All sorts of places, of course—finances, day-to-day management, future planning, and more.

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Discount Communications Process Leadership 96

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Education

Wild Apricot

SEPTEMBER 28, 2018

For the September 2018 newsletter, we share updates on online store taxes, upcoming events, and our recent blog posts.

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Newsletter 236

GrowthZone

SEPTEMBER 27, 2018

LinkedIn is the world’s largest professional network with over 562 million users in more than 200 countries. It is a powerful tool, especially for associations who want to reach members, legislators, journalists, and prospects. With persistence, associations can benefit from utilizing this platform to bring better visibility to their organization. Having a robust LinkedIn association page isn’t enough, engaging current followers attracting new ones is key.

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Social Media Newsletter Member Engagement Content 92

Association Adviser

SEPTEMBER 25, 2018

This is the first in a three-part series I will post in the coming months exploring the burdens that are (and are not) integral to board high performance. In Part I, I will discuss why it is essential for association boards to accept the burdens that are critical to the work of governing and how they can eliminate others by thinking and acting beyond orthodoxy.

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eBook Virginia System Team 90

Associations Now

SEPTEMBER 24, 2018

A new study shows that nonprofit employees find value in their work—a commitment that carries on through retirement. The mission of any nonprofit is to improve a community or advance a cause—and it’s this core value of making a difference that keeps three out of four employees and eight in 10 managers in the nonprofit world, according to a new study by TIAA , a financial services company specializing in the academic, research, medical, cultural, and government fields.

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millennials Survey Industry Organization 191

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Revenue

Velvet Chainsaw

SEPTEMBER 25, 2018

If all you have is a hammer, everything else looks like a nail. The hammer nail analogy is a common business idiom. It describes the bias that we bring to solving problems based on our personal experience and background. Well, hammer meet nail. Nail says to hammer, “Hammer, meet screwdriver, pliers, wrench, saw and the entire toolbox of unique tools to solve different challenges.

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Analysis System Conference Tools 87

Smooth The Path

SEPTEMBER 27, 2018

The blog post you are reading right now is the 777th post I have written for this blog. For over five years I have written two or three posts a week. For people who do not write a regular blog, this schedule seems daunting, and people often ask if I am ever afraid that I will run out of ideas. The truthful answer is yes, but the next idea always comes.

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Project Association Value Conference Communications 74

Association Adviser

SEPTEMBER 28, 2018

According to the recently published Association Communications Benchmarking Study , an overwhelming percentage (84 percent) of associations believe they are good at creating relevant content in their communications. Yet at the same time, only 1 in 5 say they have a good understanding of their readers, member and advertiser needs. So, where is the disconnect?

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Communications Content Survey Analysis 79

Associations Now

SEPTEMBER 27, 2018

As made-for-Instagram pop-ups grow in popularity nationwide, it may be time for your association to make its next conference more photo- and selfie-friendly. A few ways to get it done. Have you heard of the Egg House , Dream Machine , or the Museum of Pizza ? Neither had I, until a family friend told me she went to Brooklyn-based Dream Machine over the summer.

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Milwaukee Social Media New York Conference 92

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

eBook

Velvet Chainsaw

SEPTEMBER 27, 2018

Is your annual meeting more like a time capsule or a time machine? Conferences that are like time capsules promote and preserve nostalgia and the past. Conferences that are like time machines teleport people to the future so they can discover what’s next. Conferences that resemble time capsules defend the status quo and traditions. Events that are like time machines invest in preparing their audience for what’s coming around the corner.

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Innovation Conference Revenue Committee 79

Smooth The Path

SEPTEMBER 25, 2018

Too often an association’s marketing messaging to new members focuses on the association; often how great the association is. We use words like the premier, the largest, and the oldest. We have 500, 5000, or 50,000 members. We are international or we a close-knit and local. All this talk about us, however, does not do much for new members. They can only connect with us when we talk about them!

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Marketing Project Member Engagement Content 74

Association Success

SEPTEMBER 25, 2018

Working outside of the Association capital is uniquely challenging - and as such demands some extra effort. It’s no secret – North American associations live and breathe in Chicago, D.C., New York, and other major metropolitan hubs. But whether by circumstance, choice, or necessity, there are many association management professionals working in offices and from home across the continent, from Saskatoon to Albuquerque, Providence to Anchorage.

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Albuquerque How To Chicago New York 68

Associations Now

SEPTEMBER 27, 2018

Nearly two-thirds of people think they can find a better job. Here’s how you can tweak your leadership style—and overall culture—to make them want to stay. They say people quit bosses, not jobs. And if that’s the case, then it really puts Gallup’s latest statistic on retention in perspective: Nearly two-thirds of workers think they could find the same job or better elsewhere.

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Team Newsletter Leadership Examples 89

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Certificate

Velvet Chainsaw

SEPTEMBER 26, 2018

I’m still getting my head around what does and doesn’t work with organizational development and change. After eight and half years of consulting at Velvet Chainsaw, one would think I would have figured out this change management stuff. But I haven’t. I have more questions than answers. I have seeds of ideas in need of planting. So, here are some of my current thoughts about change and change management.

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Process Content Committee Leadership 13

Delcor

SEPTEMBER 26, 2018

Do you ever sneak a peek at the TSA screens while waiting for your carry-on to go through security? Some items are easy to pick out—a phone, a set of keys, a laptop. With the benefit of your 'X-ray vision,' you may also see impossible-to-identify, unexpected, even embarrassing items. Unfortunately, association professionals who lead business departments—membership, marketing, meetings, etc.

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System Software Team Technology 61

HighRoad Solution

SEPTEMBER 28, 2018

Building Strong Relationships between Marketing & Technology is Key to Success.

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Technology Marketing 60