Sat.Jun 01, 2019 - Fri.Jun 07, 2019

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Why Most Organizations Get New Member Onboarding Wrong — and 3 Ways to Do It Right

Wild Apricot

Associations tend to have very robust renewal programs, but meager new member onboarding programs. Here's how you can create a strong new member onboarding program in 3 easy steps.

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Data Culture: Why Your Organization Should Think Beyond Big Data

Associations Now

Is now the time to remove the term “big data” from your vocabulary and rethink how you can best become a data-driven organization? A recent NewVantage Partners survey lays out a cultural case. You may be using data, but are you integrating data deep into your organization’s DNA? If you said “no,” welcome to the club. A recent study from NewVantage Partners [PDF] makes the case that, while big data (and, by extension, artificial intelligence) are important, there’s more opportunity for organizati

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Why Don’t You Just Meet Me in the Middle?

Association Success

5 Ways Associations Can Show the Love to Mid-Career Professionals It begins innocently enough. Career milestones are reached. You find yourself in conference sessions instructed noticeably below your skill level. The interns at your office look, maybe even are, young enough to be your children. You may not yet be a C-Suite leader, but you’d be kidding yourself attending a Young Professionals happy hour.

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3 Ways to Use Virtual Events to Promote eLearning Programs

Higher Logic

Electronic learning (eLearning) programs have taken on many shapes and sizes over the years, but sometimes it can be hard to drum up excitement for new (or existing) offerings. Why is this? Because learners often assume the resources will always be there for them, so there’s no rush to engage. Enter: Virtual events. Virtual events can boost the consumption of your association’s eLearning content and promote ample engagement.

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Forecasting Failures Are Costly: Here's How To Fix Them

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

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How to Create the Ultimate New Member Welcome Packet

Wild Apricot

Find out how to create the ultimate new member welcome packet with these 10 essential tips, and templates for inspiration.

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Blended Learning: Tips for Successful Clinical Trial Training

Blue Sky eLearn

What is the best way to train study sites for a clinical trial? An onsite meeting? CRA training at the study site? Virtual meetings? On-demand modules? . While all of these are good options, blending these together can provide you the best option. . Blending learning combines live interactive training with self- paced on-demand training, which can include assessments or e xercises to reinforce learning objectives.

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An Educational Moonshot: Association-Style Disruption

WBT Systems

An Educational Moonshot: Association-Style Disruption. Read more about An Educational Moonshot: Association-Style Disruption.

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How to Create an Amazing Subscription Website in Less Than a Day

Wild Apricot

Building a subscription website doesn't have to be difficult. In this guide, I'll show you the easiest way to create one and easily start your online business!

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Association Brain Food Weekly: 6.7.19

Reid All About it

The weekly list of free educational events and resources for the association community… When’s the last time you talked to your AMS vendor? When you wanted to b h about something? No bueno. Wes Trochlil explains why you should meet with your association management system partner at least once a year. Moonshots might seem unrealistic when first proposed, but that didn’t stop Henry Ford or the Wright brothers.

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The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

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Keeping Your Members Involved: A Helpful How-To Guide

Blue Sky eLearn

Your association is most effective when you’ve created a strong community of members who value opportunities for professional development. Once your members have attended their first event or taken their first course through your association, you’ll want to take the necessary steps to keep them involved and motivated. When it comes to keeping your association’s members engaged, your software solutions are your secret weapon.

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Public Social Network or Private Online Community? 11 Tips to Guide Your Decision

Higher Logic

Would you build your house on rented land? Or move all your belongings into a hotel room? The answers are obvious. No, you wouldn’t, because you’d be trying to create something permanent in an impermanent place that you don’t own, where things could change at any moment. Could the same concept apply to building a community for your customers or members on social media?

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How to Add Wild Apricot Features to Other Website Builders

Wild Apricot

If your site uses another website builder but you want to include Wild Apricot features, you can! Here's how to embed widgets in popular site builders.

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Important Changes to Association Email Marketing

GrowthZone

Combined, Gmail and Apple iPhone account for over half of email clients (around 55%)*. The number one spot routinely alternates between the two. Why You Should Care. Email open rates and unsubscribes are heavily impacted by any adjustments made by Google and Apple. Therefore, organizations that depend on email marketing should stay alert for updates and changes to both platforms and adjust their email strategies accordingly.

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Turn Messy Data into a Strategic Asset with This Essential Guide

Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.

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Find a Bureaucracy and Uncover Customer Service Opportunities

Association Success

Find opportunity in bureaucracy. What is the job of the IRS? It is to collect taxes to fund the work of the US government. Except depending on your viewpoint the job of the IRS could be something else entirely. In 2009 the IRS spent 11.7 billion dollars to do its job and in 2017 the IRS had 76,832 employees. So perhaps the job of the IRS is to spend money or make jobs?

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Make the Brain Work for It!

AMR Management Services

A designer, psychologist and a behavioral economist walk into a university…. Also potentially the start of a terrible joke, it happens to be the beginning of the story of Sans Forgetica , a new.

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Contacts of Quality, Not Just Quantity

Eric Lanke

I lead a trade association. That means that our members are technically companies, not people; but, of course, the companies in question are made up of people, and we work hard to maintain good contacts and communications with those people. A common objective for trade associations is to grow the number of contacts that they have at each of their member companies.

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7 ways tech can personalise event experiences

Event Industry News

By Ian Webb, Head of Business Development, Eventsforce. Event management systems are a good starting point for all kinds of personalisation you may want to do to drive more engagement around your events – from invitations and event communications to personalised registration and schedules: 1.Personalised Invitations. Personalising invitations can be simple and effective.

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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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The Recipe for Successful Brand Marketing

Associations Now

Johnny Earle grew his brand using a mix of clever packaging, personal connection, and collaboration. The opening keynoter at ASAE’s 2019 Marketing, Membership & Communications Conference says associations can apply these same techniques to their marketing efforts. Associations need a combination of memorable experience, design, and human-to-human connection to create effective, brand-sustaining marketing, Johnny Earle, founder and CEO of the apparel company Johnny Cupcakes, told attendees du

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How to Successfully Onboard a New Leader in Your Organization

Association Success

How can you improve the onboarding process of a new leader in your association? As we reflect on organizational culture, we recognize the importance of onboarding in supporting new employees to understand, engage, and reinforce our desired culture. The onboarding of new senior leaders is similarly critical since these individuals have a greater sphere of influence within the organization and can have a significant impact on culture (good or bad) in a very short time.

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Successful Sales Series: Building Your Sales Team

Association Adviser

Your sales team should learn, love and master the sales process of prospecting, overcoming objections, closing sales, and delighting customers. How do you teach them these skills? The post Successful Sales Series: Building Your Sales Team appeared first on Association Adviser.

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Hybrid events: what are they and what are their benefits?

Event Industry News

By Miguel Neves, chief social strategist. Miguel Neves is a passionate social media advocate and experienced events professional who consults, trains and speaks on digital marketing and event technology. Ahead of his discussion at The Meetings Show, ‘The future is hybrid, are you ready?’ he gives the lowdown on hybrid meetings and outlines the benefits involved in hosting them.

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Navigating Payroll Compliance: Future-Proofing Payroll in an Evolving Regulatory Landscape

Speaker: Jennifer Hill

Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.

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Make Your Exhibitors Feel More Visible

Associations Now

A new white paper reveals that most exhibitors feel invisible and think that show organizers aren’t doing enough to help them. A look at issues exhibitors currently face and ideas for fixing them. Do you think your exhibitors are telling you what they need or expect from you? The truth is they’re probably not. That’s according to a new white paper released this week by The Expo Group , which reveals that exhibitors often don’t feel seen. “ The Invisible Exhibitor: What They’re Still Not Telling

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5 Steps to a Members-First Email Strategy

Membersuite

With the right email marketing strategy, your association will make it worth the member’s time to open and engage with your emails. Read the blog post to learn 5 steps to implement an email strategy with a members-first approach.

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Enough with the Pointless Nonprofit Storytelling

Nonprofit Marketing Guide

My favorite definition of a story comes from The Elements of Persuasion : “A story is a fact, wrapped in an emotion , that compels us to take an action that transforms our world.” Richard Maxwell and Robert Dickman All of the five words I have in bold are essential to nonprofit storytelling success. Your stories need to be true , or at a minimum, based in fact.

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6 announcements from Apple’s #WWDC19 that #EventProfs need to know about

Event Industry News

By Clemi Hardie, Managing Director at Noodle Live. As always, rumours were rife before this year’s Apple worldwide developers conference. Generally speaking, the company uses the keynote at the event to announce major updates and changes to their operating systems that will impact app developers and tech nerds around the world. This year, however, there were some major drop-jaw moments that nobody saw coming, including the unexpected reveal of a new piece of hardware in the shape of the new Mac

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How To Build an Exceptional Member Experience | Weds, Dec 11th, 3PM EDT

Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

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Improving Workplace Well-Being Can Boost Productivity, Reduce Turnover

Associations Now

A new study from Myers-Briggs finds that workers with greater well-being outperform others and stay in their jobs longer. Five key factors help improve well-being for most, but employers also should take personality differences into account. In the association world, high employee turnover is an issue that plagues many, so HR staff are always looking for solutions.

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7 Awesome Eventbrite Alternatives for Your Organization

Eplys

To entice event attendees to support your organization’s good work, your team needs to plan and execute an amazing event that will keep them talking about your organization. Now, if your organization's team is like most others, you may not have an event planning guru ready to take charge and blow this event out of the water. So, you do what anyone would do: you turn to the internet.

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Making the Editing Process Smoother at Your Nonprofit

Nonprofit Marketing Guide

If the process of getting copy edited and approved is a bit of a nightmare at your nonprofit — or it’s just not as simple and efficient as it should be, you aren’t alone! During today’s webinar on the seven styles of nonprofit writing , I talked about coaching others on writing and working through collaborative editing. I talked specifically about the three levels of editing (substantive, copy editing, and proofreading) and assigning those jobs to different people dependi

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