Spark Consulting
DECEMBER 13, 2019
When you’ve realized it’s time to make a change to your dues amounts, member benefits, or overall membership structure, how do you convince your board of directors to support it? Particularly if there’s resistance? Let’s start with the easiest case: a dues increase. Your benefits are staying the same, your structure is staying the same, you just have to start charging a bit more for what you’re offering.
Velvet Chainsaw
DECEMBER 11, 2019
If your conference is like most, sponsorship revenue is underperforming. There are two benchmarks we like to use to identify healthy conference revenue business models: Industry revenue — 30 percent or more of a conference’s total revenue should come from the combination of sponsor, exhibit and advertising revenue. Expo/sponsor revenue ratio — for every $3 in expo revenue, a thriving sponsor program will generate $1 of revenue or more (a 3-to-1 or better ratio).
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Associations Now
DECEMBER 13, 2019
Businesses like Marriott, Spotify, and Facebook use “year in review” campaigns to connect and engage with users, customers, and members. Do you? Ah, the end of the year. Hopefully, you’re looking forward to some holiday rest and relaxation, and maybe you’re counting down the days to the new year. However you’re spending these last few days of the decade, you’re probably going to take a moment to pause, reflect, and plan.
WBT Systems
DECEMBER 10, 2019
How Your Association Can Support Women on the Path to Leadership. Read more about How Your Association Can Support Women on the Path to Leadership.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
HighRoad Solution
DECEMBER 12, 2019
Are you struggling to get new technology approved that could help you reach organizational goals? Buy-in is one of the biggest hurdles for every IT upgrade project. Before you can put any of your great plans into action, you have to present your case to the executive team and convince them to invest the association’s resources in your new platform.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Associations Now
DECEMBER 11, 2019
With Giving Tuesday behind us, fundraisers are now focused on wrapping up 2019 strong. If you want to get the most out of your year-end campaign, follow these simple steps. Many associations rallied to raise funds on Giving Tuesday , but a bigger season for giving is underway. Donors are more likely to contribute big as the end of the year approaches, said experts during two recent Network for Good webinars.
Reid All About it
DECEMBER 13, 2019
The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. I’m getting in the Christmas spirit. It looks like MemberSuite is already feeling the spirit because this week they sent Santa their holiday wish list for associations.
Higher Logic
DECEMBER 12, 2019
Have you had a recent brand interaction that impressed you? Maybe a company answered your support question quickly or accommodated you in a way that made you feel seen and appreciated. These experiences stand out to us, because too often, human, relatable customer experiences are rare. For example, remember the video of the West Jet airline steward that went viral?
Smooth The Path
DECEMBER 12, 2019
Some people tend to write long, detailed, and maybe slightly boring emails. You know who they are. When you see an email arrive from them, do you sigh (even if it is a tiny inward sigh?). Contrast the long, boring emails with short, fun emails that are a delight to read. A colleague of mine writes what I would characterize as sunny, funny emails. When I see her name appear in my inbox, I eagerly open her message first.
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Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
Associations Now
DECEMBER 9, 2019
For real innovation, associations need to foresee members’ biggest goals and problems. Also: how “low-impact” meeting menus contribute to a greener world. What do your members want? You could ask them, sure—but real innovation comes from solving problems members don’t realize exist yet. “We didn’t all know we wanted to be able to carry thousands of songs around in our pockets until [Apple] showed us the iPod,” Elizabeth Weaver Engel, CEO of Spark Consulting, said in an interview with Association
Event Industry News
DECEMBER 9, 2019
By Neil Coombes, senior account manager, UKSV. There comes a point when every established product reaches its peak, plateaus out, and starts losing customer interest resulting in falling profits. There are many reasons why this happens: increased competition, changes in popular culture and tastes, companies undergoing a major change, or the product’s lifespan reaches a natural end.
Association Adviser
DECEMBER 12, 2019
Onboarding to new association management software can be intimidating, but it doesn’t have to be impossibly stressful. Here's how to navigate the process. The post How to Onboard to a New Association Management Software Platform appeared first on Association Adviser.
Smooth The Path
DECEMBER 10, 2019
Knowing that disruption is coming and that flexible, agile innovation is the path toward stability is different than doing something about it. In almost every industry, professionals are acutely aware that things in the next 5 years, 10 years, 20 years will not be the same. Regulations are getting more stringent. Organizations are consolidating. Technology is displacing workers.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Associations Now
DECEMBER 11, 2019
Whether it’s boosting your recruitment marketing or introducing your team to AI-powered machines, there are a lot of HR trends to keep an eye on for next year. Here are a few that could affect your organization. The work of the HR department is changing significantly as we enter the third decade of the 21st century. Don’t get caught off guard—make sure you’re tracking these HR trends for the year ahead.
Event Industry News
DECEMBER 11, 2019
The new campaign urges conferences, event organisers and venues to support gender-balance, diversity and inclusion on stage. Innovation Women, an online visibility bureau for entrepreneurial, technical and professional women, has announced the launch of a new campaign calling on event organisers and venues to declare their events “No-Manel Zones.”. “Manel” is industry jargon for a panel of featured speakers at a conference or event consisting of all men.
Association Adviser
DECEMBER 13, 2019
Maintain an event marketing plan for supporter members to ensure your association conference achieves its goals. Check out our guide to exhibitor marketing. The post Infographic: Make Your Exhibitor Marketing Campaign a Success appeared first on Association Adviser.
Nimble AMS
DECEMBER 13, 2019
How do you know if your association management software is in the cloud? Here’s how to tell. What’s in the “true cloud”? Read on to learn characteristics of true cloud-based software plus questions you can ask to tell if your association management software (AMS) is really cloud based. The “cloud” has many different interpretations. Some think it simply means that an application can be accessed through a web browser.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Associations Now
DECEMBER 11, 2019
In a variety of fields—from offbeat holidays to federal events to rising supplements—2020 is going to be a major point of change and attention. Here are a few groups that will be making a big impact. With the nature of the news cycle and the passage of time, some groups have bigger impacts than others in certain years. And 2020 is by no means an exception.
Event Industry News
DECEMBER 9, 2019
Vision2025 previewed the January launch of the second edition Show Must Go On Report, supported with a new online sustainability knowledge hub for the outdoor event sector, at the UK Festival Awards, 6 th December 2019. As the world spirals towards a climate catastrophe, The UK Festival Awards organisers backed the festival sustainability initiatives, showcasing a video that detailed plans for a January 2020 launch of the re-edited Show Must Go On Report and a new Vision2025 free-to-access websi
HighRoad Solution
DECEMBER 12, 2019
Are you struggling to get new technology approved that could help you reach organizational goals? Buy-in is one of the biggest hurdles for every IT upgrade project. Before you can put any of your great plans into action, you have to present your case to the executive team and convince them to invest the association’s resources in your new platform.
Nimble AMS
DECEMBER 13, 2019
All about this new modern and streamlined e-commerce experience for associations. Create a Lightning Store with an improved user experience and greater flexibility for associations to sell their products. How can associations sell products faster and easily while improving the member experience? Part of providing an excellent member experience is to consider the digital experience for customers.
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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Associations Now
DECEMBER 13, 2019
The National Automatic Merchandising Association is collaborating with the Oak Ridge National Laboratory on more efficient refrigerants for vending machines—an effort the group says will jumpstart the industry’s R&D approach. Finding a way to collaborate with the federal government on an issue affecting your industry can provide a lot of opportunities and resources—but uncovering the right one to pursue requires keeping your ear to the ground.
Event Industry News
DECEMBER 11, 2019
By Kristin Lamb, head of sales and marketing, ExecSpace. It comes as no surprise that one of the key elements of organising any event is securing a space or venue. It may sound like simple work – finding a venue and exchanging contracts – but the devil is in the detail and more often than not, there’s a myriad of hidden factors that will impact the eventual price tag.
HighRoad Solution
DECEMBER 10, 2019
The top challenge associations reported with data was the difficulty in tracking it to marketing campaign results (often called data or campaign attribution). This makes marketing automation a must-have for associations. The right marketing automation platform, can help you generate leads, improve conversion rates, and analyze every step of the user journey — everything you need to see healthy membership growth.
Nimble AMS
DECEMBER 10, 2019
You don’t need to be Santa to deliver your staff’s favorite gifts this year. What’s on your list this holiday season? Here are three items that Nimble AMS can take from dream to reality. Many associations have a wish list – a list of things they wish they could do if only they had more resources and better technology. Here are three common wish list items and the ways Nimble AMS can help fulfill them.
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Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Associations Now
DECEMBER 9, 2019
The Professional Rodeo Cowboys Association is targeting youth ages 8 to 19 with a new league that will hold its first finals event at a major football stadium in March. Thanks to a new association initiative, the next generation of professional rodeo athletes is going to have a lot of experience on the big stage at a young age. Last week, the Professional Rodeo Cowboys Association (PRCA) announced the introduction of a subsidiary organization, the Jr.
Association Success
DECEMBER 9, 2019
When Elizabeth Weaver Engel thinks about what members want, two quotes come immediately to mind. . The first is attributed to Henry Ford: “If I had asked people what they wanted, they would have said faster horses.”. And the second comes from tech giant Steve Jobs: “People don’t know what they want until you show it to them.”. Put another way: You really shouldn’t be asking your members what they want.
HighRoad Solution
DECEMBER 10, 2019
The top challenge associations reported with data was the difficulty in tracking it to marketing campaign results (often called data or campaign attribution). This makes marketing automation a must-have for associations. The right marketing automation platform, can help you generate leads, improve conversion rates, and analyze every step of the user journey — everything you need to see healthy membership growth.
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