Spark Consulting
DECEMBER 13, 2019
When you’ve realized it’s time to make a change to your dues amounts, member benefits, or overall membership structure, how do you convince your board of directors to support it? Particularly if there’s resistance? Let’s start with the easiest case: a dues increase. Your benefits are staying the same, your structure is staying the same, you just have to start charging a bit more for what you’re offering.
Velvet Chainsaw
DECEMBER 11, 2019
If your conference is like most, sponsorship revenue is underperforming. There are two benchmarks we like to use to identify healthy conference revenue business models: Industry revenue — 30 percent or more of a conference’s total revenue should come from the combination of sponsor, exhibit and advertising revenue. Expo/sponsor revenue ratio — for every $3 in expo revenue, a thriving sponsor program will generate $1 of revenue or more (a 3-to-1 or better ratio).
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Associations Now
DECEMBER 13, 2019
Businesses like Marriott, Spotify, and Facebook use “year in review” campaigns to connect and engage with users, customers, and members. Do you? Ah, the end of the year. Hopefully, you’re looking forward to some holiday rest and relaxation, and maybe you’re counting down the days to the new year. However you’re spending these last few days of the decade, you’re probably going to take a moment to pause, reflect, and plan.
WBT Systems
DECEMBER 10, 2019
How Your Association Can Support Women on the Path to Leadership. Read more about How Your Association Can Support Women on the Path to Leadership.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
HighRoad Solution
DECEMBER 12, 2019
Are you struggling to get new technology approved that could help you reach organizational goals? Buy-in is one of the biggest hurdles for every IT upgrade project. Before you can put any of your great plans into action, you have to present your case to the executive team and convince them to invest the association’s resources in your new platform.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Associations Now
DECEMBER 11, 2019
With Giving Tuesday behind us, fundraisers are now focused on wrapping up 2019 strong. If you want to get the most out of your year-end campaign, follow these simple steps. Many associations rallied to raise funds on Giving Tuesday , but a bigger season for giving is underway. Donors are more likely to contribute big as the end of the year approaches, said experts during two recent Network for Good webinars.
Reid All About it
DECEMBER 13, 2019
The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. I’m getting in the Christmas spirit. It looks like MemberSuite is already feeling the spirit because this week they sent Santa their holiday wish list for associations.
Higher Logic
DECEMBER 12, 2019
Have you had a recent brand interaction that impressed you? Maybe a company answered your support question quickly or accommodated you in a way that made you feel seen and appreciated. These experiences stand out to us, because too often, human, relatable customer experiences are rare. For example, remember the video of the West Jet airline steward that went viral?
Smooth The Path
DECEMBER 12, 2019
Some people tend to write long, detailed, and maybe slightly boring emails. You know who they are. When you see an email arrive from them, do you sigh (even if it is a tiny inward sigh?). Contrast the long, boring emails with short, fun emails that are a delight to read. A colleague of mine writes what I would characterize as sunny, funny emails. When I see her name appear in my inbox, I eagerly open her message first.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Association Adviser
DECEMBER 12, 2019
Onboarding to new association management software can be intimidating, but it doesn’t have to be impossibly stressful. Here's how to navigate the process. The post How to Onboard to a New Association Management Software Platform appeared first on Association Adviser.
Associations Now
DECEMBER 9, 2019
For real innovation, associations need to foresee members’ biggest goals and problems. Also: how “low-impact” meeting menus contribute to a greener world. What do your members want? You could ask them, sure—but real innovation comes from solving problems members don’t realize exist yet. “We didn’t all know we wanted to be able to carry thousands of songs around in our pockets until [Apple] showed us the iPod,” Elizabeth Weaver Engel, CEO of Spark Consulting, said in an interview with Association
Nimble AMS
DECEMBER 13, 2019
How do you know if your association management software is in the cloud? Here’s how to tell. What’s in the “true cloud”? Read on to learn characteristics of true cloud-based software plus questions you can ask to tell if your association management software (AMS) is really cloud based. The “cloud” has many different interpretations. Some think it simply means that an application can be accessed through a web browser.
Smooth The Path
DECEMBER 10, 2019
Knowing that disruption is coming and that flexible, agile innovation is the path toward stability is different than doing something about it. In almost every industry, professionals are acutely aware that things in the next 5 years, 10 years, 20 years will not be the same. Regulations are getting more stringent. Organizations are consolidating. Technology is displacing workers.
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Association Adviser
DECEMBER 13, 2019
Maintain an event marketing plan for supporter members to ensure your association conference achieves its goals. Check out our guide to exhibitor marketing. The post Infographic: Make Your Exhibitor Marketing Campaign a Success appeared first on Association Adviser.
Associations Now
DECEMBER 11, 2019
Whether it’s boosting your recruitment marketing or introducing your team to AI-powered machines, there are a lot of HR trends to keep an eye on for next year. Here are a few that could affect your organization. The work of the HR department is changing significantly as we enter the third decade of the 21st century. Don’t get caught off guard—make sure you’re tracking these HR trends for the year ahead.
Nimble AMS
DECEMBER 13, 2019
All about this new modern and streamlined e-commerce experience for associations. Create a Lightning Store with an improved user experience and greater flexibility for associations to sell their products. How can associations sell products faster and easily while improving the member experience? Part of providing an excellent member experience is to consider the digital experience for customers.
HighRoad Solution
DECEMBER 12, 2019
Are you struggling to get new technology approved that could help you reach organizational goals? Buy-in is one of the biggest hurdles for every IT upgrade project. Before you can put any of your great plans into action, you have to present your case to the executive team and convince them to invest the association’s resources in your new platform.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Association Success
DECEMBER 9, 2019
When Elizabeth Weaver Engel thinks about what members want, two quotes come immediately to mind. . The first is attributed to Henry Ford: “If I had asked people what they wanted, they would have said faster horses.”. And the second comes from tech giant Steve Jobs: “People don’t know what they want until you show it to them.”. Put another way: You really shouldn’t be asking your members what they want.
Associations Now
DECEMBER 11, 2019
In a variety of fields—from offbeat holidays to federal events to rising supplements—2020 is going to be a major point of change and attention. Here are a few groups that will be making a big impact. With the nature of the news cycle and the passage of time, some groups have bigger impacts than others in certain years. And 2020 is by no means an exception.
Nimble AMS
DECEMBER 10, 2019
You don’t need to be Santa to deliver your staff’s favorite gifts this year. What’s on your list this holiday season? Here are three items that Nimble AMS can take from dream to reality. Many associations have a wish list – a list of things they wish they could do if only they had more resources and better technology. Here are three common wish list items and the ways Nimble AMS can help fulfill them.
HighRoad Solution
DECEMBER 10, 2019
The top challenge associations reported with data was the difficulty in tracking it to marketing campaign results (often called data or campaign attribution). This makes marketing automation a must-have for associations. The right marketing automation platform, can help you generate leads, improve conversion rates, and analyze every step of the user journey — everything you need to see healthy membership growth.
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The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.
AMG
DECEMBER 7, 2019
These are Three Things to Look for in an Effective Community Association Manager Good Communication Skills Concise, timely and clear communication from within the community management association and without to the community members / resident is vital for effective and successful community management. The community manager is responsible for getting every message out and acts as the liaison between the community and the members.
Associations Now
DECEMBER 13, 2019
The National Automatic Merchandising Association is collaborating with the Oak Ridge National Laboratory on more efficient refrigerants for vending machines—an effort the group says will jumpstart the industry’s R&D approach. Finding a way to collaborate with the federal government on an issue affecting your industry can provide a lot of opportunities and resources—but uncovering the right one to pursue requires keeping your ear to the ground.
Association Success
DECEMBER 10, 2019
How should association communicators balance the needs of their business, the priorities of their organization’s leaders and the resources at their disposal? Who are their audiences, and what do they need in their lives as members – or prospective members? And what matters most when it comes time to measure success? Those are the types of questions we were asking at The Ohio Society of CPAs as we thought about our content.
HighRoad Solution
DECEMBER 10, 2019
The top challenge associations reported with data was the difficulty in tracking it to marketing campaign results (often called data or campaign attribution). This makes marketing automation a must-have for associations. The right marketing automation platform, can help you generate leads, improve conversion rates, and analyze every step of the user journey — everything you need to see healthy membership growth.
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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
Mariner Management
DECEMBER 11, 2019
According to the 2019 Chapter Benchmarking Study , the trend looks more like it’s about closing chapters. But that’s not the story over at PEN America , a literary organization with nearly 100 years of history. They launched new chapters in six focus regions: Austin, Birmingham, Detroit, Piedmont North Carolina, Tulsa, and Dallas/Fort Worth. The idea: to ensure that supporters of literature and free expression have a home across the country and to unify communities at a time of deep divisi
Associations Now
DECEMBER 9, 2019
The Professional Rodeo Cowboys Association is targeting youth ages 8 to 19 with a new league that will hold its first finals event at a major football stadium in March. Thanks to a new association initiative, the next generation of professional rodeo athletes is going to have a lot of experience on the big stage at a young age. Last week, the Professional Rodeo Cowboys Association (PRCA) announced the introduction of a subsidiary organization, the Jr.
Association Success
DECEMBER 12, 2019
When Hilary Marsh was at the National Association of Realtors, she remembers taking a look at all the newsletters that went out to their members. The newsletters, which went out to about a million people, were being opened by fewer and fewer people. . Why? . They were sending too many. . NAR’s staff of about 300 people represented 23 different departments, and there was no streamlined newsletter.
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