Wild Apricot

OCTOBER 4, 2018

Have you dipped your toes into the world of text-to-give fundraising? Whether you've tried it yet or not, we have the ultimate guide to help you succeed.

383

383

Eric Lanke

OCTOBER 1, 2018

I had lunch with a colleague this week and our conversation turned to staff bonus plans. In prefacing my description of the bonus plan I've put in place for the staff at my association, I described it (with a bit of tongue in the cheek) as "needlessly complicated." This, frankly, is based on some feedback I've received from my team. After explaining it to her, however, she said she didn't think it was complicated at all.

Team 113

Team Strategy Organization 113

Smooth The Path

OCTOBER 2, 2018

This morning a man in a hard hat was roaming around our neighborhood paying particular attention to the telephone poles. I asked him what they were doing with the telephone poles. “We have been inspecting and protecting the power poles from damage from rot, insects, and things like that,” he said. What the poles are called was an important enough distinction that he corrected my choice of words.

Industry 109

Industry Marketing Strategy Innovation 109

WBT Systems

OCTOBER 2, 2018

Alleviate Career Anxiety by Promoting Lifelong Learning. Read more about Alleviate Career Anxiety by Promoting Lifelong Learning.

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278

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Member Engagement

Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments. Another similarity?

Tools 233

Tools Marketing Social Media Software 233

Reid All About it

OCTOBER 5, 2018

The weekly list of free educational events and resources for the association community… Dave Coriale is a robot. Okay, was a robot. Or, rather, a telepresence attendee at an association conference and trade show. He describes his experience over at the DelCor blog along with the reasons we might be seeing this technology more often at offices and events near you.

DC 170

DC Washington Tools Certificate 170

WBT Systems

OCTOBER 2, 2018

Certification vs. Certificate Programs: Which Is Right for Your Association? Read more about Certification vs. Certificate Programs: Which Is Right for Your Association?

Certificate 219

Certificate 219

Higher Logic

OCTOBER 2, 2018

Marketing to your customers is hard work – sometimes it can feel like you’re pushing the same boulder up a hill every day, like good ol’ Sisyphus. Customer marketing can come with great rewards, though, especially if you’re using tech tools to make your life easier. Online community is one of those tools that can increase the reward while minimizing the work.

Tools 191

Tools Marketing eBook Library 191

Blue Sky eLearn

OCTOBER 5, 2018

Clinical trial training can be expensive. While traditional face-to-face meetings can have their benefits, they also cost more and are more time consuming. Virtual investigator meetings can allow for tremendous cost savings while increasing continuity and communication. Here’s how: Reduction in Setup Time. While virtual meetings still require meticulous planning, there are fewer logistics to worry about and therefore can be set up in a shorter amount of time if needed.

Cost 179

Cost Report Survey Content 179

Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

Member Experience

Spark Consulting

OCTOBER 2, 2018

Are members who join with a price incentive more or less likely to renew membership the following year? Less likely. Don’t offer pricing discounts unless your audiences are EXTREMELY price sensitive or your membership is declining and you’re desperate to get people in the door by any means necessary. Does offering a discounted membership based on time of the year (i.e. a summer sale) dilute the value of membership?

Discount 170

Discount Price 170

WBT Systems

OCTOBER 2, 2018

Survey Says… Online Education’s Role in Membership Marketing. Read more about Survey Says… Online Education’s Role in Membership Marketing.

Survey 245

Survey Marketing 245

YourMembership

OCTOBER 2, 2018

Not only was the?YourMembership?team sweating through the hot Florida summer days, we were also busy releasing updates and enhancements to streamline your operations that enhance your members experience. We’re excited to share some insights into what we’ve been working on. Increasing Platform Performance Throughout?the last few months and culminating with our September releases, YM has.

Florida 150

Florida Member Experience Team Member Engagement 150

Principled Innovation

SEPTEMBER 29, 2018

When I was appointed to my first CEO role in 2001 I had no idea how I was going to keep up with the demands. I had many direct reports, a Board of Directors to report to and everyone wanting a piece of you. There had to be a way to get control of what was going on in my life. I dug deep into learning ways to control my schedule and not let it control me.

Tips 133

Tips Report Process 133

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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

Education

Association Success

SEPTEMBER 30, 2018

Are you dealing with member queries to the best of your ability? There are a few basic rules of member service that all associations should keep in mind. No matter the size of your budget or staff, what counts is how your members feel at the end of an interaction with the organization. All member interactions must focus on a positive experience that shows active listening (or active reading if it’s an email), attention to detail, and a demonstration that you (as staff) are making an effort.

Association Management 117

Association Management Industry Organization 117

WBT Systems

OCTOBER 2, 2018

The Importance of an LMS Roadmap When Selecting a Learning Platform. Read more about The Importance of an LMS Roadmap When Selecting a Learning Platform.

LMS 150

LMS 150

Idea Architects

OCTOBER 3, 2018

A meeting I recently attended had participants introduce themselves by sharing a book that influenced our thinking about leadership and organizations. Just one we all cried? It was a great question though, and I immediately jotted down some of the dozens of titles I might have used as my answer. From that list, here are six of the books I find myself returning to and re-reading regularly (in alphabetical order).

Leadership 108

Leadership Resources Strategy Content 108

Associations Now

OCTOBER 4, 2018

If attendees critique a conference that you spent months carefully planning, it can be hard not to take it personally. The best way to handle it likely involves digging deeper into the negative feedback and then making room for improvement. For the past few weeks, I’ve been watching a lot of Top Chef. My observations from the cooking competition: Some chefs really like to use dashi, and making panna cotta usually doesn’t turn out well for contestants.

Social Media 99

Social Media Conference Survey Tips 99

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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

Revenue

GrowthZone

OCTOBER 2, 2018

Membership pro, Frank Kenny, explains how to build a board of directors that is representative of your members (and why it’s important you do so). When you scan the faces of your board members, what do you see? How many are men? How old are they? Are they mostly of the same race? When I am prepping for facilitating a strategic planning retreat or board orientation I always ask the CEO, “How well does your association’s board reflect your members and community?”.

How To 94

How To Recruiting Recruitment Committee 94

WBT Systems

OCTOBER 2, 2018

Help Millennials Get Jobs: Offer Online Learning & Career Resources. Read more about Help Millennials Get Jobs: Offer Online Learning & Career Resources.

millennials 150

millennials Resources 150

Delcor

OCTOBER 3, 2018

I was a robot once. More accurately, I spent a day as a telepresence attendee at a conference, including “rolling” the expo floor. It all started when I was helping Association Forum identify innovative technology displays for the Digital Depot at Holiday Showcase. I remembered a Modern Family episode about Phil not making it home for his daughter’s graduation party—instead, he attended via a telepresence robot.

Chicago 80

Chicago Maryland Cost Conference 80

Associations Now

OCTOBER 1, 2018

In its new Self-Publishing 3.0 campaign, the Alliance of Independent Authors is urging members to build their own sustainable platforms with multiple revenue streams, rather than relying on Amazon or others to fuel their success. The Alliance of Independent Authors (ALLi) thinks the age of Patreon and Kickstarter might offer something useful for self-publishers.

Revenue 87

Revenue Technology Industry 87

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

eBook

Smooth The Path

OCTOBER 4, 2018

Do your members utter a collective groan when you say the word “webinar”? Webinars have a bad name. In the old days, technology made them clunky and boring. Marketers used webinars as an hour-long advertisement. But, the future of webinars is bright. The format can get much-needed content and solutions to our members who cannot attend our events.

Conference 79

Conference Technology Strategy Content 79

WBT Systems

OCTOBER 2, 2018

The Critical Role of an LMS Business Analyst during Implementation. Read more about The Critical Role of an LMS Business Analyst during Implementation.

LMS 150

LMS 150

Association Success

SEPTEMBER 30, 2018

The key to continuous learning? Don’t be afraid of making mistakes. Learning happens everywhere, all the time. Opportunities for education and professional development are not limited to formal events like conferences and certifications. Thinking about learning as an anytime, anywhere activity means getting comfortable with the process not being perfect.

Certificate 74

Certificate Process Products Course 74

Associations Now

OCTOBER 4, 2018

How one organization utilized non-traditional venues for a creative, memorable conference experience. For years, events have been held at tried-and-true locations like convention centers and hotel ballrooms. But as attendee demands and desires increase, creativity must also increase. And that means rethinking the location of your next conference. The rise of non-traditional meeting spaces has been supercharged in recent years, as meeting planners look to cut costs and attendees continue to seek

Indianapolis 84

Indianapolis Indiana Georgia California 84

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Certificate

Association Adviser

OCTOBER 5, 2018

Does your association have a succession plan for C-level positions? This poll is open till 27-10-2018 -. remaining only 3 weeks. Yes - Just for the CEO/President/Executive Director. Yes - For all C-Level Positions. No - But we plan to work on this in the coming year. No - And we don't have plans to work on this in the coming year. Yes - Just for the CEO/President/Executive Director. -. 0.

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68

WBT Systems

OCTOBER 2, 2018

The Critical Role of an LMS Project Manager during Implementation. Read more about The Critical Role of an LMS Project Manager during Implementation.

LMS 150

LMS Project 150

Membership Marketing

OCTOBER 2, 2018

When you search the Harvard Business Review on the key word “Innovation”, you get 18,356 results. That’s because for businesses innovation is a core competency for survival. The same is true for associations. But how focused on innovation are associations? How do associations define innovation? And how do they go about innovating? These are some of the questions that Marketing General Incorporated (MGI) asked association professionals, in conjunction with our client the National Business Aviatio

Innovation 67

Innovation Report Review Survey 67