HighRoad Solution
DECEMBER 19, 2019
We all need a helping hand from time to time. In fact, 81% of associations outsource at least 1 service. For associations, this usually happens when you’re looking at a challenging project, like implementing a marketing automation platform.
Associations Now
DECEMBER 18, 2019
Reserve funds are there to keep associations afloat during lean times, which is why it’s crucial that you have the right amount tucked away. Experts offer tips on determining what that number should be. Winter is coming. It’s not just a popular Game of Thrones motto; it’s a reminder that bad things could crop up at any moment, so one must be prepared.
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Velvet Chainsaw
DECEMBER 17, 2019
Sponsorship is the most powerful form of marketing. When done well, it can change participants’ attitudes and behaviors about a brand. Banners, ads, signs and enhanced listings shouldn’t be lumped into the same category — they don’t make that emotional connection. Recently I’ve received invitations to attend webinars and download industry research reports and articles all aimed to help conference and show organizers grow sponsorship revenue.
Higher Logic
DECEMBER 19, 2019
Good news: Four association experts sat down to share their favorite trends and lessons learned from the newly rebranded ASAE Technology Exploration Conference (TEC) and their valuable conversation can help guide your association’s 2020 planning strategy for success. Let’s dive into the latest trends in association technology, as identified in a recent webinar hosted by Protech, featuring the following expert panel: Heather McNair | Chief Community Officer, Higher Logic.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Association Success
DECEMBER 17, 2019
Ask Peggy Hoffman and Peter Houstle what kind of reaction they get when they start asking about whether association chapters are still relevant, and they both start laughing. “There are a lot of people who are intimidated by that question,” Houstle said. “Sometimes, I wonder if there are people who don’t want to do (the […]. Going somewhere? Learn more about our membership levels here. .
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
YourMembership
DECEMBER 19, 2019
Your learning content is one of your association’s key value propositions. But to take advantage of your educational courses, your members need to know about them. Here’s how to get the word out. Valuable learning content is one of your association’s key value propositions. But even though you’ve spent time and effort building great learning. The post Are your members missing out on your association’s CE content?
Reid All About it
DECEMBER 20, 2019
The weekly list of free educational events and resources for the association community… Your plans for the holiday season are probably like mine: feast. We’re the lucky ones. Many of your neighbors, including children and seniors, won’t have enough to eat during the holiday season. ‘Tis the season to support your local food bank—you can find yours on this map from Feeding America (where you can also search by zip code).
Wild Apricot
DECEMBER 18, 2019
Are you still using an Excel membership template to manage your membership? Here's why you might want to reconsider.
Blue Sky eLearn
DECEMBER 18, 2019
Social Learning has been a buzz word for some time now. It’s easy to talk about the benefits of wrapping social features around more traditional courses and education initiatives but how does it all really work? . Community Group . It’s difficult to get people to engage when they aren’t even in your community! Setting up a dynamic , auto-populated community based on users who are engaged in a course is a great way to kick things off.
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Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
YourMembership
DECEMBER 17, 2019
A recent Community Brands study suggests it may be time for associations to focus on additional learning opportunities for their members. According to the Community Brands Member Engagement and Loyalty Study, meetings and conferences, which traditionally have emphasized training and continuing education, are one area where association professionals (Pros) are very focused.
Smooth The Path
DECEMBER 19, 2019
What if you could create a member organization from scratch? What would you do to bake engagement into the structure from the start? I have consulted with a handful of professionals who did just that, and the process was super exciting! Culture experts say that culture will happen no matter what, but the best cultures happen with some planning and encouragement.
Jamie Notter
DECEMBER 17, 2019
In case you missed it, Maddie and I released a new white paper earlier this month about our new maturity model for culture management. The title of the paper is the same as this blog post, The New Work of Culture, and we chose that title because we’re trying to wake people up a little bit here. There is NEW work to be done, folks. One of the reasons—maybe even the biggest reason—that most organizations plod along with fairly mediocre cultures is that leaders simply ignore the basic work that nee
Association Adviser
DECEMBER 17, 2019
Career center networks reinforce membership value and investment in your association. Let's explore three reasons why joining a career center network is smart for associations. The post 3 Reasons to Join an Association Career Center Network appeared first on Association Adviser.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Velvet Chainsaw
DECEMBER 19, 2019
After nearly 30 years leading the event development and execution at the Society for Human Resource Management, I took the leap earlier this year to join the remarkable VCC team and focus on helping associations and organizations improve their annual events. The work we do has reignited my deep appreciation for the role associations play in society and the importance people attribute to their affiliation with a profession or business vertical.
Associations Now
DECEMBER 17, 2019
In the weekly Membership Hack column, we share small ways that associations save time, money, and resources while delivering value to members. Here are some of our favorites from the past year. If you ask an association staffer what they might want for the holiday season, I’m willing to bet they’ll tell you, “More time!” That’s because 2019 came and went in an instant, and the simple truth is that we all are time-strapped people, which is why I love writing the week
Event Industry News
DECEMBER 17, 2019
by Brecht Fourneau, senior director, EMEA & APAC Marketing, Aventri. Event technology is a fast-changing landscape. It can be tough to keep up with all the latest advances. Best to focus on a few that can help you most. To this end, here are three top trends that will drive opportunity and growth in 2020 and beyond. Trend #1: Rise of the integrated event management software (EMS) platform.
Association Adviser
DECEMBER 16, 2019
With the goal of a more inclusive membership experience for all in mind, here are three trends associations should focus on in 2020. The post 3 Trends Associations Should Focus on in 2020 appeared first on Association Adviser.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Jamie Notter
DECEMBER 17, 2019
In case you missed it, Maddie and I released a new white paper earlier this month about our new maturity model for culture management. The title of the paper is the same as this blog post, The New Work of Culture, and we chose that title because we’re trying to wake people up a little bit here. There is NEW work to be done, folks. One of the reasons—maybe even the biggest reason—that most organizations plod along with fairly mediocre cultures is that leaders simply ignore the basic work that nee
Associations Now
DECEMBER 20, 2019
In a letter to the Justice and Commerce departments and the Federal Trade Commission this week, ASAE said the sale of the.org registry to a for-profit firm risks exposing nonprofit organizations to drastically higher costs to maintain their online presence. ASAE this week asked the federal government to intercede and stop the pending sale of the.org domain registry to the private equity firm Ethos Capital LLC.
Smooth The Path
DECEMBER 17, 2019
When participation starts falling, organizations usually take one of two paths. The first is the Circle-The-Horses path. The organization pulls in and conserves resources, much like a hibernating bear. All extras are cut from the budget, every penny is counted, and staff members underspend to realize end-of-year surpluses. Even though members continue to receive value through the core benefits, they feel the change.
Association Adviser
DECEMBER 16, 2019
Jeff Horne and Juan Silva of Wicket talk us through how a Member Data Platform works and how it can increase operational efficiencies for your association. The post Podcast: Deconstruct Data Silos with a Member Data Platform appeared first on Association Adviser.
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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Association Success
DECEMBER 16, 2019
Let’s make a bet. I bet that if you pull any association’s job posting for a leadership opening, you will find the word “innovation” at least half the time, either as a requirement of the type of person or a descriptor of where the organization is going. I also would bet that if you walk into most associations and ask their team the last time they innovated, they would have to think about it and wouldn’t be able to name more than one innovation in the past year.
Associations Now
DECEMBER 19, 2019
You want to make sure every attendee has the best experience possible, and that may mean rethinking how you’ve done everything from registration to captioning. A look at three associations taking the lead on creating more inclusive meetings. I know that you don’t need me to tell you about the importance of diversity and inclusion when it comes to all aspects of managing and running your associations.
HighRoad Solution
DECEMBER 19, 2019
We all need a helping hand from time to time. In fact, 81% of associations outsource at least 1 service. For associations, this usually happens when you’re looking at a challenging project, like implementing a marketing automation platform.
Association Adviser
DECEMBER 20, 2019
Your association has to market your services for successful sales. Try one or more of these recommended marketing tools for your new sales department. The post Successful Sales Series: Testing Out New Marketing Tools appeared first on Association Adviser.
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Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
GrowthZone
DECEMBER 17, 2019
May the joy and the wonder of the season be yours. The post Holiday Greetings appeared first on GrowthZone.
Associations Now
DECEMBER 19, 2019
Many students drop out of college for nonacademic reasons, and the Michigan Community College Association wants that to stop. Using grant money, MCCA will help member schools provide services—like food pantries and community connection hubs—to keep students enrolled. While many think students drop out of college because they can’t handle the academic work, research shows that for most students, it is issues like lack of finances and related struggles (work/school balance and access to childcare
HighRoad Solution
DECEMBER 18, 2019
When you switch to marketing automation, you’re also adopting a whole new marketing culture. This culture change can be a big shift for your team. Instead of thinking about products, they’re now thinking about personas. Rather than thinking about the needs of the association, their focus is now on the needs of the member. This affects all day-to-day operations, requiring a more strategic and data-driven approach to lead acquisition.
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