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For some nonprofits, Twitter is the perfect platform to grow their community, while others are better off putting their efforts elsewhere. Is Twitter right for your organization?
When your organization is knee-deep in setting technical standards for the broader world, don’t forget that mere mortals have to use this stuff, too. The USB Implementers Forum learned this lesson recently. I got a really big monitor for the holidays, and it made me truly appreciate how complicated technical standards can be. I asked for the monitor with all the extra ports because I anticipate using it for a lot of stuff—old computers, new computers, game consoles, you name it.
Even small associations can use social media to take member engagement to the next level. Here’s how. It might be time for your small association to “think bigger” when it comes to social media. Consider this: The Community Brands Digital Evolution Study points to the top reasons that members join a professional organization. They include. The post Make your association a part of your members’ social habits appeared first on YourMembership.
Most of us are at least somewhat familiar with Google Analytics. You (or your marketing team) are probably using it to track traffic on your organization’s website. But why not on your Learning Management System? Audience . General dashboards offer an at-a-glance view of some general insights. In addition to this, you can also create custom dashboards that focus on the data you are most interested.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
The weekly list of free educational events and resources for the association community… Association exec Mark Golden explains why a future-focused profession needs full participation from all people to reach its potential—the reason diversity, equity and inclusion cannot fall off an association’s strategic agenda. He also addresses unconscious bias and privilege: “We need to see and acknowledge the costs and missed opportunities that the biases at work in our personal, professional, and so
The weekly list of free educational events and resources for the association community… Association exec Mark Golden explains why a future-focused profession needs full participation from all people to reach its potential—the reason diversity, equity and inclusion cannot fall off an association’s strategic agenda. He also addresses unconscious bias and privilege: “We need to see and acknowledge the costs and missed opportunities that the biases at work in our personal, professional, and so
Editor's note: Anne-Margaret, online community manager for the American Association for Clinical Chemistry (AACC), shares her perspective on Super Forum 2019. There are so many great reasons for why I go to Higher Logic’s annual conference, Super Forum. One of my favorite aspects is the networking. Super Forum brings together over 700 people every year to hear about upcoming product updates, learn best practices from other Higher Logic users, listen to motivational industry speakers, and my favo
Take a look at some of the updates and new features we added to Wild Apricot in 2019, learn more about how you can use them, and get a look at what's coming up in 2020.
The bread and butter of conferences is concurrent education sessions. Keynote speakers and main-room experiences are pivotal for bringing the community together and sharing key messaging, but attendees expect—and deserve—transformational learning (change in ideas, attitudes and behaviors) from curated, relevant and problem-centric educational sessions.
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
Membership expert, Frank Kenny, explains three of the hottest member benefits trends out there. If you want 2020 to be the year you adjust member benefits, we have some ideas for you. While individual membership benefits depend largely on your type of association, you can use these membership trends for some brainstorming. Members expect a lot these days.
Principles of user experience design can help associations help their members move easily around their websites and other digital properties. A UX strategist shares how some associations are applying a UX mindset to improve member services and experiences. Your website is the doorway to your association, and if you’re providing good value to your members, they’ll visit you online frequently.
Whether you have been tasked with planning the office Christmas party or finding a great band to help that will let employees let their hair down after a long conference, booking entertainment for a corporate event is not an easy thing to do. To begin with, you’ll want something that will appeal to everyone at the event, no matter how selective their taste, and will thereby ensure that everyone has a good time.
For the last several years, we’ve blogged and trained nonprofit communicators about the importance of monitoring email engagement – not just open and click-through rates on individual emails, but how many people on your email list have opened at least one email within a set period time, such as the last three months. . It’s not a number that’s front and center in most email service provider dashboards (but should be).
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Imagine how you might do your job differently if your performance and compensation were evaluated based on overall session attendance and industry presenter ratings at your annual conference. While this notion may seem a bit extreme, conference education systems need increased accountability, which in turn leads to a competitive advantage. We all need improved systems for: Programming thought-provoking and relevant content.
What you can do to get your conference speakers ready. Also: Don’t ignore your social mentions; learn how to answer them. Delivering quality presentations will always be a challenge, but organizations should do a better job preparing their speakers, says Dave Lutz , managing director of Velvet Chainsaw. Several strategies can help you ensure a proficient performance from your presenters.
International not-for-profit organisation, A Greener Festival (AGF), has announced the 37 recipients of “A Greener Festival Award” in 2019. Festivals and events from 15 countries achieved the prestigious accolade in 2019, awarded to those events and festivals that have demonstrated a strong commitment to sustainability and a reduction of environmental impacts.
Using this framework for Facebook Ads marketing can help your organization save time and money by getting it right the first time. The post Why Your Facebook Ads Keep Failing appeared first on Association Adviser.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Looks like you’ve forgotten something. If you’re like most job seekers, you’re neglecting a key step to land a new job. According to a 2016 survey of recruiters conducted by Deloitte, only 30% of job seekers mention volunteer experience on their résumés, despite the 82% of surveyed recruiters preference to applicants involved in volunteerism. What if you’re not currently searching for a new role?
Even a boom economy can be a source of anxiety, when talented employees have lots of options and disruptive change is everywhere. Resist the temptation to demand instant innovation, and instead motivate your team with conversation about the future. As 2020 kicks into gear, the thing that seems to be keeping leaders up at night most is the talent that works for them.
Google has been shown the door as San Francisco Pride members have voted to ban the tech giant from sponsoring and participating in the event. The vote, which also includes banning Google’s platforms, YouTube and Alphabet, as well as the Alameda County Sheriff’s Office, was cast at the organisation’s monthly membership meeting on Wednesday night. It now rests with the organisation’s board of directors who are “consulting the organisation’s legal team on the potential impact of this recommendatio
Executives from Naylor, the Futures Industry Association & the Urban Land Institute discuss how they're meeting the top marketing challenges for associations in the 20s. The post Survey Says: Top Marketing Challenges for Associations in 2020 and Beyond appeared first on Association Adviser.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Check out Amanda Kaiser’s fantastic webinar for associations, Unlock the Secrets of Member Engagement. This recent webcast is full of key insights, real-life examples, attendee polls, a robust Q&A session, and more. With close to 1,000 registrants, Amanda once again hit the nail on the head for association professionals everywhere. When it comes to association member engagement, Amanda Kaiser from SmoothThePath.net is the go-to expert.
Debbie Langelier of NTSA shares how digital is a huge presence at her trade show—for a connected audience that expects the next great thing. To creative innovative and interactive meetings, planners around the nation are raising the bar on productivity and capitalizing on attendee experience. In Orlando, seven planners have exceeded in this realm, setting the bar high for both their peers and the industry.
52eight3, the experienced tech, venue and supplier marketing and PR agency, has seen exciting growth in 2019 with the acquisition of several exciting new clients. The Sussex-based marketing and PR agency, which focuses on getting technology and suppliers seen, known and loved by event organisers, goes into 2020 on a huge high after a period of exciting growth in 2019.
When it’s time to upgrade your association management software (AMS), it just might be time for a change. Upgrading your AMS system can be costly and time-consuming. Now’s the ideal time to ask yourself if moving to a new, modern solution is ultimately the better route. There it is, looming in the near future: An upgrade to your association management software (AMS).
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
It might seem counterintuitive to decide to pay for something everyone usually gets for free. . Still, that’s exactly the thought behind social media marketing, when you can pony up some cash to go about getting more followers on Facebook, Twitter, Instagram and other social sites. . But why would you do it? For the communications team at the Texas Oil and Gas Association (TXOGA), the value lies in building a network of supporters — not in building membership. .
Field representatives for the association are traveling in the Deep South this month in an effort to advocate for expanded Amtrak service in Alabama, Mississippi, and Louisiana. Taking an advocacy message on the road is often a great way to show a willingness to speak up on an important issue to your members. But when your organization is the Rail Passengers Association (RPA), you’re not really going on a roadshow—but taking a field trip, by Amtrak.
Mendip District Council, which oversees the licensing of the five-day music festival, has issued a report on how the 2019 edition was run and, subsequently, how to improve this year’s event. Though the report revealed the event was “well planned and managed” on a whole, it has called organisers up on nine different areas in which the event should be better organised.
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