Wild Apricot
JANUARY 15, 2020
For some nonprofits, Twitter is the perfect platform to grow their community, while others are better off putting their efforts elsewhere. Is Twitter right for your organization?
Associations Now
JANUARY 13, 2020
When your organization is knee-deep in setting technical standards for the broader world, don’t forget that mere mortals have to use this stuff, too. The USB Implementers Forum learned this lesson recently. I got a really big monitor for the holidays, and it made me truly appreciate how complicated technical standards can be. I asked for the monitor with all the extra ports because I anticipate using it for a lot of stuff—old computers, new computers, game consoles, you name it.
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YourMembership
JANUARY 13, 2020
Even small associations can use social media to take member engagement to the next level. Here’s how. It might be time for your small association to “think bigger” when it comes to social media. Consider this: The Community Brands Digital Evolution Study points to the top reasons that members join a professional organization. They include. The post Make your association a part of your members’ social habits appeared first on YourMembership.
Blue Sky eLearn
JANUARY 14, 2020
Most of us are at least somewhat familiar with Google Analytics. You (or your marketing team) are probably using it to track traffic on your organization’s website. But why not on your Learning Management System? Audience . General dashboards offer an at-a-glance view of some general insights. In addition to this, you can also create custom dashboards that focus on the data you are most interested.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
Wild Apricot
JANUARY 14, 2020
The most effective fundraising trends change from year to year. In 2020, here are the ones we predict will be most effective!
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Reid All About it
JANUARY 17, 2020
The weekly list of free educational events and resources for the association community… Association exec Mark Golden explains why a future-focused profession needs full participation from all people to reach its potential—the reason diversity, equity and inclusion cannot fall off an association’s strategic agenda. He also addresses unconscious bias and privilege: “We need to see and acknowledge the costs and missed opportunities that the biases at work in our personal, professional, and so
Higher Logic
JANUARY 15, 2020
Editor's note: Anne-Margaret, online community manager for the American Association for Clinical Chemistry (AACC), shares her perspective on Super Forum 2019. There are so many great reasons for why I go to Higher Logic’s annual conference, Super Forum. One of my favorite aspects is the networking. Super Forum brings together over 700 people every year to hear about upcoming product updates, learn best practices from other Higher Logic users, listen to motivational industry speakers, and my favo
Wild Apricot
JANUARY 15, 2020
Take a look at some of the updates and new features we added to Wild Apricot in 2019, learn more about how you can use them, and get a look at what's coming up in 2020.
GrowthZone
JANUARY 14, 2020
Membership expert, Frank Kenny, explains three of the hottest member benefits trends out there. If you want 2020 to be the year you adjust member benefits, we have some ideas for you. While individual membership benefits depend largely on your type of association, you can use these membership trends for some brainstorming. Members expect a lot these days.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Velvet Chainsaw
JANUARY 16, 2020
The bread and butter of conferences is concurrent education sessions. Keynote speakers and main-room experiences are pivotal for bringing the community together and sharing key messaging, but attendees expect—and deserve—transformational learning (change in ideas, attitudes and behaviors) from curated, relevant and problem-centric educational sessions.
Associations Now
JANUARY 14, 2020
Principles of user experience design can help associations help their members move easily around their websites and other digital properties. A UX strategist shares how some associations are applying a UX mindset to improve member services and experiences. Your website is the doorway to your association, and if you’re providing good value to your members, they’ll visit you online frequently.
Association Adviser
JANUARY 16, 2020
Using this framework for Facebook Ads marketing can help your organization save time and money by getting it right the first time. The post Why Your Facebook Ads Keep Failing appeared first on Association Adviser.
GrowthZone
JANUARY 16, 2020
Check out Amanda Kaiser’s fantastic webinar for associations, Unlock the Secrets of Member Engagement. This recent webcast is full of key insights, real-life examples, attendee polls, a robust Q&A session, and more. With close to 1,000 registrants, Amanda once again hit the nail on the head for association professionals everywhere. When it comes to association member engagement, Amanda Kaiser from SmoothThePath.net is the go-to expert.
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Velvet Chainsaw
JANUARY 14, 2020
Imagine how you might do your job differently if your performance and compensation were evaluated based on overall session attendance and industry presenter ratings at your annual conference. While this notion may seem a bit extreme, conference education systems need increased accountability, which in turn leads to a competitive advantage. We all need improved systems for: Programming thought-provoking and relevant content.
Associations Now
JANUARY 15, 2020
What you can do to get your conference speakers ready. Also: Don’t ignore your social mentions; learn how to answer them. Delivering quality presentations will always be a challenge, but organizations should do a better job preparing their speakers, says Dave Lutz , managing director of Velvet Chainsaw. Several strategies can help you ensure a proficient performance from your presenters.
Association Adviser
JANUARY 15, 2020
Executives from Naylor, the Futures Industry Association & the Urban Land Institute discuss how they're meeting the top marketing challenges for associations in the 20s. The post Survey Says: Top Marketing Challenges for Associations in 2020 and Beyond appeared first on Association Adviser.
Nimble AMS
JANUARY 14, 2020
When it’s time to upgrade your association management software (AMS), it just might be time for a change. Upgrading your AMS system can be costly and time-consuming. Now’s the ideal time to ask yourself if moving to a new, modern solution is ultimately the better route. There it is, looming in the near future: An upgrade to your association management software (AMS).
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Association Success
JANUARY 14, 2020
Looks like you’ve forgotten something. If you’re like most job seekers, you’re neglecting a key step to land a new job. According to a 2016 survey of recruiters conducted by Deloitte, only 30% of job seekers mention volunteer experience on their résumés, despite the 82% of surveyed recruiters preference to applicants involved in volunteerism. What if you’re not currently searching for a new role?
Associations Now
JANUARY 12, 2020
Even a boom economy can be a source of anxiety, when talented employees have lots of options and disruptive change is everywhere. Resist the temptation to demand instant innovation, and instead motivate your team with conversation about the future. As 2020 kicks into gear, the thing that seems to be keeping leaders up at night most is the talent that works for them.
Smooth The Path
JANUARY 14, 2020
We may think about engagement in terms of metrics: renewals, registrations, purchases, logins, and clicks. Members think about engagement in terms of emotions. A highly engaged member talks about the feelings of being a member. They might say things like: The organization is my professional family. The association is my intellectual home. I feel a deep sense of belonging.
Membersuite
JANUARY 13, 2020
Busywork and other time-consuming tasks take our attention away from important and strategic work. Learn how you can reclaim your focus and achieve the goals that have long eluded you by eliminating time-consuming tasks and processes in 2020.
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The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.
Association Success
JANUARY 16, 2020
It might seem counterintuitive to decide to pay for something everyone usually gets for free. . Still, that’s exactly the thought behind social media marketing, when you can pony up some cash to go about getting more followers on Facebook, Twitter, Instagram and other social sites. . But why would you do it? For the communications team at the Texas Oil and Gas Association (TXOGA), the value lies in building a network of supporters — not in building membership. .
Associations Now
JANUARY 14, 2020
Debbie Langelier of NTSA shares how digital is a huge presence at her trade show—for a connected audience that expects the next great thing. To creative innovative and interactive meetings, planners around the nation are raising the bar on productivity and capitalizing on attendee experience. In Orlando, seven planners have exceeded in this realm, setting the bar high for both their peers and the industry.
Smooth The Path
JANUARY 16, 2020
Every year we wish to top the prior. Generally, the year is successful when revenues, memberships, renewals, registrations, and purchases grow. To reach these goals, we devise metrics, usually a bump above the prior year. Metrics are black and white. Either staff reached the goal, or they didn’t. Each unmet goal is a black mark. The problem is the race to achieve short-term goals can have a negative impact on member engagement.
Delcor
JANUARY 15, 2020
How Do You Manage Your Investment Portfolio? Imagine that your organization managed your investment portfolio by using any of the following principles: Continuing to invest despite poor performance of a fund. Investing only in high-risk hedge funds. Investing only in low-yield bonds. Investing, but not monitoring performance. Investing without considering market conditions and economic forecasts.
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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
Association Success
JANUARY 13, 2020
If you’re not being intentional about your culture, then it’s not doing enough to help your organization be as successful as possible. So how do you go about creating and maintaining your organizational culture? That’s where John Spence comes in. We spoke with the business coach for SURGE Growth in 2019, and then shared that conversation during our virtual conference.
Associations Now
JANUARY 17, 2020
Field representatives for the association are traveling in the Deep South this month in an effort to advocate for expanded Amtrak service in Alabama, Mississippi, and Louisiana. Taking an advocacy message on the road is often a great way to show a willingness to speak up on an important issue to your members. But when your organization is the Rail Passengers Association (RPA), you’re not really going on a roadshow—but taking a field trip, by Amtrak.
CommPartners
JANUARY 14, 2020
Event Feedback: Beyond Attendee Evaluations Organizations of all sizes and interest groups can benefit from hosting or sponsoring live conferences and events. They help you connect your people with each other and with information. They’re also a great way to learn about the latest and greatest tools for your business, build your network, and foster […].
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