Sat.Sep 01, 2018 - Fri.Sep 07, 2018

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Membership 101: The Full Series

Spark Consulting

I’ve gotten through all the topics I had planned for the Membership 101 series, which leads to two additional questions: What did I miss? Are there membership topics you were hoping I’d cover that I never did? So then you might ask: “Um, what were all the topics you covered again?” So glad you asked! Here’s the list of all the Membership 101 posts with all the links: Series Launch (which did have a topic request that it still on my list, but it was related to certif

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Code of ethics: Why are they important? 

YourMembership

Last year, when Community Brands released its Member Loyalty Study, Code of Ethics ranked as the top benefit for retaining members across all generations and loyalty segments. When we first received these results, I personally went through a range of emotions as I put back on my Membership Director hat. At first, I was shocked. I couldn’t believe Code of Ethics, out of all other offerings, ranked number.

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Starting a Chapter of an Organization: The Ultimate Guide

Wild Apricot

This guide contains everything you need to know about starting a new chapter of an organization: what a chapter organization is, why you might want to start a new chapter, rather than a new nonprofit, a few organizations you can work with, and more.

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Create the 3 Most Common Automated Campaigns in No Time

Higher Logic

People seem to love trilogies, trios—really, anything in threes. You’re not a true Star Wars fan unless you’ve seen A New Hope, The Empire Strikes Back, and Return of the Jedi. How many people would still be fans of the Two Stooges, Two Musketeers, or Two Amigos? Heck, being that our Saratoga, NY office is in a town known for their horse racing track, the magic of the trifecta is not lost on us.

Marketing 250
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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Interview with an Expert: Emilio Arocho, Director of Technology and Digital Strategy at FDLI

Blue Sky eLearn

Emilio Arocho is a Washington, DC professional with over a decade of experience empowering nonprofit organizations by allocating their modest resources towards mission-focused digital transformation strategies. As Director of Technology and Digital Strategy at the Food and Drug Law Institute (FDLI), he facilitates data-driven decision making across teams and tailors cloud architecture and business processes to anticipate and exceed stakeholder demands.

More Trending

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When Decisions Get Made, Part 2

Eric Lanke

Last week, in When Decisions Get Made , I talked about when a member's decision to renew or not to renew their membership in an association gets made. Using a cautionary tale of my own experience as an association member, I confirmed that the timing of this decision typically occurs well in advance of the delivery of the association renewal invoice in the member's mailbox.

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Making the Most of Super Forum: 6 Tips from Higher Logic Clients and Staff

Higher Logic

During our latest Champion Program Summer Challenge, we asked our clients to share their best tips for attending Super Forum 2018 in Higher Logic’s own community, the Higher Logic Users Group (HUG). Because we can’t really say it any better, here are the grade-A recommendations brought to you by your fellow Huggers. 1. Don’t Wait! Map Out Your Schedule.

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12 Questions for Better Meetings

Idea Architects

Meetings don't have to be monotonous, but ensuring they are engaging, productive, and efficient requires answering some questions at the start. Here are a dozen that I often draw on as a facilitator or meeting participant. They are not sexy. They are not earth-shattering. What they are is useful and all too often, not a part of effective meeting design.

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Doing Battle Against RFPs

Virtual

Stop. Analyze. Correct Course. Even in the Middle of Action. By all accounts, World War I was one of the deadliest armed conflicts in the history of mankind, a four-year campaign in which the technological capabilities of the combatants far surpassed military strategy. One of the more sorrowful realities of the war, though, was the. View Article. The post Doing Battle Against RFPs appeared first on Professional Association Management Company | Virtual Inc.

Course 100
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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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September Social Media Ideas for Associations

GrowthZone

Holiday observances are a great way to keep your association’s social media feeds active. Talk Like a Pirate Day, Truck Driver Appreciation Week, and Service Dog Month are just a few September holidays. Here are several more September holidays to inspire you: Monthly Observances. Baby Safety Month. Hispanic Heritage Month. Square Dancing Month. Honey Month.

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How to Increase Your Sales Without Hiring More Reps

Higher Logic

Online communities are becoming more mainstream every day, with many companies using them for customer support and retention. No question, they’re great for that. However, there is another HUGE benefit you can get from your online community – increased sales. Are you ready to learn how? Here we go: 3 Ways Your Online Community Can Increase Sales. 1.

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How to Change Workplace Culture One Team at a Time

Association Success

Culture change that starts small can have big impact at associations. Usually when we talk about workplace culture, we’re talking about the entire organisation. However, it is possible to look at culture on a more micro level, which can be important when trying to make significant change at the team level. In 2010, I was brought in as leader of the communications team at the Canadian Society for Medical Laboratory Science (CSMLS) when the association was undergoing an overhaul.

Team 90
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3 Tips to Best Determine the ROI of Your Meeting

Associations Now

A flagship event may be tradition, but is your annual conference still providing measurable ROI for your organization? Many organizations hold an annual conference or flagship event year after year. But how often do you ask yourself why you’re hosting the event? Your reasons should be more than you’ve done it for years and that’s what attendees expect.

Tips 97
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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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The HighRoad Team Take on Digital Summit DC 2018

HighRoad Solution

In the final weeks of summer, the HighRoad client services team de scended onto Walter E. Washington Convention Center to connect with area digital marketers and those traveling from all over the country. After sightseeing the DC monuments on Sunday (pictured above are Abby, Jeremiah and Sami), we started the DC Digital Summit Conference on Monday with opening keynote speaker Dan Pink, best selling author of When.

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5 Tips to Increase Small Staff Productivity

Membersuite

If you are part of a small staff association, it is very likely that your day-to-day involves wearing multiple hats and checking items off your never-ending to do list. Check out these 5 tips to keep your small staff productive.

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6 Strategies for Member Email Effectiveness

Smooth The Path

Associations send a lot of email to members. In fact, for most associations email is the most important channel we have to communicate with members. Make each touch count by using these key strategies to guide your email development. Members are concerned with their success, challenges, worries, and goals so attract their attention by addressing these concerns in the first sentence of the email.

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3 Questions to Ask if You’re Ready For a Paperless Conference

Associations Now

Going paperless has lots of advantages, but look before you leap. If you think now’s the right time to say goodbye to paper at one of your association’s upcoming conferences, consider these three questions. When I first started working here at Associations Now , we did our magazine proofing on paper and with red pen. Every page of the issue was printed out, editors marked up the pages, and then we walked a folder of edited pages over to our design team for updates.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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An EDC’s Road to Improved Efficiency and Growth

GrowthZone

Case Study: Converse Economic Development Corporation, Converse, TX. THE CHALLENGE. Kat Lindquist plays a significant role in the success of the Converse Economic Development Corporation (TX) as their Business Retention and Marketing Manager. With a master’s degree in Environmental Design and Consumer Economics, her passion for continuous improvement has added value to the Texas-based EDC’s efficiencies and customer service.

Texas 60
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Using a Committee to Gather Collective Insight

Association Success

Our communities are our experts – and we leverage that to ensure our events are successful. Virtual events are more than just a convenient and fun means for education and engagement. While it is important to work hard to translate the in-person experience into the virtual space effectively, virtual events are in themselves a unique and valuable form of interaction (which I have written about before ).

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The Causes and Costs of Lost Productivity in Nonprofit Workplaces and How To Avoid It

Beth Kanter

As part of the workshops that I deliver based on the Happy Healthy Nonprofit , one of my most popular is how to avoid collaborative overload in the nonprofit workplace. Collaborative overload results from too many pointless meetings, a tsunami of emails, and a drumbeat of constant interruptions. These three things not only cause a lot of stress and can lead to burnout, but also end up costing a lot of money in wasted time and lost productivity.

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Greeting Card Association’s New Campaign Gets Postmarked

Associations Now

The association’s Thinking of You Week, taking place in the U.S. for the first time later this month, will get a nod of public support in the form of a postmark on all first-class mail in September. The campaign is an extension of a hit U.K. campaign. The U.S. Postal Service has been embracing a lot of novelty approaches in recent months, including scratch-and-sniff stamps (which proved somewhat controversial ).

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Unlock the Future of Learning Growth and Retention at Cognition24!

The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.

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Strategic Thinking is a Must

SOS Association

By Conni Ingallina. President. About Conni. If you are like me, the day to day tasks can get in the way of the overall big picture for an organization. Thinking strategically is very important for every association – but how to make it top of mind? Strategy itself is really a way of thinking about, and planning, the steps you will take to accomplish a purpose.

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Membership Management Software and eLearning | 5 Tips

CommPartners

Guest blog by Jake Fabbri, Senior Vice President, Marketing – Fonteva, Inc. Whether it’s online courses, learning sessions, discussion forums, streaming seminars, or live webinars — when it comes to eLearning and the value it can bring to your organization, the possibilities are endless! You might already understand the value of eLearning from a marketing […].

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A Shared Path to Success

.orgCommunity

There’s a lot of satisfaction in neatly wrapping up a project that at first glance was as messy as a teenager’s bedroom. When I started consulting I thought my biggest reward would be helping great organizations grow even better. My clients do incredible work, and I love playing a role in their accomplishments. Most associations experience some degree of tunnel vision.

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New Office Space Allows For Growth and Collaboration

Associations Now

The new Emergency Nurses Association headquarters will not only enable the group to grow and cast a vision for the future but also provide its staff with opportunities for better collaboration. Last week, the Emergency Nurses Association moved into its newly designed headquarters in the Chicago suburb of Schaumburg, Illinois. “In 2020, we’ll be 50 years old,” said ENA Executive Director Nancy MacRae.

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Unlock the Secrets to Building Community

Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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Strategic Thinking is a Must

SOS Association

By Conni Ingallina. President. About Conni. If you are like me, the day to day tasks can get in the way of the overall big picture for an organization. Thinking strategically is very important for every association – but how to make it top of mind? Strategy itself is really a way of thinking about, and planning, the steps you will take to accomplish a purpose.

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Who has Time? 2 Minute Applied Mindfulness Practices

Holly Duckworth

All my coaching clients and audience members tell me the same excuse. “Holly, I don’t have time to be mindful.” Here is what I say to that. You, you need it the most. First point of clarification, Mindfulness is NOT meditation. Mindfulness is the practice of being present in the moment without judgment. It is […].

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It’s Easy to Make Your Membership Complicated. Simplification Is Difficult and Important - Membership and Subscription Growth

Robert Skrob

Pointless. I was writing, printing, and mailing a 24-page full-color newsletter for 36 people. That’s all that signed up. It was so humiliating to write and preparing a newsletter for only 36 members. Expensive too — although each member paid $199.00 monthly, total dues collected was not enough to cover my production and fulfillment costs with so few members.