Potomac Core
AUGUST 2, 2018
The challenge for Association CEO’s is to understand how Private Equity Hires Associations, Private Equity Fires Associations. Simply put, the new Private Equity owners are not necessarily maintaining their Association memberships. Following the company purchase, new owners use concrete strategies that improve operations, products, revenues, and market position.
Spark Consulting
AUGUST 2, 2018
Hopefully, your exit survey recaptured a number of your members who lapsed due to inattention. What about the ones who lapsed for cause? Is it worth trying to get them back? Yes, with some conditions. First, you need to segment your lapsed members into those who left for reasons that are under your control versus those who left for reasons that are NOT under your control.
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Wild Apricot
AUGUST 3, 2018
If you’re looking for a nonprofit accounting software solution, look no further. I’ve rounded up all the most popular options into this list. I’ve also highlighted the major benefits of each one and given advice on the kind of nonprofit they might suit best.
Higher Logic
AUGUST 2, 2018
You’re shopping online. You put something in your cart, leave the website, and then a few minutes later, you get an email that says, “Oops, looks like you left something behind.” Have you ever had this experience? Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
Blue Sky eLearn
JULY 31, 2018
In the late 1990s, higher education and the importance of a four-year college degree started to change. The education systems themselves were not changing, but businesses were. It had been a national standard that in order to get a start a successful career you must first earn a college degree. Obviously, there are exceptions to every rule, but for the most part higher education was the first step to entering the workforce.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Wild Apricot
JULY 31, 2018
Here's our roundup of everything that's been happening at Wild Apricot this past July, from event enhancements to our latest expert webinar.
Higher Logic
JULY 31, 2018
The donor experience is changing, and nonprofits need new strategies to amp up their fundraising. The bad news is that fundraising is getting tougher. Why? Well, although the amount given is growing, there are less donors to go around. According to Blackbaud’s recent report , every generation has seen a decline in givers since 2013, except for Baby Boomers.
Jamie Notter
JULY 30, 2018
This is probably one of the biggest fears among leaders when it comes to culture change: what if we start making the change, and then the effort just fizzles out? After all, culture is something that is easy to ignore, since it has the power to live and grow without your attention. Here’s are three quick tips for making sure your culture work stays on course. 1.
Eric Lanke
JULY 30, 2018
I was on the road again this past week. As has become my habit, whenever I find myself going somewhere, I check our database to see if there are any members in the area and, if so, I try to reserve some time to go visit them. That worked for one of our most engaged members this week, but on this particular trip there was another kind of opportunity that presented itself.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Associations Now
AUGUST 3, 2018
How the Romance Writers of America capitalizes on content marketing strategy to create a flourishing industry. Also: A firsthand account of the Carr Fire. Looking for content marketing inspiration? Take a hint from the Romance Writers of America. RWA has helped to create a booming billion-dollar business—one whose books represent 34 percent of all fiction sales—all due to the organization’s smart marketing.
Association Success
JULY 31, 2018
Supplement traditional measurements of professional skill sets with these tips. I am approaching this article with a few beliefs about professional development already in place. First, for an association to be successful, constant learning is essential. Second, countless learning opportunities are available that are free or low cost. Third, learning is for everyone; from the receptionists to the mail person to the executive director.
GrowthZone
AUGUST 2, 2018
We recently hosted a webinar presentation with membership expert, Mary Byers, entitled “Permission to Win When Nothing is Certain.”. It’s now available on-demand free of charge! Mary explains how rigorous experimentation and planned leaps allow associations to lead and adapt consistently while still meeting the day-to-day demands of their organization.
Association Adviser
JULY 31, 2018
“We did not come to fear the future. We came here to shape it.” – Barack Obama. It is not hard to understand why many people feel at least some fear about the future. Current conversations on the topic in print and online publications, as well as in both social and mainstream media outlets, typically present only the most frightening possibilities, especially when it comes to technology.
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Smooth The Path
AUGUST 2, 2018
Yes and no! Yes, many of the association’s loyal members like receiving renewal notices because they serve as an essential reminder to renew. Over the years these members received more value than the cost of their membership and they had wonderful experiences because of the association. They happily renew looking forward to another year of information that helps them succeed and experiences they enjoy.
Association Success
JULY 30, 2018
When it comes to development, the personal is professional. The value of a business is a function of how well the financial capital and the intellectual capital are managed by the human capital. You’d better get the human capital part right. ~ Dave Bookbinder, Author of The New ROI: Return on Individuals. The concept of human capital is not spoken about enough.
Idea Architects
JULY 31, 2018
Double our membership. Increase conference attendance by 50%. Triple non-dues revenue in five years. These are a few of the growth goals I have heard tossed about in strategy conversations over the years. If there is one common interest or goal of organizations it is getting more people or more money. But to what end? And at what potential cost? People often have strong mental models about growth.
Association Adviser
JULY 31, 2018
Here are four advantages to winning association awards. Would you be more likely to watch a movie or show if it were award-winning? Those little words “award-winning” tend to turn more heads, and associations that win awards might get more consideration, too. The American Association of Cosmetology Schools (AACS) recently won a 2018 bronze EXCEL award from Association Media & Publishing (AM&P) for its eye-catching media brochure, and the association could not be more thrilled.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Smooth The Path
JULY 31, 2018
Jill is a sole proprietor. Every business expense directly reduces her take-home pay. Jill thinks about business purchases very carefully. Some industry friends of Jill’s encouraged her to join their professional association. When Jill looked into it, she liked the monthly meeting topics. Her friends said it was of value to them but, between the national dues, state dues, and meeting fees the financial outlay would be about $1,000.
Associations Now
AUGUST 3, 2018
With a new biosecurity initiative, the association’s incoming chair, Hawaii Gov. David Ige, is putting a premium on protecting the environment from damage caused by invasive species. This week, news surfaced of a new invasive species of South American reptile that could cause problems from Florida to Texas. The massive tegu lizard, which can grow up to 4 feet long, is a “voracious, omnivorous predatory [species] that can live in a variety of habitats,” said Lee Fitzgerald, a profess
Association Success
AUGUST 2, 2018
The best takeaways from a rich conversation about associations and entrepreneurship. Start with Why. An entrepreneurial mindset longs for a culture that challenges the status quo , takes risks, empowers, experiments, innovates and collaborates. To achieve this, we first need to understand that there is no universal good or bad culture. Arlene Pietranton, CEO of the American Speech Language Hearing Association (ASHA), notes that every organization has a culture — by default or by design.
GrowthZone
JULY 31, 2018
Holiday observances are a great way to keep your association’s social media feeds active. Left Handers’ Day, Elvis Week, and Peach Month are just a few August holidays. Here are several more August holidays to give you inspiration: Monthly Observances. Family Fun Month. Peach Month. Black Business Month. Eye Exam Month. Water Quality Month. 30 More Ideas for Your Association’s Social Media Posts ».
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The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.
Velvet Chainsaw
JULY 31, 2018
As conference organizers, we frequently ignore the evidence all around us of what’s working and what’s not. That evidence is everywhere. It’s just that we don’t know what to do with it once we have it. Often our conference planning teams and volunteer advisors follow our lead as we give more precedent to what feels right. Together, we willingly ignore the evidence in favor of what’s worked in the past even if our past outcomes point to the fact that we should change.
Associations Now
AUGUST 3, 2018
A year-old agreement between the home-sharing company and civil rights organization aims to help support communities of color, and it comes with a revenue-sharing agreement to boot. Airbnb and the NAACP are treading slowly in rolling the idea out, however. Usually, an advocacy initiative allows an organization to make an imprint on a big issue. But a year-old agreement the NAACP made with Airbnb offered something else: An opportunity for the organization to earn some nondues revenue while helpin
CommPartners
AUGUST 2, 2018
CommPartners is excited to once again be exhibiting at the 2018 ASAE Annual Meeting & Exposition from August 18-21, 2017 in Chicago, IL. This event is the highlight of our year as we are able to connect with thousands of associations, clients, and friends. CommPartners will be showcasing all of the new features of Elevate LMS, […].
Reid All About it
AUGUST 3, 2018
The weekly list of free educational events and resources for the association community… Despite what you may think, if you’re targeting a 50+ audience, you need a digital plan , says AARP in a Think with Google article. And here’s one from Tim Ebner at Associations Now about AARP’s “priming the pump” strategy for one of their targeted prospect demographics.
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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
Holly Duckworth
AUGUST 3, 2018
Sometimes I just say things, like no big deal things. Then the person across the table lights up like I have said something revolutionary. This is how this blog came to be. Life is a do-it-to-yourself project. If, in fact, life is a do-it-to-yourself project, what are you doing to yourself? Are you being kind and compassionate or are you being mean and angry?
Associations Now
AUGUST 3, 2018
Associations can use an online form to gather updates and announcements from members that can be turned into content for the magazine, website, or future professional development programming. How to hack it? NAIOP, the commercial real estate development association, collects member news—awards received, new hires, sales announcements, and other updates—with an easy-to-use online form.
Robert Skrob
AUGUST 1, 2018
Your subscribers have several monthly charges on their credit card. How do you make your subscription a “must have” to avoid being canceled? When your member examines her credit card statement with the idea of cutting back on her monthly expenses, how can you avoid being one of the many services that’ll get canceled? She’s likely got cellphone, Netflix, Hulu, Spotify, a subscription box or two, monthly charitable donations, a couple of subscriptions for her work, and perhaps even a food delivery
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