Potomac Core
AUGUST 2, 2018
The challenge for Association CEO’s is to understand how Private Equity Hires Associations, Private Equity Fires Associations. Simply put, the new Private Equity owners are not necessarily maintaining their Association memberships. Following the company purchase, new owners use concrete strategies that improve operations, products, revenues, and market position.
Spark Consulting
AUGUST 2, 2018
Hopefully, your exit survey recaptured a number of your members who lapsed due to inattention. What about the ones who lapsed for cause? Is it worth trying to get them back? Yes, with some conditions. First, you need to segment your lapsed members into those who left for reasons that are under your control versus those who left for reasons that are NOT under your control.
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Wild Apricot
AUGUST 3, 2018
If you’re looking for a nonprofit accounting software solution, look no further. I’ve rounded up all the most popular options into this list. I’ve also highlighted the major benefits of each one and given advice on the kind of nonprofit they might suit best.
Higher Logic
AUGUST 2, 2018
You’re shopping online. You put something in your cart, leave the website, and then a few minutes later, you get an email that says, “Oops, looks like you left something behind.” Have you ever had this experience? Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Blue Sky eLearn
JULY 31, 2018
In the late 1990s, higher education and the importance of a four-year college degree started to change. The education systems themselves were not changing, but businesses were. It had been a national standard that in order to get a start a successful career you must first earn a college degree. Obviously, there are exceptions to every rule, but for the most part higher education was the first step to entering the workforce.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Wild Apricot
JULY 31, 2018
Here's our roundup of everything that's been happening at Wild Apricot this past July, from event enhancements to our latest expert webinar.
Higher Logic
JULY 31, 2018
The donor experience is changing, and nonprofits need new strategies to amp up their fundraising. The bad news is that fundraising is getting tougher. Why? Well, although the amount given is growing, there are less donors to go around. According to Blackbaud’s recent report , every generation has seen a decline in givers since 2013, except for Baby Boomers.
WBT Systems
JULY 31, 2018
Millennials get their share of depressing headlines these days—like this one from NBC News : “Majority of millennials are in debt, hitting pause on major life events.”. A stunning sad fact: only 22 percent of millennials are debt-free. Student loan debt isn’t their only problem, credit card debt is a huge burden too. The state of millennial membership.
Associations Now
AUGUST 3, 2018
How the Romance Writers of America capitalizes on content marketing strategy to create a flourishing industry. Also: A firsthand account of the Carr Fire. Looking for content marketing inspiration? Take a hint from the Romance Writers of America. RWA has helped to create a booming billion-dollar business—one whose books represent 34 percent of all fiction sales—all due to the organization’s smart marketing.
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Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
Eric Lanke
JULY 30, 2018
I was on the road again this past week. As has become my habit, whenever I find myself going somewhere, I check our database to see if there are any members in the area and, if so, I try to reserve some time to go visit them. That worked for one of our most engaged members this week, but on this particular trip there was another kind of opportunity that presented itself.
Association Success
JULY 31, 2018
Supplement traditional measurements of professional skill sets with these tips. I am approaching this article with a few beliefs about professional development already in place. First, for an association to be successful, constant learning is essential. Second, countless learning opportunities are available that are free or low cost. Third, learning is for everyone; from the receptionists to the mail person to the executive director.
GrowthZone
AUGUST 2, 2018
We recently hosted a webinar presentation with membership expert, Mary Byers, entitled “Permission to Win When Nothing is Certain.”. It’s now available on-demand free of charge! Mary explains how rigorous experimentation and planned leaps allow associations to lead and adapt consistently while still meeting the day-to-day demands of their organization.
Event Industry News
AUGUST 3, 2018
The sharing of photos is something that has been promoted by event organisers ever since social media exploded into our lives via smartphones. However, to see that related content, hashtags have been the most common way of seeing what other guests or attendees have been up to. With Eventer – a platform launched in January 2017 – that process becomes easier and more secure.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Associations Now
AUGUST 3, 2018
With a new biosecurity initiative, the association’s incoming chair, Hawaii Gov. David Ige, is putting a premium on protecting the environment from damage caused by invasive species. This week, news surfaced of a new invasive species of South American reptile that could cause problems from Florida to Texas. The massive tegu lizard, which can grow up to 4 feet long, is a “voracious, omnivorous predatory [species] that can live in a variety of habitats,” said Lee Fitzgerald, a profess
Association Success
JULY 30, 2018
When it comes to development, the personal is professional. The value of a business is a function of how well the financial capital and the intellectual capital are managed by the human capital. You’d better get the human capital part right. ~ Dave Bookbinder, Author of The New ROI: Return on Individuals. The concept of human capital is not spoken about enough.
Smooth The Path
AUGUST 2, 2018
Yes and no! Yes, many of the association’s loyal members like receiving renewal notices because they serve as an essential reminder to renew. Over the years these members received more value than the cost of their membership and they had wonderful experiences because of the association. They happily renew looking forward to another year of information that helps them succeed and experiences they enjoy.
Event Industry News
JULY 30, 2018
A team of 13 colleagues at GES braved the elements last weekend (28-29 July) to take on five of the Lake District’s toughest peaks – in just five hours. The challenge, in support of Cancer Research UK, involved hiking over 2,400 feet, from Robinson in Buttermere to High Snockrigg in Keswick. The team completed the climb in 4.5 hours and were rewarded with incredible views over the Lake District and a fantastic sense of achievement.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Idea Architects
JULY 31, 2018
Double our membership. Increase conference attendance by 50%. Triple non-dues revenue in five years. These are a few of the growth goals I have heard tossed about in strategy conversations over the years. If there is one common interest or goal of organizations it is getting more people or more money. But to what end? And at what potential cost? People often have strong mental models about growth.
Association Adviser
JULY 31, 2018
“We did not come to fear the future. We came here to shape it.” – Barack Obama. It is not hard to understand why many people feel at least some fear about the future. Current conversations on the topic in print and online publications, as well as in both social and mainstream media outlets, typically present only the most frightening possibilities, especially when it comes to technology.
Smooth The Path
JULY 31, 2018
Jill is a sole proprietor. Every business expense directly reduces her take-home pay. Jill thinks about business purchases very carefully. Some industry friends of Jill’s encouraged her to join their professional association. When Jill looked into it, she liked the monthly meeting topics. Her friends said it was of value to them but, between the national dues, state dues, and meeting fees the financial outlay would be about $1,000.
Event Industry News
JULY 30, 2018
Silverstone Circuit, home of British motor racing, has called Evolution Dome ‘fundamental in improving the shopping experience and increasing sales’ after selecting the international leader in temporary event services and solutions for the British Grand Prix 2018. Evolution Dome delivered five branded structures complete with flooring, carpet, full shop fit-out and audio visual to house the ‘Official Merchandise’ shop over the race-day weekend.
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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Associations Now
AUGUST 3, 2018
A year-old agreement between the home-sharing company and civil rights organization aims to help support communities of color, and it comes with a revenue-sharing agreement to boot. Airbnb and the NAACP are treading slowly in rolling the idea out, however. Usually, an advocacy initiative allows an organization to make an imprint on a big issue. But a year-old agreement the NAACP made with Airbnb offered something else: An opportunity for the organization to earn some nondues revenue while helpin
Velvet Chainsaw
JULY 31, 2018
As conference organizers, we frequently ignore the evidence all around us of what’s working and what’s not. That evidence is everywhere. It’s just that we don’t know what to do with it once we have it. Often our conference planning teams and volunteer advisors follow our lead as we give more precedent to what feels right. Together, we willingly ignore the evidence in favor of what’s worked in the past even if our past outcomes point to the fact that we should change.
Association Adviser
JULY 31, 2018
Here are four advantages to winning association awards. Would you be more likely to watch a movie or show if it were award-winning? Those little words “award-winning” tend to turn more heads, and associations that win awards might get more consideration, too. The American Association of Cosmetology Schools (AACS) recently won a 2018 bronze EXCEL award from Association Media & Publishing (AM&P) for its eye-catching media brochure, and the association could not be more thrilled.
Event Industry News
AUGUST 3, 2018
By Peter Ward, Director at WeTrack. Hello from WeTrack! Our previous guest blog considered the mega-event industry from the perspective of risk. This time, we begin a two-part focus on the environment, and in this article, more specifically, carbon footprints. We will consider the largest contributors to a carbon footprint, local and global initiatives to reduce the footprint, and the possible effect of event management software on how an event might manage its carbon footprint.
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Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Association Success
AUGUST 2, 2018
The best takeaways from a rich conversation about associations and entrepreneurship. Start with Why. An entrepreneurial mindset longs for a culture that challenges the status quo , takes risks, empowers, experiments, innovates and collaborates. To achieve this, we first need to understand that there is no universal good or bad culture. Arlene Pietranton, CEO of the American Speech Language Hearing Association (ASHA), notes that every organization has a culture — by default or by design.
GrowthZone
JULY 31, 2018
Holiday observances are a great way to keep your association’s social media feeds active. Left Handers’ Day, Elvis Week, and Peach Month are just a few August holidays. Here are several more August holidays to give you inspiration: Monthly Observances. Family Fun Month. Peach Month. Black Business Month. Eye Exam Month. Water Quality Month. 30 More Ideas for Your Association’s Social Media Posts ».
Nonprofit Marketing Guide
AUGUST 2, 2018
Is your organization’s equity fake AF? Vu Le of Nonprofit AF breaks it down in Is Equity the New Coconut Water? “Honestly, it’s really refreshing that everyone is talking about equity; as refreshing as an ice-cold carton of organic coconut water. Equity is about restoring balance to the world, and is that not what our field is about? We who are in this field are the Jedi Knights of our society; we bring balance.
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