Higher Logic

AUGUST 14, 2018

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. There was no clear way to track retention, understand satisfaction, or analyze member engagement. ASAE partnered with Association Analytics to integrate all data into a consolidated architecture for analysis.

Case Study 120

Case Study Analysis System Revenue 120

Associations Now

AUGUST 14, 2018

At critical moments, your members might appreciate a text message notification over an email or phone call. Here’s how three associations are using texting for advocacy, customer service, and dues renewal. Think about the last time you sent or received a text message. Was it in the last hour? Half-hour? Fifteen minutes? It probably comes as no surprise that many of us are addicted to texting.

Communications 75

Communications Price Maine Tools 75

Higher Logic

AUGUST 16, 2018

I’m a big fan of 80s fantasy films. In the movie The Princess Bride , one of my favorite scenes is when Inigo starts to question Vizzini’s grasp of the vernacular after hearing him use the word “inconceivable” multiple times to describe things that were clearly coming to fruition anyway. He gives Vizzini a puzzled look and says “You keep using that word.

Social Media 153

Social Media Sample Marketing Examples 153

Wild Apricot

AUGUST 17, 2018

Finding the perfect fundraising idea takes a lot of precious time — time that could be better spent actually raising funds. That’s why I’ve created this list of fundraising ideas: to make it easy for you to find an idea that will generate revenue for your organization.

Revenue 419

Revenue Organization 419

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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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YourMembership

AUGUST 17, 2018

Your website reflects your organization. And, it’s your digital first impression. So, it’s important to view it as one of your greatest marketing assets. Ninety-four percent of people cite web design as the reason they mistrusted or rejected a website. An outdated and poorly structured site can cause your prospects to leave it, even before. The post Website design checklist to attract and engage association members appeared first on YourMembership.

Marketing 309

Marketing Organization Member Engagement 309

Eric Lanke

AUGUST 13, 2018

I attended a conference last week where one of the sessions was on the Hermann Whole Brain Model. Not familiar with it? It's another one of those HR assessments that labels the innate characteristics of individuals in an organization and, primarily by giving people a common language for discussing and understanding these differences, promotes better communication and collaboration.

System 100

System Communications Team Process 100

Principled Innovation

AUGUST 11, 2018

Today it was great to read a post from someone who also throws shade on the notion of "work/life" balance. Amen, Craig Richards from Australia's Bicycle Network. We all have but one life with the same amount of time allotted to us. We choose to use that time to pursue interests, activities, tasks and objectives. Some of these earn us an income which in turn fuels our pursuit of activities that do not earn an income.

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Jamie Notter

AUGUST 17, 2018

I have to be honest here—I’m usually annoyed by economists. From my perspective, they tend to go overboard with logic and the notion that people are primarily driven by self-interest, because I think it strays just a little from the reality of being human. That being said, I was pleasantly surprised when an economist (and a big-wig at the Federal Reserve, no less) suggested that banks might need to pay more attention to their culture.

Review 98

Review Process Organization Innovation 98

AMR Management Services

AUGUST 16, 2018

AMR's Molly Marsh discusses changes in conference planning with a new networking initiative in that made a positive impact on the conference attendees.

Conference 109

Conference 109

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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Smooth The Path

AUGUST 16, 2018

There was a great conversation thread on ASAE’s Collaborate about the value of calling new members. The discussion’s originator had just instituted a phone calling program but, members seem thrown off by the calls. Given this response, should the association continue calling members? Based on the response to the New Member Engagement Study I would advocate the association keep testing this tactic because phone calls are one of the most effective tactics used for building new member e

Member Engagement 79

Member Engagement Tips Process Member Experience 79

Principled Innovation

AUGUST 11, 2018

Today it was great to read a post from someone who also throws shade on the notion of "work/life" balance. Amen, Craig Richards from Australia's Bicycle Network. We all have but one life with the same amount of time allotted to us. We choose to use that time to pursue interests, activities, tasks and objectives. Some of these earn us an income which in turn fuels our pursuit of activities that do not earn an income.

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Association Success

AUGUST 14, 2018

Working with members to make decisions takes intention, planning, and even culture change. Co-creation happens when an association and its members work together to create something that is valuable for both the association and the members. Generally speaking, it is important for the association to maintain decision-making control over the use of resources in the co-creative project, whereas the participating members should be given control over design decisions.

Tips 78

Tips Process Products Technology 78

Associations Now

AUGUST 14, 2018

With a growing interest in apprentice programs among the public, associations are in a position to capitalize—and perhaps close those pesky labor gaps that grow every year. Check out a few examples of associations big and small offering such programs for their respective industries. Apprenticeships are growing in importance. According to a recent survey by the American Staffing Association, 68 percent of respondents said they believed that learning a skill through apprenticeship was better for f

Rhode Island 88

Rhode Island Seattle Washington Industry 88

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GrowthZone

AUGUST 14, 2018

The GrowthZone AMS 1st Annual Association Momentum Awards Competition for Construction Trades and Building Associations yielded extraordinary results, with entrants submitting details of their most inventive and forward-thinking programs. The competition recognizes innovative programs, events, and ideas that challenge the status quo. Entries were received from an array of organizations and the winners were selected by a distinguished panel, including Membership Expert, Mary Byers, AMS expert, A

Charlotte 74

Charlotte CA Pennsylvania Innovation 74

Smooth The Path

AUGUST 13, 2018

The Association Management Software (AMS) is the lifeblood of the association. Through this system, we run many or all of our transactions and store much of the organization’s data. When the system does not work the way, we hope we get frustrated. There is an enormous switching cost for acquiring a new AMS which includes the product cost plus the cost of training, downtime, and all the energy that goes into implementation and launch.

System 68

System Cost Innovation Member Experience 68

Association Success

AUGUST 13, 2018

Don’t miss these key steps when preparing for culture change. Culture change is not rocket science. Conventional wisdom may say that it is hard, that it is undefinable, or that it takes many years to accomplish, but I disagree. People participate in culture change all the time—they just don’t realize that’s what they’re doing. My business partner, Maddie Grant, and I have been doing change work in side organizations for twenty years.

How To 66

How To Innovation Team Process 66

Associations Now

AUGUST 15, 2018

A new academic study with a Harvard Business School pedigree finds that mixing collaborative and isolated creative approaches helps improve consistency while maximizing the potential for something great. When a project needs to get done, perhaps your instinct is to call a meeting to get stakeholders working together. Or maybe you just want to hole up in your office.

Boston 87

Boston Project Report Process 87

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Certificate

Idea Architects

AUGUST 17, 2018

Wayfinding. It is the term used to describe the various ways that cities, buildings, parks, transit systems, and more help people find their way and avoid getting lost. I find that more successful organizations pay great attention to wayfinding. Doing so usually accelerates group progress and often increases the satisfaction of group members. During the early stages of every new group —a committee, a staff project team, a board, et al—a handful of basic wayfinding questions need to be answered.

Class 60

Class Committee Recruiting Recruitment 60

HighRoad Solution

AUGUST 15, 2018

Already boasting, the “world’s largest organization representing specialists who treat the ear, nose, [and] throat,” can now add multiple award winner for innovation in marketing technology in their back pocket. We’re just drying the digital-ink from our last announcement of their ASAE MM&C Gold Circle award in June, only to turn around and discover the American Academy of Otolaryngology has received yet another award!

Innovation 60

Innovation Technology Marketing Organization 60

GrowthZone

AUGUST 16, 2018

The Big Book of Association Ideas: Building Industry Associations Edition showcases the 7 award-winning program and event ideas from the Association Momentum Awards Competition. Featured programs and events include: Annual Playhouse Showdown: Asheville Home Builders Association. Membership Marketing Video: Pennsylvania Builders Association. Meet the Trades: Tidewater Builders Association.

Charlotte 60

Charlotte Pennsylvania Social Media Video 60

Associations Now

AUGUST 16, 2018

The National Eating Disorders Association is working with intimate apparel brand Aerie to teach store associates about how to create a judgement-free and inspirational shopping experience for customers. Looking to replace feelings of insecurity that can come while being fitted for bras with those of body positivity, the National Eating Disorders Association is partnering with intimate apparel retailer Aerie on a new Don’t Change You.

Social Media 76

Social Media Maine Project Organization 76

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Association Success

AUGUST 16, 2018

What kinds of plays can transform association culture? Associations Catalyzing Entrepreneurship (ACE) is a group made up of association executives and stakeholders who think outside the association box about the future. We have conversations about an entrepreneurial approach to association leadership and implement the resulting great ideas in our jobs.

Innovation 60

Innovation Process Sample System 60

HighRoad Solution

AUGUST 16, 2018

If it’s hot and humid, it must be August in DC, and if it’s August, then ASAE Annual must be around the corner. The HighRoad team is gearing up to connect with partners, clients and association executives in Chicago and this year we’re focused on sharing the cool work we’re doing with our client base when it comes to digital marketing and growth strategies.

Chicago 60

Chicago DC Team Strategy 60

Association Adviser

AUGUST 13, 2018

Is your association something members want to be a part of, or just something they feel like they should be a part of? You may find proof in your participation numbers and renewal rates. In this era of rapid technological growth, the work environment is not the same as it once was and your association’s brand should reflect that. Have your membership recruitment methods evolved to adapt to online competitors?

Recruitment 60

Recruitment Recruiting Analysis Survey 60

Associations Now

AUGUST 15, 2018

Following the Labor Department issuing its final rule on association health plans in June, three chambers of commerce are launching an AHP this month. Taking advantage of a June Labor Department ruling that expanded association health plans to create more access to affordable health coverage for small businesses and their employees, three southern Nevada chambers of commerce have joined forces to offer an AHP to their members.

Nevada 74

Nevada Las Vegas Metro Proposal 74

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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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Mizz Information

AUGUST 15, 2018

Ah, that time of year when summer is wrapping up, ASAE Annual is less than a week away and you’re crazed trying to get your work done AND prep for the conference while also stressing about leaving your new puppy for FIVE nights…not to mention the whole clear plastic bag instead of a purse thing. #AssociationLife. Anyway, leave it to the universe to have TODAY be the day the thing you’ve been predicting for years suddenly materialize: LinkedIn just notified Group admins that the

Maine 69

Maine Team Content Communications 69

Membersuite

AUGUST 13, 2018

As the Marketing Manager, I do a little bit of everything, including website management, email marketing, social media, SEO, events, etc. Learn more.

Marketing 60

Marketing Email Marketing Social Media 60

SBI

AUGUST 15, 2018

Cultivating strong connections in your professional community can really boost your professional growth and contribute to the growth of your industry. However, busy schedules often make it a challenge to set aside time to foster strategic relationships and build connections. For the busy professional, association networking events offer a valuable way to connect with peers and industry vendors.

Tips 40

Tips Social Media Review Project 40