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The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. There was no clear way to track retention, understand satisfaction, or analyze member engagement. ASAE partnered with Association Analytics to integrate all data into a consolidated architecture for analysis.
At critical moments, your members might appreciate a text message notification over an email or phone call. Here’s how three associations are using texting for advocacy, customer service, and dues renewal. Think about the last time you sent or received a text message. Was it in the last hour? Half-hour? Fifteen minutes? It probably comes as no surprise that many of us are addicted to texting.
I’m a big fan of 80s fantasy films. In the movie The Princess Bride , one of my favorite scenes is when Inigo starts to question Vizzini’s grasp of the vernacular after hearing him use the word “inconceivable” multiple times to describe things that were clearly coming to fruition anyway. He gives Vizzini a puzzled look and says “You keep using that word.
Finding the perfect fundraising idea takes a lot of precious time — time that could be better spent actually raising funds. That’s why I’ve created this list of fundraising ideas: to make it easy for you to find an idea that will generate revenue for your organization.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Your website reflects your organization. And, it’s your digital first impression. So, it’s important to view it as one of your greatest marketing assets. Ninety-four percent of people cite web design as the reason they mistrusted or rejected a website. An outdated and poorly structured site can cause your prospects to leave it, even before. The post Website design checklist to attract and engage association members appeared first on YourMembership.
Laurie Frye is a Professional Education Coordinator at Cannon Financial Institute, where she has worked for the past 10 years. Over the years she has gained ample experience and knowledge in the professional education sector. 1. How long have you been involved with professional education? Just over 10 years now. 2. How did you get involved with the virtual and eLearning side of things?
Laurie Frye is a Professional Education Coordinator at Cannon Financial Institute, where she has worked for the past 10 years. Over the years she has gained ample experience and knowledge in the professional education sector. 1. How long have you been involved with professional education? Just over 10 years now. 2. How did you get involved with the virtual and eLearning side of things?
At the risk of bragging too much about our collective success, let me recap all of Higher Logic’s recent, amazing growth: 2007-2015 : We maintained a steady 30% growth rate on our own over the years, as we forged ahead in providing the best community and collaboration software for our customers. 2016 : We embarked on a big investment with JMI Equity, and they’ve become valued partners. 2017 : We bought four companies and some great new products, and we’re so happy to count Saratoga Springs, Mesa
The weekly list of free educational events and resources for the association community… If you’re heading to ASAE Annual, keep an eye out for me and please let me know if you read Association Brain Food. I’m telling you, it will make my day, no exaggeration. When evening approaches and I’m still working on this (hello!) instead of starting dinner, I think back on those moments and persevere.
AMR's Molly Marsh discusses changes in conference planning with a new networking initiative in that made a positive impact on the conference attendees.
I attended a conference last week where one of the sessions was on the Hermann Whole Brain Model. Not familiar with it? It's another one of those HR assessments that labels the innate characteristics of individuals in an organization and, primarily by giving people a common language for discussing and understanding these differences, promotes better communication and collaboration.
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
Today it was great to read a post from someone who also throws shade on the notion of "work/life" balance. Amen, Craig Richards from Australia's Bicycle Network. We all have but one life with the same amount of time allotted to us. We choose to use that time to pursue interests, activities, tasks and objectives. Some of these earn us an income which in turn fuels our pursuit of activities that do not earn an income.
I have to be honest here—I’m usually annoyed by economists. From my perspective, they tend to go overboard with logic and the notion that people are primarily driven by self-interest, because I think it strays just a little from the reality of being human. That being said, I was pleasantly surprised when an economist (and a big-wig at the Federal Reserve, no less) suggested that banks might need to pay more attention to their culture.
A new academic study with a Harvard Business School pedigree finds that mixing collaborative and isolated creative approaches helps improve consistency while maximizing the potential for something great. When a project needs to get done, perhaps your instinct is to call a meeting to get stakeholders working together. Or maybe you just want to hole up in your office.
There was a great conversation thread on ASAE’s Collaborate about the value of calling new members. The discussion’s originator had just instituted a phone calling program but, members seem thrown off by the calls. Given this response, should the association continue calling members? Based on the response to the New Member Engagement Study I would advocate the association keep testing this tactic because phone calls are one of the most effective tactics used for building new member e
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Today it was great to read a post from someone who also throws shade on the notion of "work/life" balance. Amen, Craig Richards from Australia's Bicycle Network. We all have but one life with the same amount of time allotted to us. We choose to use that time to pursue interests, activities, tasks and objectives. Some of these earn us an income which in turn fuels our pursuit of activities that do not earn an income.
Working with members to make decisions takes intention, planning, and even culture change. Co-creation happens when an association and its members work together to create something that is valuable for both the association and the members. Generally speaking, it is important for the association to maintain decision-making control over the use of resources in the co-creative project, whereas the participating members should be given control over design decisions.
The National Eating Disorders Association is working with intimate apparel brand Aerie to teach store associates about how to create a judgement-free and inspirational shopping experience for customers. Looking to replace feelings of insecurity that can come while being fitted for bras with those of body positivity, the National Eating Disorders Association is partnering with intimate apparel retailer Aerie on a new Don’t Change You.
The GrowthZone AMS 1st Annual Association Momentum Awards Competition for Construction Trades and Building Associations yielded extraordinary results, with entrants submitting details of their most inventive and forward-thinking programs. The competition recognizes innovative programs, events, and ideas that challenge the status quo. Entries were received from an array of organizations and the winners were selected by a distinguished panel, including Membership Expert, Mary Byers, AMS expert, A
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Story Events have opened applications for their #StoryGivesBack CSR initiative, inviting new and small event suppliers to apply for a free stand at the London Summer Event Show on 22 – 23 January 2019 at Banking Hall. Since its inception in 2017, #StoryGivesBack has helped small, start-up event suppliers present their offerings and services to over 3,000 event buyers.
Ah, that time of year when summer is wrapping up, ASAE Annual is less than a week away and you’re crazed trying to get your work done AND prep for the conference while also stressing about leaving your new puppy for FIVE nights…not to mention the whole clear plastic bag instead of a purse thing. #AssociationLife. Anyway, leave it to the universe to have TODAY be the day the thing you’ve been predicting for years suddenly materialize: LinkedIn just notified Group admins that the
Following the Labor Department issuing its final rule on association health plans in June, three chambers of commerce are launching an AHP this month. Taking advantage of a June Labor Department ruling that expanded association health plans to create more access to affordable health coverage for small businesses and their employees, three southern Nevada chambers of commerce have joined forces to offer an AHP to their members.
The Association Management Software (AMS) is the lifeblood of the association. Through this system, we run many or all of our transactions and store much of the organization’s data. When the system does not work the way, we hope we get frustrated. There is an enormous switching cost for acquiring a new AMS which includes the product cost plus the cost of training, downtime, and all the energy that goes into implementation and launch.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Experiential marketing agency N2O has continued to enhance the festival experience by offering free hairstyles and glitter makeovers courtesy of major beauty brands. All Out Beauty – N2O’s multi-brand fashion and beauty activation – popped up at Barclaycard presents British Summer Time Hyde Park, where festivalgoers enjoyed glitter makeovers from beauty giant Wunder2 and festival hairstyles from L’Oréal.
Don’t miss these key steps when preparing for culture change. Culture change is not rocket science. Conventional wisdom may say that it is hard, that it is undefinable, or that it takes many years to accomplish, but I disagree. People participate in culture change all the time—they just don’t realize that’s what they’re doing. My business partner, Maddie Grant, and I have been doing change work in side organizations for twenty years.
The American Institute of Architects announced a series of efforts that aim to improve school designs in a way that boosts security while keeping it invisible to students. After a year that saw numerous school shootings on high school and college campuses—including the shooting at Marjory Stoneman Douglas High School in Parkland, Florida, in February—many have safety and security top of mind as the new school year starts.
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Ticketmaster is closing its secondary ticketing websites Seatwave and Get Me In, in a bid to combat touts. The sites, which allow you to offload unwanted tickets, have frequently been exploited by so-called “professional sellers” who hike up the prices. “We know that fans are tired of seeing others snap up tickets just to resell for a profit on secondary websites, so we have taken action,” said Andrew Parsons, head of Ticketmaster UK.
Wayfinding. It is the term used to describe the various ways that cities, buildings, parks, transit systems, and more help people find their way and avoid getting lost. I find that more successful organizations pay great attention to wayfinding. Doing so usually accelerates group progress and often increases the satisfaction of group members. During the early stages of every new group —a committee, a staff project team, a board, et al—a handful of basic wayfinding questions need to be answered.
Logos or no logos? Buttoned up or easygoing? Associations approach staff conference attire in a variety of ways. Here’s what a few readers told us about their meeting fashion sense. We’ve been thinking about conference attire a lot lately, as the ASAE staff team packed their bags for the ASAE Annual Meeting & Exposition in Chicago this week.
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