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We’re moving from the attention economy to the engagement economy. It’s no longer just about reach – it’s about how people interact with your content. Website pages with many visitors, but no engagement, will be punished by search engines. Similarly, ISPs with heavy inbound email traffic, but little email engagement, will also penalize the sender. We’re in a period where we’re shifting from large quantity bulk communications, to smaller, more targeted, sustained communication.
This past spring, I had the pleasure of speaking at Community Brands Xperience 2018 conference on the topic of Identifying Your Most Loyal Members. The session exposed findings from the Community Brands’ 2017 Member Loyalty Study. One of the key findings for member-based organizations is that, even at a time when we have a seemingly endless array of digital solutions.
Snapchat could be just what you need to engage members or potential members – particularly young professionals. In the past, its younger user base and short-lived content may have left you unsure about adding this channel to your association’s social media strategy. But, it’s important to evaluate if (and how) it can help your organization reach its goals.
If you’re concerned about your board’s diversity, you’re not alone. In this post, I cover the five steps your organization can follow in order to increase board diversity, equity and inclusion.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Creating online courses that not only educate learners but captivates and leaves them full of curiosity is a difficult task. Most people will agree that the quality of the content is the most important aspect of any educational course. But once you have your subject matter experts creating content, the next step is to determine how to deliver that content to your audience.
I’ve written quite a bit about the new member onboarding process and keeping new members engaged because addressing these topics is critical to any association’s long-term success. The first interactions with your organization make a long-lasting impression on a new member and provide the foundation for you to build a relationship that continues for years to come.
I’ve written quite a bit about the new member onboarding process and keeping new members engaged because addressing these topics is critical to any association’s long-term success. The first interactions with your organization make a long-lasting impression on a new member and provide the foundation for you to build a relationship that continues for years to come.
The weekly list of free educational events and resources for the association community… What a whirlwind of a couple of weeks. I went from stunning grueling experiences—hiking 14 miles down the North Rim of the Grand Canyon, staying overnight at Phantom Ranch at the bottom, hiking 10 miles up the South Rim the next day, and more hiking in Sedona AZ (Bear Mountain was the highlight)—to the intense reality of preparing for a direct hit by Hurricane Florence.
EOS ( Entrepreneurial Operating System ) is a concept put forward by Gino Wickman in his book, Traction , and it is popular with many leaders. It’s a framework for leadership that includes some very clear processes for assigning roles, holding people accountable throughout the organization, and tracking key metrics. It seems particularly popular in the startup world, though I know people in larger, more established organizations who use it as well.
You’ve got questions – I (may) have answers! Now that the Membership 101 Series has concluded, it occurred to me that folks might have some more questions about membership I didn’t think to address. I have some membership FAQs my clients have asked me over the years that I’ll address, but you might have questions too, and might want the opportunity to ask them in an anonymous setting (rather than on ASAE’s Collaborate community or other public forum).
The Critical Role of an LMS Business Analyst during Implementation. Read more about The Critical Role of an LMS Business Analyst during Implementation.
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
I attended a trade show this past week. It's something I haven't done in a while, and I was surprised by how little things have changed. Aisle carpet, booth numbers, giant computer screens, shiny products on lucite display stands. And, of course, booth personnel. Except booth personnel come in several varieties. Forget for a second about the suit-coated or polo-shirted legions that scramble across the big island spaces like ants on a picnic basket.
We all know our audience is the key to great email performance, but it can be hard to know whether your audience likes reading your emails. Sometimes, it can feel like the only feedback we get is the dreaded unsubscribe button. But with marketing automation, getting feedback can be easy. There’s plenty of evidence and ways to track performance with marketing automation.
In recent years, we have seen an increase in the introduction of wearable technology at. festivals and events worldwide. Apple’s iWatch is the current global market leader in wearable technology, but the festival industry was actually one of the first to pioneer the idea of a wearable piece of technology to improve efficiency and enhance the experience of festival-goers.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
The Entomological Society of America’s new membership study looks at member data to shed light on current challenges like young member retention. At the same time, ESA is asking its members to help make sense of membership trends. Good leaders know that you often have to look back in order to move forward—an approach that’s been called “ going forward in reverse.
At Virtual, we pride ourselves on the long-term success of each of our clients. To achieve that, our individual team members have been given a voice and the agency to help clients succeed. In May 2017, I implemented a Customer Success Program out of our Nashville office that aims to tackle questions such as “What. View Article. The post Be Like Yoda, Not Luke: Designing a Customer Success Program appeared first on Professional Association Management Company | Virtual Inc.
You can never get enough of what you really don’t need says Eric Hoffer. To paraphrase Hoffer, you can never get enough of conference fads, gimmicks and trends. We want more, more, more! (Unless your a conference participant and we often have had enough!). Fads and trends are often about gaining attention. They also want access to your conference budget.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
The industry collective Stronger America Through Seafood will press for policies that support aquaculture, or the farming of fish and other sea creatures. The goal? To increase seafood production in the U.S., which is lagging behind other countries. You may never have heard of aquaculture, but a new coalition of major players in the seafood industry want to boost its profile, especially among policymakers.
Download this episode (right click and save). Starting from Monday 17 th September, the Event Industry News podcast will publish a special episode each day to coincide with Event Wellbeing Week 2018. The five-part series began with Helen Moon, founder of Event Well. On today’s episode, host James Dickson talks to Emily Fawell from Vital Health Nutrition.
Most conference and meeting professionals want the coolest, hippest, latest ideas and trends for their events. We are on the hunt for the next meeting, seating, session format, technology, and food and beverage fad. We want to know what unique things other conferences are doing so we can borrow their ideas. We pursue fads, gimmicks and trends as the silver bullets of our conference woes.
The Critical Role of LMS Developers & QA Testers during Implementation. Read more about The Critical Role of LMS Developers & QA Testers during Implementation.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
How can an association reap the most valuable rewards from its board? Let me open by sharing a line that I use to explain the role of my association’s board and its importance to achieving our mission: “It’s called a board of directors, not a board of doers.”. Have you, as staff or a board member, ever expressed similar sentiment? There are certain types of high value work that your board should be focusing on, like strategy, long-term planning, and big organizational shifts, instead of day-to-d
Steve Blake from STORM 4 Events is curating panel discussions and talks at the Festival and Outdoor Show which are tackling the tough issues effecting organisers right now, from drone usage to preparing a counter terrorism policy. The event has revealed a speaker line up featuring some of the UK’s leading figures giving firsthand experience from the 2018 event season.
Online marketers have increasingly embraced user interface strategies engineered to encourage a certain response, a concept known as dark patterns. Just because everyone else is doing it doesn’t mean you should. Of all the emails I get, the ones that are my biggest pet peeve are the fake replies. Generally, the email subject line includes a “Re:” in front of it, and the message is designed so part of text is in blockquote, making it seem like a legitimate message I forgot to respond to.
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Many people know LinkedIn as being the number one professional networking platform that job seekers use as a great resource to find work. But, it’s not just a place to park your resume and connect with people – it is a must for associations who engage in social media. If you don’t have a company profile page, or if it is not being utilized to its full potential, these tips can help you get there.
By Richard Dodgson, Creative Director, Timebased Events. . The GQ Men of the Year Awards 2018 in association with Hugo Boss was one of the hottest events in the calendar for the cultural trendsetters and icons of the entertainment industry. Timebased Events has been on a journey with GQ since producing the inaugural night in 1998, when the affair was relatively small and niche in comparison to today’s extravaganza.
A filing with the Equal Employment Opportunity Commission by the American Civil Liberties Union on behalf of millions of women alleges that Facebook’s targeting capabilities allow employers to illegally discriminate in job ads. In charges filed with the Equal Employment Opportunity Commission (EEOC) this week, the American Civil Liberties Union (ACLU) claims that Facebook’s approach to job listings runs afoul of federal anti-discrimination law.
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