Higher Logic

SEPTEMBER 21, 2018

We’re moving from the attention economy to the engagement economy. It’s no longer just about reach – it’s about how people interact with your content. Website pages with many visitors, but no engagement, will be punished by search engines. Similarly, ISPs with heavy inbound email traffic, but little email engagement, will also penalize the sender. We’re in a period where we’re shifting from large quantity bulk communications, to smaller, more targeted, sustained communication.

Content 201

Content Survey Marketing Report 201

YourMembership

SEPTEMBER 20, 2018

This past spring, I had the pleasure of speaking at Community Brands Xperience 2018 conference on the topic of Identifying Your Most Loyal Members. The session exposed findings from the Community Brands’ 2017 Member Loyalty Study. One of the key findings for member-based organizations is that, even at a time when we have a seemingly endless array of digital solutions.

Survey 165

Survey Conference Organization Member Engagement 165

GrowthZone

SEPTEMBER 18, 2018

Snapchat could be just what you need to engage members or potential members – particularly young professionals. In the past, its younger user base and short-lived content may have left you unsure about adding this channel to your association’s social media strategy. But, it’s important to evaluate if (and how) it can help your organization reach its goals.

Social Media 174

Social Media Video Content Member Engagement 174

Wild Apricot

SEPTEMBER 21, 2018

If you’re concerned about your board’s diversity, you’re not alone. In this post, I cover the five steps your organization can follow in order to increase board diversity, equity and inclusion.

Organization 418

Organization Recruitment Recruiting 418

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Member Engagement

Blue Sky eLearn

SEPTEMBER 21, 2018

Creating online courses that not only educate learners but captivates and leaves them full of curiosity is a difficult task. Most people will agree that the quality of the content is the most important aspect of any educational course. But once you have your subject matter experts creating content, the next step is to determine how to deliver that content to your audience.

Examples 203

Examples Innovation Course Content 203

Reid All About it

SEPTEMBER 21, 2018

The weekly list of free educational events and resources for the association community… What a whirlwind of a couple of weeks. I went from stunning grueling experiences—hiking 14 miles down the North Rim of the Grand Canyon, staying overnight at Phantom Ranch at the bottom, hiking 10 miles up the South Rim the next day, and more hiking in Sedona AZ (Bear Mountain was the highlight)—to the intense reality of preparing for a direct hit by Hurricane Florence.

North Carolina 34

North Carolina DC Washington New York 34

Jamie Notter

SEPTEMBER 20, 2018

EOS ( Entrepreneurial Operating System ) is a concept put forward by Gino Wickman in his book, Traction , and it is popular with many leaders. It’s a framework for leadership that includes some very clear processes for assigning roles, holding people accountable throughout the organization, and tracking key metrics. It seems particularly popular in the startup world, though I know people in larger, more established organizations who use it as well.

System 113

System Leadership Team Process 113

Spark Consulting

SEPTEMBER 19, 2018

You’ve got questions – I (may) have answers! Now that the Membership 101 Series has concluded, it occurred to me that folks might have some more questions about membership I didn’t think to address. I have some membership FAQs my clients have asked me over the years that I’ll address, but you might have questions too, and might want the opportunity to ask them in an anonymous setting (rather than on ASAE’s Collaborate community or other public forum).

FAQ 150

FAQ 150

WBT Systems

SEPTEMBER 19, 2018

The Critical Role of an LMS Business Analyst during Implementation. Read more about The Critical Role of an LMS Business Analyst during Implementation.

LMS 150

LMS 150

Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

Member Experience

Eric Lanke

SEPTEMBER 17, 2018

I attended a trade show this past week. It's something I haven't done in a while, and I was surprised by how little things have changed. Aisle carpet, booth numbers, giant computer screens, shiny products on lucite display stands. And, of course, booth personnel. Except booth personnel come in several varieties. Forget for a second about the suit-coated or polo-shirted legions that scramble across the big island spaces like ants on a picnic basket.

Course 145

Course Products Leadership 145

Higher Logic

SEPTEMBER 18, 2018

We all know our audience is the key to great email performance, but it can be hard to know whether your audience likes reading your emails. Sometimes, it can feel like the only feedback we get is the dreaded unsubscribe button. But with marketing automation, getting feedback can be easy. There’s plenty of evidence and ways to track performance with marketing automation.

Tips 120

Tips Survey Newsletter Member Experience 120

Virtual

SEPTEMBER 21, 2018

At Virtual, we pride ourselves on the long-term success of each of our clients. To achieve that, our individual team members have been given a voice and the agency to help clients succeed. In May 2017, I implemented a Customer Success Program out of our Nashville office that aims to tackle questions such as “What. View Article. The post Be Like Yoda, Not Luke: Designing a Customer Success Program appeared first on Professional Association Management Company | Virtual Inc.

Nashville 100

Nashville Association Management Team 100

WBT Systems

SEPTEMBER 19, 2018

The Critical Role of an LMS Project Manager during Implementation. Read more about The Critical Role of an LMS Project Manager during Implementation.

LMS 150

LMS Project 150

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Velvet Chainsaw

SEPTEMBER 18, 2018

You can never get enough of what you really don’t need says Eric Hoffer. To paraphrase Hoffer, you can never get enough of conference fads, gimmicks and trends. We want more, more, more! (Unless your a conference participant and we often have had enough!). Fads and trends are often about gaining attention. They also want access to your conference budget.

Conference 98

Conference Strategy Team Marketing 98

Associations Now

SEPTEMBER 18, 2018

The industry collective Stronger America Through Seafood will press for policies that support aquaculture, or the farming of fish and other sea creatures. The goal? To increase seafood production in the U.S., which is lagging behind other countries. You may never have heard of aquaculture, but a new coalition of major players in the seafood industry want to boost its profile, especially among policymakers.

Alaska 92

Alaska America Price Proposal 92

Association Success

SEPTEMBER 19, 2018

How can an association reap the most valuable rewards from its board? Let me open by sharing a line that I use to explain the role of my association’s board and its importance to achieving our mission: “It’s called a board of directors, not a board of doers.”. Have you, as staff or a board member, ever expressed similar sentiment? There are certain types of high value work that your board should be focusing on, like strategy, long-term planning, and big organizational shifts, instead of day-to-d

Analysis 89

Analysis Recruitment Recruiting Process 89

WBT Systems

SEPTEMBER 19, 2018

Why an LMS Is a Game Changer for Members and Associations. Read more about Why an LMS Is a Game Changer for Members and Associations.

LMS 150

LMS 150

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Revenue

Velvet Chainsaw

SEPTEMBER 17, 2018

Most conference and meeting professionals want the coolest, hippest, latest ideas and trends for their events. We are on the hunt for the next meeting, seating, session format, technology, and food and beverage fad. We want to know what unique things other conferences are doing so we can borrow their ideas. We pursue fads, gimmicks and trends as the silver bullets of our conference woes.

Conference 93

Conference Social Media Innovation Resources 93

Associations Now

SEPTEMBER 18, 2018

The Entomological Society of America’s new membership study looks at member data to shed light on current challenges like young member retention. At the same time, ESA is asking its members to help make sense of membership trends. Good leaders know that you often have to look back in order to move forward—an approach that’s been called “ going forward in reverse.

Discount 89

Discount America Report Price 89

GrowthZone

SEPTEMBER 20, 2018

Many people know LinkedIn as being the number one professional networking platform that job seekers use as a great resource to find work. But, it’s not just a place to park your resume and connect with people – it is a must for associations who engage in social media. If you don’t have a company profile page, or if it is not being utilized to its full potential, these tips can help you get there.

Tools 159

Tools Social Media Recruitment Recruiting 159

WBT Systems

SEPTEMBER 19, 2018

The Critical Role of LMS Developers & QA Testers during Implementation. Read more about The Critical Role of LMS Developers & QA Testers during Implementation.

LMS 150

LMS 150

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eBook

Idea Architects

SEPTEMBER 20, 2018

Every day millions of people convene in conferences, meetings, strategy sessions, or workshops. Over time their formats and agendas become stale and need upgrading to deliver a better ret u rn. Whe the r yo ur ga thering(s) need a total overha ul or a q uick refresh , h ere are 15 timeless design pro mp ts t o p rovoke new thinking and ideas: How m ight we make the … Community more connected?

Conference 79

Conference Products Process Strategy 79

Smooth The Path

SEPTEMBER 18, 2018

Which members are most important to the health of your association? I would argue the innovators among your members are the most important to the health of your association. The innovators in your membership are the ones who will eventually change the profession or industry. They are the ones who are most likely to succeed in an unstable future. Innovators will lead the way and show others how to achieve what they achieved.

Resources 79

Resources Innovation Industry How To 79

Association Adviser

SEPTEMBER 17, 2018

Create a setup that encourages creative thinking by providing stimuli that engages all five senses. It’s almost become a running joke with our clients. It regularly takes us an hour or longer to setup for both facilitated meetings and educational presentations of just about any duration. We’re the ones rolling in at least one suitcase and a bag on each arm filled with our secrets to success.

United States 74

United States Innovation Education Content 74

WBT Systems

SEPTEMBER 19, 2018

Advice for LMS Training During and After Implementation. Read more about Advice for LMS Training During and After Implementation.

LMS 150

LMS 150

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Certificate

Associations Now

SEPTEMBER 21, 2018

The association is participating in a funding round for a startup company that has created an innovative solution for one of the most infamous injuries on the football field and beyond: the torn ACL. The NFL Players Association is making a major investment in a medical startup this week. And it’s because the startup’s big solution targets an infamous pain point for many athletes.

Boston 74

Boston Process Innovation Technology 74

Association Success

SEPTEMBER 20, 2018

How to give new members a golden first experience and learn from their feedback. Remember the first time you went to an association event and how that felt? Nerve wracking for most! Making new members feel welcome at your association’s events is a smart investment of resources. Will it cost more to organize an onboarding program to your events now, or replace the member who won’t return because they had a negative first experience?

Member Engagement 232

Member Engagement Cost Recruitment Recruiting 232

Membership Marketing

SEPTEMBER 17, 2018

One question that comes up from time to time is whether an association will economically benefit more by pursuing a customer growth strategy instead of membership growth. The thinking goes that perhaps focusing on selling professional development, conferences, and publications might be more profitable for an association than getting more members. For the most part, the client data that I have gathered would argue strongly for following a membership strategy.

Strategy 69

Strategy Analysis Cost Revenue 69