Higher Logic
MAY 31, 2018
Often, and especially early on in the life of an online community, the community manager is the one who has to start discussions. If you’re a community manager, I’m sure you know from experience that creating an engaging discussion is not easy. For example, asking someone what they think about an article and just putting the link out there is not typically enough.
Smooth The Path
MAY 31, 2018
Do you want to know what our members really hate? When we ask them for more money right after they join. I can empathize with our members. Recently, a colleague decided to raise money for a cause near and dear to his heart. I got an email asking if I would sponsor him in a race event. I grabbed my credit card and made a donation. The society hosting the race sent me a series of emails over the next 3 weeks.
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Wild Apricot
JUNE 1, 2018
In this post I’m going to show you some of the most effective uses of hashtag campaigns I’ve seen, and how to find the best hashtags for your audience.
YourMembership
MAY 29, 2018
The World Economic Forum’s Future of Jobs Report tells us many of today’s most in-demand skills didn’t exist 20 years ago. The report cites 65 percent of children now entering primary school will end up working in new types of jobs not existing today. Never has the workplace evolved so quickly. Indeed, the skills needed. The post Protecting members from their skills’ short shelf life. appeared first on YourMembership.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
WBT Systems
MAY 29, 2018
During the selection and implementation of a learning management system (LMS), you have many decisions to make. But one decision often takes associations by surprise: Should you host your eLearning catalog and eCommerce on your LMS or on your association management system (AMS)? Where do you want members and customers to search for online learning programs and where do you want them to make their purchase (register/enroll)—in your LMS or in your AMS?
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Wild Apricot
MAY 28, 2018
If you find yourself struggling to keep up with everything you have to coordinate in your work, I encourage you to browse this list of productivity tools to see which ones might help you out. Every tool in the list has a free basic version or trial. Even if a tool can save you just one hour a week, it may be worth exploring.
YourMembership
MAY 30, 2018
Is your organization experiencing growing pains? If so, congratulations are in order. But, you also deserve a little sympathy if you contend with manual spreadsheets or an entry-level membership management system. As your growth brings size and complexity, it becomes clear a more sophisticated membership management system is needed. Otherwise, your efforts to grow your.
Blue Sky eLearn
MAY 29, 2018
Podcasts have become increasingly popular over the past decade and as a millennial I am going to give my insights as to why. Prefacing my opinions, I would like to talk about two studies I came across that revealed notable insights on U.S. citizens and podcasts. The first is a 2018 study conducted by Nielsen and Edison Research which found: 42% of millennials, ages 18-34, listen to at least one podcast a week. 17% of the entire population listens to at least one podcast a week.
Eric Lanke
MAY 28, 2018
Here's a rare post on the subject of generations in the workplace. Recent readers of this blog may not be aware that I cut my blogging teeth on the subject when I hosted (with Jamie Notter ) The Hourglass Blog from 2009 to 2012. There, the focus was primarily on Generation X, and our investigative question was primarily on whether and how members of that generation would step into positions of leadership in our society and its organizations as the swelled ranks of Boomers began leaving the workp
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Wild Apricot
MAY 29, 2018
Here are 48 free nonprofit webinars for June 2018.
Higher Logic
MAY 30, 2018
Disclaimer: A real human wrote this post. Before you start backing away nervously, I know – these two concepts on their own can create stirrings of inner panic. And in a post together? That’s even worse. But, taking a few minutes to sit down and truly understand each one can benefit the marketer. They’re friendlier than they seem, and you’re likely going to be hearing a lot more about them in the marketing world.
Aaron Wolowiec
MAY 30, 2018
A well-planned line-up of guest speakers can make an event more memorable and increase attendee satisfaction.
Jamie Notter
MAY 28, 2018
I’ve been searching the web for a good definition of employee engagement, and I have to say, I’m disappointed. There are a LOT out there, though I think that is fine. It doesn’t need to be oversimplified into a single definition. And given the amount of money we spend trying to fix employee engagement every year, it doesn’t surprise me that everyone and their brother are trying to define it.
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Wild Apricot
MAY 30, 2018
Learn about our latest release, an update on GDPR, see examples of customers using our new Online Store, and more.
Association Adviser
MAY 29, 2018
This is Part I of a two-part series on this topic. In this column, we will consider why associations are long overdue to bring the era of strategic planning to an end, and why limiting board involvement can facilitate the shift to strategy as a process of learning. In my 2012 ebook, Associations Unorthodox: Six Really Radical Shifts Toward the Future , I declared “the era of strategic planning is over” and tried to make the case against continuing to pursue this fundamentally flawed approach: &#
Smooth The Path
MAY 29, 2018
My husband drove his 1969 Camero to work today. During the commute, someone in a car on the other side of the road yelled “NICE” at him. We have found this is not at all abnormal. In intersections, waiting at stop lights, and in parking lots, the car draws attention, and it makes us approachable. It is incredible how many pedestrians will chit-chat with us as they are walking by and we are waiting to pull out.
GrowthZone
MAY 31, 2018
Paul Bunyan Day, Fishing Week, and Dairy Month are just a few June holidays. Holiday observances are a great way to keep your association’s social media feeds active. Check out these June themes to spark ideas: MONTHLY OBSERVANCES. Men’s Health Month. Great Outdoors Month. Adopt a Cat Month. Dairy Month. 30 More Ideas for Association Social Media Posts ».
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
CommPartners
MAY 31, 2018
Guest blog by our partners at WebMechanix Creating a webinar that sells is one of the best ways to generate revenue online. There’s no better way to get in front of your target audience and wow them. So, are you sure you’re fully optimizing your webinars for conversion? The truth is everything from promotional emails, […].
Association Adviser
MAY 29, 2018
Many associations today recognize they cannot rely on membership fees alone to sustain their business model. Achieving industry objectives, providing educational programs, and filling staff positions require sufficient funding. Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned
Association Success
MAY 28, 2018
It’s not too late for associations to welcome millennials into their ranks. For better or worse, millennials are a hot topic among associations right now. As a millennial myself, I’m always wary of these discussions. About half the time it’s people of other generations complaining about millennials, and the rest of the time it’s a feeble discussion about how to prepare for millennials who will be entering your association’s membership soon.
GrowthZone
MAY 29, 2018
GrowthZone is excited to announce the launch of the 2018 Construction Trades and Building Association Momentum Awards Competition. The competition celebrates and showcases enterprising building and construction trades associations across North America. The competition encourages innovation by recognizing programs, events, and ideas that challenge the status quo.
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The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.
Idea Architects
MAY 29, 2018
License Some rights reserved by Vít ‘tasuki’ Brunner "Here's what I would do. " Sounds like you are about to offer someone some advice. Before you do, stop. Stop and ask yourself if you're about to finish that sentence with advice based on your experiences, your interests, your values, your needs, and your aspirations. If you are, it might be best if you say nothing.
Association Adviser
MAY 29, 2018
Your association’s career center helps you boost member engagement, gain insight into prospective members and generate valuable non-dues revenue. So, how do you continue to enhance the job seeker experience and drive more traffic to your career center? Three key things to think about: Stay relevant in today’s hyper-competitive market by evolving your career center.
Association Success
MAY 31, 2018
Your association needs a strong brand, for the sake of the organization and its members. As an association, thinking about the strength of your brand can often be a secondary concern. While social media and the business press are replete with themes surrounding “personal brands”, making the concept appear like nothing more than a vanity project, the importance of your brand can’t be understated.
GrowthZone
MAY 29, 2018
GrowthZone is excited to announce the launch of the 2018 Construction Trades and Building Association Momentum Awards Competition. The competition celebrates and showcases enterprising building and construction trades associations across North America. The competition encourages innovation by recognizing programs, events, and ideas that challenge the status quo.
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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
Membersuite
MAY 31, 2018
Analyze data quicker and become more agile with decisions. Business Intelligence pulls in data from many sources to monitor the health of your organization.
Association Adviser
MAY 27, 2018
Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). IIABA is a national alliance of more than a quarter million business owners and their employees who offer all types of insurance and financial services products. Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004.
Association Success
MAY 29, 2018
A foolproof guide to getting the most out of your association’s research. When exploring new markets as an association, whether that be in new geographical regions or new types of services, it is imperative that you have a map to guide you. You can acquire the information you need before diving in and investing in a project through careful research and data analytics.
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