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Often, and especially early on in the life of an online community, the community manager is the one who has to start discussions. If you’re a community manager, I’m sure you know from experience that creating an engaging discussion is not easy. For example, asking someone what they think about an article and just putting the link out there is not typically enough.
Do you want to know what our members really hate? When we ask them for more money right after they join. I can empathize with our members. Recently, a colleague decided to raise money for a cause near and dear to his heart. I got an email asking if I would sponsor him in a race event. I grabbed my credit card and made a donation. The society hosting the race sent me a series of emails over the next 3 weeks.
In this post I’m going to show you some of the most effective uses of hashtag campaigns I’ve seen, and how to find the best hashtags for your audience.
The World Economic Forum’s Future of Jobs Report tells us many of today’s most in-demand skills didn’t exist 20 years ago. The report cites 65 percent of children now entering primary school will end up working in new types of jobs not existing today. Never has the workplace evolved so quickly. Indeed, the skills needed. The post Protecting members from their skills’ short shelf life. appeared first on YourMembership.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Disclaimer: A real human wrote this post. Before you start backing away nervously, I know – these two concepts on their own can create stirrings of inner panic. And in a post together? That’s even worse. But, taking a few minutes to sit down and truly understand each one can benefit the marketer. They’re friendlier than they seem, and you’re likely going to be hearing a lot more about them in the marketing world.
Event Garde is committed to professional development, for ourselves and for our industry. As such, we’re avid readers of industry news. We’d like to share these must-reads with you.
Event Garde is committed to professional development, for ourselves and for our industry. As such, we’re avid readers of industry news. We’d like to share these must-reads with you.
Is your organization experiencing growing pains? If so, congratulations are in order. But, you also deserve a little sympathy if you contend with manual spreadsheets or an entry-level membership management system. As your growth brings size and complexity, it becomes clear a more sophisticated membership management system is needed. Otherwise, your efforts to grow your.
During the selection and implementation of a learning management system (LMS), you have many decisions to make. But one decision often takes associations by surprise: Should you host your eLearning catalog and eCommerce on your LMS or on your association management system (AMS)? Where do you want members and customers to search for online learning programs and where do you want them to make their purchase (register/enroll)—in your LMS or in your AMS?
Podcasts have become increasingly popular over the past decade and as a millennial I am going to give my insights as to why. Prefacing my opinions, I would like to talk about two studies I came across that revealed notable insights on U.S. citizens and podcasts. The first is a 2018 study conducted by Nielsen and Edison Research which found: 42% of millennials, ages 18-34, listen to at least one podcast a week. 17% of the entire population listens to at least one podcast a week.
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
If you find yourself struggling to keep up with everything you have to coordinate in your work, I encourage you to browse this list of productivity tools to see which ones might help you out. Every tool in the list has a free basic version or trial. Even if a tool can save you just one hour a week, it may be worth exploring.
I’ve been searching the web for a good definition of employee engagement, and I have to say, I’m disappointed. There are a LOT out there, though I think that is fine. It doesn’t need to be oversimplified into a single definition. And given the amount of money we spend trying to fix employee engagement every year, it doesn’t surprise me that everyone and their brother are trying to define it.
Here's a rare post on the subject of generations in the workplace. Recent readers of this blog may not be aware that I cut my blogging teeth on the subject when I hosted (with Jamie Notter ) The Hourglass Blog from 2009 to 2012. There, the focus was primarily on Generation X, and our investigative question was primarily on whether and how members of that generation would step into positions of leadership in our society and its organizations as the swelled ranks of Boomers began leaving the workp
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Guest blog by our partners at WebMechanix Creating a webinar that sells is one of the best ways to generate revenue online. There’s no better way to get in front of your target audience and wow them. So, are you sure you’re fully optimizing your webinars for conversion? The truth is everything from promotional emails, […].
My husband drove his 1969 Camero to work today. During the commute, someone in a car on the other side of the road yelled “NICE” at him. We have found this is not at all abnormal. In intersections, waiting at stop lights, and in parking lots, the car draws attention, and it makes us approachable. It is incredible how many pedestrians will chit-chat with us as they are walking by and we are waiting to pull out.
By Tom Oakes, Managing Director, Astro Exhibitions. Companies invest a lot of money to attend exhibitions, but it’s not often we see that investment reflected in a superior exhibition stand design. The temptation to minimise costs through use of shell-scheme packages means businesses are wasting the opportunity to maximise their ROI. Not only that, but they could be risking damaging their brand identity in front of potential customers. .
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Paul Bunyan Day, Fishing Week, and Dairy Month are just a few June holidays. Holiday observances are a great way to keep your association’s social media feeds active. Check out these June themes to spark ideas: MONTHLY OBSERVANCES. Men’s Health Month. Great Outdoors Month. Adopt a Cat Month. Dairy Month. 30 More Ideas for Association Social Media Posts ».
This is Part I of a two-part series on this topic. In this column, we will consider why associations are long overdue to bring the era of strategic planning to an end, and why limiting board involvement can facilitate the shift to strategy as a process of learning. In my 2012 ebook, Associations Unorthodox: Six Really Radical Shifts Toward the Future , I declared “the era of strategic planning is over” and tried to make the case against continuing to pursue this fundamentally flawed approach: &#
It’s not too late for associations to welcome millennials into their ranks. For better or worse, millennials are a hot topic among associations right now. As a millennial myself, I’m always wary of these discussions. About half the time it’s people of other generations complaining about millennials, and the rest of the time it’s a feeble discussion about how to prepare for millennials who will be entering your association’s membership soon.
Analyze data quicker and become more agile with decisions. Business Intelligence pulls in data from many sources to monitor the health of your organization.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
GrowthZone is excited to announce the launch of the 2018 Construction Trades and Building Association Momentum Awards Competition. The competition celebrates and showcases enterprising building and construction trades associations across North America. The competition encourages innovation by recognizing programs, events, and ideas that challenge the status quo.
Many associations today recognize they cannot rely on membership fees alone to sustain their business model. Achieving industry objectives, providing educational programs, and filling staff positions require sufficient funding. Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned
Your association needs a strong brand, for the sake of the organization and its members. As an association, thinking about the strength of your brand can often be a secondary concern. While social media and the business press are replete with themes surrounding “personal brands”, making the concept appear like nothing more than a vanity project, the importance of your brand can’t be understated.
License Some rights reserved by Vít ‘tasuki’ Brunner "Here's what I would do. " Sounds like you are about to offer someone some advice. Before you do, stop. Stop and ask yourself if you're about to finish that sentence with advice based on your experiences, your interests, your values, your needs, and your aspirations. If you are, it might be best if you say nothing.
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
GrowthZone is excited to announce the launch of the 2018 Construction Trades and Building Association Momentum Awards Competition. The competition celebrates and showcases enterprising building and construction trades associations across North America. The competition encourages innovation by recognizing programs, events, and ideas that challenge the status quo.
Your association’s career center helps you boost member engagement, gain insight into prospective members and generate valuable non-dues revenue. So, how do you continue to enhance the job seeker experience and drive more traffic to your career center? Three key things to think about: Stay relevant in today’s hyper-competitive market by evolving your career center.
A foolproof guide to getting the most out of your association’s research. When exploring new markets as an association, whether that be in new geographical regions or new types of services, it is imperative that you have a map to guide you. You can acquire the information you need before diving in and investing in a project through careful research and data analytics.
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