Wild Apricot
JUNE 14, 2018
Are fewer people attending your events these days? Are you hoping to dramatically increase attendance at your big conference this year? Rather than relying solely on email blasts, word-of-mouth, and social media posts, here's how to use Facebook ads to increase event attendance.
Beth Kanter
JUNE 13, 2018
In light of the recent high profile suicides by Kate Spade and Anthony Bourdain, Vu Le wrote an excellent piece on what nonprofits need to know about mental illness. One of the points he brings up is the importance of creating an environment where life/work balance flourish. Overwork and stress can lead to burnout and depression and that can lead to even bigger problems.
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YourMembership
JUNE 15, 2018
As an association professional, you look for ways to more effectively communicate the value of your organization’s events. Of course, the actual value comes from the overall experience you create for your attendees: The content, the quality of speakers and presenters, and the social and networking opportunities. But, how do you convey the value of. The post Is your association missing an event microsite?
Smooth The Path
JUNE 12, 2018
Here is how to get the most from your speaker investment while boosting both participant and speaker engagement at the same time! Lean on the opening speaker. The opening keynote speaker sets the tone for the rest of the conference. They can encourage participation. They can advocate for participants to be open, friendly, and collegial. The opening keynote can build excitement, or encourage participants to be thoughtful and reflective.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
WBT Systems
JUNE 12, 2018
When you collect useful student feedback on online courses, you can confidently assess and improve the effectiveness of your e-learning programs. However, you need the right type of feedback. Too often, feedback tools elicit useless information because they ask the wrong questions. Good feedback gives you the data you need to improve courses yourself and to make a case for hiring professional instructional designers to develop courses.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
YourMembership
JUNE 12, 2018
Your members-only events offer a powerful membership benefit. At the same time, hosting events open to non-members are just as powerful for increasing your association’s membership. Think about it: What better way to showcase your association’s value to prospective members than by inviting them to meet your members and experience your association’s value up close?
Higher Logic
JUNE 14, 2018
In today’s digital world it can be hard to know which resources to rely on, especially when there’s new stuff coming out all the time, and there’s so much pressure to constantly consume. How can we keep up with the technology world but also filter out the things that aren’t useful? Since we live in a review economy, you’re probably used to checking out what other people say about a restaurant, book, etc. before you buy it.
Blue Sky eLearn
JUNE 11, 2018
Selecting an LMS is a big decision. Check out our best practices for when you make your decision! Selecting an LMS is a big decision. There’s the financial aspect. The time you’ll put into implementing the platform – adding courses, creating content. The more technical aspects – integrating with other systems, setting up eCommerce. It’s not a decision taken lightly.
Wild Apricot
JUNE 11, 2018
This is a guest post by Lamees Abourahma who explains how to keep your website design modern by incorporating new techniques that make your site more user-friendly and technologically relevant.
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Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
Eric Lanke
JUNE 11, 2018
Not too long ago I wrote a post about Getting Out From Behind the Podium when giving a talk at my association's Annual Conference. For the first time in a decade, as I describe in that post, I got out from behind the podium and walked the stage while delivering my speech, like many of the professional speakers that we hire do. Last week I had another speaking opportunity.
Higher Logic
JUNE 12, 2018
When it comes to online communities, the best offense is not a good defense. Why? Because playing defense might protect you, but it won’t grow your community. The truth is that online communities are doing well (really well). Last year alone, communities generated a 2,374% increase in return on investment (ROI), according to the State of Community Management 2018 Report.
GrowthZone
JUNE 14, 2018
It’s tough to build trusted relationships with members when they are spread across a state, region, or country. Using video is a powerful way to drive engagement, educate, and demonstrate member value and ROI – from your office to theirs. Blog like you mean it. Get the ultimate association blogging guide. Begin with a welcome message from your president or executive officer and move forward from there.
Smooth The Path
JUNE 14, 2018
Scientists discovered that first impressions are super important to us. We record and rely on first impressions heavily in our day to day lives. First impressions are hardwired into our brains. Not only do we experience first impressions of each other, but we also have first impressions for everything else from places to brands, and products, and organizations, and more.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Association Adviser
JUNE 15, 2018
Everyone loves a good story. One that touches your heart, makes you laugh, and even makes you cry (especially for us weepers). Ask anyone who knows me and they will tell you I am full of stories about everything from my beloved Aunt Mary to embarrassing, yet endearing moments when I forget someone’s name. I love telling stories because they communicate who I am, what I do, and how I relate to others.
AMR Management Services
JUNE 13, 2018
AMR's own Molly Marsh shares her top five takeaways from the recent Xperience Design Project (XDP) from ASAE.
Association Success
JUNE 10, 2018
A look at the factors disrupting the US education system. In the past few years, I have conducted a tremendous amount of research into the education-to-employment system. The more I learn, the more I am convinced that associations have an important role to play in defining skills and competencies and in providing education to make a dent in the wicked problem we are being presented with in the United States.
Event Industry News
JUNE 13, 2018
Protec European Events were delighted to partner up with their client Xerox once again to deliver the audio, lighting, video and rigging at the Xerox Forum 2018 held in Warsaw, Poland. This event, held in the Doubletree Hilton from May 22nd – 24th, included three days of presentations and twenty-three seminar sessions with the highlight being the Xerox International Operations Premiere of the new Xerox IridesseTM Production Press.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Association Adviser
JUNE 13, 2018
Last month, I attended the ASAE Marketing, Membership, and Communications Conference in Washington, DC. The MM&C Conference gives association and nonprofit professionals the insight to improve their marcomm and membership strategies, and teaches the latest in engagement, technology and trends from industry leaders. This year, the keynote speakers and learning lab presenters highlighted the importance of shaking things up in your marketing and membership strategies, and keeping a fresh perspe
Velvet Chainsaw
JUNE 13, 2018
Does your event have a clear and inspiring purpose? (If you’re shaking your head yes, then what is it?). Now imagine someone asking your conference participants that question. How would they respond? I suspect they would say “ Yes, of course it has a purpose!” Then they would launch into a passionate description of your event’s annual Party with a Purpose, its pre-conference feel-good community service projects and its ongoing student scholarship fundraisers.
Membersuite
JUNE 14, 2018
It's time to ditch spreadsheets. Your data should be giving you up to date, actionable information so you can set goals reach them.
Event Industry News
JUNE 14, 2018
Download this episode (right click and save). In this week’s Event Industry News podcast, host James Dickson welcomes Rob Murdoch to the show. Rob is the founder of Exposure Analytics, a company that has developed accurate means to measure the interaction and dwell time of attendees at events. In an increasingly digital world where marketing managers can measure likes, clicks, shares, time spent on websites, email open rates, and so much more, the technology offered by the company is now helping
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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Association Adviser
JUNE 11, 2018
As you may know, I launched Event Garde, a professional development consultancy, in 2011. At that time, associations were suffering to varying degrees in the aftermath of a recession. As a result, they began seriously vying for the attention of their members despite shrinking travel and professional development budgets – each hoping to secure as much coveted non-dues revenue as possible.
Association Success
JUNE 13, 2018
The way we plan for the future can make or break an association and its industry. Many years of working in the association space, and two very different industries within it, have taught me a thing or two about using foresight to an association’s advantage. Now, with ASAE’s ForesightWorks , all of us have access to the resources we need to scan for trends and anticipate changes before they happen.
HighRoad Solution
JUNE 12, 2018
Recently, I had the pleasure of pounding the proverbial charcoal grey carpet at ASEA’s MM&C Conference , held in D.C. Teeming with nearly 1,000 marketing and membership leaders in the association space, the event was a breath of fresh air in terms of digital possibility and receptiveness.
Event Industry News
JUNE 11, 2018
Creative agency Space has teamed up with NIVEA to create ‘ Shower Empowered ” a uniquely liberating and immersive ‘ shower karaoke’ experience as part of the skin care brand’s partnership with Cancer Research UK’s Race for Life. The campaign will drive awareness of NIVEA’s shower and body care ranges by engaging consumers in a fun, lively and celebratory experience.
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Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
GrowthZone
JUNE 12, 2018
It’s that time of year again to send your members “The Survey.”. As you know, some members are loyal survey takers, some like the opportunity to vent or praise, and some will always ignore the invitation. However, there’s a good chance you can increase member participation when you help your members understand why your association is conducting the survey and what you’ll do with the results.
Association Success
JUNE 11, 2018
How STEEP factors will offer our associations new opportunities for staff operations. Over the next few years, staff structure at associations will undergo huge changes that will present opportunities for more efficient and nimble operations. This is made clear by several Social, Technological Economical, Environmental and Political (STEEP) factors, listed below.
Association Adviser
JUNE 11, 2018
Missed our live webinar? No worries, we have the recording and slides available for anyone who wants to learn how your association can hit a home run with an often overlooked, yet powerful tool—the niche career center—to grow your industry relevance and non-dues revenue. Webinar recording. Slides. The post Webinar: Build a Member-Centric Career Center and They Will Come appeared first on Association Adviser.
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