Spark Consulting
JUNE 21, 2018
“Engaged members renew. Disengaged members don’t.” If you’ve been around the association industry for more than a few minutes, you’ve undoubtedly heard at least one membership professional say that. Volunteerism is a MAJOR opportunity for engagement. But as we’ve discussed continually throughout this Membership 101 series, engagement, like brand, is defined by your audiences, not by you.
Wild Apricot
JUNE 20, 2018
Here are 10 real-life examples of organizations (both small and large) that held very successful membership drives, gaining anywhere from 5 to 200 new members, plus advice on how to set your goal, budget, strategy, and more.
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WBT Systems
JUNE 19, 2018
The request for proposal you send to learning management system (LMS) providers is only as good as the process you use to develop your LMS requirements. If you don’t accurately and completely identify and prioritize your real needs during that process, your new LMS will fall short of expectations. Before you even think about creating a request for proposal (RFP), you must spend time on the LMS requirements gathering and analysis process.
Blue Sky eLearn
JUNE 20, 2018
As has been discussed at length, for a number of years – the viability of associations is under attack and the relevance of many associations is in question. Although that may be the headline, I believe the real issue at hand is the fact that many associations have yet to evolve with the Digital Age and adapt their value proposition. Allow me to draw a comparative line.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
Higher Logic
JUNE 21, 2018
British author James Burke once said, “You can only know where you're going if you know where you've been.” Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth.
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Eric Lanke
JUNE 18, 2018
I don't know when was the last time I've written about performance evaluations on this blog -- or indeed if I have ever written about performance evaluations on this blog before -- but they've been on my mind this week. With the close of our fiscal year, we're entering performance evaluation season at my organization. I believe in regular feedback, and I'd like to think that my organization engages in it throughout the year, but we still have a once-a-year, formal sit-down conversation where an
Jamie Notter
JUNE 22, 2018
At the end of one of the phases of our culture consulting , we help clients create a “ Culture Playbook.” It’s basically a list of things they will do inside their organization to either change or protect specific aspects of their culture, in order to ensure ongoing success. The Culture Teams we are working with usually create an initial list of about 50 different plays, which cover a huge range of activities in terms of both level of effort and level of impact.
Higher Logic
JUNE 19, 2018
Are you a nonprofit with a large pool of happy, connected donors, who give regularly and volunteer monthly? For any nonprofit, even if the answer to the question above is ‘yes,’ improving donor retention is probably one of your top concerns. In the business world, people are always tossing around stats about the importance of customer retention. Here’s the reality: most companies have a higher customer retention ROI over customer acquisition.
Association Adviser
JUNE 18, 2018
The following is a sponsored post from SIIA in partnership with Naylor Association Solutions. With nearly double the conference content and a sold-out exhibit hall, Association Media & Publishing’s Annual Meeting , held June 25-27 in Washington, DC, is the most robust event in the association’s history. We are thrilled to announce that AM&P has re-imagined its Annual Meeting.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Smooth The Path
JUNE 19, 2018
On paper, your association has an organizational-type membership structure. But, that is not the way your members think about the membership. Your key contact member understands that some of their colleagues at their organization can be members. But, most often when they think about the value of the association, they are not thinking about the value to their colleagues, or even the value of the membership to their organization, they are thinking about the value of the membership for themselves.
Association Success
JUNE 17, 2018
Transitioning from the corporate to the association space was a steep learning curve. Coming from the corporate world, when I first started working in an association 27 years ago I thought the job of an association executive would be a walk in the park. I couldn’t have been more wrong! Fast forward to today, and I am still learning. I am involved in at least three other associations, one of which I founded: the Philippine Council of Associations and Association Executives (PCAAE).
GrowthZone
JUNE 21, 2018
“The difficult people who we encounter can be our greatest teachers.” ~ Eileen Anglin. Managing your emotional intelligence is the key to diffusing uncomfortable situations with co-workers, members, and board members. Use the tips featured in the third of our 4-part blog series, How to Deal with Challenging Members , to help you stay in control while reducing stress in the process.
HighRoad Solution
JUNE 18, 2018
HighRoad is pleased to announce our participation at.orgSource’s round table event on June 20, 2018. HighRoad’s very own Senior Digital Advisor, Aimee Pagano, will be leading the round table discussion, Using Marketing Automation to Drive Customer Motivation. As the digital landscape is shifting, associations of all sizes are adopting marketing automation to bridge the member retention gap and sustain a successful recruitment strategy.
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Smooth The Path
JUNE 21, 2018
Member to member mentoring is a great benefit for many members. Members benefit from a well-made match and from a thought out process where each side understands the ground rules and their obligations for making the relationship work. Often mentoring is seen as a match between long-time members and new members, or between past conference attendees and new conference attendees, or between those who have been in the field for years and those new to the profession.
Association Success
JUNE 19, 2018
The value of virtual content can extend well beyond the event. One of the great things about a virtual event location is that the ideas, insights and innovations sparked by the event do not disappear when the doors close. Given the fast pace of presentations, discussions and social media streams where interesting, rich and diverse ideas quickly fly by, capturing and then repurposing content offers you a rare chance to take a breath and reflect on core themes and memorable stories.
GrowthZone
JUNE 19, 2018
New employees go through orientation. Why shouldn’t your new board members?Choosing good board members is critical to your association’s success. Make the most of your new resource by downloading your FREE copy of The Field Guide to Board Orientation. In it, you’ll discover foolproof ways to get new board members up to speed quickly and efficiently.
Idea Architects
JUNE 17, 2018
Like many Americans you probably are excited for the upcoming Independence Day, more commonly referred to as July 4. While the independence associated with this holiday certainly merits celebrating, I’m not sure independence in and of itself is an entirely desirable goal today. Too often we fail to acknowledge the impact our choices have on others' well-being.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Velvet Chainsaw
JUNE 21, 2018
For centuries, explorers and those sailing the sea have relied on the North Star, or Polaris , to navigate. Long before the advent of the GPS, the North Star provided a distinctive visible position to true north. Travelers used its bright light as a guide to ensure they were voyaging in the right direction. Sailors adjusted their rudder and sails to align with it.
Association Success
JUNE 21, 2018
We have launched a specialized platform focused on remote career opportunities. AssociationSuccess.org lives entirely in the virtual world, and as such we have witnessed the relationships that can be built, the ideas that can be seeded, and the plans that can be scaffolded when the right people come together without any physical or geographical constraints.
Robert Skrob
JUNE 20, 2018
These strategies form the key distinctions between people who are what I call “Membership Marketers” and those who are “Member Leaders.” Membership Marketers focus only on the hunt, acquiring new members. Member Leaders are as concerned with keeping the members they have as they are with getting new ones. Member Leaders implement systems to get their members to the Retention Point as quickly as possible.
Reid All About it
JUNE 22, 2018
The weekly list of free educational events and resources for the association community… If you’re into association publishing and/or communications, follow the hashtag ( #AMPAnnual18 ) for Association Media & Publishing’s annual conference next week, Monday – Wednesday. I’ve learned over the years that identifying and prioritizing your requirements is the most important step in any technology selection process.
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The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.
Velvet Chainsaw
JUNE 19, 2018
Improving digital learning and amplifying conference content to a larger audience is a high priority for most conference organizers. With the advent of DIY solutions, business models that include sponsorship and the ability to reach a global audience, we’re seeing an increased focus on expanding the impact of virtual events. Tagoras, an adviser to associations and businesses that offer adult lifelong learning, continuing education and professional development, freely shares quite a bit of resear
Holly Duckworth
JUNE 22, 2018
For Immediate Release Contact: Kim Cline, Director of Marketing June 21, 2018 Phone: 503-217-4112 Email: kim@hollyduckworth.com Award Winning Mindfulness Expert names Host and Producer of the Everyday Mindfulness Show (Denver, Colorado) – New York Times contributor, keynote speaker, author, and trendsetter in the field of leadership and m
Forj
JUNE 18, 2018
For the last 17 years, Clark Aldrich has been pushing for education to break outside of both traditional media and strictly linear techniques. Early on, this meant advocating for the use of computer game simulations that could place users in an interactive environment. Computer games, however, carry the double stigma of associations with mindless entertainment and an adolescent audience.
Velvet Chainsaw
JUNE 22, 2018
The future belongs to the curious! Curiosity is the key to success both now and in the future. When curiosity is combined with passion, aspiration and accomplishment it creates a winning formula resulting in achievement. Conference organizers that create a culture of curiosity gain both a short and long term competitive edge. Those that exhibit curiosity tend to be more creative, more successful, and more fulfilled say researchers.
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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
Holly Duckworth
JUNE 21, 2018
For Immediate Release Contact : Kim Cline, Director of Marketing. June 21, 2018 Phone : 503-217-4112. Email : kim@hollyduckworth.com. Award Winning Mindfulness Expert names Host and Producer of the Everyday Mindfulness Show.
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