Spark Consulting
JUNE 21, 2018
“Engaged members renew. Disengaged members don’t.” If you’ve been around the association industry for more than a few minutes, you’ve undoubtedly heard at least one membership professional say that. Volunteerism is a MAJOR opportunity for engagement. But as we’ve discussed continually throughout this Membership 101 series, engagement, like brand, is defined by your audiences, not by you.
Wild Apricot
JUNE 20, 2018
Here are 10 real-life examples of organizations (both small and large) that held very successful membership drives, gaining anywhere from 5 to 200 new members, plus advice on how to set your goal, budget, strategy, and more.
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Blue Sky eLearn
JUNE 20, 2018
As has been discussed at length, for a number of years – the viability of associations is under attack and the relevance of many associations is in question. Although that may be the headline, I believe the real issue at hand is the fact that many associations have yet to evolve with the Digital Age and adapt their value proposition. Allow me to draw a comparative line.
WBT Systems
JUNE 19, 2018
The request for proposal you send to learning management system (LMS) providers is only as good as the process you use to develop your LMS requirements. If you don’t accurately and completely identify and prioritize your real needs during that process, your new LMS will fall short of expectations. Before you even think about creating a request for proposal (RFP), you must spend time on the LMS requirements gathering and analysis process.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Reid All About it
JUNE 22, 2018
The weekly list of free educational events and resources for the association community… If you’re into association publishing and/or communications, follow the hashtag ( #AMPAnnual18 ) for Association Media & Publishing’s annual conference next week, Monday – Wednesday. I’ve learned over the years that identifying and prioritizing your requirements is the most important step in any technology selection process.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Higher Logic
JUNE 21, 2018
British author James Burke once said, “You can only know where you're going if you know where you've been.” Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth.
Jamie Notter
JUNE 22, 2018
At the end of one of the phases of our culture consulting , we help clients create a “ Culture Playbook.” It’s basically a list of things they will do inside their organization to either change or protect specific aspects of their culture, in order to ensure ongoing success. The Culture Teams we are working with usually create an initial list of about 50 different plays, which cover a huge range of activities in terms of both level of effort and level of impact.
Eric Lanke
JUNE 18, 2018
I don't know when was the last time I've written about performance evaluations on this blog -- or indeed if I have ever written about performance evaluations on this blog before -- but they've been on my mind this week. With the close of our fiscal year, we're entering performance evaluation season at my organization. I believe in regular feedback, and I'd like to think that my organization engages in it throughout the year, but we still have a once-a-year, formal sit-down conversation where an
Forj
JUNE 18, 2018
For the last 17 years, Clark Aldrich has been pushing for education to break outside of both traditional media and strictly linear techniques. Early on, this meant advocating for the use of computer game simulations that could place users in an interactive environment. Computer games, however, carry the double stigma of associations with mindless entertainment and an adolescent audience.
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Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
Higher Logic
JUNE 19, 2018
Are you a nonprofit with a large pool of happy, connected donors, who give regularly and volunteer monthly? For any nonprofit, even if the answer to the question above is ‘yes,’ improving donor retention is probably one of your top concerns. In the business world, people are always tossing around stats about the importance of customer retention. Here’s the reality: most companies have a higher customer retention ROI over customer acquisition.
Event Industry News
JUNE 21, 2018
Arena Events Group plc is pleased to announce it has once again expanded its product portfolio in the UK with the acquisition of Events Solution Ltd. . The Company’s equipment range covers pedestrian, front of stage and Metropolitan Police barriers, gantries and fencing. This product offer closely complements Arena’s Mass Participation division and has synergies with its structures, seating and scaffolding capabilities.
Association Adviser
JUNE 18, 2018
The following is a sponsored post from SIIA in partnership with Naylor Association Solutions. With nearly double the conference content and a sold-out exhibit hall, Association Media & Publishing’s Annual Meeting , held June 25-27 in Washington, DC, is the most robust event in the association’s history. We are thrilled to announce that AM&P has re-imagined its Annual Meeting.
Smooth The Path
JUNE 19, 2018
On paper, your association has an organizational-type membership structure. But, that is not the way your members think about the membership. Your key contact member understands that some of their colleagues at their organization can be members. But, most often when they think about the value of the association, they are not thinking about the value to their colleagues, or even the value of the membership to their organization, they are thinking about the value of the membership for themselves.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Association Success
JUNE 17, 2018
Transitioning from the corporate to the association space was a steep learning curve. Coming from the corporate world, when I first started working in an association 27 years ago I thought the job of an association executive would be a walk in the park. I couldn’t have been more wrong! Fast forward to today, and I am still learning. I am involved in at least three other associations, one of which I founded: the Philippine Council of Associations and Association Executives (PCAAE).
Event Industry News
JUNE 19, 2018
A new survey shows nearly half of female festival goers have received unwanted sexual behaviour at music festivals. Skiddle – as the UK’s biggest and most comprehensive festival guide and ticketing outlet has responded: “The results of this YouGov research are truly shocking but not altogether surprising, unfortunately. “Earlier this year – on International Women’s Day – Skiddle, were the first ticketing outlet to officially partner with Safe Gigs For Women because everyo
GrowthZone
JUNE 21, 2018
“The difficult people who we encounter can be our greatest teachers.” ~ Eileen Anglin. Managing your emotional intelligence is the key to diffusing uncomfortable situations with co-workers, members, and board members. Use the tips featured in the third of our 4-part blog series, How to Deal with Challenging Members , to help you stay in control while reducing stress in the process.
Smooth The Path
JUNE 21, 2018
Member to member mentoring is a great benefit for many members. Members benefit from a well-made match and from a thought out process where each side understands the ground rules and their obligations for making the relationship work. Often mentoring is seen as a match between long-time members and new members, or between past conference attendees and new conference attendees, or between those who have been in the field for years and those new to the profession.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Association Success
JUNE 19, 2018
The value of virtual content can extend well beyond the event. One of the great things about a virtual event location is that the ideas, insights and innovations sparked by the event do not disappear when the doors close. Given the fast pace of presentations, discussions and social media streams where interesting, rich and diverse ideas quickly fly by, capturing and then repurposing content offers you a rare chance to take a breath and reflect on core themes and memorable stories.
Event Industry News
JUNE 18, 2018
London’s event technology sector showed its economic potential and reach during last week’s London Tech Week festival, with scores of event professionals turning out for Event Tech Lab’s annual celebration. Event professionals from agencies, the corporate sector and a variety of technology companies were treated to an open air BBQ. The yearly celebration sponsored by IBTM World included entertainment and of course the usual energetic networking that event professionals are well known for.
GrowthZone
JUNE 19, 2018
New employees go through orientation. Why shouldn’t your new board members?Choosing good board members is critical to your association’s success. Make the most of your new resource by downloading your FREE copy of The Field Guide to Board Orientation. In it, you’ll discover foolproof ways to get new board members up to speed quickly and efficiently.
HighRoad Solution
JUNE 18, 2018
HighRoad is pleased to announce our participation at.orgSource’s round table event on June 20, 2018. HighRoad’s very own Senior Digital Advisor, Aimee Pagano, will be leading the round table discussion, Using Marketing Automation to Drive Customer Motivation. As the digital landscape is shifting, associations of all sizes are adopting marketing automation to bridge the member retention gap and sustain a successful recruitment strategy.
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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Association Success
JUNE 21, 2018
We have launched a specialized platform focused on remote career opportunities. AssociationSuccess.org lives entirely in the virtual world, and as such we have witnessed the relationships that can be built, the ideas that can be seeded, and the plans that can be scaffolded when the right people come together without any physical or geographical constraints.
Event Industry News
JUNE 18, 2018
Liverpool International Music Festival (LIMF) is proud to announce the class of 2018-2019 for the acclaimed LIMF Academy which gives a platform for young Merseyside emerging talent, providing them with unparalleled help to launch their career. The full class of 2018-2019 is LUNA, Kyami, Raheem Alameen, CAVEPARTY, Deliah and New Jnr. The three artists who have been selected for the ‘Most Ready’ category are LUNA, Kyami and Raheem Alameen.
Idea Architects
JUNE 17, 2018
Like many Americans you probably are excited for the upcoming Independence Day, more commonly referred to as July 4. While the independence associated with this holiday certainly merits celebrating, I’m not sure independence in and of itself is an entirely desirable goal today. Too often we fail to acknowledge the impact our choices have on others' well-being.
Nonprofit Marketing Guide
JUNE 21, 2018
Thomas Negron. Today, Thomas Negron joins us to stress the importance of locking your organization’s digital door and taking charge of your online accounts. ~Kristina. Guest Post by Thomas Negron. “I don’t get the whole lock and key thing. Do I turn the key left? Do I turn it right? I can never remember! I’m not good with mechanical things.”. If your colleague said this, you wouldn’t allow them to be the last one to leave the office at night.
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Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Velvet Chainsaw
JUNE 19, 2018
Improving digital learning and amplifying conference content to a larger audience is a high priority for most conference organizers. With the advent of DIY solutions, business models that include sponsorship and the ability to reach a global audience, we’re seeing an increased focus on expanding the impact of virtual events. Tagoras, an adviser to associations and businesses that offer adult lifelong learning, continuing education and professional development, freely shares quite a bit of resear
Event Industry News
JUNE 22, 2018
Event Flooring Solutions were commissioned by the Royal Horticultural Society to provide temporary event flooring for this year’s event at the prestigious Chatsworth House. At the heart of the site sat the interpretation of Joseph Paxton’s Great Conservatory, flanked either side by the Cavendish and the Devonshire Floral Marquees, which were home to nurseries, specialist societies and floral design.
Robert Skrob
JUNE 20, 2018
These strategies form the key distinctions between people who are what I call “Membership Marketers” and those who are “Member Leaders.” Membership Marketers focus only on the hunt, acquiring new members. Member Leaders are as concerned with keeping the members they have as they are with getting new ones. Member Leaders implement systems to get their members to the Retention Point as quickly as possible.
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