Eric Lanke

AUGUST 20, 2018

Back in May 2018, I participated in a virtual conference session on co-creation. It was called SURGE Spring 2018, and the organizers just posted a blog summary of some of the points I made in the session. You can read that post here , but I thought I would also re-publish it on my blog. + + + Before You Begin: 5 Co-Creation Tips Co-creation happens when an association and its members work together to create something that is valuable for both the association and the members.

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Blue Sky eLearn

AUGUST 21, 2018

You’ve made your decision. Selected your LMS provider. Now comes implementation. Not all LMS platforms and providers are created equal. Having a successful implementation can make or break the success of your platform and eLearning programs, especially initially. Today we’ll share some top tips for a successful implementation as well as why it’s so important to have a dedicated Project Manager leading the project on the vendor side.

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Spark Consulting

AUGUST 24, 2018

If you’ve been following the Membership 101 series, you may be wondering: “What about trade associations? A lot of your advice seems directed to individual membership/professional associations. My members are companies/institutions. Does your advice still hold?” The answer? Sort of. On the one hand, many things are different in your operating environment.

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Higher Logic

AUGUST 23, 2018

It’s a valid fear – as marketing automation adoption increases, many seasoned marketers are wondering if they’re automating themselves out of a job. The short answer is no. Automation can be the best piece of technology in your toolkit , enabling you to work faster and more efficiently and create content that is befitting of your amazing subscribers.

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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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AMR Management Services

AUGUST 23, 2018

The power and benefit of design thinking in association conferences is well documented. But, as associations, are we taking design thinking and applying it to other areas of our education and.

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Association Success

AUGUST 20, 2018

When it comes to a digital transformation project, the experience is more significant than the effects it produces. The measure of a project’s success tends to be in the quantifiable effects it produces. We might look to membership numbers or revenue, for example, to assess how successful our particular ventures have been at this level of effect. However, it is not always useful to focus on these final outcomes when implementing a project.

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Associations Now

AUGUST 23, 2018

Student attendees often feel overwhelmed and intimidated when they arrive onsite. To ensure they don’t get lost in the shuffle, associations have found success in offering student-specific programming and events. The Institute of Food Technologists’ annual meeting attracts upward of 20,000 attendees, including 1,250 students. While those numbers were great for IFT, staff also recognized that the size of the meeting could be intimidating and difficult to navigate for student attendees.

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Smooth The Path

AUGUST 23, 2018

Here are a few new member myths in the association community that might be wrong. Member to member calls are best. Staff calls to new members actually more effective likely because staff have time to make the calls and staff know the content and resources available to members. Renewal notices help members decide to renew. New members make their decision to engage and renew within 3 days to 3 weeks after they join.

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Association Adviser

AUGUST 20, 2018

The world we live in now – one in which maximizing profits is in the driver’s seat – doesn’t have to be the way it always is. ASAE Annual Meeting Opening Keynote speaker Yancey Strickler, said it’s up to us to determine how we define success. Yancey Strickler – former CEO, Kickstarter. Financial value is not the only value worth seeking, and Strickler said associations are in a unique position to help redefine what we as a society value, whether that’s community, fa

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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Association Success

AUGUST 23, 2018

Imagining a different world can help us re-think our priorities. It’s worth stopping for a second to think something through. Imagine, if you will, that we didn’t have members. What if our associations’ efforts were not entirely focused on those people who already pay their membership dues? I know. It sounds crazy – a membership association without members?

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GrowthZone

AUGUST 21, 2018

Any association worth its salt should provide their board of directors members with a detailed manual. Specifics are the key to efficiency; outlining them in a manual will reduce the potential for confrontations and misunderstanding. A robust association board book should include: Welcome letter. Board roles, responsibilities, and requirements for involvement.

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Smooth The Path

AUGUST 20, 2018

I had the pleasure of meeting Stephanie Selsnick of TNNN, who is an international trade show expert when we both spoke on a panel about member engagement. My ears perked up when she said the conference business is “show business.”. Over the years I have been involved in a lot of conference planning and never once did I consider it to be show business.

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Association Adviser

AUGUST 22, 2018

“No money, no mission,” that was the simple yet effective message from Sheri Jacobs, FASAE, CAE, of Avenue M Group and author of “The Pivot Point.” She challenged those in the audience to take a fresh look at their pricing structures for membership, content and events to make sure revenue opportunities aren’t falling to the wayside.

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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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Association Success

AUGUST 21, 2018

A collection of lessons learned from advising corporate partnership programs. My colleague Dan Kowitz and I have studied and advised hundreds of association corporate partnership programs over the past two decades, both as senior-level staff with associations and as consultants to associations. A lot has changed – and continues to change – in the world of corporate sponsorships and partnerships: the role of associations continues to evolve; the growth of the Internet has made a wealth of informa

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Associations Now

AUGUST 24, 2018

There’s a quick way to make mentorship matches. “Speed mentoring” rotates participants around a room for rapid-fire conversations with potential mentors. How to hack it? You’ve heard of speed dating—but speed mentoring? The Mid-Atlantic chapter of the American Inns of Court says it’s a great way to do some professional matchmaking. “The mentors are on the outside of the circle, and the mentees are stationed on the inside,” says Christina Hartle, CAE, director of chapter relations for the AIC Mid

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Idea Architects

AUGUST 23, 2018

We can't make progress if we don't act. We can't act on what we don't know. We can't know unless we talk about it. We can't talk about it unless it's made public. Progress often is blocked because the necessary conversation among the right people isn't happening. Why? Because people assume others already know about the concern in question and choose not to do something about it or because the people who can/need to change aren't given the feedback that might lead them to do so.

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Association Adviser

AUGUST 21, 2018

Tina Tchen. Tina Tchen wants us to create a new workplace culture, one that is diverse, inclusive and safe for all workers. A child of Chinese refugee immigrant parents, her journey has taken her from Harvard to the White House to the Time’s Up Legal Defense Fund, and at every step she’s made furthering equality for women and girls a mission.

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Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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.orgCommunity

AUGUST 22, 2018

What occasion was celebrated on June 28, 2018? If you answered National Freelancers Day; congratulate yourself. You are on top of the latest business trend in a big way. Actually, the event occurred in the U.K. I think U.S. freelancers have yet to be honored with a designated holiday. But, mark my words, this new iteration of entrepreneurship is already redesigning the employment landscape.

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Associations Now

AUGUST 21, 2018

The former world champion—today a high-performance coach, author, and motivational speaker—encouraged attendees to take ownership of their vulnerabilities and confidently share them with those they lead. Failure can be a powerful driver for change and improvement, says world champion triathlete Siri Lindley. That is, so long as we can get past the fear of it.

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Idea Architects

AUGUST 19, 2018

Very few individuals or organizations want to be talked about as if they need to be fixed. Doing so implies that we're broken or I'm broken. Doing so turns us into the objects of attention or effort from someone else who presumably is whole … someone fixin' to do some fixing. Something is going to be done to us, instead of with us. That never feels good even if the assessment that change is needed may indeed be right.

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Association Adviser

AUGUST 20, 2018

In today’s world, it’s not a matter of if an incident will happen at an event, you have to be prepared for when it does. That was the message from a panel of experts and experienced first responders at ASAE’s 2018 Annual Meeting, who agreed that the actions before, during and after an emergency event are critical to protecting people.

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CommPartners

AUGUST 23, 2018

It’s hard to believe that the TV show, Cheers, had its last year on air in 1993, which is actually the year CommPartners was founded. People remember that Cheers, the name of the bar in the show, was a welcoming place because everyone knew your name when you walked in. People felt they belonged. They […].

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Associations Now

AUGUST 20, 2018

With the next generation of wireless technology expected to finally reach consumers starting early next year, now’s a good time to check in on the associations that are turning the aspiration into reality. The next generation of wireless data has long been trumpeted as the future of communication, but the idea of 5G has been an off-in-the-distance aspiration rather than something tangible.

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SBI

AUGUST 22, 2018

How to Ensure a Smooth Transition to a New Executive Director. The transition from one Executive Director to the next can be a stressful and challenging time for an association. Associations often have many moving pieces and complexities, and the knowledge of all of these parts must be seamlessly transitioned to new leadership. To make the process as painless as possible, here are a few tips to ensure a new Executive Director is set up for success.

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Association Adviser

AUGUST 22, 2018

At the age of 23, Siri Lindley set a seemingly impossible goal for herself: She wanted to be the best in the sport of triathlon. The problem: She’d never done a triathlon, and she didn’t know how to swim. At the time, she was young, athletic and smart, attending Brown University. On the outside, she had it all, but on the inside, she suffered from OCD and anxiety, was suffocated by fear, and uncomfortable in her own skin.

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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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Reid All About it

AUGUST 24, 2018

The weekly list of free educational events and resources for the association community… Cherish your good chapter leaders. Charlotte Muylaert at Billhighway explains how to retain chapter leaders and prevent them from burning out and checking out. What’s in an association CIO’s IT bag? Mike Guerrieri at DelCor reveals the people, policies, talents and tools an association CIO must have on hand —and, strangely enough, finds many similarities between the CIO role and the restaurant executive

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Associations Now

AUGUST 22, 2018

Four association executives discussed getting volunteer leadership up to speed on future planning, from short-term retreats to long-term overhauls. Volunteer leaders may be willing to talk the talk about preparing for future trends, but they may not always be prepared to act—which is when the CEO needs to step in to provide assistance. That was one of the main takeaways from Tuesday’s Deep Dive session, “Prime Boards to Talk Foresight and Act for the Future,” in which executives from four associ

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Wild Apricot

AUGUST 21, 2018

Learn more about Wild Apricot's new event registration features, including a guide to getting started using event registrations, and some of the ways these features could help your events run smoothly.

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