Association Success
SEPTEMBER 13, 2018
We need to think about the digital expectations of this generation, and meet them. I am not an expert on Millennials, but I have three daughters aged 22, 20 and 18 so I am definitely gaining some basic understanding of how they think. I have also studied, in a previous life as a designer, how technology changes the way that the generation react to the world around them.
YourMembership
SEPTEMBER 11, 2018
Keeping new members engaged with your association is key. This approach ensures your organization thrives for years to come. Think about it: Most people decide if they’re going to participate in your association long-term within the first months, days and even minutes of joining. The first interactions with your organization make a lasting impression on a new member.
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Wild Apricot
SEPTEMBER 11, 2018
Sean Kosofsky, MPA, shares what he learnt throughout his time as an executive director and what he wishes he had known sooner.
Reid All About it
SEPTEMBER 14, 2018
The weekly list of free educational events and resources for the association community… Brain Food is quick and dirty this week. I haven’t had time since returning on Wednesday night from our Arizona hiking vacation to do any of my usual work on this week’s Brain Food post. Because our North Carolina home is surrounded by trees in rain-soaked ground, I’m preparing for the winds of Hurricane Florence and the inevitable power outage instead of giving my usual attention to this post.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Blue Sky eLearn
SEPTEMBER 12, 2018
Supporters, members, and donors are the lifeblood of your organization or association. They’re the very reason for your membership program in the first place. Needless to say, keeping them engaged is of paramount importance. Slipping engagement statistics can be a serious warning sign for your organization! While no membership programs actively neglect their engagement techniques, it can still be incredibly easy to forget about the foundation of your success: member engagement.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Wild Apricot
SEPTEMBER 10, 2018
Looking for fundraising software? Check out this up-to-date guide to see which one best suits your organization.
Jamie Notter
SEPTEMBER 11, 2018
In the third phase of our work with culture consulting clients, we help them develop a “playbook” of action steps that will start to intentionally bring their culture in greater alignment with what makes them successful as an organization. When they get to this stage, I can tell they are feeling some pressure. They’re sitting there with a blank template in front of them, trying to figure out exactly what they should do to improve their culture, and it feels like a daunting task.
Eric Lanke
SEPTEMBER 10, 2018
A shout out this week to Jeffrey Cufaude at the Idea Architects blog , who recently offered this piece of wisdom regarding the growth goals set by many an association board in many a strategic planning session: Double our membership. Increase conference attendance by 50%. Triple non-dues revenue in five years. These are a few of the growth goals I have heard tossed about in strategy conversations over the years.
Higher Logic
SEPTEMBER 11, 2018
Since its founding only 12 years ago, Jama Software has made a huge impact in the product development software market. With clients like SpaceX, Caterpillar, Boeing, and NASA, Jama Software helps companies developing life-and-economy-critical products keep a system of record and action. After Jama launched an online community, the staff has seen their community become the best resource for all things Jama, from customer support to product improvement.
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Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
Wild Apricot
SEPTEMBER 14, 2018
Learn how you can spend more time out in nature and less time managing your association or organization with Parks and Recreation Management Software.
Event Industry News
SEPTEMBER 14, 2018
It’s been a rapid ascent for London-based tech company LiveStyled. Launched in 2014, the company provided the venue app for their first client, the O2 Academy in Oxford. Since then the business has rapidly grown to become the European market-leading platform. Their technology is used by major venues and festivals to gather GDPR compliant attendee data, which can be used to monetise attendees through its white-label venue apps.
Associations Now
SEPTEMBER 12, 2018
Content marketing is a valuable tool for associations looking to attract new members, engage existing ones, or gain more conference attendees. But all too often, content marketing programs get off track. Here’s how to get back on the rails. Content is a means to an end. That’s according to Omnipress Marketing Director Tracy Grzybowski. “The whole reason you’re publishing your content is because eventually you want someone to take an action,” Grzybowski said.
GrowthZone
SEPTEMBER 11, 2018
Utilizing digital assistants from Siri to Cortana, from Alexa to Google Assistant, is producing a dramatic increase in voice-based search. As each year passes, the presence of devices that offer voice search continues to grow at a fast pace. It’s not just an idea for the future, it is here and getting bigger by the day. Devices such as Amazon’s Echo feature Alexa to help with voice-activated queries and commands, like, “Alexa play: Piano Man.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Nonprofit Marketing Guide
SEPTEMBER 11, 2018
Emoji! These little symbols are exploding in number and placement in our digital lives. Wired called them “the first language born of the digital world.”. In 2015, Oxford Dictionaries named emoji as its “Word” of the Year , when they moved beyond millennial messaging and exploded into the global mainstream. Today, emoji have made their way into almost all forms of digital communication, and beyond.
Event Industry News
SEPTEMBER 14, 2018
Farnborough International Airshow (FIA) is the largest such show of it’s kind in the UK and is globally recognised for showcasing the latest developments in the aviation industry before opening to the general public for a weekend of entertainment. EIN TV caught up with Head of Airshow Operations at Farnborough International, Ben Gleeson to discover what has changed since the last show in 2016 and what challenges have been encountered in the run up to the show.
Associations Now
SEPTEMBER 10, 2018
Digital communities offer a lot of benefits, but if your association is only seeking increased engagement, it might be time to consider another strategy. Also: why traditional sponsorship tiers need to be rethought. An online community can boost your organization’s reach and help meet strategic goals. But what people aren’t talking about is that these perks might not apply to all associations.
HighRoad Solution
SEPTEMBER 13, 2018
At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”. While we widely recognize that email marketing is a powerful and effective tool to implement under any market, combining the forces of email marketing with marketing automation can drastically impact your association’s email marketing strategy.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Idea Architects
SEPTEMBER 13, 2018
Whether you are a presenter preparing for a conference or a meeting planner working with speakers, here are six things speakers need to know to design a more powerful learning experience. While more knowledge is definitely desirable, these six areas are the foundation for speaker success. The desired outcomes Not just for the end of the presentation, but for when people have left the conference and are trying to apply the new information in their personal and professional efforts: What is it tha
Event Industry News
SEPTEMBER 12, 2018
Returning as a judge for the 2018 Event Technology Awards is James Morgan, Founder of Event Tech Lab. Full Name: James Morgan. Company: Event Tech Lab. Job Title: Founder. James Morgan is the founder of Event Tech Lab; a marketing and communications incubator for Event Tech Start Ups. James is a specialist in creating and implementing B2B brand strategy, content marketing and communication campaigns and business partnerships through digital and traditional mediums.
Associations Now
SEPTEMBER 11, 2018
When your members ask questions via social media, do you respond? It might be hard to keep up. When one association was faced with an onslaught of direct messages, it built a chatbot to answer frequently asked questions. Your member services team might be good at picking up the phone or replying to a member’s email with 24 hours, but when was the last time you checked your direct messages on social media?
HighRoad Solution
SEPTEMBER 12, 2018
This will sound outrageous to many email marketers according to a recent report by Litmus , but it’s time you plan for the apology email. Not planning for one because you think will never be in that boat is a missed opportunity for three reasons: it means you’re playing it too safe, you may be in a culture of fear, and you have poor quality assurance.
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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Smooth The Path
SEPTEMBER 12, 2018
Every summer during Fourth of July week my husband’s family has a week-long reunion at a cabin in the Pennsylvania Poconos. Usually, twenty to forty people are there for every meal. This summer I decided to make my favorite from scratch pancake recipe for the whole gang. These are the best pancakes I have ever tasted, and I looked forward to wowing my husband’s family.
Event Industry News
SEPTEMBER 14, 2018
DoubleDutch brings the power of digital to enterprise events with modern and innovative event technology. The average Fortune 500 company runs more than 1,000+ live events per year. We can power them all. Optimize your live events with real-time analytics and easily scale out event technology across your event programs. Build elegant event websites in minutes, without a developer, with DoubleDutch Registration.
Associations Now
SEPTEMBER 14, 2018
The American Nightlife Association is aiming big with its latest partnership, which will allow its members to accept different forms of cryptocurrency, such as bitcoin. With an association’s help, you soon might find yourself paying for a night at the pub with a little cryptocurrency. In a new partnership with the decentralized payment system Paytomat, the American Nightlife Association will help build a system for its more than 30,000 member merchants—including nightclubs, bars, and event venue
Nonprofit Marketing Guide
SEPTEMBER 10, 2018
Throughout my years as a reporter with stressful deadlines, I’ve learned to appreciate companies with good online newsrooms on their websites. So I wasn’t surprised to find when we began conducting interviews with journalists for our Modern Media Relations book that vibrant online press rooms are more likely to make you a media darling and treasured source.
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Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Association Success
SEPTEMBER 11, 2018
Be realistic about your abilities to avoid burnout. Productivity is an evaluation of how effectively you are able to get things done (or not). If you’re productive, you are able to produce, complete, show up and show out. What’s the cost of this productivity? If I am productive at work and people there think I’m a go-getter, what’s happening in my personal life?
Event Industry News
SEPTEMBER 11, 2018
Lumiere London is centrally located in Southwark and home to four unique 1900 sq. ft. loft studios. Each loft has high ceilings, loads of natural light, is fully equipped with A/V and has its own stylish personality. Take a look at our venues below to see why we made the shortlist! Victorian Loft. The Victorian Loft with its exposed brick walls and bohemian style is busy yet peaceful, spacious yet cosy, and is the perfect place to break out from the boring meeting room mould!
Associations Now
SEPTEMBER 14, 2018
A recent study suggests that leaders who prioritize being charismatic and fun are usually motivated by personality traits associated with unethical behavior, including a need for attention and a desire for power. Anyone who has ever watched The Office knows that being a “fun leader” doesn’t always mean that you’re a good boss. Quite the opposite, really: A little too much fun—along with any personality trait that puts too much focus on you personally—might not be good for your ethical decision-m
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