Association Adviser

OCTOBER 9, 2018

Joanne Smikle, PhD. What is your association doing to ensure that it has a talent pipeline for key positions, especially leadership positions? This article provides practical strategies for addressing succession and leadership development in a thoughtful, structured manner. The underlying assumption is that you want the association to be ready to tackle the challenges of the future and recognize the vital role that well-developed leadership talent plays in enabling that to happen.

Leadership 288

Leadership Strategy New York Review 288

YourMembership

OCTOBER 11, 2018

When you think of membership renewal strategies, you might think about the few months leading up to a member’s renewal date. But your members’ entire experience with your organization — not just the last 90 days — informs their decision to renew. From the moment they click the “join” button, your members are deciding if. The post 4 membership renewal strategies to start now appeared first on YourMembership.

Strategy 413

Strategy Organization Member Engagement Marketing 413

Wild Apricot

OCTOBER 11, 2018

If you're planning on starting a nonprofit Instagram and aren't sure where to begin, Lilach Bullock, social media expert, has you covered.

How To 406

How To Social Media Strategy 406

Higher Logic

OCTOBER 11, 2018

If you’re an email marketer, you’ve probably heard acronyms like “SPF,” “DKIM,” and “DMARC” being tossed around with little explanation. People might assume you automatically understand these terms, but the truth is that many marketers’ grasp of these concepts is vague, at best. The good news is that SPF, DKIM, and DMARC can work together for you like a triple rainbow of email authentication, and that’s why we want you to have a thorough understanding of them.

Email Marketing 176

Email Marketing eBook Report Marketing 176

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Member Engagement

Spark Consulting

OCTOBER 8, 2018

Is there a “tipping point” when too many benefits start to get lost in the shuffle? . People associate because they’re trying to accomplish something or solve a problem that they’ve been unable to do alone. So yes, your members come to you looking for something in particular – help solving a particular problem that has so far proved intractable or achieving a particular goal that has so far proved unattainable.

Tips 186

Tips Cost Survey Resources 186

Wild Apricot

OCTOBER 10, 2018

We've added four new features to our Online Store module - read on to find out how they can benefit your organization, how to use them, and where to find out more.

Organization 250

Organization How To 250

YourMembership

OCTOBER 12, 2018

At the risk of stating the obvious, every membership organization needs members. Recruiting and retaining members is fundamental to the success of any association, but it’s often easier said than done. One reason for this is there’s often a disparity in what associations think members want from their organization and what members actually value. Another.

millennials 170

millennials Recruiting Recruitment Organization 170

Jamie Notter

OCTOBER 8, 2018

So I gave myself the rare gift of time last week and read two business books: Ray Dalio’s Principles and Patty McCord’s Powerful. Dalio’s book is a #1 bestseller, and in full disclosure I didn’t read the whole thing (it’s pretty big)—I skipped the “life principles” part and went right to the work stuff. Dalio built and grew Bridgewater Associates, a huge hedge fund firm, and he was clear about culture from the beginning.

Process 166

Process Tips Examples Report 166

WBT Systems

OCTOBER 9, 2018

Selling Online Education: Motivate Members with a Better Version of Themselves. Read more about Selling Online Education: Motivate Members with a Better Version of Themselves.

Education 150

Education 150

Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

Member Experience

Higher Logic

OCTOBER 8, 2018

Have you ever heard someone say “there’s an app for that!” when you complain about your smartphone? Well, if you want to elevate the success and business impact of your online community, trust us – there’s a module for that. Customizing your online community is a great way to maximize its impact, propelling your capabilities from basic to extraordinary.

eBook 109

eBook Directory How To Member Experience 109

YourMembership

OCTOBER 9, 2018

You’ve done your research. You’ve read white-papers, investigated pricing and discussed with peers, you know that membership management software will help grow your organization. This will be one of the most important decisions your organization makes as it will impact members, staff, and the bottom line. An investment of a new (or first) membership management system will need to gain board approval.

Membership Management 170

Membership Management Software Tips Price 170

Jamie Notter

OCTOBER 10, 2018

When we were creating the Workplace Genome culture assessment, I had an assumption that organizations with really small staff would tend not use it. I used to joke: Hey, if you’re only 19 employees, then instead of the culture survey, why don’t you just sit around the table and hash things out!? But lo and behold, we’ve had a regular flow of clients with 15-25 people on staff since the beginning.

Survey 164

Survey Process Organization 164

Principled Innovation

OCTOBER 6, 2018

A significant part of taking ownership of your schedule is being able to say no. You will find yourself saying uncomfortably often at first. I recall I wanted to be there for everyone. I thought it was my job to respond to, act on and make decisions on every input headed my way. It is impossible to do this and still be awesome at your job. And make no mistake - these tips for making your schedule work for you are designed to help you be awesome.

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Tips Process 123

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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

Education

Higher Logic

OCTOBER 9, 2018

At any industry or customer conference, we all hope to tackle a few simple goals: chat with smart people, learn some new tricks, and get inspired by new ideas. For Super Forum 2018, we’re riffing on our familiar motto All Together to bring you all three: Communicate I Collaborate I Elevate. While the words “communicate,” “collaborate,” and “elevate” may sound like buzzwords, we see real value in these concepts – all three represent what we hope will be a top-notch conference.

Communications 48

Communications Conference Content Products 48

GrowthZone

OCTOBER 11, 2018

Coming up with ideas for social media posts can be stressful and time-consuming. The social media success formula indicates that only 10% of posts should be about your organization. So, what about the rest of your posts? A simple technique for keeping on pace with your content calendar is to post about holidays and events. Here’s how to write an association. blog article people will actually read ».

Social Media 112

Social Media Tools Content Organization 112

HighRoad Solution

OCTOBER 9, 2018

There are specific actions that associations need people to take to meet their core goals – typically membership and revenue. For associations to “stay in business,” they need people to become members, remain members, sign up for programs, buy products, and register for events. Association marketing is all about getting members, prospective members, sponsors, and event registrants to take those actions.

Marketing 134

Marketing Revenue Products 134

Associations Now

OCTOBER 9, 2018

When a new member joins your organization, don’t miss the opportunity to strike the tone with the right message from the get-go. Four tactics can help your welcome emails generate high open and click-through rates. When was the last time you updated your welcome email to new members? If it’s been a while, you might want to revisit your template soon.

Software 104

Software Communications Course Marketing 104

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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

Revenue

Mizz Information

OCTOBER 10, 2018

First of all, hi. Hope your summer was good. I’ll be honest–mine was hard. I’ve been ruminating over how much to share here for a few months…which is basically why I’ve stopped blogging, I guess. I’ve written about mental health stigma before , and about how much better teens and young adults are at talking openly about mental health compared to older people like me (I’m 50).

Social Media 85

Social Media millennials System How To 85

Velvet Chainsaw

OCTOBER 12, 2018

At a recent conference consultation with a client, a millennial made me think that I wasn’t keeping up with the times. We were discussing their marketing and communication strategies for their event. I voiced my strong opinion that conference organizers should embrace inbound marketing (pull) over traditional outbound marketing (push). I explained that a blog platform is worth considering as the home base or hub for the inbound strategy.

Conference 85

Conference millennials Social Media Newsletter 85

Association Success

OCTOBER 9, 2018

How foresight, diversity and dissent helps one association board to thrive. To open this article, I want to share with you my board of directors’ governing intent and the lens through which it works: “As the organization’s primary stewards the CLARB board of directors exercises its duty of foresight and learns with the future about the powerful forces reshaping the regulatory environment for landscape architecture.”.

Leadership 79

Leadership Recruitment Recruiting Proposal 79

Associations Now

OCTOBER 8, 2018

Even savvy tech users can get nailed by someone actively trying to trick them via a phishing email. What can you do to keep your association’s employees—and your organization’s data—safe? Whether a fluke or by skill, I pulled off a pretty impressive trick last week. As of this writing, I am one of two people, out of hundreds, to have beaten an incredibly challenging game with flying colors.

Directory 96

Directory Committee Software Report 96

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

eBook

Idea Architects

OCTOBER 11, 2018

Some people think of values like anchors: they hold you in place so you don't stray too far in your decision-making. Others think of values like the North Star: they are directional guideposts to help steer you in the right direction. It's not unusual for organizations of all kinds—educational institutions, government agencies, nonprofits, or companies—to have a statement of core values, the ones that are meant to guide and shape behavior and decisions.

Education 74

Education Organization 74

Smooth The Path

OCTOBER 11, 2018

What is the real value of associations for members? I have heard members say, “I felt very uncertain, even scared, about taking the next step in my career but, the association helped me be confident.” Or, “I was assigned a big project no one in our company had attempted but, I found help through the association.” I felt very unsure, and now I am more confident.

Project 149

Project Conference Report Member Experience 149

Membersuite

OCTOBER 11, 2018

Data-informed decisions and organizational culture change may seem like lofty goals, but they’re realistic ones. You can achieve them by taking steps to get your data house in order with data governance. Learn more.

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Associations Now

OCTOBER 10, 2018

Some practical relationship advice for associations looking to build long-lasting relationships with their corporate sponsors. One-sided relationships usually don’t work out. For instance, in the 1997 film My Best Friend’s Wedding, Julia Roberts’ character goes to great lengths to sabotage the wedding preparations of her love interest—at one point, even chasing him on foot.

Tips 95

Tips Revenue DC America 95

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Certificate

Beth Kanter

OCTOBER 10, 2018

Click Image to See Original Image in Larger Size. This infographic is titled “ Modern Wellbeing ” was created by Jeremiah Owyang and his business partner Jessica Groopman from Kaleido Insights. The infographic synthesizes an extensive research project to look at the intersection of health, wellbeing, and technology. I first met Jeremiah in 2005 through the blogosphere and the early days of social media.

Social Media 62

Social Media Technology Project Cost 62

Smooth The Path

OCTOBER 9, 2018

There is a big project you would like to do, but it is so big you have back-burnered it until the day when you have a significant chunk of time. Unfortunately, you never have a substantial piece of time because managing an association is complex and all-consuming. But you can still make headway on your big project. Would you like to implement a new member onboarding program?

Project 52

Project Survey Innovation Strategy 52

Association Success

OCTOBER 11, 2018

Mindful practices you can use to improve your approach to work - and to yourself. Productivity is using your pro-activity to focus and attain your goals. Start out with a clear set of intentions and then align your thoughts, beliefs and actions to become productive. How do we integrate personal and professional productivity? Begin with personal self-care.

Products 62

Products Tips Leadership Resources 62