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Not every young professional is interested in membership. I know, blasphemous. But they can’t always afford it. And sometimes they don’t get what an association is all about. In our previous post on Gen Z , we looked at five of their values—that list continues here. When you show Gen Z how your association can help them live these values, you have a better chance of drawing them closer as attendees, customers, and even as members. 5 More Gen Z Values—and How To Appeal To Them Generation Z was bo
Near the end of 2022, GrowthZone surveyed over 300 association professionals across the U.S. and Canada. The survey results show growing membership, member engagement/retention of members, and revenue/budget/funding are what worry your association peers most. (Can you relate?) Here’s a preview of more of the 2023 Association Survey findings: Member Engagement Leads to Member Retention Why do you think members don’t renew their membership with your organization?
It is a new year, and we must redouble our efforts to help association boards become more. For the rest of The Turbulent Twenties and the decades beyond, associations will need fit-for-purpose boards with the deep capabilities and unquestioned legitimacy required to make the toughest decisions before them, guide their organizations toward thrivability, and stand […] The post Five Ideas Association Boards Must Embrace in 2023 appeared first on Association Adviser.
The post Three Key Warnings When Buying Community Software appeared first on Higher Logic. I have been in the community platform space since 2013 and in that time, I have seen and learnt a lot. Over the course of my career, there is one thing I’m absolutely certain of: The post Three Key Warnings When Buying Community Software appeared first on Higher Logic.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Congrat ulations— you r organiz ation just purchased new association management software ( AMS ) ! What an exciting time for your staff , members , and key stakeholders. But how do you tell everyone about your major AMS investment? We’re here to guide you through the process! Three strategies to promote your new AMS purchase Are you ready to get staff, members, and key association stakeholders e xcited about your new AMS?
Shannon Lockwood takes time to stop and reflect on the incredible takeaways and aha moments from the business events professionals and thought leaders who spoke at this year’s Expo! Expo! and Convening Leaders conferences. Here are some of her takeaways.
The weekly list of free educational events and resources for the association community… Member company employees. I know how frustrating it is when your association is only connected with a small percentage of employees at member companies. Granted, because of their job, some aren’t your target market, but many are. WBT Systems suggests ways to find these folks and introduce them to your association and education programs.
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
The post The Power of Associations Embracing Social Initiatives appeared first on Higher Logic. Sometimes, the reason ideas start looking the same is because the people being asked for ideas look the same. The post The Power of Associations Embracing Social Initiatives appeared first on Higher Logic.
By now you’ve probably heard that short-form video on social media is an important tool for reaching new and younger audiences. This is not groundbreaking news, yet many nonprofit organizations (Candid included) have hesitated to jump in for a variety of reasons. Despite the real and perceived challenges of creating short-form video, there are compelling and research-backed reasons to consider incorporating it into your social media strategy: 88% of people say they’ve been convinced to buy a pr
Through no fault of my own (actually, probably through every fault of my own), my calendar disconnected from iCloud. I’m the type of person who lives by my calendar. Every meeting, appointment, to-do, phone call, birthday, anniversary, and reminder is recorded in my calendar. It’s like my second brain. So when my calendar stopped working, I took these totally rational steps: I quietly but intensely freaked out.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
The post How to Increase Member Engagement with Personalized Communication appeared first on Higher Logic. No one is swept away by your use of the [firstname] field anymore. True personalization means using technology to learn and super-serve each of your members. The post How to Increase Member Engagement with Personalized Communication appeared first on Higher Logic.
MCI, a global engagement and marketing agency, is thrilled to announce the promotion of Charlee Gough as Managing Director of their UK operation. Charlee takes the helm from Jurriaen Sleijster, MCI President & COO, who has been acting MD for the UK.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
MCI’s Association Engagement Index found that members and customers enjoy an array of post-pandemic meeting options and also expect more individualized connections. According to a new report, associations generally found their reputations as industry leaders bolstered by the pandemic. But they still have work to do when it comes to customizing their offerings and appealing to younger members and customers.
As an event professional, you understand the importance of connecting attendees at your exhibition. Matchmaking and networking tools are essential in ensuring the success of your event. However, with so many available options, choosing the right solution for your specific needs can be challenging.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
If you read any recent reports on philanthropic giving, you’ll likely be confronted by the term “DAFs,” which stands for donor-advised fund. Many experts in the social sector will tell you that DAFs are an increasingly popular way for individual donors to formalize their giving. After all, grants from DAFs to qualified charities in 2021 totaled an estimated $45.74 billion, representing a 28.2% increase compared to 2020.
From adding small pops of color to showing off what makes your destination city great, you can make an impact on your attendees without having a big budget to do so. After a few years away from in-person events, people are looking for something more from the meetings they travel to. Problem is, you may not have the budget to do something big and splashy in your efforts to surprise and delight—maybe quick and clever is the name of the game.
One of the influential terms in marketing, SEO or search engine optimization, can seem daunting and a bit of a mystery. I mean, how can you guarantee that your association’s website can rank above your competitions? Simple answer is you can’t. But your marketing team can do everything they can to enhance your websites SEO and ensure you’re using the right tactics to stay top of mind to your industry and target audience.
GES has launched its eco-friendly badge holders following a successful roll out at the Climate Action Innovation Zone, a 13-day event held alongside COP27 in Sharm El-Sheikh, Egypt, in November 2022. Plastic waste has become a key driver of pollution across the world, overwhelming marine, terrestrial and aerial ecosystems.
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Have you ever been too tired to function or experienced the sensation of being hangry? When our basic needs are unmet, we cannot perform at our best. This is also true of our nonprofits and without the right tools and understanding the problem can go undiagnosed and unresolved. The post Using the Sensory Funnel to Improve Nonprofit Efficacy and Productivity appeared first on Blue Avocado.
The new year just might be the time to rethink which tools your organization uses. It could lead to some important discussions for the year ahead. Associations are often compelled to kick the can down the road when it comes to software upgrades, in part because of the cost of digesting and implementing a new approach. But it’s important to consider what your organization needs—and what it doesn’t—in the long run.
Monarch. Kansas City, MO. Photo Credit: Deena Davis Happy Friday! It’s been a busy week here getting the 2023 Nonprofit Communications Trends Report out, but I still put together the most helpful articles, posts, and tips for nonprofit marketers. This week we have AI strategy, video creation tips, free TikTok templates, how to stop being a perfectionist and more.
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