YourMembership
APRIL 9, 2019
National Volunteer Week is an opportunity to celebrate volunteers and the impact they have on your organization. Whether raising money for a scholarship fund, helping plan and facilitate conferences, or serving on the board of directors, making an impact comes in all forms. As a former volunteer director, I absolutely love national volunteer week. Although.
Wild Apricot
APRIL 12, 2019
Hundreds of other clubs have already automated their administrative work with Pickleball Management Software. Learn how you can save hours on administrative work for your Pickleball club, and grow your association.
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Reid All About it
APRIL 12, 2019
The weekly list of free educational events and resources for the association community… If you’re at the digitalNow conference next week and see me wandering around, please let me know you read Association Brain Food, you’ll make my day, plus I’d love to meet you if we’re not already acquainted. Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey.
WBT Systems
APRIL 8, 2019
10 Traits of an Innovation Mindset to Cultivate at Your Association. Read more about 10 Traits of an Innovation Mindset to Cultivate at Your Association.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
Blue Sky eLearn
APRIL 8, 2019
I recently attended a webinar on mentoring and induction programs for new PK-12 teachers. A survey popped up at the end and among the questions was this feedback form favorite – “What did you learn?” I answered honestly, “I learned strategies for mentoring and new teacher induction.”. Feedback Survey Fails. Most adult learning sessions, whether conducted in-person or online, include participant feedback surveys.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Higher Logic
APRIL 11, 2019
Which begs the question…what took so long? It’s simple. Without customers, you don’t have a business. Without happy customers, you don’t have a successful, profitable, sustainable business. For B2B Software-as-a-Service (SaaS) companies, investing in customer success isn’t optional – or, at least it shouldn’t be, at this stage in the game. Most modern-day SaaS platforms utilize a subscription-based model, which means that you have to win your customers over time and time again in the form of sub
Jamie Notter
APRIL 8, 2019
Okay, not ALL benchmark data are useless, but they are when it comes to culture and employee engagement. In our recent book on engagement , we have a whole chapter dedicated to gathering the right data, and we make the case for basically ignoring culture and engagement benchmarking data. And let’s be honest—you know you want to see it. Doesn’t it feel like it would be helpful to know how you compare to other organizations when it comes to your levels of engagement?
Eric Lanke
APRIL 8, 2019
Budgets and bandwidth -- two words that have received a lot of attention from me this week. Budgets because I've started sharpening the pencil on next fiscal year's budget for my association, and bandwidth because I've somehow found myself in the middle of four major projects, all hitting at about the same time. And something occurred to me. Money will only go so far.
GrowthZone
APRIL 10, 2019
Tweet. Goal setting is easy. Reaching those goals is a whole different ball game. Measurable results are key to the SMART goal process for associations (Specific, Measurable, Achievable, Relevant, Time-based). If you can’t measure it, you can’t manage it. There are multiple approaches to benchmarking progress. The use of KPIs (key performance indicators) is essential for tracking results.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Higher Logic
APRIL 9, 2019
Choosing imagery for your content marketing campaigns is really hard. It’s easy to pick the wrong thing: something boring, unengaging, or off-brand, something that will become outdated, or something that makes people think “Why does that photo exist?” [See the photo we chose for this blog header? Case in point.]. Or what if you pick an image from page 1 of a stock photo site that’s been used so much people actually realize they’ve seen it before?
Association Adviser
APRIL 12, 2019
Virtual events are an excellent way to bring members and employers together in a timely, convenient way. Here's how to use virtual events to help members make connections year round. The post Virtual Events, Real Benefits appeared first on Association Adviser.
Membersuite
APRIL 8, 2019
Give first-time attendees an event experience that exceeds their expectations. Here are 17 tips to learn how to make these attendees feel welcome and comfortable at your event and ensure they come back in the future.
GrowthZone
APRIL 9, 2019
Tweet. In order for associations to grow their membership and increase revenue, they must adopt “scalability.” In simple terms, scalability is an organization’s ability to expand membership and grow revenue without a significant drop in functionality, performance, reliability, and cost-effectiveness. Growth or change in one area is typically tied to a change in another.
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Associations Now
APRIL 7, 2019
CEOs who are the are the sole staff member have a lot of authority, but a lot of communicating to do with the board. One expert offers some advice about how to manage the challenge. Most association executives have the benefit of a support system that’s near at hand: the staff. If there are challenges to how to implement the board’s vision for how to run the organization, the CEO can always lean on the expertise and creativity of other employees.
Association Adviser
APRIL 9, 2019
Associations have promising potential to influence public policy at every level of government through their infrastructure and the collective voice of grassroots supporters. The most effective advocacy campaigns engage members in their strategy and execution, as well as capitalize on their strengths and expertise. However, there are certain strategies that benefit every successful campaign.
Association Success
APRIL 8, 2019
How can you alleviate tension between functions in your association? What I love about the association world is that we all wear so many hats and develop such a diverse set of skills. However, the roles, responsibilities, and accountabilities are often blurred. In the corporate world I believe there to be a natural state of cultural conflict between Marketing and Sales.
GrowthZone
APRIL 9, 2019
It has been said the number nine signifies wisdom and good leadership. So, we’ve assembled a list of blog posts from 9 association experts. Influencers in the evolving membership industry, these pros regularly share their wisdom and leadership to help associations navigate the road to success. Covering everything from fake texting to weird stories, from member memes to barista trust, there is something to appeal to everyone.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Associations Now
APRIL 10, 2019
A new report shared at the National Association of Broadcasters’ annual conference highlights a few potentially surprising tends. Among them: Many podcast listeners follow along on YouTube, not iTunes. If you’re looking to reach a young, social media-savvy audience in 2019, you might want to boost your podcast game. A new study presented at the National Association of Broadcasters’ NAB Show this week highlights that millennials ages 25 to 34 represent the largest age group for podcasts, at 33.8
Smooth The Path
APRIL 11, 2019
Bernadette Jiwa, storytelling guru wrote that good marketing, “empowers people to make decisions now that they won’t regret later, and, “helps people to do the things they want to do.” ( You can find the whole post here ). Just because we manage non-profit associations does not make us immune to lousy marketing. Even association marketing can force attention, game participation, and fake attraction.
Association Success
APRIL 11, 2019
Is your culture what you think it is? Culture change, innovation, and experimentation are all hot topics. But before you go about making changes, you need to have a good grasp on what your culture truly is, not simply what you think it is. As a culture consultant, I encounter a lot of confusion around this topic. What is culture anyway? In a previous article , I’ve defined it to be the collection of words, thoughts, actions and—sorry for the technical term—“stuff” (i.e. the tangible and the non-
HighRoad Solution
APRIL 8, 2019
Why do some members leave an association while others go on to become board members? Why are some people passionate, vocal advocates for association membership, while others don’t even bother to open emails?
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The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.
Associations Now
APRIL 10, 2019
A new report finds small associations want more nondues revenue but haven’t focused on achieving it. To remedy that, report authors recommend quick tech fixes to bring in more money. Small associations are eager to boost nondues revenue but have little time to devote to the task, finds a new report from Community Brands. Its authors say small associations can prime the nondues revenue pump by taking advantage of technology—without forking over a lot of extra time or money.
Smooth The Path
APRIL 9, 2019
What is the job of the IRS? It is to collect taxes to fund the work of the US government. Except depending on your viewpoint the job of the IRS could be something else entirely. In 2009 the IRS spent 11.7 billion dollars to do its job and in 2017 the IRS had 76,832 employees. So perhaps the job of the IRS is to spend money or make jobs? Once individual taxes get more complex than the 1040EZ form the paperwork becomes extremely difficult for the average person to understand and so TurboTax and th
SOS Association
APRIL 11, 2019
By Laura Taylor. SOS Account Executive. About Laura. In the association management world, there are basically three types of associations. First, there are trade associations that bring together professionals in an industry who work together to advance legislative causes, support research within their trade, and promote sound and ethical business practices.
HighRoad Solution
APRIL 10, 2019
Member engagement can be harder to measure in trade associations than in professional societies. But that doesn’t mean it’s not vitally important.
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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
Associations Now
APRIL 11, 2019
Exhibitors, like attendees and speakers, need to be prepared for your event. A look at what associations are doing to ensure their exhibitors have a successful tradeshow experience—and other ideas worth considering. Associations often spend a lot of time preparing and onboarding their conference attendees for their time onsite. These efforts may include preconference webinars to give them a rundown of a meeting’s must-dos; conference buddy programs that pair first-time attendees with seasoned on
Effective Database
APRIL 11, 2019
When considering the costs of your current data management system(s), you need to consider both direct costs (how much you pay to actually use the software) and indirect costs (e.g., workarounds required, staff headaches, missed opportunities fro selling, etc.). In many cases, indirect costs far outweigh the direct costs of software, but are often unseen or ignored.
SOS Association
APRIL 11, 2019
By Laura Taylor. SOS Account Executive. About Laura. In the association management world, there are basically three types of associations. First, there are trade associations that bring together professionals in an industry who work together to advance legislative causes, support research within their trade, and promote sound and ethical business practices.
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