Beth Kanter
MARCH 19, 2019
Last week I presented a session at the Nonprofit Technology Conference called “ Activating A Culture of Resilience for Sustainable Impact ,” with fellow NTEN board members, Ananda Leeke & Meico Whitlock as well as Carrie Rice. We each tackled a different aspect of resilience. I presented and facilitated a small group activity on rituals.
Idea Architects
MARCH 21, 2019
Home Depot. USPS. U-Haul. Lowes. AT&T. When infrequent exchanges with these comp an ies become almost daily interactions it c an only mean one thing: you're moving and are involved in a home renovation. It’s amazing how one decision leads to a cascade of consequences and perhaps more importantly to a dramatic change in your routine. When that first domino falls … From the day you put your house on the market, a constant stream of promotional offers from moving companies and other related ent
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Associations Now
MARCH 18, 2019
You asked for member feedback and received it. Now, what are your organization’s next steps? Also: plan authentic meeting experiences. So, you’ve asked for member feedback, and now the suggestion box is full. What next? “Whether you collect feedback through a survey, in a digital suggestion box, or in person at events and workshops, the opinions your members share with you should never go to waste,” says Audra Hopkins on the Web Scribble blog.
Wild Apricot
MARCH 19, 2019
Learn three things you need to know about nonprofit tax compliance, and how to implement them from a filing expert!
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
WBT Systems
MARCH 18, 2019
Six Elements of a Useful Educational Needs Assessment. Read more about Six Elements of a Useful Educational Needs Assessment.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Reid All About it
MARCH 22, 2019
The weekly list of free educational events and resources for the association community… In a two-part series ( part 1 and part 2 ) on Association Adviser , Jeff De Cagna, FRSA, FASAE, executive advisor for Foresight First LLC, writes about building a future-ready association. Notice he didn’t say “future-proof”—he explains why. He also describes how the behavior and mindset of association staff and volunteer leaders must shift if they are to understand, anticipate and prepare for the futur
Wild Apricot
MARCH 22, 2019
The countdown to PersoniFest 2019 is on! In just under 3 weeks our user conference will kick off in Savannah, Georgia, April 7-10. It’s going to be packed with product training, sessions on marketing and growth , and of course cocktail hours, networking.
Association Leaders
MARCH 18, 2019
Think Your Association Needs New Management? You’re in a leadership position in your association. The Board isn’t completely satisfied with the current management team. But you don’t want to go through the hassle and extra work involved with a management change while you’re leading the organization – save that for the next leader, right? Wrong. Though it certainly would be easier to not have to deal with a management change while you’re volunteering your time to lead the association, putting it
Blue Sky eLearn
MARCH 19, 2019
Times are changing; and so are schools, jobs, and the correlation they have between learning and earning. A college degree used to be the main requirement for an individual to start a successful and cognitively-satisfying career. We pay tuition for higher education because we look at it as an investment in ourselves, assuming it will provide us with higher wages and thought-provoking work.
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
YourMembership
MARCH 19, 2019
Associations with small staffs face big challenges. They must attract and engage new members and plan for their organization’s future. But what are their top priorities? Are they expecting growth? How are they preparing for the future? Community Brands set out to answer these and other questions in a recent survey of small staff (10. The post Sneak peek: Benchmark report on small-staff associations appeared first on YourMembership.
Spark Consulting
MARCH 18, 2019
I’m excited to announce a new blog series I’ll be writing with Lewis Flax , the founder of Flax Associates , a consulting firm that helps nonprofits support their objectives through establishing mutually beneficial partnerships with corporations. In the coming weeks and months, Lewis and I will be looking at various aspects of association membership, sponsorship, and corporate partnership.
Higher Logic
MARCH 21, 2019
There’s marketing, and there’s Google Ads ‘remarketing’ – a term Google established in regards to their ability to enable websites to show targeted ads to users who have already visited their sites. The term ‘retargeting’ seems to get thrown around in the same bucket since this is the term Facebook uses in regards to their advertising efforts, but we’re talking about Google Ads (formerly known as Google AdWords) today.
Blue Sky eLearn
MARCH 18, 2019
Times are changing; and so are schools, jobs, and the correlation they have between learning and earning. A college degree used to be the main requirement for an individual to start a successful and cognitively-satisfying career. We pay tuition for higher education because we look at it as an investment in ourselves, assuming it will provide us with higher wages and thought-provoking work.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
Eric Lanke
MARCH 18, 2019
My association sponsors an outreach and education program for eighth graders. We call it the Fluid Power Action Challenge, and we've positioned it as it part of a series of programs to introduce the technology my association represents to young people and then to provide a pathway of activities through high school and college that brings them into careers in our industry.
Association Adviser
MARCH 22, 2019
The new norm is to have more work to do than can possibly be done with the current level of resources. What can association professionals do to make the most of the resources they have without leading to staff burnout? Slightly more than half of respondents to the 2018 Association Communications Benchmarking Survey reported feeling understaffed. Organizations can find themselves in this situation because of any number of circumstances.
Associations Now
MARCH 20, 2019
Young professionals can gain a lot of perspective from workplace mentors—even if they communicate via new tools like apps. But experts say face-to-face interactions still have a major role. As a new generation of professionals enters the workforce, does mentoring need to change? In some ways, it does, according to several experts on leadership and the workforce.
GrowthZone
MARCH 19, 2019
Tweet An Annual Report isn’t just for your association’s Board of Directors.; it’s a valuable tool you can use to highlight your association’s successes and leverage to develop partnerships with sponsors. Here are six steps for writing an effective association annual report: Define the Audience. As you create your annual report, keep in mind who will be reading the report: your board – make them feel appreciated; your members – show them the importance of belonging; prospective members – show th
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Association Success
MARCH 21, 2019
How can you address the return on not investing on technological growth? A while ago, while keynoting a conference on using data and new technology, and there was one particular person in the audience who was full of questions. This person was asking about the Return on Investment (ROI) on this, that, and the other. At a certain point, I got off the stage, walked up to this attendee, and asked them what inaction will result in, what is the return on not investing?
Association Adviser
MARCH 18, 2019
Requests for Proposals (RFPs) can be a useful tool for associations wanting to discover the best options for products or services they need. You ask for bids to fulfill a need, and companies send you their specs and pricing. Easy, right? Only if both sides communicate clearly about their goals for the project, its scope, any limiting factors, the timeline and the budget.
Associations Now
MARCH 18, 2019
A recent survey finds that paid search can often improve your search engine optimization strategy by helping your organization target its attack. If you’re looking to make a big impact with your search engine optimization (SEO) strategy in 2019, don’t simply focus on the optimization that you can get for free. Instead, consider trying your hand at paid search.
GrowthZone
MARCH 21, 2019
Tweet You never get a second chance to make a first impression. And often, the first impression of your association happens when a prospective member visits your website. Precisely why you need to know about website governance. So, what is it? Website governance is a system for managing your online presence in an orderly way. From an association’s perspective, website governance lays the necessary foundation for your digital presence.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Smooth The Path
MARCH 19, 2019
I have mixed feelings about associations giving things away for free. On the one hand, a free membership category is the most frictionless way to prompt participation from people in your target group. On the other hand, what we get for free, we tend not to value. Should associations be in the business of offering a free membership? Maybe. The answer will vary from association to association.
Association Success
MARCH 19, 2019
Caring about your organization means embodying the acronym ‘IF U CARE’. An organization is only as good as its people. This is also true for associations, who not only employ staff, but also attract volunteers to promote its work and advocacies. As a chief executive of an association, I embody the aspirations of my staff and volunteers. I label these aspirations through an acronym, “IF U CARE”, and here is what it stands for: “ I ” is for initiative.
Associations Now
MARCH 18, 2019
Move over, BHAG. According to several speakers on day two of the ASAE Great Ideas Conference, sometimes the best path to innovation is to set aside the big, hairy, audacious goal and go small instead. Your next big idea may be a small one. Or you may be able to make big progress with a few small steps. Adopting that mindset can make innovation a lot less daunting, according to speakers at ASAE’s Great Ideas Conference on Monday.
HighRoad Solution
MARCH 20, 2019
You’ve put together the perfect marketing email for your association. You know it's going to land with a splash and set new records for click-throughs and conversions.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Smooth The Path
MARCH 21, 2019
At noon a teller at a bank raced frantically back and forth between the drive up window and the lobby window trying to process transactions at the speed of light. Unfortunately, the pressure of the growing lines caused him to get flustered and make mistakes that customers caught later. High avalanche danger at a Colorado ski resort created an unusually high volume of calls from vacationers to the very small guest services team.
Membersuite
MARCH 19, 2019
Meet Cagin Orgen, a die-hard Auburn fan born in Turkey that really enjoys working with new technology. Learn more about our IT Manager in this month's Employee Spotlight.
Associations Now
MARCH 20, 2019
Content is just content unless it’s working to achieve a higher goal. Also: why a meeting’s change initiative often fails. In order for your organization’s content marketing strategy to be effective, it needs to be working toward a larger goal, whether that’s growing awareness or building up your email list. Another hard truth of content marketing: It’s all about messaging.
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