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Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. While a poor retention rate is bad news, the good news is that each reported reason is preventable. This is precisely why you can, and should , be addressing these top reasons members aren’t renewing: 37% of associations report l ack of engagement with the organization. 28% of associations said members could not justify membership costs with any
I attend a lot of conferences and workshops. I attended one last week and I'm attending another one this week. In fact, looking ahead on my calendar, I've got six more conferences or workshops to attend before the end of the year. Obviously, it's a big part of my job. And, as was brought home to me at the conference I just attended, one of the big advantages to all this time out of the office is getting a chance to hear what other people think.
Within seconds visitors will decide to explore or abandon your website. Your organization’s website needs to be a vehicle to help you convert prospects into members and keep your existing members happy. While you and your team might be ready to update your website, you first need board approval. Consider these three tips to convince. The post 3 tips in convincing your board it’s time for a new website appeared first on YourMembership.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
An effective association management system (AMS) helps your association improve functionality, streamline operations, empower your members, and increase growth rate. In short, a great AMS is essential. But, what happens when your AMS isn’t meeting all the needs that you think it should meet? Do you switch? When faced with this decision, there are two common misconceptions many associations fall victim to: The assumption that their AMS should be an all-in-one solution for every business objective
The weekly list of free educational events and resources for the association community… Innovation isn’t about ideas. It’s about solving problems and doing the hard things first , says Greg Satell. His advice and insights make this one of the better articles about innovation I’ve read. Fionta shares good advice for spotting phishing emails and other nonprofit cybersecurity threats such as hijacked websites and spoofed email sender addresses.
In the ever-changing world, one constant is the need to learn. With the ongoing developments of technology to facilitate learning, your association should be poised to take advantage of online learning opportunities. Ensure your association can facilitate member learning to allow them to remain viable in the new workplace. Further, ensure your association can plan and execute online training efficiently, effectively and at an executable scale.
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
Concerns about overheated political rhetoric have risen to new levels after Wednesday’s mail-bomb reports. ASAE and other organizations are urging a return to civility in the national conversation. As federal law enforcement officials searched for the parties responsible for pipe bombs mailed to CNN headquarters and several high-profile figures in Democratic party circles this week, many commentators blamed increasingly virulent political rhetoric for inciting threats of violence.
Featured Image: Matt and Graham, 2018. This September, in the centre of Burberry’s flagship London store a “dirty great scaffold” has been unveiled, built to showcase designer Riccardo Tisci’s new Autumn collection. At first glance, visitors would be forgiven for thinking the store was still under construction, but in fact the three-storey high scaffold, is one of artist Graham Hudson’s most recent installations.
In the ever-changing world, one constant is the need to learn. With the ongoing developments of technology to facilitate learning, your association should be poised to take advantage of online learning opportunities. Ensure your association can facilitate member learning to allow them to remain viable in the new workplace. Further, ensure your association can plan and execute online training efficiently, effectively and at an executable scale.
For association pros, decision making can be simple or stressful, easy or hard. However, regardless of the situation, when you identify the type of decision to be made and the most appropriate form for that decision, the process can be clear-cut. 3 Forms of Decision Making. Maximizing: Making the most of the utility of things – recognizing and exploring all possibilities in order to determine the maximum benefit.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
The new Disaster Response Alliance builds on the expertise of two associations representing building professionals. After an earthquake, hurricane, or other cataclysm, communities often look to structural engineers and other building professionals to assess long-term damage. For the past two years, the International Code Council (ICC) and National Council of Structural Engineers Associations (NCSEA) have been working to create a tool to help speed up that process.
The NAEC Stoneleigh has today announced a new partnership with Evolution Dome to become the official temporary structure supplier to the venue. NAEC Stoneleigh is a popular conference, exhibition and event venue in the Midlands, hosting nearly 200 events per annum, with 21,000sqm of purpose-built flexible indoor space and extensive outdoor space including, Stoneleigh Park Lodge a 57-bedroom guest house, a camp site, 4×4 off road track makes it a perfect venue for national and international
Katelyn Baughan. If you haven’t set up some type of welcome series for new donors, you are missing out on a great chance to build a relationship. Katelyn Baughan created an automated welcome series for The Children’s Inn at NIH that nurtured new donors over time instead of throwing them into regular email marketing. Today, Katelyn shares how the new welcome series fit into their revamped email marketing strategy, how it was implemented, and its results. ~ Kristina.
Your most engaged members and your board members may not represent the rest of your members. For example, long-time members love traditional receptions; new members typically hate them. New members need to learn the basics while long-time members get tired of hearing the same old sessions. 5-year members who lapse still might love the association while lapsed first-year members are mad!
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
If you’re launching a new meeting, it should not be all about making it your biggest one yet. Here’s why it could benefit your association and your attendees to go smaller. If you’re a fan of HGTV, you’ve probably caught an episode or two of Tiny House Hunters or Tiny House, Big Living. And if you have kids or friends and family with kids, you are likely familiar with Shopkins—the tiny, plastic shopping-themed toys that kids trade and share with one another.
You can vote for your favourite event technology startup, the three most impressive will be announced on Day 1 of Event Tech Live (ETL) and invited to deliver a short presentation on Day 2 in front of a live audience. An expert panel of judges will rank the companies Gold, Silver and Bronze, with a significant prize for each category. Launchpad is a cost-effective liaison between nascent next-generation event tech suppliers and industry buyers/investors.
Every association should have a data governance team that follows a clear strategy for collecting, maintaining, and using data. Here are six principles to keep in mind while making plans to collect and update member data.
Online advertising has been a core ad offering in most association for years, but the landscape of digital advertising is ever-changing. Most recently, the adoption of programmatic advertising strategies by B2B marketers is challenging associations to update their ad offerings to use this latest tool. While there are tremendous opportunities for associations who embrace programmatic advertising solutions, the complexity of the programmatic ecosystem can pose a challenge.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Your events can tell you a lot about attendees’ habits now, thanks to robust analytics. But they also have the potential to give you valuable input on your organization’s larger goals. Associations are often pushed to be more “data-driven,” which is a good thing. But given all the data that leaders have the potential to access now, it’s worth asking: What kinds of data do you trust to take the wheel?
The Launchpad & Start-up Stage at Event Tech Live is the exception to the show’s content continuity model. Day one will see the platform feature demos from exhibitors in the room while day two, alongside slots for competition finalists to present to a judging panel – going for gold, silver and bronze ratings – there will be a series of ‘Start-up’ oriented sessions.
“Assume positive intent”, said the consultant during a fraught strategic planning session for a non-profit. Those words made me pause because our brains tend to assume the worst. When we see someone do or say something out of line with our values we might think that person is mean or that person is thoughtless. But when we assume positive intent first, the explanation for their actions could be wildly different than when we believe the worst.
Did your association team miss the Salesforce Dreamforce conference this year? Not to worry. Since Nimble AMS is built on the Salesforce CRM platform , I was there, and I took notes! Here are a few key takeaways from my experience at Dreamforce 2018: Customer 360: This was the big product announcement at Dreamforce. Customer 360 is a new cross-cloud technology initiative from Salesforce that makes their B2C Marketing, Commerce, and Service products work better together.
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
While WordPress, Drupal, and other mainstay content management platforms have gained comfortable perches as market leaders, more recent platforms have a lot going for them, too. They’re worth a set of fresh eyes. Content management systems are everywhere—and there are a lot of them. Many do their job well, and some are fairly innovative. (One word: Headless.).
REM has promoted Lily Brimble, after three and a half years with the company, to the role of Senior Project Manager, October 2018. Lily began as an intern with REM in 2014, then her love of live events saw her join REM as a permanent team member in 2015, having successfully completing her Business Management and Marketing degree at UWE Bristol. Managing director Ben Hardy comments: “Lily has been a great asset to our team since joining and we’re delighted that she will add to REM’s future offeri
More than 10 years old, the ABC Nightline episode in which the innovation gurus from IDEO redesign the grocery store shopping cart still offers timeless insights about the innovation process. Here are a few I have fo u nd u sef u l in helping gro u ps u nderstand and m ove forward on innovation. Involve more people in research. Innovation begins with unbiased observation of the end user, watching their actions with the Zen practice of a beginner's mind: In the beginner's mind there are many poss
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