Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. While a poor retention rate is bad news, the good news is that each reported reason is preventable. This is precisely why you can, and should , be addressing these top reasons members aren’t renewing: 37% of associations report l ack of engagement with the organization. 28% of associations said members could not justify membership costs with any

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Tools eBook Report Learning Management System 258

Wild Apricot

OCTOBER 24, 2018

Learn to grow your membership more easily with these three strategies from membership expert Joy Duling.

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Marketing Strategy 561

Eric Lanke

OCTOBER 22, 2018

I attend a lot of conferences and workshops. I attended one last week and I'm attending another one this week. In fact, looking ahead on my calendar, I've got six more conferences or workshops to attend before the end of the year. Obviously, it's a big part of my job. And, as was brought home to me at the conference I just attended, one of the big advantages to all this time out of the office is getting a chance to hear what other people think.

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Conference Resources Organization Innovation 113

YourMembership

OCTOBER 23, 2018

Within seconds visitors will decide to explore or abandon your website. Your organization’s website needs to be a vehicle to help you convert prospects into members and keep your existing members happy. While you and your team might be ready to update your website, you first need board approval. Consider these three tips to convince. The post 3 tips in convincing your board it’s time for a new website appeared first on YourMembership.

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Tips Team Member Engagement Marketing 231

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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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WBT Systems

OCTOBER 23, 2018

Take an Integrated Approach to Education with a Learning Strategy. Read more about Take an Integrated Approach to Education with a Learning Strategy.

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Education Strategy 219

Higher Logic

OCTOBER 25, 2018

An effective association management system (AMS) helps your association improve functionality, streamline operations, empower your members, and increase growth rate. In short, a great AMS is essential. But, what happens when your AMS isn’t meeting all the needs that you think it should meet? Do you switch? When faced with this decision, there are two common misconceptions many associations fall victim to: The assumption that their AMS should be an all-in-one solution for every business objective

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Tools Member Experience Marketing Software 176

Blue Sky eLearn

OCTOBER 24, 2018

In the ever-changing world, one constant is the need to learn. With the ongoing developments of technology to facilitate learning, your association should be poised to take advantage of online learning opportunities. Ensure your association can facilitate member learning to allow them to remain viable in the new workplace. Further, ensure your association can plan and execute online training efficiently, effectively and at an executable scale.

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Video Survey Tips Strategy 163

Associations Now

OCTOBER 24, 2018

Associations are always changing. A learning strategy can help your team understand how to effectively deliver value. Also: questions to ask before creating an online community. Every association deals with the “new”—new projects, initiatives, policies, and people are constantly filtering in and out of every workday. But with so much change, it can be easy for employees to miss out on the information and current happenings that affect the overall organization and its members.

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GrowthZone

OCTOBER 23, 2018

For association pros, decision making can be simple or stressful, easy or hard. However, regardless of the situation, when you identify the type of decision to be made and the most appropriate form for that decision, the process can be clear-cut. 3 Forms of Decision Making. Maximizing: Making the most of the utility of things – recognizing and exploring all possibilities in order to determine the maximum benefit.

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Strategy Examples Process Organization 94

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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Higher Logic

OCTOBER 24, 2018

Did you know that the number of emails sent per day is projected to grow to 333 billion by the year 2022? Whoa, that’s right – per day. With so much content flooding our inboxes as it is, understanding the basics of email design has never been more critical in the competition for your subscribers’ attention. I’m not here to tell you exactly what the best email design is (that’s pretty subjective anyway), but I am here to strengthen your knowledge of the basics with critical tips and inspiration

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Tips Email Marketing Newsletter Content 89

Blue Sky eLearn

OCTOBER 24, 2018

In the ever-changing world, one constant is the need to learn. With the ongoing developments of technology to facilitate learning, your association should be poised to take advantage of online learning opportunities. Ensure your association can facilitate member learning to allow them to remain viable in the new workplace. Further, ensure your association can plan and execute online training efficiently, effectively and at an executable scale.

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Video Survey Tips Strategy 120

Associations Now

OCTOBER 22, 2018

The new Disaster Response Alliance builds on the expertise of two associations representing building professionals. After an earthquake, hurricane, or other cataclysm, communities often look to structural engineers and other building professionals to assess long-term damage. For the past two years, the International Code Council (ICC) and National Council of Structural Engineers Associations (NCSEA) have been working to create a tool to help speed up that process.

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United States Committee Revenue Tools 105

Association Adviser

OCTOBER 25, 2018

Online advertising has been a core ad offering in most association for years, but the landscape of digital advertising is ever-changing. Most recently, the adoption of programmatic advertising strategies by B2B marketers is challenging associations to update their ad offerings to use this latest tool. While there are tremendous opportunities for associations who embrace programmatic advertising solutions, the complexity of the programmatic ecosystem can pose a challenge.

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Revenue Tools Communications Marketing 92

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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

Revenue

Smooth The Path

OCTOBER 25, 2018

Your most engaged members and your board members may not represent the rest of your members. For example, long-time members love traditional receptions; new members typically hate them. New members need to learn the basics while long-time members get tired of hearing the same old sessions. 5-year members who lapse still might love the association while lapsed first-year members are mad!

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Examples Process Member Research Strategy 84

Membersuite

OCTOBER 23, 2018

Every association should have a data governance team that follows a clear strategy for collecting, maintaining, and using data. Here are six principles to keep in mind while making plans to collect and update member data.

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Team Strategy 76

Associations Now

OCTOBER 25, 2018

If you’re launching a new meeting, it should not be all about making it your biggest one yet. Here’s why it could benefit your association and your attendees to go smaller. If you’re a fan of HGTV, you’ve probably caught an episode or two of Tiny House Hunters or Tiny House, Big Living. And if you have kids or friends and family with kids, you are likely familiar with Shopkins—the tiny, plastic shopping-themed toys that kids trade and share with one another.

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Conference Software Examples Strategy 103

Association Adviser

OCTOBER 23, 2018

The red velvet curtain rises, and the spotlight beams down on the announcer, holding the golden envelope in his hand. As the orchestra commences the drum roll, the announcer’s voice booms through the microphone: “And the winner is…” When he calls out the name of your association, the audience leaps to its feet, cheering wildly, throwing confetti and raising glasses of champagne as you take to the stage to receive the glittering trophy.

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Newsletter Communications Press Release Social Media 84

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Certificate

Smooth The Path

OCTOBER 23, 2018

“Assume positive intent”, said the consultant during a fraught strategic planning session for a non-profit. Those words made me pause because our brains tend to assume the worst. When we see someone do or say something out of line with our values we might think that person is mean or that person is thoughtless. But when we assume positive intent first, the explanation for their actions could be wildly different than when we believe the worst.

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Project Member Experience How To Communications 68

Nimble AMS

OCTOBER 23, 2018

Did your association team miss the Salesforce Dreamforce conference this year? Not to worry. Since Nimble AMS is built on the Salesforce CRM platform , I was there, and I took notes! Here are a few key takeaways from my experience at Dreamforce 2018: Customer 360: This was the big product announcement at Dreamforce. Customer 360 is a new cross-cloud technology initiative from Salesforce that makes their B2C Marketing, Commerce, and Service products work better together.

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Software System Tools Member Experience 68

Associations Now

OCTOBER 21, 2018

Your events can tell you a lot about attendees’ habits now, thanks to robust analytics. But they also have the potential to give you valuable input on your organization’s larger goals. Associations are often pushed to be more “data-driven,” which is a good thing. But given all the data that leaders have the potential to access now, it’s worth asking: What kinds of data do you trust to take the wheel?

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Course Education Maine Video 99

Idea Architects

OCTOBER 23, 2018

More than 10 years old, the ABC Nightline episode in which the innovation gurus from IDEO redesign the grocery store shopping cart still offers timeless insights about the innovation process. Here are a few I have fo u nd u sef u l in helping gro u ps u nderstand and m ove forward on innovation. Involve more people in research. Innovation begins with unbiased observation of the end user, watching their actions with the Zen practice of a beginner's mind: In the beginner's mind there are many poss

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Innovation Process Committee Products 68

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The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.

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Association Success

OCTOBER 22, 2018

A story of crowdsourcing and collaboration for positive engagement. Author’s Note: The American Journal of Transplantation (AJT) recently embarked on an experiment in crowdsourcing called The C4 Article. This was a new, collaborative way of creating a manuscript for publication, and aimed to spark dialogue between contributors and editors to produce a representative and dynamic piece of research.

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Review Project Innovation Content 68

GrowthZone

OCTOBER 25, 2018

The GrowthZone team is again providing a free “Shop Local First” Facebook cover image (the image and download instructions are below). We’re also including a “Top 10 Reasons to Shop Local First” list. Use it for social media posts for a “Small Business Saturday Countdown” or for talking points when promoting the “Shop Local First” message.

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Social Media Team Resources Products 60

Associations Now

OCTOBER 22, 2018

While WordPress, Drupal, and other mainstay content management platforms have gained comfortable perches as market leaders, more recent platforms have a lot going for them, too. They’re worth a set of fresh eyes. Content management systems are everywhere—and there are a lot of them. Many do their job well, and some are fairly innovative. (One word: Headless.).

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Content System Examples Innovation 95

Delcor

OCTOBER 22, 2018

ASAE’s Associations @ Work business conference attracts association professionals seeking in-depth knowledge about association management, human resources, finance, and fundraising. Critical to the success of these operational areas are two topics prominent in the A@W educational opportunities: cybersecurity and data management. Expanding your knowledge on these topics will benefit your organization’s operations and preparedness.

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Resources Analysis Cost Content 67

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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

eBook

Association Success

OCTOBER 25, 2018

What does the future of conferences look like? At Tagoras, we support leaders and hands-on practitioners who want to improve the reach, revenue, and impact of their learning business. One way we provide that support is through a range of free resources, and we’re pleased to share our latest original research: The Virtual Events Report. Drawing on new data from 215 organizations, this report continues the work of three prior Tagoras reports ( Association Virtual Events 2014 , Association Virtual

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Report Survey Revenue Cost 60

Wild Apricot

OCTOBER 23, 2018

Looking for martial arts software? Here are 14 solutions that can help you track attendance, manage your members, create websites, and more.

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Software 56

Associations Now

OCTOBER 23, 2018

With the help of a partner and cosponsors, the American Medical Student Association wants to get members registered to vote and help others get to the polls as well. Like many advocacy organizations, the American Medical Student Association has felt stymied in recent months by legislative gridlock. AMSA has decided to use that as an opportunity to encourage its membership to register to vote and encourage others to do so in next month’s midterm elections.

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