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The good news: there’s no wrong way to eat a Reese’s Cup. The bad news: there are at least a few wrong ways for an association to approach online community building. And by wrong, I mean misguided – you may not recognize that you’re making these mistakes, so how would you know to resolve them? In the spirit of reflection, strategy, and righting our wrongs in the new year, I invite you to take a step back and ask yourself: Am I making any of these online community building mistakes?
Staying relevant, providing value, connecting with members and customers – do these challenges sound familiar to you and your organization? Promotional Products Association International (PPAI) was thinking through these goals. Leadership had sensed that PPAI’s relationship with members wasn’t very “sticky.” Members might pay dues so they could gain education at tradeshows or access a search tool, but the connection didn’t go much deeper.
Amanda Kaiser on her Smooth the Path blog had a good reminder last month for all us association professionals about the importance of speaking to members in a language they understand. In Association Marketing: They Said/We Said , Kaiser says: "When members talk about the value of their membership they tend to talk about outcomes. But when associations talk about the value of the membership they tend to list benefits.
Want to help your organization see just how valuable your volunteers are? Elisa Kosarin, CVA, explains how to prepare a volunteer report that will prove their value.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Most of us have our mobile phones within arm’s reach – every hour of every day. Think about what that means: People are searching, reading and communicating while they have spare moments throughout the day. Now think about how you can take advantage of these micro-moments, or critical touch points in today’s consumer journey, to engage with your members.
Most of us have our mobile phones within arm’s reach – every hour of every day. Think about what that means: People are searching, reading and communicating while they have spare moments throughout the day. Now think about how you can take advantage of these micro-moments, or critical touch points in today’s consumer journey, to engage with your members.
The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants.
With the Wild Apricot app on Integromat, you can connect with lots of other software. Find out how you can automate new scenarios - without writing any code.
Last month Sheri Jacobs, founder of Avenue M Group, presented the webinar ‘ Pivot Point: Reshaping Your Business When it Matters Most ‘ For all of the great insights she shared, we recommend you tune and watch the webinar on-demand by clicking here. In the meantime, you check out our brief recap of what Sheri presented below: First, Sheri talked about how 50% of S&P 500 companies could be replaced in the next 10 years. 50%!!
Make 2019 your most efficient and effective year yet with these tips. Work smarter on the go Cloud-based technology allows you to work from anywhere and at any time. But most legacy association management software (AMS) restricts your association staff to one version of a browser and makes it nearly impossible to access your member database through a mobile device or tablet.
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
Imagine if you could run every decision your association makes by your members and prospective members before you take action? You would increase engagement in every phase of membership. Your messages and events would never miss the mark. You would fill up your programs faster and reduce wasted time and money across your organization. What if I told you that there was a way to close that gap between this dream and the reality of your team's resources and capacity?
Welcome to the fourth episode of Virtual’s podcast, 5 Minutes with Andy, in which our CEO, Andy Freed , offers you tips, tricks, and insights into leadership, management, and business skills. In Episode Four, Andy discusses the power of trust within a company. This discussion explores how the power of trust can lead to better results and greater success within a company.
Last month Sheri Jacobs, founder of Avenue M Group, presented the webinar ‘ Pivot Point: Reshaping Your Business When it Matters Most ‘ For all of the great insights she shared, we recommend you tune and watch the webinar on-demand by clicking here. In the meantime, you check out our brief recap of what Sheri presented below: First, Sheri talked about how 50% of S&P 500 companies could be replaced in the next 10 years. 50%!!
Years ago in Winnipeg, Canada, Brent Naylor started a business selling ad space on the wall in local union halls. The price of an ad cost $59.50. (Our address in Gainesville, Florida is now 5950. What a coincidence!) He wanted local, small businesses to have a chance to promote themselves to their industry at an affordable price. Many types of members – large and small, local and global – belong to our association clients today.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
After what feels like a decade of aggressive innovation, things are starting to slow down a bit—which might make tech a little easier for associations to manage in 2019. I have a lot to live up to with this year-beginning column. See, 12 months ago, my first blog post of the year predicted that there would be, and I quote, “ Tough Headwinds for Personalization in 2018.
Welcome to the fourth episode of Virtual’s podcast, 5 Minutes with Andy, in which our CEO, Andy Freed , offers you tips, tricks, and insights into leadership, management, and business skills. In Episode Four, Andy discusses the power of trust within a company. This discussion explores how the power of trust can lead to better results and greater success within a company.
Showsec have renewed their contract with venue management group and the UK’s biggest arena operator, SMG Europe. The five-year deal will see Showsec supplying security and crowd management across eight SMG sites, including; Manchester Arena, AECC, Metro Radio Arena, First Direct Arena, Baths Hall, York Barbican, Bridgewater Hall and the recently opened Bonus Arena in Hull.
Do your conference learning opportunities—from the general session to networking to breakouts to deep dive workshops—empower registrants to participate in their own learning journey? Or do your conference education sessions motivate participants to see the finish line? Their learning stops once the session ends. Authentic learner-centered conferences foster a connection between the participant and the learning taking place.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Research shows that many leaders don’t think digital transformations are successful. Here’s how to lay the groundwork for a good outcome. Also: habits that help meeting planners save time (and their sanity). If a digital transformation is on your association’s to-do list in 2019, be warned: A recent study shows that about half of senior executives don’t think their organizations have executed 50 percent of their strategies successfully.
Every year, the Association Survey Results report is our most downloaded document. With up-to-date statistics and broad feedback from association professionals, this year’s report is our most comprehensive ever. Download the free. 2019 Association Survey Results report now ». In an easy-to-read format, the 2019 report addresses everything from board performance to referral programs.
The Kent Event Centre is to host the first Kent Wellness Festival. The event is being organised by White Sky Events and is to take place on Saturday 13 th and Sunday 14 th July 2019. The Kent Wellness Festival is a celebration of all aspects of the wellness industry incorporating fitness, nutrition, meditation, yoga, mindfulness, spirituality and self-improvement.
Most nonprofit communicators consider themselves to be good writers. But what really sets apart the great writers in the nonprofit world is mastery of seven distinct types of copywriting. 1. Microcontent Microcontent refers to the short but powerful pieces of copy you find in headlines, subject lines, captions, and tweets. 2. Storytelling Nonprofit storytelling refers to narratives about participants and supporters that include characters, descriptive details, emotions, and plot. 3.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Hotels are making it easier for guests to work, connect, and explore during their stays. Consider these three examples—and whether you might do something similar for your conference attendees. Over that past few months, I’ve read about a number of hotel brands taking some creative approaches to helping their guests better work and connect with one another during their stays.
There are many ways to measure the health of an association. Revenues, renewal rates, opens, clicks and the number of attendees are a few examples. But any of these standard metrics can be hacked in the short-term which can hurt the association and members in the long-term. Since what we measure is what we do, here are a few of my favorite ways to assess association health: Is word of mouth strong?
By Ben Barnes, Head of Creative Services, Top Banana. So many times, we hear our clients say, “I want a mobile app at our next event” but when we try to find out what they are trying to achieve and why they want an app, the response is normally “because we had one at our last event” or “my manager wants one”. This is ‘using technology for technology sake’ in its plainest form and is on the rise as technology is becoming more accessible, more cost effective and more popular for corporate events.
It’s hard for conference organizers to stick to planning the essential elements of their events. We are bombarded from every side from people who want us to add their components to the schedule. Various departments and committees see the event’s gathering of people as an opportunity for them to showcase their programs, services and agendas. As a conference professional, it is your mission each day to keep your focus on the essential elements of your event for your customers’ sake.
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
The Brewers Association recently updated its definition of a craft brewer and added a new member category to make membership more inclusive. It’s a move other associations might want to consider, especially when faced with substantial industry change. Defining who and what a member is can be tricky. The aim is to be as inclusive as possible while drawing some basic parameters around your membership base.
There are several very good reasons why associations should focus their attention on trying to winback or reinstate former members. First, a former member is aware of who you are and the basic benefits that you offer. There is not a need to educate them from scratch. Secondly, a former member’s previous behavior identifies them as someone who clearly, at one point in time, had an interest in and need for what your association has to offer.
By Callum Gill, Head of Insight and Innovation at creative experience agency drp. As technology maintains its seemingly unstoppable march and the millennial generation officially becomes the largest demographic at work, 2019 promises to deliver a year of transformation for event design, but also of opportunity. There are three main factors that will drive this change, two of them I have just mentioned, people and technology.
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