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I'm not much of a sports fan, but one sports analogy I use pretty consistently is the term "inside baseball." I use it to describe a situation when I'm going into too much jargon and detail in front of an audience that doesn't understand or doesn't need such an in-depth explanation. I'm even self-conscious about doing it, often warning people before plowing deep into the picayune that what I'm about to say may be too much "inside baseball" for them.
?. Note from Beth: My colleague, Simon Mainwaring, has launched a new series of online courses “ WeFirst Works ” that help you find your purpose – whether an individual, company, or nonprofit. . How to Brand Your Nonprofit To Scale Your Positive Impact – Guest Post by Simon Mainwaring. Nonprofits do critical work in their communities and around the world and, in so doing, build the awareness of their brands to scale their impact.
Struggling to get members to open or engage with your emails? You're not alone. Our free Best Practices for Email Marketing guide offers practical tips to strengthen your email strategy and improve engagement. Inside, you'll learn how to: Write subject lines that increase open rates Build scannable, mobile-friendly designs Choose send times that fit your audience Personalize content with Smart Newsletter Use Message Report data to refine strategy This guide helps associations and chambers create
Before we get started, let me say this: making mistakes is part of learning how to do anything well. That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. Knowing what you’re doing wrong is also a vital part of learning how to do something well. And don’t worry, we won’t leave you hanging.
The weekly list of free educational events and resources for the association community… If you’re going to the ASAE Technology Conference next week and see my name badge walking toward you, snap me out of my daze, I mean, big thoughts, and say hello. Oh, and check out KiKi’s guest next week on Association Chat. He’s one of those one-word-name guys… Seth.
The weekly list of free educational events and resources for the association community… If you’re going to the ASAE Technology Conference next week and see my name badge walking toward you, snap me out of my daze, I mean, big thoughts, and say hello. Oh, and check out KiKi’s guest next week on Association Chat. He’s one of those one-word-name guys… Seth.
In our November newsletter, you'll find information on our free careers webinar, details of new releases, and our Member App Mini Course to help you get started using the mobile app.
Your association may be small, but when it comes to selecting new association management software (AMS), you’re about to make a big investment – not just a financial one, but also an investment in the future of your association. To ensure your investment in your new AMS will enable your staff to best serve your. The post Must-have functionality for your next association management software appeared first on YourMembership.
Did you just come up with a brilliant idea for a webinar? Is your topic exciting and thought-provoking? You may have the most riveting webinar ever, but you probably won’t consider it a success if you don’t have an audience. In this article, I’ll go over some ways to attract a younger audience to register for, and ultimately promote your webinars for you.
Any community manager knows that good community teams come in all shapes and sizes. Our community managers at Higher Logic can trace their roots back to education, human resources, research, journalism, and so much more. With such diverse backgrounds, it should come as no surprise that each community manager brings different values and strengths to the team.
Nonprofits are under more pressure than ever to demonstrate financial accountability while continuing to expand their impact. Traditional budgeting models often fall short, reinforcing silos, limiting flexibility, and stalling growth. Enter collaborative budgeting: a dynamic, team-driven process that enables smarter resource allocation and builds financial resilience at scale.
HighRoad Solution is thrilled to be a part of this year’s ASAE’s Technology Conference and Exposition. We proudly support over 450 association and non-profit organizations who use our marketing automation and email solutions to boost engagement, increase revenue, and communicate with their constituents to further their mission.
With increased attention being given to situations where website design renders content inaccessible for people with disabilities, now’s a good time to keep in mind strategies to ensure users aren’t getting forgotten by your developers. Recently, the content management platform WordPress drew scrutiny for an overhaul that presented major accessibility challenges.
Did you just come up with a brilliant idea for a webinar? Is your topic exciting and thought-provoking? You may have the most riveting webinar ever, but you probably won’t consider it a success if you don’t have an audience. In this article, I’ll go over some ways to attract a younger audience to register for, and ultimately promote your webinars for you.
Event profs battled it out to be crowned the greatest athletes in the industry at the first-ever Calisthetics Games: The MICE Edition, hosted by micebook at Factory 45 in London last week. Point3 Wellbeing’s Siôn Stansfield won the greatest male athlete title, while Kivent’s Loretta Matzke was named the greatest female athlete. Marriott Luxury Brands’ Michael Wiseman and Barbara Dunay both picked up Best Sportsmanship awards, while the Mental Attitude and Most Hussle awards went to emc3’s Imogen
Speaker: Tim Sarrantonio, Director of Community Engagement
There’s more than one way to end the year with impact—and we’re letting you decide the direction. In this "choose your own adventure" community-led webinar, attendees will vote in real time to pick one of three year-end event strategies to explore in depth: Volunteer Appreciation Events 🧡 Peer-to-Peer Fundraising Campaigns 🌈 Mission/Program Celebrations 🎉 Once the path is chosen, we’ll dive into a step-by-step engagement workflow plan tailored to that format, showing how
In our fast-paced, digital world, our attention spans are waning. So is our free time away from screens. Business professionals face more work demands than ever leading to a juggling match between work priorities and association membership involvement. With little free time, members no longer feel like they have as much time in their schedules to fully engage in reading a magazine.
If you’re looking to improve onsite customer service at your meeting, a chatbot may be a good choice. Not only will it help answer your attendees’ most frequently asked questions, but it will also provide your association with data and insights. A few weeks back there was a discrepancy in my cellphone bill that I was dreading having to resolve. Why?
When making presentations, it’s critical to be aware of the messages you’re sending through body language. Set up your board members for success. with The Field Guide to Board Orientation. 10 Tips for Effective Body Language: Open your chest and arms and keep your back straight to help you relax. Smile to make your audience comfortable. Gesture with your arms and hands and look your audience in the eye in order to keep the audience’s attentions.
Social media is now an intrinsic part of life, whether you’re a marketing manager, an online influencer or just a consumer of other people’s channels. In fact, when it comes to measuring the success of any event, online engagement has become a key metric. So, how can you broaden the exposure of your next event? Here are our top tips for boosting those shares, likes and comments.
Is your current AMS is creating more problems than it solves? You can lead the change. This eBook shares a customizable letter designed to help you clearly communicate your organization’s challenges, highlight the benefits of a modern system, and make a strong case for exploring a new AMS. Whether it’s outdated reporting, clunky workflows, or member frustration, this resource will help you start the conversation with clarity and position yourself as the advocate your organization needs.
What are brands? Brands are perceptions. When people choose a brand over another, their choice is not random, but has developed over time. People choose brands because they have established perceptions and expectations of the benefits they will get from using that product or service. Just like product and services, we have personal brands. You may not be aware of this, but you are building your brand every day.
The International Conference on Learning Representations, which brings together AI researchers from around the world, is heading to Africa in 2020. Recently, researchers of African descent have faced challenges getting travel visas to North America and Europe. To many professionals around the world, Addis Ababa, Ethiopia, isn’t as well known as an international meetings destination as, say, Barcelona, London, or Beijing.
The most recent research shows that nearly half of all professional and trade associations are experiencing growth in their membership counts. But that also means over half of associations are reporting declines or stagnation in membership. What is holding back growth for these associations? Much of the problem lies in not following sound marketing practices.
Partnership gives local arts and entertainment organisations more flexibility to evolve revenue models and manage their venues as an asset. Spektrix, the leading cloud-based box office software for arts and entertainment organisations, today announced a new feature that combines the streamlined benefits of Artifax event management with the ticketing, marketing and fundraising functionality Spektrix clients already enjoy.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Welcoming new members at in-person events sets the tone for engagement. Through my research into new member engagement , conducted alongside Amanda Kaiser at Kaiser Insights, we found that programs designed to welcome new members into an organization get results. They can boost member renewal rates and improve a member’s experience for the long haul.
Whether due to job loss or career transition, your members might face times when it’s difficult to pay dues. Offering a transitional membership category can be one way to retain members through a period of hardship. Melissa Klingberg still remembers a time when economic and job conditions were not so favorable in the healthcare industry. At the height of the 2008 recession, the North Carolina Medical Group Management Association started to see its membership numbers dip.
If you are on Instagram or Pinterest at all, you can’t help but run into a lot of hygge-inspired photography. (The photo at the top of this post isn’t mine, but the smaller ones below are.) Hygge is the Danish concept of coziness, comfort, warmth, and charm that gets Danes through the long, cold, dark winters. It’s about enjoying and indulging in the small things, even when the environment around you is much less hospitable or pleasurable.
EventsAIR has been recognised for its outstanding work in event technology with the announcement of national winner of Best New Product category in the 2018 Australian Event Awards. EventsAIR’s EventStream Engage was released earlier this year and provides a powerful yet flexible and cost-effective solution for event managers to increase attendee engagement via setting goals and activities which attendees access through the EventsAIR Attendee App.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Google Analytics is lying to you - massively. How much do you trust your website stats, e.g. Google Analytics? The answer should be ‘not that much’. Data from three separate UK membership organizations reveals a steady decline in the proportion of visitors who are captured by Google Analytics. Initial data discrepancies. Year Out Group were concerned their website visitor numbers in Google Analytics have been dropping year-on-year since 2013.
When new members join, you might send them a welcome letter or packet of information. But one association goes a step further and recognizes new members on social media platforms. How to hack it? When a company joins the Air Conditioning Contractors of America, they receive traditional member-onboarding materials, including a mailed packet of information, a welcome email, and a check-in call.
Your members don’t need to show up to all your events to be engaged. It’s time for associations of every size to walk away from 20 th -century rules and fully embrace online marketing. Here’s one of five proven tactics that will increase member engagement through online interaction. Use Storytelling to Drive Digital Engagement. Content is critical for engaging members and prospects, so don’t overlook the power of storytelling.
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