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I'm not much of a sports fan, but one sports analogy I use pretty consistently is the term "inside baseball." I use it to describe a situation when I'm going into too much jargon and detail in front of an audience that doesn't understand or doesn't need such an in-depth explanation. I'm even self-conscious about doing it, often warning people before plowing deep into the picayune that what I'm about to say may be too much "inside baseball" for them.
?. Note from Beth: My colleague, Simon Mainwaring, has launched a new series of online courses “ WeFirst Works ” that help you find your purpose – whether an individual, company, or nonprofit. . How to Brand Your Nonprofit To Scale Your Positive Impact – Guest Post by Simon Mainwaring. Nonprofits do critical work in their communities and around the world and, in so doing, build the awareness of their brands to scale their impact.
Some people might be nervous to tell their employer that they’re jet-setting to the desert for Burning Man — because, wait, what is Burning Man anyway? The answer is not a simple one. A festival? Nope. A Mad Max-esque utopia? I’d say so. A party in the desert? Sure, but I’ll get back to that. The largest Leave No Trace (LNT) event in the world? You betcha.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
The weekly list of free educational events and resources for the association community… If you’re going to the ASAE Technology Conference next week and see my name badge walking toward you, snap me out of my daze, I mean, big thoughts, and say hello. Oh, and check out KiKi’s guest next week on Association Chat. He’s one of those one-word-name guys… Seth.
The weekly list of free educational events and resources for the association community… If you’re going to the ASAE Technology Conference next week and see my name badge walking toward you, snap me out of my daze, I mean, big thoughts, and say hello. Oh, and check out KiKi’s guest next week on Association Chat. He’s one of those one-word-name guys… Seth.
In our November newsletter, you'll find information on our free careers webinar, details of new releases, and our Member App Mini Course to help you get started using the mobile app.
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Did you just come up with a brilliant idea for a webinar? Is your topic exciting and thought-provoking? You may have the most riveting webinar ever, but you probably won’t consider it a success if you don’t have an audience. In this article, I’ll go over some ways to attract a younger audience to register for, and ultimately promote your webinars for you.
Any community manager knows that good community teams come in all shapes and sizes. Our community managers at Higher Logic can trace their roots back to education, human resources, research, journalism, and so much more. With such diverse backgrounds, it should come as no surprise that each community manager brings different values and strengths to the team.
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HighRoad Solution is thrilled to be a part of this year’s ASAE’s Technology Conference and Exposition. We proudly support over 450 association and non-profit organizations who use our marketing automation and email solutions to boost engagement, increase revenue, and communicate with their constituents to further their mission.
This book was handed to me at a recent WSAE event I attended -- handed to me not by the authors (who were also there) but by the WSAE staff executive, and with a specific request. “Eric, you like to read. Will you please read this book and write a review of it.” “Sure,” I replied. “But only if I can be brutally honest.” The WSAE staff executive’s response?
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Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
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If you’re looking to improve onsite customer service at your meeting, a chatbot may be a good choice. Not only will it help answer your attendees’ most frequently asked questions, but it will also provide your association with data and insights. A few weeks back there was a discrepancy in my cellphone bill that I was dreading having to resolve. Why?
Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
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